You may already be aware of something known as the "butt-brush effect," coined by consumer behavior expert Paco Underhill. He discovered that a typical customer, especially women, will avoid going after merchandise in an aisle where they could potentially brush another customer's backside or have their backside brushed. This holds true even if the customer is very interested in a given product. An easy way to avoid this problem is to ensure that your aisle, floor, and displays allow customers to have more than adequate personal space when browsing your products.
It’s no accident that some of the best marketers in the tech startup industry are known as “growth hackers.” Think about your target demographic (e.g. students, local mothers, teenagers) and find any way you can to get the word out to them. Email mommy bloggers, hand out free samples at the local college, or write your website on all the napkins you hand out with your food. There is no substitute for action.
Once again I would like to Thank You for letting so many of us see what is going on in your world. It is very educational and entertaining to see what has happened in the past few months of your dream shop build. As I was watching the video I periodically looked out my window to see the snow falling steadily and building up along the windowsill. Every now and then I imagined I was in your sunny backyard admiring your Shop. I am looking forward to seeing what you will create in your New Space. Keep up the Good work and Congratulations on your Dream Shop.
MPG: I'm going to be blunt and tell you that you're not going to find a campervan -- no matter how new or expensive -- that has great gas mileage. When you're driving your home, the miles per gallon are going to be lower than with a typical car. But it's good to ask the previous owner what type of mileage they were getting so you have an idea of what to expect. As a benchmark, our 1994 Chevy G20 got between 15 - 18 miles per gallon. Certainly not great, but there are worse out there.
Power outlets are also needed for lighting, heaters, AC units, radios, televisions, CNC machines, 3D printers, and computers—all of which you’ll find in many workshops (although maybe not together, and maybe not all in your garage.) You simply can never have too many outlets and it’s much safer to have too many than not enough. Bring in an electrician to help install your outlets and setup 220v power if needed for larger shop tools.
For many new small business owners, the additional expense and bureaucratic hoopla involved in obtaining the correct paperwork often leaves them dragging their heels. This attitude, however, can result in stiff financial penalties, or worse, having your permission to do business revoked. Before we jump into the why and how of obtaining your business permit or license, it’s important for you to understand the difference.

You know I can remember my very first workshop, and the very first power tool I ever bought when I was nine years old. Well, I have still have it, doesn’t work anymore but it lasted for 20 years, and I bought it from a mail order catalog for $11.41. I’ve held onto it all these years, because I knew I would find some special place sooner or later that it needs to rest. Well here’s a nice spot right here, I think that’s where it’ll end up.


You need an out-feed table to support work exiting the table saw and band saw. By placing the tools close together, I was able to make one out-feed table that works for both tools. I put four pivoting wheels on the table, allowing me to shift the table in any direction. By placing a shelf below the table, I gained some much needed storage space for portable power tools. Finally, since this is a large work surface, the table also serves as a true, flat assembly table.
For the large square windows near the tailgate I just used those big “magic auto shades” like these, which fit perfectly to cover up those side windows and the back window by the tailgate (I had four in the canopy) and another set up in the cab for my actual window. As for the longer side windows I just used a USPS box, haphazardly stuck up against the window. Nothing fancy.

Table mounted routers, planers and shapers are another machine that usually has material fed through, and although they are fairly narrow machines, they require room on their front for material to be fed from, and at the rear for the material to be removed after the work is complete, so again, a space of about ten feet is needed for any significant work.

One of the core skills needed when starting a small business is the ability to build out a diversified product line that is complementary to the headline product(s). It’s hard to imagine a successful business called “Burgers and Scarves,” right? As a good rule of thumb, a well-thought-out product line allows for the customer to upsell themselves. You want them thinking, “I’m having a burger, y’know what I’m going to have some fries too.”


Starting your own small business can be an incredibly rewarding experience both personally and financially. However, like anything worthwhile, it takes a great deal of time and effort to be successful at it. Your results will depend on how much you are willing to apply yourself. The lessons in How to Start a Small Business 101 are designed to give you a leg up on the competition so you can hit the ground running. Now all you’ve got to do is bookmark this page, free up some time, grab a cup of coffee, and start making your way through each section.
So, if you’re looking for a retail or restaurant location, you’ll want to figure out how many customers you expect to have, on average, and multiply that by 15 square feet. If you’re looking for an office space, you’ll want to forecast the desired size of your workforce and multiply it by 100 – 150. This will give you the size of the commercial space you need.
Hey Anthony, I guess the big question is what part of the country you’ll be sleeping in and what sort of weather you can expect… I would imagine when conditions are fine that a warm sleeping bag would be more than enough (I used to do that before I had a canopy). You’ll just have to worry about rain (snow?) and other inclement weather, but otherwise I don’t know why not. A cheap bivy sack from an army surplus store might be a good addition as well.
Location, location, location is quoted so often for a reason. When starting a small business, the wrong choice could hurt your business before you’ve even had the chance to open the doors. Take the time to really understand your customers and do everything you can to gather real world insights that will help you determine the viability of your potential new space.
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