By contrast, when it comes to marketing, small business owners have historically been asked to take a leap of faith, spending money without any clear sense of how much positive impact it will have on their business. Put bluntly, learning how to market a small business can be perplexing. In essence, traditional small business marketing techniques have escaped any clearly definable return on investment (ROI) analysis. It’s for this reason that so many small business owners write off marketing as if it were a get-rich-quick gimmick. When, in reality, it’s at the heart of any successful business.
If you’re moving into a space that requires renovations in order to fit your business needs, you’ll also want the landlord to take on responsibility for that work. We’re not talking aesthetics here, we mean necessary renovations such as improved data connectivity. If you have to do the work yourself, it’s advisable to ask the landlord for a rent-free or reduced-rent period. You should also make sure that any additional alterations you have in mind are acceptable and would not be in breach of the lease. Last but not least, always make sure the do’s and don’t of what can and cannot be done is put in writing, it will save you a lot of headaches later.

Simply get a one-inch drywall screw and drive it into the hole right beside the hook. You want to use a one inch screw because you don’t want to hit the wall behind it and you just drive the screw in until the head of it is tight against the hook, it’ll just act as a shim, and you’ll see once I get this all the way in, it lock the hook in place, and now when you take the tool on and off it won’t come off. The hook won’t pop out.

This style of saw will provide more power than a contractor-type saw and have the high-quality rip fence you need to do good work. However, because they are favored by professionals and serious amateurs, cabinet saws are harder to find on the used market. Scour the classifieds and online sales (be sure to check industrial auction sites as well), and do some networking. Check the bulletin board at your hardwood supplier and ask the proprietors if they know of anyone selling a saw. Also call local cabinet shops. They sometimes have a surplus tool sitting idle that they’d be willing to sell. Take your time in this step. A careful investment will pay dividends in the long run, but a well-intentioned compromise can cause long-term frustration.
After a year I am still arranging my MAN CAVE . Mine is 2,400 square feet with a 500 sq ft garage and 500 square for room upstairs that serves as gallery of my photos (yes I have several sins) and a conference room as well as any finished projects from the shop. I teach, probono middle school boys and girls in what the school calls an enrichment program. There I have named this the Water’s Edge Woodworking Academy. Actually it is open to my neighbors to build their projects when I am present. I am about one chapter ahead of them. When I told my wife last week I was thinking of an addition she told me “”over my dead body” Taking up extra room are two cnc routers … a Shopbot Buddy Alpha and a Legacy 5 axis cnc machine.
A large table saw just isn't a feasible fit in most small shops. But you should be able to get away with at least a portable table saw. Never mind veteran woodworkers who might look down on these compact tools–they're well-suited for many of the smaller ripping and crosscutting operations you'll need to perform. Some of the more compact table saws, such as this 10-inch Skilsaw, are small enough to be stored in a closet or under a table.
From building websites for other small businesses to providing technical support for certain projects, quality web development is in high demand right now. With such a technical skillset, make sure you can describe what you do and how you will do it in easy-to-understand language. Test your messaging on friends and family who don’t have a firm understanding of the work you do.

Tip: Save money on specialty displays! Many manufacturers offer retailers low-cost or free specialty display fixtures designed to highlight their branded lines, like the one pictured below. These make great speed bump or outpost display units on a tight budget. Your product line reps can tell you if they’re available, plus provide merchandising and display advice.
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.
Ralph has three decades of professional experience in using workshops and setting them up, and it certainly shows in his Ultimate Small Shop guide. You’ll find all the important information you need to put together your own workshop, including how to save money when putting one together; all the tools and equipment necessary to run a workshop; tips for choosing the best equipment; factors that should be considered when buying things for the workshop; and so much more. If you’ve considered setting up a workshop but feel you don’t have the time, space, or money – then you need to check out Ultimate Small Shop – How to Set Up a Complete Small Workshop on a Budget.
In each case, we shuffled the bench, jointer, table saw, and band saw across to the top of the stairs, and then tied a rope around each to act as a safety while sliding the machines down the strapping on the stairs. Yeah, the table saw hit the wall, and the promise of a good mud and paint job saved my bacon. The rope worked well, and we were able to get everything down the stairs nice and slowly with­out any major issues.
Remember the social media networks we asked you to secure in section five, Choosing a Business Name? Well, now is the perfect time to activate those channels. Use social media to build excitement about your grand opening and keep potential customers informed about special promotions and sales. People want to know what makes you special, so tell them why your store or restaurant will be different to what is currently available. From sharing pictures of that new fancy espresso machine or sneak peeks of your store’s interior, you can gain buy-in to your central message and build some anticipation before you even open your doors. Knowing how to to leverage key social channels is imperative to starting a success small business that will stand the test of time.
A table saw is one of the most important tools in the workshop for its ability to make long straight cuts. It will also cross cut with ease and if you don’t want to cut clean through a board you can adjust the height of the blade to make a dado or rabbet. A handy feature with the BTS10ST table saw is the vertical stand which also saves on storage space.

Smaller speed bump displays (above) and larger merchandise outposts (below) placed along your store’s main traffic flow let you draw customer interest to certain products. Speed bumps let you feature new finds and hot sellers in eye-catching ways. Larger outposts are great for special price stock or product groupings such as seasonal features and branded collections.
I don’t think you have run into this problem, but I have to deal with condensation in the cap as I live in a moist climate. I was thinking of an old van type roof vent with fan for active ventilation, or drilling holes along the side of the cap, inserting short cuts of pipe with fine screens (mozie land), and capping them. This way I could control for rain, cold, etc., but create some passive cross ventilation at roof level.
From building websites for other small businesses to providing technical support for certain projects, quality web development is in high demand right now. With such a technical skillset, make sure you can describe what you do and how you will do it in easy-to-understand language. Test your messaging on friends and family who don’t have a firm understanding of the work you do.
Hey Marc. Just wanted to send a huge congrats your way for this milestone. It’s been pretty awesome to follow you on this journey since I discovered you on iTunes some 5 or 6 years ago. Mad props for what you’ve done to grow and enhance the online woodworking community as well as woodworking as a whole. I think with todays generation (as well as future generations) growing up behind a computer, the work that you and the rest of the podcasting world do will go a long way towards bringing new people into the craft. I hope that in the future you are able to start a series of videos showing how you introduce Mateao to the craft. Keep up the awesome work!
I know in Missoula the garbage men do not like unbagged dust chips. They sent my friend a warning notice in the mail. Do you pull your drum out to the garbage and let the dust fly or dump it into a bag? My friend has garbage cans with 33 gallon liner which he pulls out of a sealed dust collection box beneath the cyclone… then he uses a hand truck to haul it out to the alley and then puts a fresh can in the box. It seems like a simple dust management method by not handling the dust by either scooping or dumping it out into a bag. I am always trying to think of ways to have less contact with harmful dust particles and I am curious as to how others handle the situation. Have a great weekend!
Hey thanks for the great insight on a pickup camping setup! I just purchased a 2002 tundra with a 74″ bed. Picking it up in Denver in a week and driving it to Durango and then around the southwest. I mainly decided on a truck for a mobile place to keep my dog(that doesn’t have an interior he can rip to shreds), but I am thinking of building a setup similar to yours. You haven’t used yours with a canine companion have you? Any suggestions on keeping it dog-friendly, dog-comfortable and dog-proof? I will be keeping him in the back while at work and such and will be camping in the back with him and possibly another person.
Ok, the leap from $1,000 to $2,500 is a big one.  I certainly didn't make it at one time.  It took me years.  But I know folks that decided they wanted to get into woodworking and dropped at least $2,500 getting themselves outfitted.  When you do make the jump, the thought process becomes much less about making sure you can get the job done and becomes more about having quality tools to get the job done.
The subfloor provides a stable layer - basically a sheet of plywood - for your floor to sit on. You’ll see a lot of van build videos on Youtube showing a ¾” subfloor, but that thickness just isn’t necessary in a van. The thicker the subfloor, the higher the cost and weight, and the more valuable interior space it takes away. We recommend using ¼” plywood for your subfloor, which is plenty thick enough for a van.
In a small store, these are usually one and the same. In stores where customers don’t shop with baskets, Lesley recommends having a checkout counter large enough to hold products as customers continue shopping. Remember, empty hands pick up more products, and that leads to more sales. Also, make sure checkout counters are large enough to handle the checkout process efficiently and allow space for customers to set down a handbag.

Other important power tools—A good jigsaw will help get you through many tasks, particularly cutting curves, that would otherwise require a bandsaw. Look for one with blade guides that keep blade deflection to a minimum. A handheld drill is also essential. A quality corded drill is much less expensive than a cordless one, and will never leave you without a charge. Also look for a quality random-orbit sander with a provision for dust collection.


Now also we have some shelves that we built here above this, little cubicles like this work great to organize your workshop so you can have different tools or different supplies in the different little areas. And we’re about to install a very simple countertop. Now this is nothing more than just three-quarter-inch plywood and we decided to stain it instead of painting it, because you know it’s going to take a lot of abuse with all the pounding and the dings, and dents you’ll get in a workbench so staining it and then sealing it with a coat of sealer will probably hold up better than anything else. Now we’ll put another coat of sealer on it after we finish the front edge band and the backsplash and once all of that is complete, boy this thing is going to work nice.
Starting your own small business can be an incredibly rewarding experience both personally and financially. However, like anything worthwhile, it takes a great deal of time and effort to be successful at it. Your results will depend on how much you are willing to apply yourself. The lessons in How to Start a Small Business 101 are designed to give you a leg up on the competition so you can hit the ground running. Now all you’ve got to do is bookmark this page, free up some time, grab a cup of coffee, and start making your way through each section.
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