Something I’d like to add to this comprehensive branding guide is that packaging can be a great branding tool, because it puts your business in front of new and repeat customer. This opens the door to lots of new sales. And friends, family and even strangers can be very influential! If your packaging is distinctive, people ask about it and you’re likely to get referrals if they love your product.


Even if a website and social media aren’t part of your immediate plans for launching a business, as a savvy 21st century entrepreneur, you want to make sure that you have complete ownership of your brand identity before paying any fees required to register your business. Using the example of The Sunny Rabbit, at the very least, you would want to run an online search to ensure that TheSunnyRabbit.com is available. Assuming you want to join the other 50 million small businesses marketing to customers on Facebook, you’ll also want to make sure that Facebook.com/TheSunnyRabbit is also available.
“Beware suppliers bearing gifts. That ‘free’ refrigerator from the drinks supplier is never really free. You can quickly find yourself tied into sub-optimal deals because of a reliance on this hardware. If you have access to the capital, do yourself a favor: Buy your own fridge and negotiate from a position of strength.” — ShopKeep Founder and Experienced Small Business Owner
By contrast, when it comes to marketing, small business owners have historically been asked to take a leap of faith, spending money without any clear sense of how much positive impact it will have on their business. Put bluntly, learning how to market a small business can be perplexing. In essence, traditional small business marketing techniques have escaped any clearly definable return on investment (ROI) analysis. It’s for this reason that so many small business owners write off marketing as if it were a get-rich-quick gimmick. When, in reality, it’s at the heart of any successful business.
You may want a garage door if you will need to access your shop with large workpieces or tools, or if you or future owners will ever want to use the space to park a vehicle. Garage doors are notoriously drafty, however, so if you think you can live without one you will probably be warmer. Instead, you could opt for out-swinging double doors. In a small shop you can, at a pinch, rip longer lengths of lumber by feeding the material out of either a strategically placed door or window.

Well I think I’ll have plenty of light once we get all of 24 bulbs in place. I’m really glad I saved those old fixtures. Hey another thing we’re reusing, and I’m really glad I saved, is these old cabinets that we took out of a kitchen renovation a couple of years ago. This will be perfect to serve as our base cabinets so that we can build our sturdy countertop on this side of the shop. 

When starting your small business, the easiest way to go about choosing a business name is to approach the task the same way you approach building new relationships. Did we lose you for a second? Here’s what we mean. It takes just one-tenth of a second for us to judge someone based on a first impression. There are endless relationships that instantly blossom or never get off the ground based off of this one simple fact. Most of us, even if it is on a subconscious level, understand this. Which is why when we meet someone that we are trying to impress, we make an attempt to adjust our appearance, body language, even the way we talk, to ensure we are putting our best foot forward.

I used your set-up as a guide in building mine. It is a little different – it’s shorter a little bit, as I have a shorter canopy cover and I didn’t make the sleeping platform flush with the walls of the truck bed – but it turned out great! I’m really happy with it. Also, one of my favorite parts about it is none of it is actually attached to the truck. So I can take everything out and it makes cleaning a little easier. I’d post photos if I knew how. If you feel like seeing it let me know and tell me how to get them to you!

Do you create, collect, or curate anything special? Consider starting an ecommerce store and turning your hobby into a full-time job. Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down -- an ecommerce store can make it financially viable for you to pursue your passion.


The tablesaw—This tool is the backbone of nearly every shop, and for good reason. It allows unmatched precision in ripping parallel edges and crosscutting at a variety of angles. Most woodworkers find it crucial for the basic milling of stock. It is also suited to many joinery tasks, easily producing tenons, box joints, and—with a reground blade—the tails for dovetail joints.

Hello! My name is Donna Jean. I love to read books and my job is to write a daily review of all the novelties in the world of eBooks. I allow only the best of them to be published on my website. I really hope to make our world more bright, beautiful and kind. You can participate by downloading any book from my site, and you will receive health, luck, kindness, and love, which will support you during all your life. Wishing your dreams begin to come true, and every tomorrow be happy for you. Thank you! ❤❤❤
There are certain sayings that hold true and when buying clamps and measuring equipment parting with cash for quality make sense. But which clamps? G, F, sash, spring or strap? There are so many clamps and measuring tools available. Let the project decide which ones you need. As a reassurance, our Axminster Trade Clamps come with a lifetime guarantee, so this is one investment that literally lasts that long.
From building websites for other small businesses to providing technical support for certain projects, quality web development is in high demand right now. With such a technical skillset, make sure you can describe what you do and how you will do it in easy-to-understand language. Test your messaging on friends and family who don’t have a firm understanding of the work you do.
It is also essential to take a lean, data-led approach to choosing a business space. The average length of a commercial lease has dropped over the last few years but is still often well over five years, so the absolute last thing you want to do is rush into a signing and get locked into a bad situation. There are so many ways to test the viability of your business idea before you over-invest and sign a full-blown lease agreement.
They say nobody ever started a small business out of a love for numbers, but if you really want to stay the course, you’re going to want to fall in love fast. It’s only by keeping detailed accounts and tracking your business’ numbers over time, (net sales, cost of goods sold, and average transaction size) that you’ll start to gather the actionable insights you need to make intelligent business decisions.
For example: Imagine walking into a slightly weathered coffee shop on Main Street, middle America. It’s charming in its own unique way. You sit down to enjoy a cup of coffee as you skim through the tabletop jukebox. Then the bill comes. “$10 for a cup of coffee? In this rundown joint!” This might be what comes to mind if the price of the service doesn’t meet the expectations you had when you first walked into the business.
It’s tempting to place new products, hot items, and sale signage front-and-center so they’re the first things customers see upon entering. But don’t do this! The first few feet inside the door, say five feet for a small store, and 15 feet for a larger store, is known as the decompression zone. Store design experts strongly advise against cluttering up this space.
When you design your workshop setup, climate control often gets ignored — and that’s a huge mistake! If your workshop or hobby room is in an unconditioned space like a garage or basement, you could find that it’s brutally uncomfortable to work in there during warm weather. You’ll be much happier with a solid fan — or several — to keep air moving for your comfort.
As Kizer & Bender always tell retailers: Put it on paper. If you haven’t settled on your store layout—or even if you have—the first thing you need to do is work your plan out on paper before you start moving things around in your store. Putting it on paper helps give you a clearer picture of the desired result and any potential issues before getting started. Remember, many small retailers find that a mix of floor plan and layout styles works best.
To make sure you account for any existing obstructions, it’s a good idea to make a measured drawing of your workshop area on graph paper, noting existing furniture, built-ins and large items on the plan as you go. For example, a common one-car garage workshop layout has built-in tool cabinets and shelves around the perimeter where they won’t impede parking, but you may also have to get clever about folding work tables and saw horses that you can set up as needed in the middle of the garage when you’re working on a project (and cars are parked outside).
I don’t have recs because I’ve always just gone the traditional cold weather camping route with warm clothes, winter sleeping bag, boiled water in a nalgene, shot of olive oil before bed, etc, etc. Perhaps someone else might chime in… I’ve heard of folks (with the appropriate dual battery setup) using electric blankets, or yeah, the Mr. Propane heater (but not while they are asleep).
One of the best deals on portable power tools, including routers and sometimes planers, comes in the form of factory-reconditioned tools. These are primarily tools that have been repaired at the factory after failing quality inspections or being returned by customers. While they cannot be sold as new, they are identical to new tools in quality and appearance and usually feature the same warranty (be sure to check). Typical savings are anywhere from 15% to 30%, though you sometimes can find even bigger bargains. These tools can be found at Amazon.com and other online tool sellers. It is also possible to buy them through retail stores and, in some cases, directly from the manufacturer’s Web site.
You might be thinking your business aspirations are too ‘early-stage’ to merit investigating the permits required to run your small business. You’d be wrong. The costs and requirements of staying on the right side of the law should be factored into your initial business plan and ongoing projections. In the long run, this will save you time, money and heartache. 

Of course, if you’re going to build a sweet shop, you’re going to have to outfit it with an equally sweet bench. This afternoon I stumbled upon a UK bench-maker by the name of Richard Maguire. Built of kild-dried ash, Maguire’s benches are then finished with an oil and wax combination and feature twin screw vises which, while really interesting, might not be a perfect fit for everyone. While you can use these vises to apply more accurately distribute clamping pressure on different-sized stock, I could certainly see it becoming a wee bit of a pain when clamping stock that comes in contact with the entire length of the vise’s face. Having to equally screw in each side might frustrate some woodworkers. Still, these benches are a blast to look at.
Store design experts agree that this area should be open, inviting, and free of overpowering displays and signage clutter, as shown in the image above. Many customer behavior studies, including those conducted by Envirosell’s Paco Underhill, support this opinion. They show that customers tend to ignore displays, signage, and even manned sales counters placed close to store entrances.
In our Complete Coffee Shop Startups Kit, we spend a good amount of time discussing your health department requisites, your coffee equipment, and even the design of your coffee shop. Since this makes up a significant bulk of your startup costs (equipment, space requirements, etc.), we recommend that you spend an extra couple of hours strengthening your knowledge base with listening to our audio interviews.
The big advantage to buying a pre-built camper is that it’s already built out, so you won’t have to wait to hit the road. Many feature innovative ways to convert the living space into a sleeping area, and may even include a bathroom/shower. These vehicles should also have electrical, plumbing, propane, and water systems already installed (although if you want solar power, you’ll likely need to add this yourself).
If you are going to apply for a trademark, make sure to conduct a comprehensive search, like the one mentioned in ‘Securing Your Business Name’ to ensure no one is already using your proposed name in a similar capacity. The United States Patent and Trademark Office also provide a simple search tool that will quickly let you know if you’re potentially infringing on someone else’s turf from a legal point of view.

Amenities and Services – You’ll want to understand the full range of amenities offered by a commercial space. These amenities and services may include such things as communal rooms, free Wi-Fi, loading bays and docks, dining options, outdoor space, sewage and utilities, on-site security, and more. The zoning of your business will often dictate the type of amenities and services you require.
It is also essential to take a lean, data-led approach to choosing a business space. The average length of a commercial lease has dropped over the last few years but is still often well over five years, so the absolute last thing you want to do is rush into a signing and get locked into a bad situation. There are so many ways to test the viability of your business idea before you over-invest and sign a full-blown lease agreement.
Once you’ve got that, you’ll want to familiarize yourself with your tax obligations as a employer, including providing required employee benefits such as social security and workers’ compensation. As an employer you are also responsible for withholding federal and state taxes from your employees’ paychecks. What’s more, you are obliged to ensure all withheld tax is forwarded to the government within a defined time frame (usually a matter of days after the paycheck was issued). Failure to do so can result in a fine.
Well, my workshop is finally complete and I’m ready to take on just about project that comes down the line. And I’m pretty well set up here. I’ve got a great workbench, plenty of table space over here that easily rolls around the shop if I need it, lot of storage space down here, I can tuck these tools away or bring out any new ones that I need. And as you can see I’ve got plenty of supplies to tackle just about any project.
I have a question, you mention what a problem it would be if the cinder blocks were to sink yet you have installed them with the least amount of footprint on the ground. Was there a reason for this? I would have installed them with the flat side on the ground, and I realize they would not hold as much load as the way you have them but considering the number you have used, the spacing, and the size of the shed, load should not be a problem. Just wondering.
Begin by cutting off a 10-in. length of the board and setting it aside. Rip the remaining 38-in. board to 6 in. wide and cut five evenly spaced saw kerfs 5/8 in. deep along one face. Crosscut the slotted board into four 9-in. pieces and glue them into a block, being careful not to slop glue into the saw kerfs (you can clean them out with a knife before the glue dries). Saw a 15-degree angle on one end and screw the plywood piece under the angled end of the block.
High-velocity fans are also an important tool in their own right, particularly at your finishing station. Increased air flow will help dissipate fumes from paints and sprays for your safety, and you can train a fan on your project to help paint dry more quickly between coats on humid days. To get the most out of your fan, look for floor fans that are easy to aim or wall-mounted fans that will save space in smaller shops.
You can typically find paneling in pine and cedar. Pine is cheapest, looks fine, and will do the job. Cedar is more expensive, but it looks and smells awesome - and it’s resistant to mold and mildew. Paneling comes in different thicknesses, but we recommend using ¼” (5/16”). Thinner paneling weighs less, costs less, takes away less interior space, and will bend with your van’s contours.
Make sure to utilize the tax-specific resources provided by the SBA and the IRS to fully research your federal and state tax obligations. These include, but are not always limited to: corporate income tax, employer tax and excise taxes. For most small businesses, the right first step is applying for an Employee Identification Number, which you can do using this IRS EIN online application. Depending on your state, you might also need to register for a sales tax license.
You might be thinking your business aspirations are too ‘early-stage’ to merit investigating the permits required to run your small business. You’d be wrong. The costs and requirements of staying on the right side of the law should be factored into your initial business plan and ongoing projections. In the long run, this will save you time, money and heartache.
×