We all know that we’re not supposed to judge a book by its cover. The truth is however, that it’s human nature to judge based on appearance. Though most of the time, despite our good intentions, it happens unconsciously. As consumers we make incredibly quick decisions about the businesses we choose or choose not to frequent. As we enter a location we take in the signage, the windows, and the product displays. And with the blink of an eye we determine a dozen different factors. Is this location trustworthy, clean, and friendly? Is the staff likely to treat me well? Will the products be to my liking? Will I find what I need and complete my purchase quickly? Can I even afford to shop here? And, perhaps most importantly: Is there something unique about this place?
If you dream of devoting your life to a cause you believe in, it might be time to start a nonprofit. You’ll need to incorporate your business and file for 501(c)(3) tax-exempt status -- and then you’ll be required to meet ongoing standards of compliance, but the payoff is making a meaningful impact on a cause you believe in. Want to do good while still making a profit? Consider social entrepreneurship.

The number of windows, as well as their sizing and placement, depends on your orientation, view, desire for ventilation, and needs for daylight and solar gain. Orienting more of your windows towards the south side of your shop and placing them high enough that they are shaded by the eaves in summer, but allow lower-angle winter light to come in, will increase your ability to get free light and heat from the sun. If your goal is to take advantage of passive solar opportunities, make sure that you carefully research the type of glass that is in your windows and look for something with a high solar heat gain coefficient. Higher windows generally allow for benches and tools beneath them, and relatively win­dowless north walls may be a place to arrange wood storage or mechanicals.


5. Move beyond shelving. Shelving can be a very effective way to make the most of your wall space, but you can also find more creative, space-saving ways to display products. Instead of a big floor case for jewelry and other small items, Langdon recommends buying an old painting in an ornate frame and stretching the canvas in linen to create a giant corkboard to pin products on. At Poppyseeds, tea towels are displayed on an antique wrought iron headboard propped against a wall. The headboard takes up little space and adds character to the store.
For this reason, on-demand applications can get very time intensive. Consider building on an on-demand platform on both iOS and Android. A typical app on a single platform would require one experience to be designed. In the case of an on-demand app on two platforms, four would be required. That's one experience for each user in the system (i.e., two per platform) plus each platform (i.e., four in total). On-demand apps also often require a number of administrative interfaces. The only way to reduce the cost of an on-demand platform is to streamline the typical feature set included. For example, you could remove in-app payments or administrative interfaces while doing market validation.
Once you know your top priorities, you can start thinking about the space each element can take up and where it should go. It is like putting the pieces of a puzzle together when you're working with a small space, so don't get frustrated if it doesn't work out right away. And know that you'll likely have to make some sacrifices. Play with a few options, and choose the one that works best for your situation.

At $300, the saw is expensive, but it is one of the more affordable saws that offer a 12 inch blade and a double bevel.  The double bevel allows you to adjust both the angle at which the blade cuts into the wood and the tilt of the blade relative to the workpiece.  Having control over both angles allows much easier cuts of trims and moldings.  It's one of those features that you won't use with every project - but when you do need it, you'll be glad you have it
So what does all this boil down to? I favour starting with a good workbench and top quality hand tools – chisels, a couple of planes, a hammer, a few Japanese handsaws – stuff like that. You’ll be amazed at what you can accomplish when properly equipped. Build simple items at first, and then add the very best power tools you can – as you can afford to – in the order that makes the most sense for the work you’re interested in. Yes, this gets you off to a slower start, but what’s the rush? You’ll soon surpass the ‘buy-it-all-at-once’ folks who end up struggling with beginner tools that hold them back from getting better.
Just stumbled across your article and it’s right on time as I am about to launch a special events venue (ballrooms, meeting rooms, outside garden area, outsourced caterer, etc). Not sure what type of zoning this business falls under. I read that zones are usually for office, retail, industrial and leisure. Any idea what type of zone I should be looking for? Also first time trying to get a commercial space for this type of business, any specific suggestions?
Luckily, recent times have seen a revolution in small business technology. The advent of cloud-based technology has made it possible for a small startup company to build a product and have it used (and paid for) by retailers and restaurateurs all over the world. As a result, the number of companies targeting their innovations directly at you and your small business has exploded, leaving you with more choice and at a better prices, than ever before. For those just starting a small business, this is great! Here’s what else you should know.
3. Think vertically. Displaying items on various levels maximizes space and is visually appealing to customers, says Jerry Birnbach, a Somers, N.Y., store-planning consultant. Hanging shelving at different levels is the easiest way to achieve this effect. You also can mount drapes and other items from the ceiling to the floor to draw the eye up and create the sense of a larger space, Langdon says.

It is also essential to take a lean, data-led approach to choosing a business space. The average length of a commercial lease has dropped over the last few years but is still often well over five years, so the absolute last thing you want to do is rush into a signing and get locked into a bad situation. There are so many ways to test the viability of your business idea before you over-invest and sign a full-blown lease agreement.


Once you’ve planned the basic layout of your workshop and have added all the tools and speciality appliances you need, take a last look at the overall design to make it aesthetically pleasing. Add overhead lighting for general illumination and task lighting over your work stations so you can see your project clearly. For maximum flexibility, you can mount clip-on work lights to nearby shelves and point them where you need them, knowing you’ll be able to move them about as required for different projects.
It is particularly important that you think about your customer’s experience holistically. Big-box retailers have long understood that people have five senses and that those senses affect decision making in a profound way. Whether it’s through intelligent lighting, the right music selection, or the careful piping in of a beautiful scent, smart retailers have learned the art of manipulating customer mood — whether they need you excited about a sale or relaxed and in the mood to hang around.

Love the local history of your city or state? Consider becoming a tour guide. Sure, you’ll need to conduct tons of research to be able to do the job well, but that’s half the fun. Set yourself apart by offering tours that speak to a specific niche of your community’s history. Some tour guides offer historical walking tours of their town’s most haunted spots while others curate guided foodie tours for guests to get a true taste of the city.
Slice, dice and serve in style on this easy, attractive board. We’ll show you a simple way to dry-fit the parts, scribe the arc and then glue the whole thing together. We used a 4-ft. steel ruler to scribe the arcs, but a yardstick or any thin board would also work. Find complete how-to instructions on this woodworking crafts project here. Also, be sure to use water-resistant wood glue and keep your board out of the dishwasher or it might fall apart. And one more thing: Keep the boards as even as possible during glue-up to minimize sanding later. For great tips on gluing wood, check out this collection.
Lastly, and perhaps most importantly, your size should make you lean. Every single aspect of your store or restaurant can be tweaked and optimized to ensure more and more customers are coming through the door. As you experiment with strategies on Facebook or Twitter, introduce a new email marketing techniques, or simply erect new signage outside of your store, you have the chance to measure your success and react quickly to failure.
We did a lot of research and landed on the Bestek 300W Power Inverter. We usually had our devices plugged in while we were driving so they'd be charged by the time we parked for the night. And if we were ever really in a pinch, we would plug it in for 10 minutes with the car off, then another 10 minutes with the car running until it was sufficiently charged.
We think you’re going to find our newsletter and blogs useful and entertaining to read. Because we’re all woodworkers here at Popular Woodworking, we generate a huge amount of valuable woodworking information that we cannot possibly cram into the printed magazine. So the newsletter and community are both great places for us to share what we know with you.
One of the most important and often overlooked first steps when starting a small business is preparing a business plan. Many entrepreneurs who hear this might panic. And while the value of writing a business plan is often debated, those who complete them are nearly twice as likely to successfully grow their businesses or obtain capital compared to those who don’t. More on this in part three of How to Start a Small Business 101, Components of a Business Plan.
Secondly, your size allows you to laser-focus your attention on the right audience. Walmart wants to sell everything to everyone. So maybe instead, you just focus on selling colorful earmuffs to children in the Mission District in San Francisco. This kind of clarity allows you to compete for search rankings on Google, key positions on Yelp and other business recommendation engines, and for space on social media.
Having a deliberate store layout is important for maximizing revenue for brick-and-mortar retailers. By setting a plan, retailers can strategically direct shoppers to high-priority products and drive impulse sales. An effective store layout also makes the space organized and easy to navigate, which is important for providing a good customer experience.
Now that you have your goals mapped out and you know the exact tasks that will help you accomplish them, I want you to pick a day of the week (preferably Monday or Friday) and start planning the week ahead - don’t skip this step, never skip this step. Schedule which one these tasks will happen on what day of the week. So you are literally pulling the tasks from that spreadsheet and placing them into this weekly planner. It’s important to keep in mind deadlines (the ones you set for your goals and when they should be accomplished) and the amount of time it takes you to do a task. You may also want to write down which day it’s due, and who is responsible for this task (if you work with a team).
I used to coat my metal table saw and planer bed with auto wax because it makes the wood slide nicely across the metal. But then I saw an expert cabinetmaker use wax paper, and now I do the same. I keep a roll in my shop drawer and rub a sheet of it over the metal beds on my table saw, router, planer and disc sander. The wax coating doesn’t last as long as a good paste wax, but boy, is it a lot easier and quicker. — R.J. Hayes. Plus: 22 clever new uses for your tools.
If you’re starting a small business for the first time, your new best friends in life should be your bookkeeper and your accountant. The former should be engaged for a few hours every week (especially at the start of your business) to compile your books and ensure your records are maintained to the required standard, while the latter will help review your tax situation and prepare financial statements. Both can also be used as invaluable sources of actionable intelligence about ways to reduce costs, increase margins, and generally streamline your finances.You’ll be able to spend all that time you save doing what you love and thinking strategically about your business.
If you want to spend as little as possible on a vent fan, the Fan-Tastic Vent 1200 (about $130) is your best bet. This fan has three speeds and manual controls, and it has the same quiet operation and energy efficiency of Fan-Tastic’s other fans. If you find that you need to use it while it’s raining, it’s easy to add on an Ultra-Beeze Vent Cover later on.
You can typically find paneling in pine and cedar. Pine is cheapest, looks fine, and will do the job. Cedar is more expensive, but it looks and smells awesome - and it’s resistant to mold and mildew. Paneling comes in different thicknesses, but we recommend using ¼” (5/16”). Thinner paneling weighs less, costs less, takes away less interior space, and will bend with your van’s contours.
Many small business owners start on a shoestring budget, intertwining their personal and business finances, supporting the business with their personal credit cards, accepting payments into their personal checking account, and even submitting tax returns that mix up personal and business finances. While this is common, it can create tax headaches, make bookkeeping more time consuming, and, most importantly, can also interfere with the proper evaluation of your business.
The time of the travel agent might be passing, but people are still looking for those with a knack for more nontraditional travel coordination. If you always plan the perfect vacations complete with beautiful hotels, the ideal location, and a bevy of delicious restaurants lined up for every evening, consider advertising your services as a more modern approach to travel planning.

It almost goes without saying that everything about your shop's design should project the right answers to each of these questions. But in today’s market, you have to go one step further. In our digitally connected world consumers have seen it all. The true art of compelling store design is in telling a story about your business, while simultaneously anticipating the needs of your customers. It’s all about the surprise and the delight.


Both of those broader lenses are still useful ways to look at app costs, but costs can additionally be broken down by app type and the features associated with them. Also, two years in technology is a very long time. So, we will start by looking at what's changed. We'll then move on to looking at app costs based on the different kinds of apps in the market.
The good news? There are a ton of free tools out there help you simplify and minimize the research required to secure your online identity. Among them is Namechk, a free username and domain search tool that helps you discover the availability of your business name across hundreds of social networks and domain extensions, all at once. Once you run a name search and confirm that it’s available for use both off and online, take the time secure your unique name both legally and on the web.
If you want to hit the road as soon as possible, then a Class B/C RV camper is a great option to consider. These vehicles are typically move-in ready, and barring any mechanical issues shouldn’t need much customizing before hitting the road. Class B campers (aka “campervans”) are built inside a van body, while Class C campers have a custom body built on a van cab/chassis.

Hey Marc. Just wanted to send a huge congrats your way for this milestone. It’s been pretty awesome to follow you on this journey since I discovered you on iTunes some 5 or 6 years ago. Mad props for what you’ve done to grow and enhance the online woodworking community as well as woodworking as a whole. I think with todays generation (as well as future generations) growing up behind a computer, the work that you and the rest of the podcasting world do will go a long way towards bringing new people into the craft. I hope that in the future you are able to start a series of videos showing how you introduce Mateao to the craft. Keep up the awesome work!


This holds a lot of stuff but mainly our handheld power tools, so it needs to support a lot of weight. Any shelf in a workshop will probably wind up supporting more than you initially planned so build it as strong as you can and don’t scrimp on the materials or the fasteners you use to hang it. Now the next step is to install our recycled cabinets that will line the wall under the shelf. Now these cabinets are a little plain but that should work great for a shop like this. Even if you don’t own a remodeling company you can usually find these things pretty inexpensively from salvaged warehouses which recover them from renovation projects then resell them to the public.

We did our best to keep costs down, but there was only so much we could do. We needed the shop to go up quickly, which eliminated the prospect of me doing some of the work myself. Additionally, we live in a neighborhood with a homeowner’s association. This means we have very specific restrictions for what we can and can’t do on our property. So the shop must have all of the same finishing touches as our house.


While an electric miter saw is a convenience, it is not necessary to do good work.  A quality electric miter saw will run around $150-$200, that by itself would destroy our budget.  A hand saw with a miter box does the job just as well at a fraction of the price.  This highly rated Stanley version for ~$60 should get the job done, albeit with a bit more elbow grease.
I spent so much time building organizers and filling in just about every square inch on the inside of my shop that I feel it will be better to show some of those in separate Instructables.  I made a couple of video tours to try to highlight some of the different aspects of my workshop.  I hope you enjoy them and I will work on making my future videos more stable.

Ever wonder why you walk into a supermarket and the first thing you see is fruits and vegetables rather than toilet cleaner? The complex art of displaying arrangement and the perfectly optimized in-store customer journey can seem like some sort of semi-magical, commercial Feng-Shui. But it’s actually just business 101. At its core, store design is a fairly simple exercise. Think about your shop’s layout from a customer point of view and consider what might surprise and delight you, what might annoy you, and most importantly, what might convince you to make a purchase.
If you have a broker that’s too successful you may be a low priority. If you choose a broker that’s inexperienced but attentive, you may end up paying for their novice mistakes. My advice is to not choose a broker but instead choose a team. Pick a junior/senior combo so that when you’re hunting for space you work more with the junior, and when it comes to negotiating the deal you have the experienced veteran leading the negotiation.”
Spacious pathways are a key aspect of good store planning. In fact, it tops the list of retail experts’ store design tips. Heshy Lovi, Sales and Marketing Director for M Fried Fixtures, recommends aisle widths of four feet or more. This, he says, ensures your aisles and pathways will be comfortable for all customers, including those using strollers or wheelchairs.
The on the go mode is ideal for when I’m just driving all day and need to pull over and get some rest, be it in a parking lot, a residential cul-de-suc, or wherever. I usually toss a couple of items in the cab of my truck and crawl into the “coffin” sleeping arrangement for a quick night’s rest, but I can also crawl in without placing anything in the cab.
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