If you have some experience under your belt, put it to good use as a life or career coach. Many of us are looking for guidance in our careers -- and finding someone with the time to mentor us can be tough. Life/career coaches don’t come cheap, but they are able to offer clients the intense and hands-on training and advice they need to make serious moves in their personal and professional lives. After all, sometimes everyone just needs some uplifting advice.
There’s a reason why some of the biggest players online have names that are essentially gobbledegook: Zappos, Skype, Zynga. While there’s certainly some psychological naming principles that often come into play, at the most basic level, it’s simply easier to find this space online and then strive to own the brand name in the minds of consumers. How important this will be to your small business will depend on a number of variables, including your intended size, location, and your desire to exploit ecommerce as well as a local brick-and-mortar business.
The dream of a dedicated home shop is a common one among woodworkers. Whether you currently borrow shop space, work in your driveway or side yard, or compete for a corner of your basement with Christmas decorations or your furnace, you may be ready to build your own space that will allow you the freedom of more room and time, and will also keep dust, fumes, and noise under control. Every design/build situation will be unique but there are a series of considerations that you will face in the design and construction phases of your project. Let’s walk through the process and discuss the questions that you will need to ask yourself and others as you approach this project.
From a legal perspective, this lack of uniqueness doesn’t need to be a major concern. According to the rules governing business incorporation in most states, if you find yourself opening with the exact same name as another business, you can keep it as long as “your business and the existing business offer different goods/services or are located in different regions.”
If you are just getting started in woodworking and want to know what tools you’ll need to set up shop, you’ll want to download this free PDF from Popular Woodworking. We have put together a complete list of basic woodworking tools to kick-start your new hobby. In this free download, you’ll get our recommendations for the best hand and power tools for beginners. Buy these tools and you’ll have everything you need to make great woodworking projects.
When Julie Owen bought Cocobolo Interiors in 2008, she set about adding more contemporary items to the Armonk, N.Y., shop. But with only 3,000 square feet, she struggled to figure out where to put her expanding line of furniture, lighting fixtures and accessories. Her solution: create sections within the shop and arrange the furniture the way customers might imagine it at home, using low bookcases and folding screens as dividers.
Tired of having your caulk tubes lying all over the workbench or your shelves? Make this organizer from a scrap of 2×8 and a piece of 1/4-in. plywood. Just lay out a pattern for your 2-in. hole saw to follow and drill holes through the 2×8. Then glue the plywood to the bottom. Now you can set it on a shelf and easily identify the tube you’re looking for. — Burnie Lorenz
YouTube: I love this place! You can find video training's on just about everything! It can help you with a lot of the tasks that you need to accomplish for your goal. So if you want to "sell products using Instagram" and one of the tasks is: post beautiful photos with text on my feed often, then you probably need to go on YouTube and search for "how to design an Instagram post, if you don't know the first thing about it. You can use YouTube to help you accomplish goals or tasks on your list that is out of your skill set.
“Walk past your Decompression Zone and look to your right. The first wall you see is called a Power Wall, and it’s another key merchandising area. And because it’s one of the first things shoppers see after looking or turning right, it’s a perception builder. Use your Power Wall(s) to display important departments as well as new and seasonal items to create vignettes, tell product stories, and to feature high-demand and high-profit items. (Note: Your store has more than one Power Wall. Stand in various places throughout your store and look around—the walls that stand out are your Power Walls.)”
Evan Tarver is a staff writer at Fit Small Business, specializing in Small Business Finance. He is also a fiction author and screenwriter. His past experience includes investment banking, managerial finance, and technology. When he isn't busy scheming his next business idea, you'll find Evan holed up in a coffee shop in his hometown of San Francisco working on the next great American fiction story.
As Kizer & Bender always tell retailers: Put it on paper. If you haven’t settled on your store layout—or even if you have—the first thing you need to do is work your plan out on paper before you start moving things around in your store. Putting it on paper helps give you a clearer picture of the desired result and any potential issues before getting started. Remember, many small retailers find that a mix of floor plan and layout styles works best.
Do you want to create the next great retail dynasty? Do you want to be Abe Froman, the Sausage King of Chicago? Or are you just looking for a simple local lifestyle business? Are you hoping to create a franchise model? Or do you see your local business as a testing ground for an ecommerce business? Your end goal will clearly inform your decisions, so it’s worth considering what it is early on.
There’s a lot of space above the shelf in most closets. Even though it’s a little hard to reach, it’s a great place to store seldom-used items. Make use of this wasted space by adding a second shelf above the existing one. Buy enough closet shelving material to match the length of the existing shelf plus enough for two end supports and middle supports over each bracket. Twelve-inch-wide shelving is available in various lengths and finishes at home centers and lumberyards.
Since there’s less wiring involved, installing LED strip lights is much simpler than puck lights. You also won’t need to cut any holes because strip lighting should come with its own adhesive. We’ve seen most vanlifers stick strip lighting down the side edges of their ceilings. However, it’s not as easy to create separate lighting zones as it is with puck lights.
While an electric miter saw is a convenience, it is not necessary to do good work. A quality electric miter saw will run around $150-$200, that by itself would destroy our budget. A hand saw with a miter box does the job just as well at a fraction of the price. This highly rated Stanley version for ~$60 should get the job done, albeit with a bit more elbow grease.
Now I want you to create a spreadsheet or use my worksheets and write one major goal on the top. This can be the first goal you want to accomplish. Then I want you to list all the tasks you need to do (or someone on your team has to do) in order to accomplish this task. For example; let’s go going back to the goal of "Launching a New Website". The tasks you will need to do to get this goal accomplished are the following;
The final size I decided on was 1800 sq. ft. Yeah, that’s big! I actually balked and second guessed myself after we received the estimate from the contractor. Sure, more space is nice, but at what cost? I then asked for a second estimate, bringing the shop down to 1500 sq feet, which is still huge. As you might expect, the savings just weren’t that substantial. By the time you get over 1000 sq. ft., the price per sq. ft. is really low, making it very difficult to justify down-sizing. So I bit the bullet and stayed with my original choice of 1800 sq. ft.
It is particularly important that you think about your customer’s experience holistically. Big-box retailers have long understood that people have five senses and that those senses affect decision making in a profound way. Whether it’s through intelligent lighting, the right music selection, or the careful piping in of a beautiful scent, smart retailers have learned the art of manipulating customer mood — whether they need you excited about a sale or relaxed and in the mood to hang around.
We’ve been focused on the first category so far, but there is also an allure to buying an existing business. These enterprises will often come with brand awareness, a customer base, trained employees, an established supply chain, and most importantly (we hope), demonstrated profitability. As a result, countless startup risks can be diminished by taking this route. That is only true, however, if you make sure to carry out thorough due diligence on the existing business.
The right first step online for most stores and restaurants is creating a Google Local Business Listing. Google accounts for 90% of all global organic search traffic and more and more of that traffic is coming from mobile devices. Chances are, your customers are using Google to find you, so you’ll want to make sure your hours, description, contact details, address, and images are all accurate.
After a permit has been issued, the building inspector will want to be notified at various points during your build in order to do a site visit, walk around and inspect the details to make sure that they meet code requirements. These inspections are commonly at the point where excavation work is complete, when the foundation is completed but before back-filling, when framing and all structural work has been done, after the installation of the insulation and vapour barrier, and then a final inspection after everything is complete. You may need to have a separate plumbing inspector if you’re adding or changing plumbing fixtures, and electrical work will need to be inspected by the appropriate electrical inspector (in Ontario, the Electrical Safety Authority). In my experience, inspectors appreciate good work, a clean, safe site, and are willing to work with homeowners and builders to make sure that the work will meet code and will endure.
Since grid layouts are used in most grocery, big box, and convenience stores, they create a familiar feel to customers. However, due to this familiarity, they tend to impart a grab-and-go experience. A grid layout can be a good choice for small retailers who shelf-stock inventory in quantity, like toys, books, magazines, specialty foods, kitchenware, and home goods. However, it’s not ideal for retailers who want to create an upscale, branded environment that invites relaxed browsing.
We first obtained legal permission from Hasbro [which originally developed the Transformer toy line back in the 1980s] to build it late in 2015. I also had to obtain my commercial driver’s license (CDL), so I spent a few months learning how to drive a truck while simultaneously spending the winter of 2015-16 working with Western Star to piece together on paper a vehicle that mirrored the Optimus Prime truck. Once the factory delivered the truck in April 2016, we got to work on the customization and fabrication right away. It was roadworthy again by October 2016. So the entire process from start to finish was about a year.