Whether you plan to go it alone or hire a professional, there are many resources available to help you plan and execute your retail store layout. If you don’t feel comfortable tackling the project yourself, a professional retail store planner, interior designer, or display designer can turn your dreams into reality. Or if you want to handle it all yourself, store planning software and other online idea resources can make the job easier.
Even if a website and social media aren’t part of your immediate plans for launching a business, as a savvy 21st century entrepreneur, you want to make sure that you have complete ownership of your brand identity before paying any fees required to register your business. Using the example of The Sunny Rabbit, at the very least, you would want to run an online search to ensure that TheSunnyRabbit.com is available. Assuming you want to join the other 50 million small businesses marketing to customers on Facebook, you’ll also want to make sure that Facebook.com/TheSunnyRabbit is also available.
I place the band saw first in my order of purchases, because I consider it the heart of the shop. Band saws are very safe tools for ripping, re-sawing, cutting curves and more because all of the force is downward, virtually eliminating any chance of unexpected kickbacks. I wanted a saw that had a strong back, dynamically balanced cast iron wheels for smooth operation and flywheel effect, 12" depth of cut, good dust extraction design, a large table and a solid fence. After shopping around, I settled on the General International Model 90-170 14" saw. It is very smooth, comes with an Excalibur fence, and it is light enough (133kg) to move into your basement without crushing someone.
The number of windows, as well as their sizing and placement, depends on your orientation, view, desire for ventilation, and needs for daylight and solar gain. Orienting more of your windows towards the south side of your shop and placing them high enough that they are shaded by the eaves in summer, but allow lower-angle winter light to come in, will increase your ability to get free light and heat from the sun. If your goal is to take advantage of passive solar opportunities, make sure that you carefully research the type of glass that is in your windows and look for something with a high solar heat gain coefficient. Higher windows generally allow for benches and tools beneath them, and relatively windowless north walls may be a place to arrange wood storage or mechanicals.
1. Paint an accent wall. Painting one wall a bold color is an affordable and effective way to not only spice up the space, but also to make it look larger. A bold colored wall creates the illusion of receding in space, says Libby Langdon, HGTV design expert and author of Libby Langdon's Small Space Solutions (Knack, 2009). Putting colorfully printed fabric or wallpaper on one of your walls is another way to achieve the same effect, while adding eye-catching textures and patterns to your store.
Tip: Save money on specialty displays! Many manufacturers offer retailers low-cost or free specialty display fixtures designed to highlight their branded lines, like the one pictured below. These make great speed bump or outpost display units on a tight budget. Your product line reps can tell you if they’re available, plus provide merchandising and display advice.
“Beware suppliers bearing gifts. That ‘free’ refrigerator from the drinks supplier is never really free. You can quickly find yourself tied into sub-optimal deals because of a reliance on this hardware. If you have access to the capital, do yourself a favor: Buy your own fridge and negotiate from a position of strength.” — ShopKeep Founder and Experienced Small Business Owner
While the recession brought with it a well-documented squeeze on small business lending from banks, there are a number of alternative funding sources available to those who are starting or expanding their small business. Loans and/or equity investments can be sourced from multiple sources, including credit unions, savings and loans, and private financial companies. Family members, friends, and colleagues are also potential avenues to explore.
Calculating the size of your desired parking lot is easy. The rule of thumb is to have a parking spot for every three customers. Determining traffic is trickier and potentially more lucrative. To help, we wrote an article on how to calculate your desired foot traffic. If you want to calculate your desired vehicle traffic, you can refer to our article on how to choose a location for your restaurant.
For the next step up in convenience, consider adding a dedicated beverage cooler to your workshop as well. Though many people set up an old refrigerator in the garage for extra soda and beer, a dedicated mini-fridge will help you save on electricity, since new models are far more efficient than old ones. You can pack your beverage cooler with your favorite soft drinks for a pick-me-up while you work or use it to store a lunch to enjoy on a break —all without tracking dirt and or grease into your clean kitchen.
Ok, the leap from $1,000 to $2,500 is a big one. I certainly didn't make it at one time. It took me years. But I know folks that decided they wanted to get into woodworking and dropped at least $2,500 getting themselves outfitted. When you do make the jump, the thought process becomes much less about making sure you can get the job done and becomes more about having quality tools to get the job done.
“Your sales floor is a living, breathing entity that needs to change—frequently—in order to flourish. It’s the retailer’s job to make that happen. If your store is filled with the latest and greatest products, but your sales are in a rut, it could be because your customers are bored. They come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained—even when they don’t buy anything, that experience is what brings them back.”
The good news is that when you’re starting your small business, you now have the tools to take a data-led approach to choosing the right store design. For example: Not sure what type of music gets your customers in the mood to spend? Simply choose a few different styles and display a different one each week. After the test is complete, analyze sales data to help you identify what could be impacting sales. The key to getting accurate results from this kind of test is to avoid switching up the other variables in your store that can impact sales, such as signage, or testing one type of music during a regular business week and another type during a holiday week. For more details on how to create controlled in-store experiments, you can check out Lean Retail 101
The router—The router is the master when it comes to flexibility. Its potential far exceeds trimming and decorative edge treatments. A router will cut mortises, rabbets, and dadoes, and adding a router table builds in even more versatility, including biscuit joinery and raised-panel doors. But where the router distinguishes itself from all other tools is in its ability to produce identical parts using a pattern.
Garage spaces are usually not insulated, and garage doors on most homes have very poor insulation. That means it’ll inevitably be super hot and stuffy in the summer, and freezing cold in the winter. To be comfortable in your workshop you’ll need to take the extra step to insulate your garage and set up some space heaters, and some portable floor or window AC units. Having to wear a heavy coat while you work will impede your DIY efforts and nobody likes working in a sauna.
When Julie Owen bought Cocobolo Interiors in 2008, she set about adding more contemporary items to the Armonk, N.Y., shop. But with only 3,000 square feet, she struggled to figure out where to put her expanding line of furniture, lighting fixtures and accessories. Her solution: create sections within the shop and arrange the furniture the way customers might imagine it at home, using low bookcases and folding screens as dividers.
I get all the zen I need from Dunkin Donuts. :) Actually, I am reserving judgement concerning sound at this point and here’s why. I worked in a 1000 sq ft shop for the first 5 years of this show and never had any echo complaints. That was with 16 ft ceilings. The new shop was pretty unbearable to talk in when it was empty and became quite tolerable when filled with the initial equipment. With the addition of the floor pads and cabinetry, I am pretty confident the echo will be reduced fairly close to the previous shop’s level. If not, I’ll have to consider my options, because there’s no way I’m hanging drapes in my shop, lol.
Food in bear country… When I was in *real* bear country, like in the Sierras, I always kept my food and scented items in the provided bear lockers. Any of the trail heads or camping areas will have bear lockers. Other than that I never really worried about. Just kept it in the cab, yeah. But the Sierras were the only place I went with any considerable bear problems.
Woodworking isn’t just an overnight hobby, for most it’s a fun pursuit that lasts a lifetime. As your skills develop, the workshop becomes a place not just to build but to repair along the way. In a world where people are strongly influenced by consumerism, there’s a tendency to revert to a throwaway culture. But if you can fix before throwing away, then your tools start to make a return on their investment and have a bigger impact.
When I built my shop I opted to buy a much higher quality miter saw and table saw than I truly needed at the time. It ate up a ton of my budget and forced me to put off adding the tools that would allow me to buy cheaper stock for 2-3 years. During that time my savings buying rough cut lumber would have probably paid for the upgraded equipment I started out with.
As a carpenter, I need to bring certain items with me every day. I bought a cheap plastic tote in the tool storage area at a home center and modified it for my needs. I made a small plywood deck, drilled a couple of 3-in. holes for coffee cups or glue bottles and then fastened it to the tote. Another piece of plywood has holes to keep pencils upright and organized. My tote sits nicely on my bench seat, but it could also be attached to the floor with hook-and-loop fasteners. You could easily customize these totes for plumbing, garden or painting tools, electrical supplies—what have you. — Don Simms. Check out this jumbo tote for fasteners.
Many small businesses in New York and New Jersey were forced to close following Superstorm Sandy because they lacked the insurance that would have gotten them back on their feet. That part is well known. What’s less well known is that this lack of proper insurance, coupled with the lack proper legal incorporation, resulted in many entrepreneurs seeing their personal assets come under threat.
Ever wonder why you walk into a supermarket and the first thing you see is fruits and vegetables rather than toilet cleaner? The complex art of displaying arrangement and the perfectly optimized in-store customer journey can seem like some sort of semi-magical, commercial Feng-Shui. But it’s actually just business 101. At its core, store design is a fairly simple exercise. Think about your shop’s layout from a customer point of view and consider what might surprise and delight you, what might annoy you, and most importantly, what might convince you to make a purchase.
Now we’re using a lot of recycled materials in this project including some kitchen cabinets that were removed some a kitchen renovation project a few years ago and you know this is something that a lot of homeowners do if you’re real careful about removing the cabinets from a kitchen renovation or a bathroom renovation you can use them in a lot of ways around the house and certainly works good for a workshop like this.
Now that you have your goals mapped out and you know the exact tasks that will help you accomplish them, I want you to pick a day of the week (preferably Monday or Friday) and start planning the week ahead - don’t skip this step, never skip this step. Schedule which one these tasks will happen on what day of the week. So you are literally pulling the tasks from that spreadsheet and placing them into this weekly planner. It’s important to keep in mind deadlines (the ones you set for your goals and when they should be accomplished) and the amount of time it takes you to do a task. You may also want to write down which day it’s due, and who is responsible for this task (if you work with a team).
I save all my back issues of The Family Handyman magazine and love the projects and repair tips. The trouble is, I’m not always ready to do the project when the issue arrives. To make my favorite articles easy to find at a later date, I put a stick-on label on the cover and then add notes for easy reference when the time comes to do the job. — Willie Schreiber. Plus: Check out this small workshop storage solution. Small woodshop workshop on a budget