If I had it to do over again, I would stick to an entry level miter saw and table saw until I had both the funds and need to upgrade to more capable saws.  Because of this, I'd stick to the two saws we looked at in the $500 build: ​The Craftsman Table Saw for ~$150 and Hitachi 10 inch Miter Saw for ~110.  These two additions bring our running total to just over $500.  
My enthusiasm was kindled and I made friends with Surrey Timbers for more 'exotic' wood. My next purchases were a Drill Press and a Scroll Saw from Axminster Tools and I set to work. An excellent piece of Yew followed by some Thermal Ash has so far produced 4 cribbage boards. I then obtained a Palm Router which, after some practice, I find better for the more intricate work.
With all the time and effort you've put into properly merchandising your products, the last thing you want is for incoming customers to hurry past them — this ultimately limits the number of products they'll purchase. One way retailers combat this is through creating breaks that force them to pause. These are sometimes referred to as "speed bumps." Essentially, this can be anything that gives customers a visual break and can be achieved through signage or special/seasonal displays.
For example: Imagine walking into a slightly weathered coffee shop on Main Street, middle America. It’s charming in its own unique way. You sit down to enjoy a cup of coffee as you skim through the tabletop jukebox. Then the bill comes. “$10 for a cup of coffee? In this rundown joint!” This might be what comes to mind if the price of the service doesn’t meet the expectations you had when you first walked into the business.
I bought an energy-saving outlet strip for my TV and its components. One outlet controls several other outlets on the strip, so when I turn off my TV, the adjacent controlled outlets for my VCR, DVD player and receiver sense that no current is going to the TV anymore, and those outlets shut off. Then I decided to try it out in the shop. I use it with my router table, disc sander and orbital sanders, so when I flip one of them on, my shop vacuum also starts up to take care of dust collection. It also has two outlets that are independent for other accessories you’d like on all the time. You can buy the outlet strips at amazon.com. One choice is the Belkin Conserve Socket with Energy Saving Outlet (about $30). — D. Linley. Plus: 30 more smart tips for working in your home shop.
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Impulse items like small toys, candy bars, lip gloss, and breath mints are great products to feature near your register. When customers approach the register to pay and leave, you don’t want them to stop shopping. Placing low-cost impulse buy items near registers, as shown in the image below, encourages shoppers to add an item or two as they check out.
There’s a lot of space above the shelf in most closets. Even though it’s a little hard to reach, it’s a great place to store seldom-used items. Make use of this wasted space by adding a second shelf above the existing one. Buy enough closet shelving material to match the length of the existing shelf plus enough for two end supports and middle supports over each bracket. Twelve-inch-wide shelving is available in various lengths and finishes at home centers and lumberyards.
Slice, dice and serve in style on this easy, attractive board. We’ll show you a simple way to dry-fit the parts, scribe the arc and then glue the whole thing together. We used a 4-ft. steel ruler to scribe the arcs, but a yardstick or any thin board would also work. Find complete how-to instructions on this woodworking crafts project here. Also, be sure to use water-resistant wood glue and keep your board out of the dishwasher or it might fall apart. And one more thing: Keep the boards as even as possible during glue-up to minimize sanding later. For great tips on gluing wood, check out this collection.
Cut off a 21-in.-long board for the shelves, rip it in the middle to make two shelves, and cut 45-degree bevels on the two long front edges with a router or table saw. Bevel the ends of the other board, cut dadoes, which are grooves cut into the wood with a router or a table saw with a dado blade, cross- wise (cut a dado on scrap and test-fit the shelves first!) and cut it into four narrower boards, two at 1-3/8 in. wide and two at 4 in.
For this reason, on-demand applications can get very time intensive. Consider building on an on-demand platform on both iOS and Android. A typical app on a single platform would require one experience to be designed. In the case of an on-demand app on two platforms, four would be required. That's one experience for each user in the system (i.e., two per platform) plus each platform (i.e., four in total). On-demand apps also often require a number of administrative interfaces. The only way to reduce the cost of an on-demand platform is to streamline the typical feature set included. For example, you could remove in-app payments or administrative interfaces while doing market validation.
It’s important that you have a fundamental understanding of what is making your business successful before you decide to expand. Who are your customers and why do they enjoy what you offer? Who are your suppliers and will they be able to deliver to your new location? What are your operating costs and will they be the same in a new location? A lot of small businesses start off in the suburbs of a town before making the move to a city’s business district, only to find that unexpected additional costs are swallowing up their profits.
Shops can range from functional spaces adorned with unpainted wallboard to beautifully finished, painted, and trimmed-out spaces. Ultimately, I think it depends on your budget and how important your surroundings are to your mindset as you’re working, or to your clients’ if they will be viewing your shop. If finishing your shop will improve the quality of the work that you will produce, thereby relaxing or inspiring you, or showcase for your clients the quality of the work of which you are capable, it may be a worthwhile invest­ment. A more finished space may also allow for activities like parties or even a weekly poker game (as long as drinks stay off the tools).

There are certain areas that are the responsibility of the federal government, such as firearms, fish, and wildlife. For more on these federal requirements, enforced by bodies such as the Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA), you can explore the information here on the Small Business Administration (SBA) website.
Hey, you ever wonder what it look like behind the scenes at a home improvement show? Well here’s a little glimpse of it. This is a storage building I’ve had for awhile and we use this for storage and materials and props we use on the show and it’s also used by my construction company. Well this part of the building has kind of turned into a little bit of a dumping zone, where people just dump things that they’re not sure exactly where they go in the rest of the building.
Finally, at the beginning you'll do just fine with a basic set of router bits that run ~$40.  A starter set will typically include straight bits for edge matching material, a selection of edge finishing bits, and some joinery bits.  As you work on a few projects you may find that more specialized bits are needed.   But specialized bits are expensive - so purchasing them as you have a specific need makes more sense than buying in anticipation of a need. 

My husband is always hounding me about wearing eye protection whenever I use power tools. (Admittedly, I could be more diligent about it.) So, he recently glued some small magnets to several pairs of safety glasses and stuck them on all the power tools in our garage that have metal housings. Now it’s fast and easy for me to grab the glasses when I need them, and I’m reminded that my husband loves me. — Lisa Yanda. Here’s the other must have safety gear every DIYer should own.

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If you want to run a business operated by yourself and more than one employee, you may run into zoning issues if your location is zoned for residential use only. It’s common for municipalities to allow and encourage home-based busi­nesses but there will likely be a maximum area that you will be permitted to add for business purposes. If you try to build a shop that will contribute noise and traffic (from employees or deliveries) to an urban neighbourhood, you run the risk of run­ning into opposition from neighbours concerned by the impact your shop will have. Your municipality will have planners with whom you should consult as you begin to define the possibili­ties that your property will allow.
Many retail fixture and display companies provide store planning and design services to their customers. Though typically not free, these in-house design services can be far less expensive than hiring an independent designer. Plus, they can help streamline the process of store layout and planning, along with the purchasing and installation of displays and fixtures.
Concrete garage floors can work as a workshop surface, but over time they stain and you’ll end up tracking a lot of dust and dirt into your home. An epoxy floor finish is easier to clean and can also provide extra grip. For a softer surface that will help your joints when standing a long time, check out those restaurant grade rubber floor mats or some durable options that include garage floor tile.
You might be thinking your business aspirations are too ‘early-stage’ to merit investigating the permits required to run your small business. You’d be wrong. The costs and requirements of staying on the right side of the law should be factored into your initial business plan and ongoing projections. In the long run, this will save you time, money and heartache.
Tired of holding a flashlight between your teeth while working in the dark? Make a light stand by bending a 2-ft. section of 12- or 14-gauge electrical cable into a U shape. Duct-tape the light to the ends of the cable. The wire can be shaped into a hands-free supporting base for the flashlight or bent into a hook for hanging. — Paul and Haylee Lytle. Check out another hands-free light hack.

In each case, we shuffled the bench, jointer, table saw, and band saw across to the top of the stairs, and then tied a rope around each to act as a safety while sliding the machines down the strapping on the stairs. Yeah, the table saw hit the wall, and the promise of a good mud and paint job saved my bacon. The rope worked well, and we were able to get everything down the stairs nice and slowly with­out any major issues.
You can see I broke the ultimate goal down into smaller tasks. Now you just need to do this for all the big goals that you have mapped out for the year. You may have more ideas or goals throughout the year and that’s okay. With this type of document, you are able to add another category and tasks anytime you want. This is just the best way to keep track of all the little things you need to do to accomplish your goals so you never are stuck wondering what you have to do next.
If you have a broker that’s too successful you may be a low priority. If you choose a broker that’s inexperienced but attentive, you may end up paying for their novice mistakes. My advice is to not choose a broker but instead choose a team. Pick a junior/senior combo so that when you’re hunting for space you work more with the junior, and when it comes to negotiating the deal you have the experienced veteran leading the negotiation.”
I could not consider a 12" jointer, given that the equipment had to be moved down the stairs to my basement, and the cost would blow my budget. What I wanted in an 8" jointer was true tables, a fence that is solid and easy to adjust, a cut depth gauge that is reliable, and long tables that aid in flat­tening longer bowed planks. I have found that the Taiwanese tools have come a long way in the past 20 years. I purchased the King KC-80FX 8-inch jointer, with lever adjust parallelo­gram tables. The system arrived in a good state of tune, and the well-written manual includes a full parts list and exploded parts diagrams. The tables were extremely heavy; more about getting things down the stairs later. The jointer is reasonably priced, it runs smoothly and it is well made.
The beauty of a portable A/C unit is that you don’t have to heft it into a window and block off a valuable source of fresh air for keeping paint fumes at bay. Instead, choose a model with a low profile that you can tuck under a table or against a wall when not in use — a model with casters for maximum maneuverability is ideal. Choose a high-powered unit that will condition at least 400 square feet of space and move it where you need it for maximum comfort as you work.
The number of windows, as well as their sizing and placement, depends on your orientation, view, desire for ventilation, and needs for daylight and solar gain. Orienting more of your windows towards the south side of your shop and placing them high enough that they are shaded by the eaves in summer, but allow lower-angle winter light to come in, will increase your ability to get free light and heat from the sun. If your goal is to take advantage of passive solar opportunities, make sure that you carefully research the type of glass that is in your windows and look for something with a high solar heat gain coefficient. Higher windows generally allow for benches and tools beneath them, and relatively win­dowless north walls may be a place to arrange wood storage or mechanicals.
Food in bear country… When I was in *real* bear country, like in the Sierras, I always kept my food and scented items in the provided bear lockers. Any of the trail heads or camping areas will have bear lockers. Other than that I never really worried about. Just kept it in the cab, yeah. But the Sierras were the only place I went with any considerable bear problems.
“Every time I’m choosing a new a location, I head down there with a big flask of coffee and a clicker to count all the people that walk past. Then I walk to the nearest public transportation at rush hour and look at how people are heading home. I turned down one location because while it was right next to the subway, I noticed all the commuters were coming out of the other subway entrance. It turns out all the residences in that area were on the other side of the street.” —ShopKeep Founder and Experienced Small Business Owner
I have been working on building out the space, starting with a new welding table and small material/saw rack. I was able to dedicate a 20' x 28' area to fabrication. I need to figure out some things like angle grinder storage, fume exhaust hood and cold saw set up, but I will get there. Power is one nice thing with a 400A 208VAC 3ph supply panel. Also got the compressor in a sound dampened closet with cooling so the noise level is down significantly. Oh ya, dedicated 15 ton AC for the shop has been nice.
Can you outfit your shop with all the necessary hand tools for just $100? Christopher Schwarz says you can, and he’ll show you how to do it in this article. Take Christopher’s shopping list to the flea market and come back with everything you need for less than you’d spend on one new hand plane. You can do all your woodworking with hand tools, and this article from Popular Woodworking will equip you with everything you need.
For example, on your dual battery, the farm just purchased a brand new 2013 Chevy 3500HD with a dump bed. It has dual batteries. How was it installed? They grounded both batteries to the frame and connected the positives with a very large fuse. ~15k later its still working. While its not recommended to do it this way, I think it would work fine in your case. Add the marine battery somewhere in your shell and run a heavy positive from the original battery. Put a large fuse in it(I’d research to see the number, I can’t remember off the top of my head) and your isolator switch inline (probably 2nd battery side of the fuse).
Well I think I’ll have plenty of light once we get all of 24 bulbs in place. I’m really glad I saved those old fixtures. Hey another thing we’re reusing, and I’m really glad I saved, is these old cabinets that we took out of a kitchen renovation a couple of years ago. This will be perfect to serve as our base cabinets so that we can build our sturdy countertop on this side of the shop.
I hope to build my own stand-alone dream shop sometime in 2015 – in the Texas Hill Country. I’ve not yet found the right lot, so much is yet unknown….but am thinking roughly 30′ x 40′ overall, with 10 or 12 foot ceiling. At one end, there will be a 10′ x 30′ space walled off into three spaces: a small finishing room, an office/design space, and a half bath.
By building your own workshop machines and jigs, you can create customized tools that include all of your favorite and much-needed features for less than half the cost of commercial tools (plus, get bragging rights for having the coolest woodworking shop in town). All you will need is a drill press, table saw, some common tools, and patience. Then, you can start following these step-by-step instructions to create homemade machines such as a sliding-top router table, jigsaw, downdraft dust collection table, a 24” band saw and more!
Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.
The cheapest and easiest way to supply fresh water to your sink is with refillable plastic water containers. There are many styles available, including jerry-can style containers, the extremely common Aqua-Tainer, or standard 5-gallon water cooler jugs. Which one you go with really depends on personal preference and the dimensions of your kitchen cabinets.
Perhaps the most satisfying move I made was to automate the dust collection system. I used the iVACPro system to link all machines to the dust collector. When I turn on any machine in the shop, the dust collector fires up and whisks the dust into the bin. The system also has a programmable delay to allow the dust to make it to the bin before the dust collector shuts down. I set my system for a five-second delay. The system works flawlessly for my band saw, planer, and router table at 115 volts, and also my table saw and jointer at 240 volts. 

Tim Inman: You don’t say where you will be located, but if you are anywhere that gets cold I definitely have a suggestion. I’ve built three shop buildings over my years. In each one, I’ve put down 2-inch closed cell foam board underneath six inches of concrete for the floor. I would never build a shop — or anything else, for that matter — without this. The foam lets the concrete become a huge heat sink and warming stone. My feet are never ever cold when I work on this combination. The shop stays reasonably warm without spikes in the heat and cooling. The tools are more rust-free, and I like it.
A warning out of concern and love for my fellow 'ablers. A framing nailer is a VERY dangerous tool. Not something to loan out willy-nilly to just anybody. For a small project like this it's just not going to save a lot of time. Most of us are better off burning the extra calories that swinging a hammer uses anyhow. Emergency rooms are seeing a lot of visits because a lot of guys see these on TV and at your big box stores and think they look cool. They are only marginally safer than shooting at the nails with a pistol. (Hmmm...). Be careful, PLEASE.
Ok Rob let me try again .I would suggest you sign up for a community collage woodworking class or a woodworking coop where you can use the tools you will need to build the kind of items you have in mind. You say you have used the tools you listed but that could mean only used them once or twice. If you have minimal experience with tools and woodworking that might be another reason to take a class assuming there is one available . Do you have a space you can use as a shop ,a garage,carport etc? As far as tools and equipment are concerned I think Knotscott covered it very well. I know your supposed’s said you couldn’t find tools on Craigslist or garage sales but those might be the place you can make an offer on a shop full of tools in the price range you trying to stay in possibly with some materials and other extras. It might even work to put a wanted wood shop full of tools in the tools section of your local Craigslist.
There are a number of woodworking fixtures you can get by without for a long while, but a sturdy workbench isn't one of them. The trouble is, those solid-hardwood benches we all lust after can completely blow a modest woodworking budget. Here's a bench that splits the difference. You'll get a top that can stand up to significant abuse, a sturdy, heavy base that keeps the bench planted where you put it, and an end vise and T-track system for holding workpieces as well as a variety of unique jigs. It may not look quite like a European bench, but it works just as hard as one for a lot less money.
But if you want to do a lot of stealth camping in cities, a cargo van is your best option. There are so many of them on the road that people just don’t notice them, and they have a lot of floor space to play around with your perfect layout. But if you don’t plan on stealth camping and you value storage space and headroom, there may be better choices.
A track saw, such as those by Festool and DeWalt, makes things even easier and offers greater accuracy, but these saws are also quite a bit costlier. With a circular saw, you have to keep the shoe pressed against a guide while pushing the saw forward. Track saws, on the other hand, pop onto their tracks and need only to be pushed forward. Track saws often feature splinter guards to help reduce tearout as well for smoother and straighter edges.
Well this is the same unit I have used for years so the noise level will be what it has been. I never turn it on without ear protection. In the future, I plan on building a little closet around the cyclone to help mitigate the noise to some extent. As for cycling the motor, I read that too. But the way I work, I just can’t do that. I have to turn it on and off as needed but I do try to limit it as much as possible by doing all of my heavy milling at once.
Cutting thick, rough, warped hardwood can be cumbersome and dangerous. To provide some control over this process, I built a chop-saw station with wings that extend to support long boards. Again, anytime you make something that consumes shop space, make a shelf underneath to gain storage. The chop saw sits in a recess so that the deck of the saw is at the same height as the workstation deck.
The tablesaw—This tool is the backbone of nearly every shop, and for good reason. It allows unmatched precision in ripping parallel edges and crosscutting at a variety of angles. Most woodworkers find it crucial for the basic milling of stock. It is also suited to many joinery tasks, easily producing tenons, box joints, and—with a reground blade—the tails for dovetail joints.

Assembling parts is easiest when you can work at a comfortable height. But the height of that working surface depends on the size of the project. These ABC boxes, so called because they’re made with sides of three different dimensions, make a variable-height assembly table base. By rotating the boxes or standing them on end, you’ll get three different working heights.

Shops can range from functional spaces adorned with unpainted wallboard to beautifully finished, painted, and trimmed-out spaces. Ultimately, I think it depends on your budget and how important your surroundings are to your mindset as you’re working, or to your clients’ if they will be viewing your shop. If finishing your shop will improve the quality of the work that you will produce, thereby relaxing or inspiring you, or showcase for your clients the quality of the work of which you are capable, it may be a worthwhile invest­ment. A more finished space may also allow for activities like parties or even a weekly poker game (as long as drinks stay off the tools).
At least once a year I want you to set aside some time (I’m talking about a large chunk of time - like a day) and I want you to write down everything you want to accomplish this year or next year (or whenever you are planning for). I tend to plan for a whole year, but you can try 3-6 months to help you get started. Take away any and all distractions because it’s important that you are super focused on what you want to accomplish for the year. This is the time to let your ideas flow, don’t hold back. Things on this list can include: Launch your own website, release a new invitation line, and work on my Instagram account. Don’t overthink, just write down what comes to your mind and whatever your heart desires. There will be time later to refine what you have written down. When you are starting to brainstorm your goals, I would suggest that you first start off writing them on a notepad like this. And then once you are done, you can move them over to a task organizer like this.
Now this Super Pencil from C.H. Hanson does all of that and more. The entire pencil is made from a non toxic graphite composition so the whole thing is a writing surface with no wood around it to shave away. Super pencil marks are water and smudge resistant and because the composite is so durable it never needs sharpening even when you use it on rough materials like concrete.

I have to agree with these folks....I have a two car garage/workshop that needs to double for ski waxing, bicycle storage and house repairs. I have a Hybrid Table saw, 6" jointer, 13" planer, a shopsmith that serves as drill press, lathe and band saw, dust collector, two work benches...and everything has been designed to roll away, under, above something else...I can set up and tear down in about ten minutes, because at the end of the day, I always have to park two cars in the garage. Always great to look at the great dream workshops, but thought that they should do an article on guys like us, that have to fit several hobbies into one spot. I seem to spend a lot of time planning, and re planning the garage space to try and fit the next tool. I dream about the day I will get a place that I can dedicate to my tools, but until then, I just buy things with wheels.
I place the band saw first in my order of purchases, because I consider it the heart of the shop. Band saws are very safe tools for ripping, re-sawing, cutting curves and more because all of the force is downward, virtually eliminating any chance of unexpected kickbacks. I wanted a saw that had a strong back, dynamically balanced cast iron wheels for smooth operation and flywheel effect, 12" depth of cut, good dust extraction design, a large table and a solid fence. After shopping around, I settled on the General International Model 90-170 14" saw. It is very smooth, comes with an Excalibur fence, and it is light enough (133kg) to move into your basement without crushing someone.
WOW that is a nice size shop! I am looking forward to more videos on the shop projects! We have been shopping for a house for over a year & have finally found one but it has nothing for me to use as my woodshop! I currently have a basement shop that’s 24×40 & it’s really huge for me I couldn’t imagine any bigger. Anyway I will be looking at building a new woodshop for myself (yes I am a female woodworker) & you have given me lots of great ideas so far. I am an Artist & wood is my preference, everything I make is quite small (no furniture or anything that big) but I have lots of specialty tools for what I do as well! Thank you for sharing your ideas & all that you do. Keep up the great work!
The standard option for a shop floor is a concrete slab. You’re probably not going to go to the trouble of creating a basement beneath your shop, although it is possible. The weight of most woodworking machines suggests that a con­crete floor is the most solid and durable substrate available. It has the potential to be used as thermal mass to store heat from your heating system or from the sun, but it can be tiring and hard on your body to be standing on concrete all the time. You can add a vapour barrier, 2x4 sleepers and a wooden floor above the concrete to ease the tendency of the floor to strain your feet and back, or you can add anti-fatigue mats in key areas where you’ll be standing for longer periods.
Trademarking is a lot less expensive than most people think (although enforcement is another thing entirely), but make sure to do your research! If someone else is already using your proposed name, your application will be rejected right away and you will not only lose your application fee, but the time invested would have been in vain. And as you know, time equals money.
Amenities and Services – You’ll want to understand the full range of amenities offered by a commercial space. These amenities and services may include such things as communal rooms, free Wi-Fi, loading bays and docks, dining options, outdoor space, sewage and utilities, on-site security, and more. The zoning of your business will often dictate the type of amenities and services you require.
Congratulations !! I think 62 days is quick ! thats a big project. Now that its done and you got to get everything else set up it kinda sucks that you will also need to start making the payments, yuck. However I think it will be a good investment as your show continues to grow . I certainly love it ! I look forward to what you have in store. Thanks
To help, I’ve pulled together 40 small business ideas for anyone who wants to run their own business. Use these as a jumping off point to spark your own unique ideas.And if all else fails, live the words of Airbnb Co-founder Brian Chesky: “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.”
Ralph has three decades of professional experience in using workshops and setting them up, and it certainly shows in his Ultimate Small Shop guide. You’ll find all the important information you need to put together your own workshop, including how to save money when putting one together; all the tools and equipment necessary to run a workshop; tips for choosing the best equipment; factors that should be considered when buying things for the workshop; and so much more. If you’ve considered setting up a workshop but feel you don’t have the time, space, or money – then you need to check out Ultimate Small Shop – How to Set Up a Complete Small Workshop on a Budget.
When we started putting together our water system we decided to look for a stainless steel tank. Even though plastic tank options are FDA-approved for potable water use, we still don’t like the idea of our drinking water being in contact with plastic for extended periods. Sure, they say it’s “safe,” but not long ago water bottles containing BPA were considered to be safe.
After starting your small business, you may eventually want to hire employees. When this happens, you are legally required to purchase workers’ compensation insurance, unemployment insurance, and — depending on your business location — disability insurance. Current states where disability insurance is a legal requirement include: California, Hawaii, New Jersey, New York, and Rhode Island.
It is particularly important that you think about your customer’s experience holistically. Big-box retailers have long understood that people have five senses and that those senses affect decision making in a profound way. Whether it’s through intelligent lighting, the right music selection, or the careful piping in of a beautiful scent, smart retailers have learned the art of manipulating customer mood — whether they need you excited about a sale or relaxed and in the mood to hang around.
When you design your workshop setup, climate control often gets ignored — and that’s a huge mistake! If your workshop or hobby room is in an unconditioned space like a garage or basement, you could find that it’s brutally uncomfortable to work in there during warm weather. You’ll be much happier with a solid fan — or several — to keep air moving for your comfort.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
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