It almost goes without saying that everything about your shop's design should project the right answers to each of these questions. But in today’s market, you have to go one step further. In our digitally connected world consumers have seen it all. The true art of compelling store design is in telling a story about your business, while simultaneously anticipating the needs of your customers. It’s all about the surprise and the delight.
Most of today’s POS systems have integrated inventory management software that allows you to put hours back in your week, whatever the volume of your stock. A quality point of sale system will allow you to manage pricing changes, track product availability, cross-check inventory, and automate reorders with ease. All of which are crucial in helping you develop a deeper understanding of your business, enabling smoother day-to-day operations and smart purchasing decisions.
A lot has changed in recent years. Sophisticated, yet affordable technology now exists that can help track customer relationships from an ad placed on Google, right through to a successful sale. This offers small business owners a unique chance to be entirely data-driven in their marketing approach. Every single aspect of your small business can be tweaked and optimized to ensure that you are enticing customers, up selling where possible, and encouraging people to spread the word about your business.
One site that I found a year or more ago was Life Remotely. They converted their truck to accomodate 3 people traveling from Seatle to the end of South America. They camped in tents most nights and some hotels/hostels but did a lot of conversions to their truck. Plus they blogged the whole time which is pretty cool if you want to take the road trip international.
So what’s the downside? Well, for starters, RV conversions aren’t exactly known for quality. Most manufacturers use cheap (i.e. shitty) materials, and just don’t build their vehicles to withstand the stresses of full time living. You’re also locked into a pre-designed layout, so it will be a lot more difficult to customize how everything functions.
I'm in the same boat. In Florida, we don't have basements, so my dedicated portion of the garage is 10' x 12'. In that space I have very neatly packed: 8' bench, Cabinet saw with 50" fence, 18" bandsaw, Dust collector, Joint, Planer, Drill press, Compound miter saw and a medium-sized hanging tool cabinet that holds all my nielsen stuff. I find myself moving my stool several times an hour just to work... Can't wait to move into a new house some day!
Everything from the way the customer is greeted as they walk through the door to the way your products are presented following a sale matters. The smallest details can make the biggest difference. Early on when just starting your small business, you as an owner, will be able to exert a lot of direct control over these details. But as you grow, you will come to recognize the value of a well-trained and motivated staff.
While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
First things first, the machinery is going to do the bulk of your work. Hand tool purists may argue differently but how many machines do you have in your home to make things easier? The same should be true for your workshop. Yes, there may be moments when you take a deep breath at the initial investment but if you’re looking at woodworking as a prolonged pastime then the tools will last you for years to come. Plus you’re not buying everything at once. Start small and build up your collection.
Another great source of store design inspiration is your product vendors and their line reps. After all, your success is their success, so they’re usually happy to share store design and merchandising ideas. Many provide retailers with free or low-cost branded display units, too. Some line reps will even assist you in product mapping your store, display setup, and replenishment. It never hurts to ask!
My wife and I have just bought a block and will be building a new house – as part of this will be the building of the “shed” – which is really a workshop as I am a very keen Woodworker (I have most of the toys!!). My question is – Leaving money aside “Is a brick or metal shed better – especially in regards to moisture, inside temperature (heating and cooling), noise etc”? Any other suggestions would also be appreciated – eg lining the structure, power needs, lighting, etc. I appreciate your expert opinion. – Ivan Banks
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.
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