Have a walk-through yourself and see where the visual cues guide you or get your staff, friends, or family to do the same and give you honest feedback. Don't forget to observe your customers and see what they're drawn to, what they avoid, and how they move, then match that with your intended design. If you keep resilient and keep your eyes and ears open, you'll be sure to create a retail design that's a win-win for both you and your customers.
“Your sales floor is a living, breathing entity that needs to change—frequently—in order to flourish. It’s the retailer’s job to make that happen. If your store is filled with the latest and greatest products, but your sales are in a rut, it could be because your customers are bored. They come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained—even when they don’t buy anything, that experience is what brings them back.”
Then there are material considerations, such as how to bring full-size sheets of plywood home to cut down to size (you don't). And safety and cleanup are two more concerns: Proper ventilation and dust collection, a cinch in a larger shop, can be quite a challenge (and a potential health hazard). Nevertheless, you can set up a great wood shop in a small space, and we'll show you what you need.
Becoming a small business owner is one of the most rewarding and inspiring journeys a human being can take. It provides you with a chance to be your own boss, take control of your financial destiny, and become a meaningful contributor to your local economy and community. There will always be a reason not to take the plunge. But if there is one rule of small business — and life — is that nothing will happen if you don’t make it happen.
When you design your workshop setup, climate control often gets ignored — and that’s a huge mistake! If your workshop or hobby room is in an unconditioned space like a garage or basement, you could find that it’s brutally uncomfortable to work in there during warm weather. You’ll be much happier with a solid fan — or several — to keep air moving for your comfort.
I set an initial budget of $10,000 to build the shop – everything from studs and drywall to hand tools and machinery. The final number was over by $1,000, but I’m still very happy with the result. The shop is now my haven, with a good sound system and good lighting. Every time I go back into the shop, it is exactly the way I left it, because it is my shop!
“Walk past your Decompression Zone and look to your right. The first wall you see is called a Power Wall, and it’s another key merchandising area. And because it’s one of the first things shoppers see after looking or turning right, it’s a perception builder. Use your Power Wall(s) to display important departments as well as new and seasonal items to create vignettes, tell product stories, and to feature high-demand and high-profit items. (Note: Your store has more than one Power Wall. Stand in various places throughout your store and look around—the walls that stand out are your Power Walls.)”
It’s also a good idea to cover up any exposed insulation or open stud bays so that you have a flat surface to mount stuff on the walls of your workshop. Here we’re attaching plywood panels to the metal framing but in most garages or sheds you can just nail them directly to the studs. We’re also getting a jump on organizing by putting in a hose reel next to the location we’ve chosen for our air compressor.
The final size I decided on was 1800 sq. ft. Yeah, that’s big! I actually balked and second guessed myself after we received the estimate from the contractor. Sure, more space is nice, but at what cost? I then asked for a second estimate, bringing the shop down to 1500 sq feet, which is still huge. As you might expect, the savings just weren’t that substantial. By the time you get over 1000 sq. ft., the price per sq. ft. is really low, making it very difficult to justify down-sizing. So I bit the bullet and stayed with my original choice of 1800 sq. ft.
According to store design experts, this is the part of the process where store owners tend to put the cart before the horse. Once the floor plan is sketched out, store owners are quick to purchase and install fixtures, then fill them with product. Far too often, the fixtures chosen aren’t ideal for displaying a range of products in a particular space. Or worse, they don’t offer flexibility needed in valuable display areas that are constantly changing to house featured and seasonal products.
Best-selling products should be placed in Primary Zones located toward the rear of the store, ensuring that shoppers will pass by Secondary Zones featuring other merchandise, increasing their exposure and sales potential (it’s why milk is always in the back of the grocery store!). You can also feature several ‘best sellers’ in window displays for exposure.”
Check your local papers, especially the free shoppers, for information about upcoming shows Another venue for craft retailing is at the local flea markets that spring up in every community just about every weekend. Again the entrance cost is usually minimal. Ultimate Small Shop Result The only other thing you need is a little marketing savvy. With little cost and some effort, you will be well on your way to knowing whether there is a market for your craft. Once you know that, you can move on and think about other ways of selling, such as in galleries, on consignment, on eBay or from your own website. Once you spend your precious time and energy creating a scrapbook, make sure it lasts! There are a few simple things you can easily do to ensure that your scrapbooks look just as good as the day you finished them, for years to come. The first thing to avoid is paper that is not lignin-free. You’ve probably heard that before, and it is true, but what is lignin anyways? Lignin is a stiff component of a plant that quite literally holds it together. Although lignin is necessary for plants and trees, you want nothing to do with it! After a while, lignin will cause photos, fabrics and other paper that touch it to turn brown. Yes, the lignin-free paper does cost more, but it is a vital part of preserving your cherished scrapbooks. If the paper is not lignin-free, it will eventually discolor your photos and other materials touching it. So when buying paper for your scrapbooking projects, be sure to look for packages that say “lignin-free,” because if it doesn’t say it, then it most likely isn’t.The fabric is a big concern for preserving your scrapbooks, but unfortunately, it is often overlooked. Many people assume that all fabrics are acid-free, but they aren’t. Silk actually goes through an acid bath during the manufacturing process, as well as many tie-dyed fabrics. This isn’t to discourage you from using it, not all. Just try to make sure that no photos directly touch fabric, and if you need them to overlap, make sure there is a layer of paper between the two. Another consideration when using fabrics is if the color will bleed off onto your page and other things touching it. To test for this, cut a square inch off and soak it in a glass of water overnight. If there is no color bleeding from it the next day, then there isn’t any risk to your scrapbook. But if you do see color in the water, or collecting at the bottom of the glass then don’t use that fabric in your scrapbook at all. When using glitter, be sure there is a top layer of spray adhesive to lock them down, or better yet use special glitter glue where the glitter is mixed right in. If this is not done right the glitter will slowly fall off, and loose glitter means scratched photos. After you have planned the layout for your photos, be sure that you are using the right kind of mounting tape for them! Regular mounting tape is fine for buttons and bottle caps, but when it comes to mounting photos you need to use special photo mounting tape which is completely acid-free. Ultimate Small Shop Member If you don’t, your photos will slowly discolor. The tape should say “acid-free” right on the packaging.
The primary investment of any garage workshop are the tools. Protect your investment with a high quality tool chest that is neatly organized and (if needed) lockable. Look for smooth rolling ball-bearing drawers, and if you’re buying used, beware of rust and dirt that could corrode your tools. We recommend installing drawer mats to keep your tools from sliding around. They also give your tools a softer cushion to rest in.
Whether you build or buy your workbench, it must be designed and constructed to withstand the rigors and pounding you’ll put it through. The base and legs should be sturdy and the table should not easily be knocked over. The top should be durable and not easily dinged or dented. Make sure your workbench is made of a material appropriate for your types of projects, too.
Do you have a business license? Do you have a permit to open a food service establishment issued by the local health department? Are you applying for a permit to modify the building you wish to occupy? Do you have a health permit from the county health department? Do you have a signage permit? How about an alarm permit from your city or county fire or police departments? These are just a few of the questions you need to ask yourself.
A dust mask or respirator will protect you while you're working, but won't do anything to protect you or your family from suspended particles still in the air. For this reason, an air filter is an absolute must if you work with woods indoors (I know of guys who sneezed out sawdust after working too long without an air cleaner). It's possible to make your own air cleaner out of box fans and furnace filters, but retail air cleaners will usually be much more compact. If you go that route, we recommend Wen 3410 3-Speed Remote-Controlled Air Filtration System for smaller shops.
Seems simple right? Well, yes and no. Inventory management can become very complicated once you factor in issues like product lifecycle (how quickly do the apples go bad?), variable amounts of raw goods in a single item (how many apples went into that apple turnover you sold?), delivery times (how quickly you can get new apples?), and variable wholesale apple costs (how much did you pay for that particular bunch of apples?).
As you can imagine, this collective overflow of dare we say, lack of imagination, has resulted in a surplus of duplicate business names across the country. This wasn’t necessarily an issue until the internet came along. The introduction of the World Wide Web has left small business owners from all over the world competing for the same digital real estate: www.tonyshardware.com, facebook.com/tonyshardware, @tonyshardware and more.
They say nobody ever started a small business out of a love for numbers, but if you really want to stay the course, you’re going to want to fall in love fast. It’s only by keeping detailed accounts and tracking your business’ numbers over time, (net sales, cost of goods sold, and average transaction size) that you’ll start to gather the actionable insights you need to make intelligent business decisions.