Smaller speed bump displays (above) and larger merchandise outposts (below) placed along your store’s main traffic flow let you draw customer interest to certain products. Speed bumps let you feature new finds and hot sellers in eye-catching ways. Larger outposts are great for special price stock or product groupings such as seasonal features and branded collections.
If you want the ultimate vehicle to customize for your DIY van conversion, the Sprinter is the van for you. They have enough headroom even for tall people to stand up, and enough interior space to design any kind of layout. They also typically have diesel engines, which means greater fuel efficiency and engine life (many diesel Sprinters have been known to make it past 400,000 miles). If you think you’ll be doing a lot of off-roading, the Mercedes Sprinter also comes in a 4x4 version.
Now we’re using a lot of recycled materials in this project including some kitchen cabinets that were removed some a kitchen renovation project a few years ago and you know this is something that a lot of homeowners do if you’re real careful about removing the cabinets from a kitchen renovation or a bathroom renovation you can use them in a lot of ways around the house and certainly works good for a workshop like this.
Hospitality expert, Chip Conley founded and grew the Joie De Vivre hotels from a single San Francisco location to become California’s largest boutique hotel management company. How? He understood the value of a unique vision when it’s consistently applied. He created each hotel to reflect the spirit of a niche-oriented magazine that he felt represented his target market. Examples include the Phoenix (Rolling Stone), the Rex (The New Yorker), Hotel Avante (Wired), Wild Palms Hotel (Fast Company), Hotel Los Gatos (Town and Country), and the Water's Edge (Yachting). Obviously your inspiration doesn’t need to be a magazine, it can just as easily be a song, a group of words, or just a particular image. Find something that resonates with the customers you have in mind and design your store to reflect that vision.
Starting your own small business can be an incredibly rewarding experience both personally and financially. However, like anything worthwhile, it takes a great deal of time and effort to be successful at it. Your results will depend on how much you are willing to apply yourself. The lessons in How to Start a Small Business 101 are designed to give you a leg up on the competition so you can hit the ground running. Now all you’ve got to do is bookmark this page, free up some time, grab a cup of coffee, and start making your way through each section.
Stop schlepping extensions cords across your garage floor. Make sure your workshop has enough power outlets to charge your tool batteries as well as power your corded shop tools. Your drill press or band saw shouldn’t compete for outlets with a charging drill battery, and you shouldn’t risk tripping over a cable that’s laid across your garage floor.
The biggest problem I see with business owners and goal planning, is that they know they goal they want to accomplish, but they don't know the steps to accomplish them. Sound familiar? Well welcome to the life of an entrepreneur. We are usually trying to figure it out as we go along so don't worry. Here are my most favorite resources to help with figuring out the steps to accomplish anything on your goal sheet:
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.
First things first, the machinery is going to do the bulk of your work. Hand tool purists may argue differently but how many machines do you have in your home to make things easier? The same should be true for your workshop. Yes, there may be moments when you take a deep breath at the initial investment but if you’re looking at woodworking as a prolonged pastime then the tools will last you for years to come. Plus you’re not buying everything at once. Start small and build up your collection.
Nicole and I decided not to go public with the cost of the build. Although we are very open about most things, we are a little uncomfortable about making an expenditure of this magnitude public knowledge. Furthermore, unless you live in the Phoenix area and plan on building the same size shop with the same patio and with all of the same finishing touches and labor requirements, the price isn’t all that helpful to you.
I spent a full week grading, compacting the soil and leveling each block before laying the floor joist. The last thing you want is to finish your new workshop and have a corner start sinking into the ground. My floor inside my shop is perfectly level still with a 6 foot level. You can see that I had a drop of about 12 inches on the low side. During heavy rainstorms, water can flow like a stream next to the fence. I wanted to make sure my workshop was high enough off the ground to avoid any flooding issues.
Another flexible option is the portable work tables the guys are building back in our shop. This gives us a work surface that we can move wherever we may need it. Now the main workbench we’ve left a little gap between two of the cabinets for a trashcan or a stool to slip in but we did need to support the countertop where it crosses so Tim and Chris are adding some 1x4s to bridge the space. They’re also putting in a 2×4 inside one of the cabinets where the two pieces of plywood will have to be seamed. Then it’s just a matter of laying in the pieces in place and nailing them down to the cabinet. That trim strip around the edge is mostly for looks but the cedar backsplash along the back will keep us from banging up the wall or getting small items stuck between it and the counter. All in all it started to look pretty good.
If you want to operate your business under anything other than your own personal name, you’ll need to register your chosen ‘fictitious’ name with the appropriate county or state authority, otherwise known as registering your “Doing Business As” (DBA) name. The correct filing authority varies state-to-state. The Small Business Administration (SBA) provides a helpful tool to help you find the relevant authority for your state.
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
Food in bear country… When I was in *real* bear country, like in the Sierras, I always kept my food and scented items in the provided bear lockers. Any of the trail heads or camping areas will have bear lockers. Other than that I never really worried about. Just kept it in the cab, yeah. But the Sierras were the only place I went with any considerable bear problems.
“Walk past your Decompression Zone and look to your right. The first wall you see is called a Power Wall, and it’s another key merchandising area. And because it’s one of the first things shoppers see after looking or turning right, it’s a perception builder. Use your Power Wall(s) to display important departments as well as new and seasonal items to create vignettes, tell product stories, and to feature high-demand and high-profit items. (Note: Your store has more than one Power Wall. Stand in various places throughout your store and look around—the walls that stand out are your Power Walls.)”
Cut the 6-1/2-in. x 3-in. lid from the leftover board, and slice the remaining piece into 1/4-in.-thick pieces for the sides and end of the box. Glue them around the plywood floor. Cut a rabbet on three sides of the lid so it fits snugly on the box and drill a 5/8-in. hole for a finger pull. Then just add a finish and you’ve got a beautiful, useful gift. If you don’t have time to make a gift this year, consider offering to do something for the person. You could offer to sharpen their knives! Here’s how.
“Your sales floor is a living, breathing entity that needs to change—frequently—in order to flourish. It’s the retailer’s job to make that happen. If your store is filled with the latest and greatest products, but your sales are in a rut, it could be because your customers are bored. They come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained—even when they don’t buy anything, that experience is what brings them back.”
Of course, if you’re going to build a sweet shop, you’re going to have to outfit it with an equally sweet bench. This afternoon I stumbled upon a UK bench-maker by the name of Richard Maguire. Built of kild-dried ash, Maguire’s benches are then finished with an oil and wax combination and feature twin screw vises which, while really interesting, might not be a perfect fit for everyone. While you can use these vises to apply more accurately distribute clamping pressure on different-sized stock, I could certainly see it becoming a wee bit of a pain when clamping stock that comes in contact with the entire length of the vise’s face. Having to equally screw in each side might frustrate some woodworkers. Still, these benches are a blast to look at.
We don't have a Dometic CFX-50 in our van, but we wish we had gotten one for our build. This is a great little fridge that many vanlifers happily own. It’s rugged and durable, and it keeps your food cold for less money than many of the other fridges out there. It also has a nifty side-open lid, which makes it a lot easier to open with a lower clearance.
So, if you’re looking for a retail or restaurant location, you’ll want to figure out how many customers you expect to have, on average, and multiply that by 15 square feet. If you’re looking for an office space, you’ll want to forecast the desired size of your workforce and multiply it by 100 – 150. This will give you the size of the commercial space you need.
Now, this is kind of an odd situation here, a few years ago when we bought this building there was a concrete block wall around here and a large drain right in the middle of the floor. Well the drain will certainly come in handy for any cleanup in the shop but the walls kind of left us when we removed those kind of left us a little divot and a little bit of damage here, so to make this nice and smooth so that our rolling workbenches will roll around real nicely we’re having to do a good bit of floor patch.
Just a quick note about light spectrum. I went with 6500k because that’s what I like to film in. The daylight spectrum makes it easier for me if I decide to open the blinds, letting in some natural light. For the average woodworking shop, I think 5000k is probably a good choice, although some folks really enjoy the crispness of a 6500k light. But you should test them out for yourself to see what you prefer.
State Parks/Developed Campgrounds. Every once in awhile, it’s kind of nice to stay at a state park or other developed campground - and a big reason why is that they have showers (and sometimes laundry, too). This is what we’ve done most often when we need a shower on the road. Many state parks also have small day use fees if you don’t want to actually camp there.
I decided to do Optimus for many reasons. One big one was that no one else in the world had done it. There are tons of Bumblebee Camaros and other replica cars, but no other fan of Transformers has replicated the T4 (fourth Transformers movie) and T5 (fifth Transformers movie) Optimus trucks. So if I am to show my son through action what it means not to be afraid to take a chance, I figured Optimus was the best way to try.
Find out what tools you need and how to budget for shop setup. Whether you are going to be doing furniture, cabinetry or woodturning, this workshop tools list and budgeting guide can help. Learn how to prioritize purchases of shop tools based on space, interests and cost. Check out a comparison of the workshop tools you can get for $4000 vs. $10,000 and determine how much you need to spend for the shop you want.
Once you’ve considered the questions in the previous paragraph, start thinking about how your products/services stack up against the local competition. Because unless you are offering something ground-breaking and innovative, chances are that your potential customers are currently having their needs met by another business. That means it’s going to be your job to convince them that Blue Sheep Bakery is a better option than Bob’s Bake Shop. If your first thought was to compete on price, sorry to break it to you but, that’s not going to cut it. There is more to starting a successful small business than matching the price to the guy down the street.
Google - If you have any question in the world, you can google it and probably find the answer, lol. However, I know your concern is how accurate the information is that you are getting. You also want to make sure that when you find some great knowledge, that it's leading you in the right direction. So if you google "how to make money from my Instagram following" or "how to drive buyers to my Instagram account", then you want to find actually step by step instructions, that will actually lead to a real result. Sometimes that isn't always the case. So search and try to put the pieces of the puzzle together to help you, but just know that it probably won't be handed to you on a silver platter like my webinars are. If you are having problems with your SEO for google, then I recommend that you get my Google SEO Webinar.