Tip: Save money on specialty displays! Many manufacturers offer retailers low-cost or free specialty display fixtures designed to highlight their branded lines, like the one pictured below. These make great speed bump or outpost display units on a tight budget. Your product line reps can tell you if they’re available, plus provide merchandising and display advice.
Whether it’s underwear in an apparel store or milk in a grocery store, the items customers need most usually are found near the back. Think about this next time you’re in a grocery store. As you walk to the back of the store to get milk, you funnel past coffee, cereal, and toilet paper. And the milk is right by the eggs and cheese. This is primary and secondary zone merchandising in action, and the reason people shopping for one item often leave with three or more.
Ideally, the stands should lift the speakers to roughly ear level of a sitting person. This is important because it aligns the subwoofers and tweeters relative to the ear and achieves the best balance of sound. The high frequencies are often missed when speakers are placed too high or too low. Speakers placed on a shelf or table often cause the surface to vibrate, thus distorting bass. These speaker stands isolate the speaker's vibrations from the floor, allowing you to hear the bass from the speaker and not the vibrations from a shelf, table or floor. Speakers come in various sizes and shapes, so the height of your speaker stands is dependent on your unique speakers. For this project, we give you the dimensions suited for the speakers shown in the photo, but you can alter the design to fit your individual needs.
The idea of not having your own bathroom nearby can be incredibly intimidating, but we’ve found that this is actually one of the easiest parts of vanlife. Public restrooms are plentiful throughout North America, and we’ve never not had a bathroom when we needed one. Gas stations, truck stops, Walmarts, McDonald’s - you name it, we’ve done some business there.
So far it has worked out. It's probably not ideal. I imagine a system would work much better, but it gets the job done until then. I ended up setting up in my small 1 car garage as well now. I used two shopvacs to build a system in there. I have a few new Instructables to put together and a new shop tour to do as well. Thanks for the comment! FYI: The wood storage has passed the time test. I have not had to change a thing about it. I plan on adding a shelf above the sheet goods to store thin moldings and cut-offs. I still find it incredibly easy to access my wood quickly with that setup. I have to move stuff around in the garage to get to my wall mounted wood storage, so it's more of a pain.
There’s a lot of space above the shelf in most closets. Even though it’s a little hard to reach, it’s a great place to store seldom-used items. Make use of this wasted space by adding a second shelf above the existing one. Buy enough closet shelving material to match the length of the existing shelf plus enough for two end supports and middle supports over each bracket. Twelve-inch-wide shelving is available in various lengths and finishes at home centers and lumberyards.
Once you have an idea of your store layout and a product mapping plan, it’s time to consider your store fixtures and displays. Fixtures are permanent—fixed—parts of your store such as lighting, counters, fixed shelving units, and dressing rooms. Displays hold product and tend to be movable, versatile, and customizable, like modular units, gondolas, tables, slatwall, and clothing racks.
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.
Tim Inman: You don’t say where you will be located, but if you are anywhere that gets cold I definitely have a suggestion. I’ve built three shop buildings over my years. In each one, I’ve put down 2-inch closed cell foam board underneath six inches of concrete for the floor. I would never build a shop — or anything else, for that matter — without this. The foam lets the concrete become a huge heat sink and warming stone. My feet are never ever cold when I work on this combination. The shop stays reasonably warm without spikes in the heat and cooling. The tools are more rust-free, and I like it.
You may want a garage door if you will need to access your shop with large workpieces or tools, or if you or future owners will ever want to use the space to park a vehicle. Garage doors are notoriously drafty, however, so if you think you can live without one you will probably be warmer. Instead, you could opt for out-swinging double doors. In a small shop you can, at a pinch, rip longer lengths of lumber by feeding the material out of either a strategically placed door or window.
Ventilation is extremely important in the rain. These window deflectors allow us to leave our front windows cracked while it’s raining, so we can pull in fresh air and create airflow with our vent fan. As a bonus, it also reduces annoying wind noise while driving on the highway. The Auto Ventshade is fairly inexpensive, easy to install, and makes a great addition to any van (make sure you get the correct one for your specific vehicle).
So after 14 years in our previous location, my company moved to a new shop last month. My shop went from 1600sqft split into 2 bays with the kitchen in between to a contiguous 2950 sqft. Still don't know why the the office portion needed to grow by the same percentage when there were already 10 empty cubes at the old office, but thats an argument for another day. The boss got his 500 sqft office so he is happy.
Once you have your space secured, hang some pictures in the windows that illustrate what’s to come. It’s also a good idea to provide leaflets that people can take away with them and hang a clipboard and pen on the front door where people can sign up to hear more about your business. This list is pure gold! So once you have it, why not stage a launch party and invite the local community (and local journalists). The first step for any business is always getting people to try out your products!
As you can imagine, this collective overflow of dare we say, lack of imagination, has resulted in a surplus of duplicate business names across the country. This wasn’t necessarily an issue until the internet came along. The introduction of the World Wide Web has left small business owners from all over the world competing for the same digital real estate: www.tonyshardware.com, facebook.com/tonyshardware, @tonyshardware and more.
We don't have a Dometic CFX-50 in our van, but we wish we had gotten one for our build. This is a great little fridge that many vanlifers happily own. It’s rugged and durable, and it keeps your food cold for less money than many of the other fridges out there. It also has a nifty side-open lid, which makes it a lot easier to open with a lower clearance.
With such an unstable job market and it being harder to get employed, more people are moving into entrepreneurship and being self-employed than ever before. Woodworking is a fantastic business opportunity, but you might feel that you don’t have the space or money to set up your own workshop and sell your goods. If that sounds like you, then you should check out Ultimate Small Shop by Ralph Chapman.
There’s a reason why some of the biggest players online have names that are essentially gobbledegook: Zappos, Skype, Zynga. While there’s certainly some psychological naming principles that often come into play, at the most basic level, it’s simply easier to find this space online and then strive to own the brand name in the minds of consumers. How important this will be to your small business will depend on a number of variables, including your intended size, location, and your desire to exploit ecommerce as well as a local brick-and-mortar business.
I don’t have recs because I’ve always just gone the traditional cold weather camping route with warm clothes, winter sleeping bag, boiled water in a nalgene, shot of olive oil before bed, etc, etc. Perhaps someone else might chime in… I’ve heard of folks (with the appropriate dual battery setup) using electric blankets, or yeah, the Mr. Propane heater (but not while they are asleep).
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It might sound harsh, but when starting a small business your online presence is crucial. If you speak to some experienced local business owners, many will denounce the existence of online review sites like Yelp and Google Local. They’ll tell you about the added time and pressure they now face to maintain social media profiles for their businesses. A lot of local entrepreneurs will share their bad experiences with online daily deal websites like Groupon. But all that complaining doesn’t change one established fact that the internet isn’t going anywhere.
Will this make me money? If it will not, cross it out. If you want to keep it on, please rephrase your goal so the outcome can be money driven. For example: Grow Instagram following (bad) vs. use Instagram to drive traffic and sales to website (winner!). This way, you can break that goal down into tasks ( ill show you that in an another step) and those tasks will lead to you actually making money with that goal instead of with just a larger Instagram following.
Our Advice: Plan for aisle and display pathways of at least three feet, six inches wide, without obstructions. Then, once your fixtures and displays are in place, further test your store’s pathways by rolling a large baby stroller throughout your store. If you can easily navigate all traffic pathways, your customers should enjoy a comfortable browsing experience.
I was really excited after seeing your shop video. It was almost like you read my mind (except my plans does have more windows and a wood burning stove as I live in TN). I realized the importance of more 22o plugins after you explained your reasoning. I was just planning a couple. Love the floor and ceiling plugins. One quick question. Is each plugin area on it own breaker, or do you have more then one on each breaker. I was planing on each one to have its own breaker. Love your approach on your projects and how you introduce new items or products. Thanks and Merry Christmas
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Whether you end up looking at self-checkout counters, fancy lighting systems, special refrigerated cases, or any of a countless number of options, never forget that these are only tools to help accomplish your main goal. Your store needs to create an environment where customers want to be, where they feel comfortable and appreciated, and where that experience will prompt them to purchase (and hopefully encourage their friends to do the same). Equipment and technology decisions should always be made with your customers in mind.
According to a recent digital marketing survey conducted by Clutch, 74%of small businesses surveyed had a company website. Of the businesses that said they do not have a website, 9% said they planned to build a website in the future, while 10% said that that they are unlikely to build one. One thing is clear, small business owners are starting to join the digital revolution and are reaping the rewards in terms of increased customer loyalty, growing word-of-mouth, and most importantly, increased sales.
The space behind a door is a storage spot that’s often overlooked. Build a set of shallow shelves and mount it to the wall behind your laundry room door. The materials are inexpensive. Measure the distance between the door hinge and the wall and subtract an inch. This is the maximum depth of the shelves. We used 1x4s for the sides, top and shelves. Screw the sides to the top. Then screw three 1×2 hanging strips to the sides: one top and bottom and one centered. Nail metal shelf standards to the sides. Complete the shelves by nailing a 1×2 trim piece to the sides and top. The 1×2 dresses up the shelf unit and keeps the shelves from falling off the shelf clips.
From building websites for other small businesses to providing technical support for certain projects, quality web development is in high demand right now. With such a technical skillset, make sure you can describe what you do and how you will do it in easy-to-understand language. Test your messaging on friends and family who don’t have a firm understanding of the work you do.
When I change blades on my band saw, I usually need to adjust the thrust bearings and guides with an Allen wrench. I was tired of hunting around for the wrench, so I decided to stick it to the steel housing with a rare earth magnet (neodymium) about the size of a jacket button. Now it’s always handy! — Bill Wells. You can also use a magnet on your ladder.
If you are looking to sell your business, it is important to engage a lawyer who is a business specialist to ensure you gain the best possible valuation. A small business is valued by assessing the potential ongoing income from the business over the coming few years. Normally this means that a business will be valued at three to five times net revenues, which can present a potential issue for particularly tax-savvy small business owners. Remember that every time you write off an expense against your business, you are lowering the net margin of the business. So, that dollar you saved by writing off the expense could cost you three to five dollars on the valuation of your business.
The tablesaw—This tool is the backbone of nearly every shop, and for good reason. It allows unmatched precision in ripping parallel edges and crosscutting at a variety of angles. Most woodworkers find it crucial for the basic milling of stock. It is also suited to many joinery tasks, easily producing tenons, box joints, and—with a reground blade—the tails for dovetail joints.
The way that you fill these roles will depend on the size of your company and how much you’re hoping to invest when building your marketing team. If, for example, you’re looking to bring on a single marketing employee who will handle all these functions, you’ll need to find somebody with a broad set of experiences and the ability to handle multiple job roles.
While we think a battery isolator and a 200-watt solar kit provide more than enough power for most vanlifers, some people may want additional ways to generate electricity and charge up their batteries. Especially if you’re planning on running power-hungry electronics like TVs and air conditioners, adding a generator and/or shore power hookups will help you deal with the extra load.
We exhausted our entire life savings on this project and entered into a lot of debt at the same time. And now it’s the ongoing maintenance, repairs, insurance, and upkeep on this rig that make it almost impossible for us to keep it on the road. This is where I’m hoping to get that “let’s sponsor you to travel across America and meet the fans” call from Hasbro or Paramount one day soon.
As always, great article! While my dirtbag adventure will likely only be about 6-7 months, I am starting to wonder about logistics. You mention that most people use the automobile they have. I drive a Prius. Not ideal for sleeping in, but I’m a pretty content ground dweller. I know that long-term I may start to question this. Here’s the proposition I’m considering: by saving on gas (45-50 mpg), I can occasionally cough up the money for lodging when I feel the need for added comfort. I can definitely do the number crunching, but I’m wondering if you’ve encountered people doing this or did similar analyses of your own at any point. I’d love to hear any insights you may have on this.
Keep your air hose and fittings in one place and out of the way. Screw a coffee can onto a scrap piece of plywood. Attach a 2-1/2 in. riser block to the edge of the plywood and hang the entire contraption from a wall or work-bench. Drape your air hose over the coffee can, and store your fittings inside. It also works great for hanging extension cords. — Walter Barndt. Build an air compressor cart.
Great shop just what you need. You mentioned your lighting was a little thin on the ends of your shop. The best way to lay out rows of lights in an open space like yours is to figure out how many rows you want. Now in your shop six rows would give you a good coverage, so you would divide the length, 60′, by the number of rows, this gives you the space between rows, then divide this in half, this gives you the space from the wall to the first row. For a 60′ room with six rows this would be 10′ between rows and 5′ off the end wall. This will give you consistent light from wall to wall.
If you’re looking to setup a shop equipped mainly with stationary power tools, I’d focus the bulk of your budget on the primary big tools. It’s easier to come up with $10 for a couple of clamps as an impulse purchase, than it is $1000 for a good table saw (TS). Most shops feature the TS, and that’s where I’d focus the bulk of my research and budget, unless you’ll primarily be using a band saw (BS). The biggies for me would be a good full size stationary table saw, planer, jointer, router and router table, and maybe a modest DC (like the HF unit for $150). With those main tools, you can build just alot using dimensional lumber or sheetgoods. A BS and DP are nice, but can be added down the road…in the meantime, a modest jigsaw and handheld power drill worked fine for early on. You’ll want a reasonable work surface, whether it’s a nice bench, or an old door. I’d add a good tape measure, squares, a chisel or two, sandpaper, and some basic clamps, then would add more clamps, block plane, and other extras as you go. (Ask family members for gift cards to Rockler, Woodcraft, Amazon, Lowes, HD, etc….). $3k is doable if you’re selective….the used market can be your friend if the right deals come along.
The good news is that when you’re starting your small business, you now have the tools to take a data-led approach to choosing the right store design. For example: Not sure what type of music gets your customers in the mood to spend? Simply choose a few different styles and display a different one each week. After the test is complete, analyze sales data to help you identify what could be impacting sales. The key to getting accurate results from this kind of test is to avoid switching up the other variables in your store that can impact sales, such as signage, or testing one type of music during a regular business week and another type during a holiday week. For more details on how to create controlled in-store experiments, you can check out Lean Retail 101
While strolling through the recent entries to our online shop gallery, I spotted some pretty novel designs as well as a couple of fun videos worth taking a look at. From brilliant solutions for tight spaces, to novel repurposing of department store display racks, there were plenty of interesting elements to the eight shops listed in my February round-up. By the way, if you’ve already seen our art director’s video tour of his redesigned garage shop (Mike’s Garage Shop), you can go ahead and skip it. If not however, it’s really worth a look!
They say nobody ever started a small business out of a love for numbers, but if you really want to stay the course, you’re going to want to fall in love fast. It’s only by keeping detailed accounts and tracking your business’ numbers over time, (net sales, cost of goods sold, and average transaction size) that you’ll start to gather the actionable insights you need to make intelligent business decisions.