By contrast, when it comes to marketing, small business owners have historically been asked to take a leap of faith, spending money without any clear sense of how much positive impact it will have on their business. Put bluntly, learning how to market a small business can be perplexing. In essence, traditional small business marketing techniques have escaped any clearly definable return on investment (ROI) analysis. It’s for this reason that so many small business owners write off marketing as if it were a get-rich-quick gimmick. When, in reality, it’s at the heart of any successful business.
Well, all these years we’ve always planned on this being a nice little workshop, and now’s the time that we’re about to remove all of this and create a nice realistic, practical workshop. Not a TV workshop that just looks good, but one that will be perfect for us to use for some of the projects we have on the show, and again it will be used by our construction company for some of the projects they have.
If you have a broker that’s too successful you may be a low priority. If you choose a broker that’s inexperienced but attentive, you may end up paying for their novice mistakes. My advice is to not choose a broker but instead choose a team. Pick a junior/senior combo so that when you’re hunting for space you work more with the junior, and when it comes to negotiating the deal you have the experienced veteran leading the negotiation.”

Let’s say you’re a Brooklyn-based hipster and you want to follow your lifelong dream of opening your very own artisanal, organic lemonade stand. You’re planning on stationing your retro lemonade stand along a busy road in Williamsburg, Brooklyn. And maybe you want to hire a couple of college kids to collect the money and serve your customers, (probably while wearing some painfully cool 1970s punk band t-shirts). You’re only thinking about it semi-seriously. It might be something you’re going to do when you’re not focusing on your real career as an aspiring DJ.
When starting your small business, the easiest way to go about choosing a business name is to approach the task the same way you approach building new relationships. Did we lose you for a second? Here’s what we mean. It takes just one-tenth of a second for us to judge someone based on a first impression. There are endless relationships that instantly blossom or never get off the ground based off of this one simple fact. Most of us, even if it is on a subconscious level, understand this. Which is why when we meet someone that we are trying to impress, we make an attempt to adjust our appearance, body language, even the way we talk, to ensure we are putting our best foot forward.
Ventilation is extremely important in the rain. These window deflectors allow us to leave our front windows cracked while it’s raining, so we can pull in fresh air and create airflow with our vent fan. As a bonus, it also reduces annoying wind noise while driving on the highway. The Auto Ventshade is fairly inexpensive, easy to install, and makes a great addition to any van (make sure you get the correct one for your specific vehicle).
Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.
From a legal perspective, this lack of uniqueness doesn’t need to be a major concern. According to the rules governing business incorporation in most states, if you find yourself opening with the exact same name as another business, you can keep it as long as “your business and the existing business offer different goods/services or are located in different regions.”
The frost generated by Canadian winters wreak havoc on structures through their foundations. According to code con­ventional foundations and footings must rest below the reach of frost on undisturbed soil (in most provinces, this is safely considered to be 4 ft. below ground level or grade), bear directly on bedrock, or be frost-protected. A shallow founda­tion may be possible in your area in an outbuilding if you can get an engineer to design and stamp plans for insulating the area directly beside your shallow foundation wall so that frost will not form beneath the footing area and cause damage. A slab-on-grade foundation for an outbuilding is another option that will need to be designed by an engineer so that the con­crete slab will structurally bear the weight of the shop structure you build above it.
There’s a lot of blood, sweat, tears, and cash that goes into starting and running your own small business. One of the primary benefits of incorporating is that it limits the liability and risk of any losses your business may accumulate along the way. In other words, when you incorporate a business, you are typically not personally responsible for business debts. So if life happens and something goes wrong, as long as you and your business are not legally considered the same, your house, your car, and your goldfish are all safe.
Best-selling products should be placed in Primary Zones located toward the rear of the store, ensuring that shoppers will pass by Secondary Zones featuring other merchandise, increasing their exposure and sales potential (it’s why milk is always in the back of the grocery store!). You can also feature several ‘best sellers’ in window displays for exposure.”
Often times those same freedom-seeking, passion-driven individuals that started their journey filled with courage and optimism, become some of the most time-pressed and financially-stressed people out there. The flip side of getting to create your own wealth is that you are solely responsible for creating your own wealth. That’s right, it all comes down to Y-O-U.
​In order to excel you are going to need to read up on jig building so that you can produce consistent repeatable cuts.  Ideas for jigs are a dime a dozen online and you could easily lose a couple of hours browsing the hundreds of ideas people think up.  A more economical approach would be to build your jigs as your projects demand them.  After you go through that exercise 4-5 times, you'll find you've accumulated quite the collection of jigs without even trying.
My contention has always been that you can build a serviceable shop in your home, develop your hand skills, and make fine furniture. In the past year, I had an opportunity to build a shop from the ground up after moving to a new home. I found a house with an unfinished basement, and set to work. In this article, I will discuss everything from layout, to electrical, to equipment selection. I intend to name names with respect to equipment, so that readers will know what I chose. Everyone’s budget will be different, but I think almost everyone will be able to treat this as a starting point, and adjust accordingly, depending on their own budget.
To help, it’s important to determine the average price per square foot for your area. Price per square foot is typically derived from the annual lease amount divided by the total rentable square feet of the space. You can find the average price for your area by typing your zip code into LoopNet’s directory of commercial properties available for lease.
A commercial real estate lease is a long-term rental agreement between the landlord of a commercial space and a business. There are many types of commercial leases and many types of commercial spaces. Leases include full service leases, net leases, and modified gross leases. These leases help tenants rent out office spaces, retail and restaurant locations, as well as industrial spaces.
Another great source of store design inspiration is your product vendors and their line reps. After all, your success is their success, so they’re usually happy to share store design and merchandising ideas. Many provide retailers with free or low-cost branded display units, too. Some line reps will even assist you in product mapping your store, display setup, and replenishment. It never hurts to ask!

Ok, the leap from $1,000 to $2,500 is a big one.  I certainly didn't make it at one time.  It took me years.  But I know folks that decided they wanted to get into woodworking and dropped at least $2,500 getting themselves outfitted.  When you do make the jump, the thought process becomes much less about making sure you can get the job done and becomes more about having quality tools to get the job done.


Build this handy stool in one hour and park it in your closet. You can also use it as a step to reach the high shelf. All you need is a 4 x 4-ft. sheet of 3/4-in. plywood, wood glue and a handful of 8d finish nails. Cut the plywood pieces according to the illustration. Spread wood glue on the joints, then nail them together with 8d finish nails. First nail through the sides into the back. Then nail through the top into the sides and back. Finally, mark the location of the two shelves and nail through the sides into the shelves. Don’t have floor space to spare? Build these super simple wall-mounted shoe organizers instead!
The small apparel boutique pictured above really nails these traffic flow details! A roomy entrance offers clear sight and travel lines to eye-catching power walls on the right, and an inviting seating area towards the back. These lure customers into the store with the promise of treasures and comfort within. The shop even has a left-side checkout midway back. Someone really did their customer behavior homework on this retail store layout.
To get the most out of your router, you are going to want a router table.  You may find yourself asking if you really need one - if you do, check this post out.​  It's one of those purchases that you won't truly understand how valuable it is until you have one.  Given the budget of $2,500, I'd suggest looking at the Bosch RA1171 ($150).  If you want to see our favorite tables along with write-ups, check them out here.
Chances are if you’re starting a new small business, you’re not afraid of a little risk. However, it’s also highly likely that you have invested a large amount of money in this new endeavor. It is only prudent to take sensible steps to minimize the impact of unexpected events, like the untimely death of a business partner, a lawsuit from a customer or employee, or a freak accident of nature.
​Buying rough cut lumber saves a ton of money.  Buying lumber that has had all four sides surfaced (s4s) will cost roughly 4 times as much as buying rough cut lumber.  Let's look at an example: I'm going to build a table that will require 50 board feet of oak.  If I buy finished oak it will cost around $5.5 / bf or $275.  Alternatively, I can buy rough cut oak at $1.25/bf or ~$65.  In this one project I've saved $210.  That's enough for a new power tool.

One of the most important and often overlooked first steps when starting a small business is preparing a business plan. Many entrepreneurs who hear this might panic. And while the value of writing a business plan is often debated, those who complete them are nearly twice as likely to successfully grow their businesses or obtain capital compared to those who don’t. More on this in part three of How to Start a Small Business 101, Components of a Business Plan.
Ryan, I have the same (almost) 90’s Toyota Pickup and love it! this is so helpful, and I will definitely be using this method. my main concern is that 1/2′ plywood sagging. do you notice it sags quite a bit or does it mostly hold up? my thought was to build the vertical bins a little wider, so that the plywood bed platform wouldn’t be under so much stress. the second issue im running into is wrapping my head around trying to organize and compartmentalize things appropriately. what do you typically put where so it is easy to reach and use?
These new companies no longer charge crazy upfront fees, moving instead to what’s known as a “SaaS” monthly subscription model, often with a free trial period. Therefore, the risk of trying a new product is greatly reduced, as you are required to pay little or nothing upfront. Even Microsoft announced in 2015 that they would be moving their flagship product, Microsoft Office, to this pricing model.
Shop looks great Marc, I see the Clear Vue in the picture. I love mine, I used 8″ PVC for the main trunk line and came out of that with 6″ drops. It works great. I wound up building a collection bin instead of using a can, only thing I didn’t do was make the bin big enough. It holds more than the typical can but I still should have made it with more capacity. The 1800 with the 5 hp motor is stout.
However, Sprinters are a lot more expensive than other options. It can be tough to find anything reasonably priced with less than 200,000 miles. For the Mercedes Sprinters, parts are more expensive and it may be difficult to find mechanics that have experience working on them (this is less of an issue with Transits and Promasters). And, since these are complex vehicles, they don’t lend quite as well to tinkering as something classic like a VW Vanagon or old Ford Econoline.

Hi thanks for the info. I’ve got a 2009 tacoma and went with a simple, no screws elevated system. I’ve also got a mx series ARE shell with rack rails so I’ll probably take too much stuff now. Oh well. My question is: how did you attach the plywood to the life gate? My carpentry/construction skills are best illustrated by the “Homer Simpson spice rack”. You used the existing holes in the tail gate, but did you put the tail gate cover back on the tail gate and put the plywood over it and screw thru both or ditch the cover? Thanks

My contention has always been that you can build a serviceable shop in your home, develop your hand skills, and make fine furniture. In the past year, I had an opportunity to build a shop from the ground up after moving to a new home. I found a house with an unfinished basement, and set to work. In this article, I will discuss everything from layout, to electrical, to equipment selection. I intend to name names with respect to equipment, so that readers will know what I chose. Everyone’s budget will be different, but I think almost everyone will be able to treat this as a starting point, and adjust accordingly, depending on their own budget.
So what does all this boil down to? I favour starting with a good workbench and top quality hand tools – chisels, a couple of planes, a hammer, a few Japanese handsaws – stuff like that. You’ll be amazed at what you can accomplish when properly equipped. Build simple items at first, and then add the very best power tools you can – as you can afford to – in the order that makes the most sense for the work you’re interested in. Yes, this gets you off to a slower start, but what’s the rush? You’ll soon surpass the ‘buy-it-all-at-once’ folks who end up struggling with beginner tools that hold them back from getting better.
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
5. Move beyond shelving. Shelving can be a very effective way to make the most of your wall space, but you can also find more creative, space-saving ways to display products. Instead of a big floor case for jewelry and other small items, Langdon recommends buying an old painting in an ornate frame and stretching the canvas in linen to create a giant corkboard to pin products on. At Poppyseeds, tea towels are displayed on an antique wrought iron headboard propped against a wall. The headboard takes up little space and adds character to the store.
Do you create, collect, or curate anything special? Consider starting an ecommerce store and turning your hobby into a full-time job. Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down -- an ecommerce store can make it financially viable for you to pursue your passion.

Of course, if you’re going to build a sweet shop, you’re going to have to outfit it with an equally sweet bench. This afternoon I stumbled upon a UK bench-maker by the name of Richard Maguire. Built of kild-dried ash, Maguire’s benches are then finished with an oil and wax combination and feature twin screw vises which, while really interesting, might not be a perfect fit for everyone. While you can use these vises to apply more accurately distribute clamping pressure on different-sized stock, I could certainly see it becoming a wee bit of a pain when clamping stock that comes in contact with the entire length of the vise’s face. Having to equally screw in each side might frustrate some woodworkers. Still, these benches are a blast to look at. 

The right first step online for most stores and restaurants is creating a Google Local Business Listing. Google accounts for 90% of all global organic search traffic and more and more of that traffic is coming from mobile devices. Chances are, your customers are using Google to find you, so you’ll want to make sure your hours, description, contact details, address, and images are all accurate.
If you have a broker that’s too successful you may be a low priority. If you choose a broker that’s inexperienced but attentive, you may end up paying for their novice mistakes. My advice is to not choose a broker but instead choose a team. Pick a junior/senior combo so that when you’re hunting for space you work more with the junior, and when it comes to negotiating the deal you have the experienced veteran leading the negotiation.”
While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.

“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
We think that insulating your van’s floor is worth the minimal extra cost it adds to your build. The best floor insulation is ½” XPS foam board due to its high r-value per inch and its compressive strength. But a layer of Reflectix will add some insulation while taking away less headspace. We used Reflectix, but if we did it again we’d go with the foam board.
At times, while you are starting a small business, it will seem like there is a brick wall in front of you, made up of all the different problems that will occupy your time and mind: a lack of funds, permits, regulations, tax worries, inventory issues, or a lack of customers. Concepts like “free time” and “the weekend” will take on a very different meaning. While the emotional ups and downs of cash flow management and customer service, may drain your will to live.
There are some variances in the features and reliability of different model years, and differences between the Mercedes Sprinter, Dodge Sprinter, Ford Transit, and Dodge Promaster - so make sure to do your research. The Sprinter RV Conversion Sourcebook is an incredible resource on all things Sprinter (and van conversions in general), and it goes over all the options in detail.
I'm in the same boat. In Florida, we don't have basements, so my dedicated portion of the garage is 10' x 12'. In that space I have very neatly packed: 8' bench, Cabinet saw with 50" fence, 18" bandsaw, Dust collector, Joint, Planer, Drill press, Compound miter saw and a medium-sized hanging tool cabinet that holds all my nielsen stuff. I find myself moving my stool several times an hour just to work... Can't wait to move into a new house some day!
The right first step online for most stores and restaurants is creating a Google Local Business Listing. Google accounts for 90% of all global organic search traffic and more and more of that traffic is coming from mobile devices. Chances are, your customers are using Google to find you, so you’ll want to make sure your hours, description, contact details, address, and images are all accurate.
Ever wonder why you walk into a supermarket and the first thing you see is fruits and vegetables rather than toilet cleaner? The complex art of displaying arrangement and the perfectly optimized in-store customer journey can seem like some sort of semi-magical, commercial Feng-Shui. But it’s actually just business 101. At its core, store design is a fairly simple exercise. Think about your shop’s layout from a customer point of view and consider what might surprise and delight you, what might annoy you, and most importantly, what might convince you to make a purchase.
Secondly, your size allows you to laser-focus your attention on the right audience. Walmart wants to sell everything to everyone. So maybe instead, you just focus on selling colorful earmuffs to children in the Mission District in San Francisco. This kind of clarity allows you to compete for search rankings on Google, key positions on Yelp and other business recommendation engines, and for space on social media.
Seems simple right? Well, yes and no. Inventory management can become very complicated once you factor in issues like product lifecycle (how quickly do the apples go bad?), variable amounts of raw goods in a single item (how many apples went into that apple turnover you sold?), delivery times (how quickly you can get new apples?), and variable wholesale apple costs (how much did you pay for that particular bunch of apples?).
Make sure to utilize the tax-specific resources provided by the SBA and the IRS to fully research your federal and state tax obligations. These include, but are not always limited to: corporate income tax, employer tax and excise taxes. For most small businesses, the right first step is applying for an Employee Identification Number, which you can do using this IRS EIN online application. Depending on your state, you might also need to register for a sales tax license.
I will also typically secure those sorts of items under my locked platform if I am gone for a few days in the backcountry, because in reality I could probably care less if someone broke in and stole my box of food, versus someone who stole my clothes or expensive down jackets, which would be much more problematic (and costly) to replace on the road.
Really enjoyed watching the video of the shop build. You will be turning out great pieces in no time. At the end of the video it looks like you have your dust collection system up and running. Where did you purchase the duct work? I thought I remember you talking about this in the old shop. Did you use regular HVAC 4″ round duct or a heavier piece. Thanks for the insight and good woodworking. 
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