Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more. By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.
To get the most out of your router, you are going to want a router table. You may find yourself asking if you really need one - if you do, check this post out. It's one of those purchases that you won't truly understand how valuable it is until you have one. Given the budget of $2,500, I'd suggest looking at the Bosch RA1171 ($150). If you want to see our favorite tables along with write-ups, check them out here.
If you’re a high volume QSR for example, you’re going to want clear signage that helps customers identify where they should be lining up and perhaps a product display next to the line. If you have high risk merchandise in your store, you’ll want to design your shop so that customers must pass the point of sale on their way out and use mirrors to eliminate blind spots in your business.
State Parks/Developed Campgrounds. Every once in awhile, it’s kind of nice to stay at a state park or other developed campground - and a big reason why is that they have showers (and sometimes laundry, too). This is what we’ve done most often when we need a shower on the road. Many state parks also have small day use fees if you don’t want to actually camp there.
I wouldn’t give up on Craigslist or garage sales.. For around $1K or less, you can pretty easily find the four big ticket items (TS, BS, Jointer and Planer) and have the extra $2K to spend on accessories, material, DC, other goodies, etc. The key is patience and persistence, and if applied correctly, you can have a fantastic setup for very little compared to purchasing new. If you are setting up a business, you don’t usually have the time to scour for good deals, but for a personal shop, there is no pressing need other than that itch to get something done.
Perhaps the most satisfying move I made was to automate the dust collection system. I used the iVACPro system to link all machines to the dust collector. When I turn on any machine in the shop, the dust collector fires up and whisks the dust into the bin. The system also has a programmable delay to allow the dust to make it to the bin before the dust collector shuts down. I set my system for a five-second delay. The system works flawlessly for my band saw, planer, and router table at 115 volts, and also my table saw and jointer at 240 volts.
Enter the garage heater. These space heaters are specifically designed to warm up wide open areas and to function under much tougher circumstances than you’re likely to find in the average house. A well designed garage heater will offer at least 5,000 watts of heating power — enough to warm 750 square feet of space. A smaller heater might take off a bit of the chill, but to really warm your workshop — and keep it that way — you’ll need a heater of this size.
Since your business name is often the first thing potential customers will see or hear, think of it as one of your key tools for leaving a lasting impression. The right name, like a firm handshake, can play a role in your brand’s perception. So make sure it’s strong, catchy, and unique, but most importantly sends the right message about your business.
Remember the social media networks we asked you to secure in section five, Choosing a Business Name? Well, now is the perfect time to activate those channels. Use social media to build excitement about your grand opening and keep potential customers informed about special promotions and sales. People want to know what makes you special, so tell them why your store or restaurant will be different to what is currently available. From sharing pictures of that new fancy espresso machine or sneak peeks of your store’s interior, you can gain buy-in to your central message and build some anticipation before you even open your doors. Knowing how to to leverage key social channels is imperative to starting a success small business that will stand the test of time.
It's a well-known fact in the retail community that in North America, 90% of consumers turn right unconsciously upon entering a store. The first wall they see is often referred to as a "power wall," which acts as a high-impact first impression vehicle for your merchandise. So, be sure to give it extra special attention in terms of what you choose to display and how you display it.
Since grid layouts are used in most grocery, big box, and convenience stores, they create a familiar feel to customers. However, due to this familiarity, they tend to impart a grab-and-go experience. A grid layout can be a good choice for small retailers who shelf-stock inventory in quantity, like toys, books, magazines, specialty foods, kitchenware, and home goods. However, it’s not ideal for retailers who want to create an upscale, branded environment that invites relaxed browsing.
“Just past the Decompression Zone is where you place fixtures known as Speed Bumps. These merchandise displays work much the same way as speed bumps in parking lots work—they slow customers down. They also grab their attention and introduce them to the cool product for sale in your store. Be sure to rotate the product on your Speed Bumps at least once a week.”
As your business grows, your ability to deal directly with every customer diminishes, and your reliance on your staff increases. Indeed, for many businesses, such as full-service restaurants, hiring staff is an absolutely essential part of their operations. It is therefore important that you choose the right kind of employees and then take the time to fully introduce them to your mission statement. A really great employee should learn about your values and seek to embody them when interacting with your customers.
As always, great article! While my dirtbag adventure will likely only be about 6-7 months, I am starting to wonder about logistics. You mention that most people use the automobile they have. I drive a Prius. Not ideal for sleeping in, but I’m a pretty content ground dweller. I know that long-term I may start to question this. Here’s the proposition I’m considering: by saving on gas (45-50 mpg), I can occasionally cough up the money for lodging when I feel the need for added comfort. I can definitely do the number crunching, but I’m wondering if you’ve encountered people doing this or did similar analyses of your own at any point. I’d love to hear any insights you may have on this.