“Walk past your Decompression Zone and look to your right. The first wall you see is called a Power Wall, and it’s another key merchandising area. And because it’s one of the first things shoppers see after looking or turning right, it’s a perception builder. Use your Power Wall(s) to display important departments as well as new and seasonal items to create vignettes, tell product stories, and to feature high-demand and high-profit items. (Note: Your store has more than one Power Wall. Stand in various places throughout your store and look around—the walls that stand out are your Power Walls.)”
Store design experts agree that this area should be open, inviting, and free of overpowering displays and signage clutter, as shown in the image above. Many customer behavior studies, including those conducted by Envirosell’s Paco Underhill, support this opinion. They show that customers tend to ignore displays, signage, and even manned sales counters placed close to store entrances.
The Best Prices for Tools – Ralph shows you where to get the beast deals for the tools and equipment you need. You could buy them yourself from popular outlets like Home Depot, Lowe’s, and Amazon, but the Ultimate Small Shop guide shows you where to get these tools and equipment at cheaper prices. Of course, cheaper isn’t always better. These aren’t just cheap tools that are ineffective. Just good value for money on good tools.
Once you’ve considered the questions in the previous paragraph, start thinking about how your products/services stack up against the local competition. Because unless you are offering something ground-breaking and innovative, chances are that your potential customers are currently having their needs met by another business. That means it’s going to be your job to convince them that Blue Sheep Bakery is a better option than Bob’s Bake Shop. If your first thought was to compete on price, sorry to break it to you but, that’s not going to cut it. There is more to starting a successful small business than matching the price to the guy down the street.
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Back in the 1970s and treeplanting in Oregon, I and Tony Lessa lived for two weeks at a time in the back of my 1954 Chevy PU. The canopy was just a simple shell with the board across next to the cab. After the fourth or fifth trip out in the season the accumulated funk was too much. You can imagine two hard-working guys in very muddy and cold conditions coming in after work with dirty wet gear. Pretty desperate circumstances but before Reagan trashed the treeplanting industry our coop ( Hoedads & then Second Growth) was making good money so we endured the hardships. It works for the young. Now, at 76, I find sleeping two of us between the wheel wells in a Dodge G. Caravan (seats removed) much too crowded. I think I will tent and the wife can have the van.
The tablesaw—This tool is the backbone of nearly every shop, and for good reason. It allows unmatched precision in ripping parallel edges and crosscutting at a variety of angles. Most woodworkers find it crucial for the basic milling of stock. It is also suited to many joinery tasks, easily producing tenons, box joints, and—with a reground blade—the tails for dovetail joints.
You can see in this step how I notched each rafter to fit more securely to the walls.  I also used a metal hurricane strap to secure each rafter to the wall.  Even though this was not required by code, I felt my tools were far to valuable to be left to chance over such an inexpensive solution.  The walls are a simple board and batten system.  The 1x3 trim covers the joints of the 4x8 OSB.  They make much more high quality sheets goods to use as siding.  However, the cheapest I found was $35 a sheet and the OSB was about $5 a sheet.  I sealed the OSB and painted it with exterior paint.  If I run into problems in the future, I can just add a second layer of more durable material or simply have siding installed.  It has held up very well over the past couple years and I see no need to spend more money on it now.
Also, heard of anyone camping in an Accord sedan? I’m wondering if it’d be worth it to buy a new Tacoma to convert into a dirtbaggin’ vehicle or if I should try to make it in a sedan. Lots of variables… I’ve got the cash but it’d eat into the “cushion” I have for living on the road (about 50% of it). OTOH I could buy a used Tacoma, but they hold value so well it’d seem like long term it’d be best to get it new. I’ve seen some with 250 miles sell for $8,000+. Thoughts on getting a new truck using my beat-up sedan?
“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
I wanted to have numerous outlets, and have enough elec­trical service that I did not have to worry about overloading circuits. There was already some lighting, so I simply picked off that line and added additional lights to keep things bright and cozy. I ran a 240V line for the table saw and jointer with a dedicated breaker. For wall outlets, I ran 14-3 wire, and split all the plugs, so that I can run one machine on the upper plug, and another on the lower plug of any outlet.
The key to success here is having clear processes written down, promoting from within whenever possible, and remaining open to change. You’ll want to balance your desire to educate your manager on how to manage your business with an openness to feedback and new ways of doing things. You’ll also want to take advantage of the technology available to keep you abreast of things like real-time sales data for all your locations, no matter where you are.
I have different toolboxes for different jobs around the house. Occasionally I’d grab a tool out of one box and then put it away in another. Eventually all my flat-head screwdrivers would end up in one toolbox. To solve the problem, I now mark the handles of the tools and the corresponding toolbox with a band of colored electrical tape. Now all the tools are in the box where they belong. — Kim Litkenhaus Marino
One of the best deals on portable power tools, including routers and sometimes planers, comes in the form of factory-reconditioned tools. These are primarily tools that have been repaired at the factory after failing quality inspections or being returned by customers. While they cannot be sold as new, they are identical to new tools in quality and appearance and usually feature the same warranty (be sure to check). Typical savings are anywhere from 15% to 30%, though you sometimes can find even bigger bargains. These tools can be found at Amazon.com and other online tool sellers. It is also possible to buy them through retail stores and, in some cases, directly from the manufacturer’s Web site.
The time of the travel agent might be passing, but people are still looking for those with a knack for more nontraditional travel coordination. If you always plan the perfect vacations complete with beautiful hotels, the ideal location, and a bevy of delicious restaurants lined up for every evening, consider advertising your services as a more modern approach to travel planning.
While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
Conversion vans have some pretty sweet built-in amenities, including high-tops for extra headroom. Many have comfy captain chairs, leather seats, mood lighting, TV/VCR, and a rear bench seat that folds down into a bed. If you’re not picky about your living situation, this could be all you need to get started. And if you gut it and customize it yourself, the high top offers tons of great storage options that other vans just don’t have.
When registering your business name you should also consider whether or not you have plans to expand your local business nationally or online in the future. Registering your business with the state does not offer brand protection beyond the state it is registered in. For example: If Bob’s Bike Shop is registered in New York, no other business will be able to use that name in that state. However, someone in Idaho can still register their business as Bob’s Bike Shop. If you have aspirations that look beyond Main Street, USA and would like the option to expand nationally or on the web, you should consider trademarking your business. When you trademark your business name, it makes it a lot easier to recover property that infringes upon your brand. For example: If Bob’s Bike Shop in Ohio purchased the domain www.BobsBikeShop.com but Bob’s Bike Shop in New York trademarked that name, legally Bob’s Bike Shop in New York has the right to file a domain name dispute to get the domain name back from it’s current owner.

My enthusiasm was kindled and I made friends with Surrey Timbers for more 'exotic' wood. My next purchases were a Drill Press and a Scroll Saw from Axminster Tools and I set to work. An excellent piece of Yew followed by some Thermal Ash has so far produced 4 cribbage boards. I then obtained a Palm Router which, after some practice, I find better for the more intricate work.
Aside from mechanical repairs, a mechanic’s toolset will help you loosen and tighten bolts - which you’ll need to do during the gutting process, installing your electrical system, and at many other points during your van build. This Crescent 170-piece tool set has all the essentials, including 6-point and 12-point sockets in ¼”, ⅜” and ½” - not to mention pliers, crescent wrenches and screwdrivers.
It is particularly important that you think about your customer’s experience holistically. Big-box retailers have long understood that people have five senses and that those senses affect decision making in a profound way. Whether it’s through intelligent lighting, the right music selection, or the careful piping in of a beautiful scent, smart retailers have learned the art of manipulating customer mood — whether they need you excited about a sale or relaxed and in the mood to hang around.
Have a walk-through yourself and see where the visual cues guide you or get your staff, friends, or family to do the same and give you honest feedback. Don't forget to observe your customers and see what they're drawn to, what they avoid, and how they move, then match that with your intended design. If you keep resilient and keep your eyes and ears open, you'll be sure to create a retail design that's a win-win for both you and your customers. 

My wife and I have just bought a block and will be building a new house – as part of this will be the building of the “shed” – which is really a workshop as I am a very keen Woodworker (I have most of the toys!!). My question is – Leaving money aside “Is a brick or metal shed better – especially in regards to moisture, inside temperature (heating and cooling), noise etc”? Any other suggestions would also be appreciated – eg lining the structure, power needs, lighting, etc. I appreciate your expert opinion. – Ivan Banks
Congratulations on building such an awesome shop. Ultimate man cave! Glad you have a cooperating HOA. I’m currently inviolation of my CC&Rs since I occupy 1/2 of a two car garage and the rules say you can’t use the garage for anything other than your car. So far no violation letters. One thing your missing…a fridge. Looking forward to many more guild builds.
When starting your small business, the easiest way to go about choosing a business name is to approach the task the same way you approach building new relationships. Did we lose you for a second? Here’s what we mean. It takes just one-tenth of a second for us to judge someone based on a first impression. There are endless relationships that instantly blossom or never get off the ground based off of this one simple fact. Most of us, even if it is on a subconscious level, understand this. Which is why when we meet someone that we are trying to impress, we make an attempt to adjust our appearance, body language, even the way we talk, to ensure we are putting our best foot forward.
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