“Every time I’m choosing a new a location, I head down there with a big flask of coffee and a clicker to count all the people that walk past. Then I walk to the nearest public transportation at rush hour and look at how people are heading home. I turned down one location because while it was right next to the subway, I noticed all the commuters were coming out of the other subway entrance. It turns out all the residences in that area were on the other side of the street.” —ShopKeep Founder and Experienced Small Business Owner
James Hamilton (or “Stumpy Nubs”) is a self-taught tool expert, engineer, writer, teacher and video producer. In 2008 he went into woodworking full time, creating a weekly Internet woodworking show that focused on the workshop itself. Now, Stumpy Nubs Woodworking has grown into one of the most popular multi-media woodworking resources in the industry.
By contrast, when it comes to marketing, small business owners have historically been asked to take a leap of faith, spending money without any clear sense of how much positive impact it will have on their business. Put bluntly, learning how to market a small business can be perplexing. In essence, traditional small business marketing techniques have escaped any clearly definable return on investment (ROI) analysis. It’s for this reason that so many small business owners write off marketing as if it were a get-rich-quick gimmick. When, in reality, it’s at the heart of any successful business.
Finally, at the beginning you'll do just fine with a basic set of router bits that run ~$40.  A starter set will typically include straight bits for edge matching material, a selection of edge finishing bits, and some joinery bits.  As you work on a few projects you may find that more specialized bits are needed.   But specialized bits are expensive - so purchasing them as you have a specific need makes more sense than buying in anticipation of a need.
For example: Imagine walking into a slightly weathered coffee shop on Main Street, middle America. It’s charming in its own unique way. You sit down to enjoy a cup of coffee as you skim through the tabletop jukebox. Then the bill comes. “$10 for a cup of coffee? In this rundown joint!” This might be what comes to mind if the price of the service doesn’t meet the expectations you had when you first walked into the business.
Now, we’ve already applied some resurfacer to fill up some of the deeper holes and after that dries overnight we’ll use a floor leveling compound tomorrow morning to really smooth everything out. Leveling compound is more fluid than the resurfacer so it flows into all of the low spots to even out the surface. Now, this won’t look like a finished floor when Tim’s done but it should do the job for our shop. Now, while he wraps up this Emily has a Best New Product that might be a great addition to your workshop.
Once again I would like to Thank You for letting so many of us see what is going on in your world. It is very educational and entertaining to see what has happened in the past few months of your dream shop build. As I was watching the video I periodically looked out my window to see the snow falling steadily and building up along the windowsill. Every now and then I imagined I was in your sunny backyard admiring your Shop. I am looking forward to seeing what you will create in your New Space. Keep up the Good work and Congratulations on your Dream Shop.
Keep in mind that if you filed to become a corporation or LLC, then you can skip this step altogether. When you form an LLC or corporation for your business, your business name is automatically registered with the state. However, as mentioned before, if you legally registered your name as Bob’s Bike Shop and would like to conduct business using any variation of that name such as BobsBikeShop.com or Bob’s Bikes, you will need a DBA.
I spent so much time building organizers and filling in just about every square inch on the inside of my shop that I feel it will be better to show some of those in separate Instructables.  I made a couple of video tours to try to highlight some of the different aspects of my workshop.  I hope you enjoy them and I will work on making my future videos more stable. 

A good starting point here is to write down two or three keywords that you think define your brand and then allow all your design choices to be guided by those words. For example, a local cheese shop could be organic, artisanal, and authentic; a wine bar could be sophisticated, 1920s, French; or a local specialty food store could be gourmet, helpful, natural.
As Kizer & Bender always tell retailers: Put it on paper. If you haven’t settled on your store layout—or even if you have—the first thing you need to do is work your plan out on paper before you start moving things around in your store. Putting it on paper helps give you a clearer picture of the desired result and any potential issues before getting started. Remember, many small retailers find that a mix of floor plan and layout styles works best.
Working on one side at a time, glue and nail the side to the back. Apply glue and drive three 1-5/8-in. nails into each shelf, attach the other side and nail those shelves into place to secure them. Clamps are helpful to hold the unit together while you’re driving nails. Center the top piece, leaving a 2-in. overhang on both sides, and glue and nail it into place. Paint or stain the unit and then drill pilot holes into the top face of each side of the unit and screw in the hooks to hold your ironing board. Mount the shelf on drywall using screw-in wall anchors.
You need an out-feed table to support work exiting the table saw and band saw. By placing the tools close together, I was able to make one out-feed table that works for both tools. I put four pivoting wheels on the table, allowing me to shift the table in any direction. By placing a shelf below the table, I gained some much needed storage space for portable power tools. Finally, since this is a large work surface, the table also serves as a true, flat assembly table.
You may want a garage door if you will need to access your shop with large workpieces or tools, or if you or future owners will ever want to use the space to park a vehicle. Garage doors are notoriously drafty, however, so if you think you can live without one you will probably be warmer. Instead, you could opt for out-swinging double doors. In a small shop you can, at a pinch, rip longer lengths of lumber by feeding the material out of either a strategically placed door or window.
For those of us building apps, there's an increasingly larger burden on us to meet the expectations of our users. We've outlined the considerations of what makes a great app in the past, which are more relevant than ever. Users simply don't have the patience for apps that are overly complex, slow, or buggy. The best apps are personalized, highly contextualized, and touch human emotion. Meeting those user expectations is significantly challenging.
They say nobody ever started a small business out of a love for numbers, but if you really want to stay the course, you’re going to want to fall in love fast. It’s only by keeping detailed accounts and tracking your business’ numbers over time, (net sales, cost of goods sold, and average transaction size) that you’ll start to gather the actionable insights you need to make intelligent business decisions.
Once again I would like to Thank You for letting so many of us see what is going on in your world. It is very educational and entertaining to see what has happened in the past few months of your dream shop build. As I was watching the video I periodically looked out my window to see the snow falling steadily and building up along the windowsill. Every now and then I imagined I was in your sunny backyard admiring your Shop. I am looking forward to seeing what you will create in your New Space. Keep up the Good work and Congratulations on your Dream Shop.
For small business owners starting or wanting to grow a small business, attracting and retaining customers is a huge priority. Let’s face it, without customers you don’t have a business to run. Over the last decade there has been an explosion in the number of high-quality, affordable technologies that are specifically geared towards helping small, local business owners improve the day-to-day operations that impact this aspect of their business. This includes point of sale systems, tax software, bookkeeping software, employee scheduling and payroll programs, inventory tracking tools, customer loyalty programs, gift card technology, ecommerce opportunities, website builders, email marketing software, and social media management tools. The list goes on and on.
The primary investment of any garage workshop are the tools. Protect your investment with a high quality tool chest that is neatly organized and (if needed) lockable. Look for smooth rolling ball-bearing drawers, and if you’re buying used, beware of rust and dirt that could corrode your tools. We recommend installing drawer mats to keep your tools from sliding around. They also give your tools a softer cushion to rest in.
When registering your business name you should also consider whether or not you have plans to expand your local business nationally or online in the future. Registering your business with the state does not offer brand protection beyond the state it is registered in. For example: If Bob’s Bike Shop is registered in New York, no other business will be able to use that name in that state. However, someone in Idaho can still register their business as Bob’s Bike Shop. If you have aspirations that look beyond Main Street, USA and would like the option to expand nationally or on the web, you should consider trademarking your business. When you trademark your business name, it makes it a lot easier to recover property that infringes upon your brand. For example: If Bob’s Bike Shop in Ohio purchased the domain www.BobsBikeShop.com but Bob’s Bike Shop in New York trademarked that name, legally Bob’s Bike Shop in New York has the right to file a domain name dispute to get the domain name back from it’s current owner.
Once you have your space secured, hang some pictures in the windows that illustrate what’s to come. It’s also a good idea to provide leaflets that people can take away with them and hang a clipboard and pen on the front door where people can sign up to hear more about your business. This list is pure gold! So once you have it, why not stage a launch party and invite the local community (and local journalists). The first step for any business is always getting people to try out your products!
So after 14 years in our previous location, my company moved to a new shop last month. My shop went from 1600sqft split into 2 bays with the kitchen in between to a contiguous 2950 sqft. Still don't know why the the office portion needed to grow by the same percentage when there were already 10 empty cubes at the old office, but thats an argument for another day. The boss got his 500 sqft office so he is happy.
When starting your small business, the easiest way to go about choosing a business name is to approach the task the same way you approach building new relationships. Did we lose you for a second? Here’s what we mean. It takes just one-tenth of a second for us to judge someone based on a first impression. There are endless relationships that instantly blossom or never get off the ground based off of this one simple fact. Most of us, even if it is on a subconscious level, understand this. Which is why when we meet someone that we are trying to impress, we make an attempt to adjust our appearance, body language, even the way we talk, to ensure we are putting our best foot forward.
As always, great article! While my dirtbag adventure will likely only be about 6-7 months, I am starting to wonder about logistics. You mention that most people use the automobile they have. I drive a Prius. Not ideal for sleeping in, but I’m a pretty content ground dweller. I know that long-term I may start to question this. Here’s the proposition I’m considering: by saving on gas (45-50 mpg), I can occasionally cough up the money for lodging when I feel the need for added comfort. I can definitely do the number crunching, but I’m wondering if you’ve encountered people doing this or did similar analyses of your own at any point. I’d love to hear any insights you may have on this.
If you want the ultimate vehicle to customize for your DIY van conversion, the Sprinter is the van for you. They have enough headroom even for tall people to stand up, and enough interior space to design any kind of layout. They also typically have diesel engines, which means greater fuel efficiency and engine life (many diesel Sprinters have been known to make it past 400,000 miles). If you think you’ll be doing a lot of off-roading, the Mercedes Sprinter also comes in a 4x4 version.
The first thing to understand about a business plan and financial projections is that the process of compiling them is often more important than the final product. Sure, the actual sheets of paper, filled with spreadsheets and graphs with pretty arrows pointing up and to the right are great — and can be very important in helping you to secure funding — however, when it comes down to the brass tacks of starting a successful business, it’s the process, not the paper, that counts.

Cut 15 top boards 5 ft. long and rip them to 3 in. wide with a table saw so the top will glue up flat without the typical rounded edges of 2x4s. For the leg slot, cut two of the top boards into three pieces: a 39-in. middle piece and two 7-in. end pieces. Glue and screw the top together, one board at a time, with 3-in. deck screws, keeping the ripped edge facing up and level with the adjoining boards. Use a corded drill so there’s plenty of oomph to drive each screw below the surface. Note that the third glue-up from each end is where each leg notch is inserted. You can also create a nifty tool tray in the top by notching the three top pieces with a jigsaw. Clamp every 8 in. or so before driving in the 3-in.deck screws. Predrill the screw holes near the ends to prevent splitting. When you’re screwing on the 7-in. long 2x4s to create the leg slots, use a scrap piece of 2×4 as a spacer.


Expanded polystyrene (EPS) is an open-celled foam board (think styrofoam) that is the cheapest of all the foam boards. It does work, but we generally don’t recommend using EPS in your van. It insulates less than XPS (R-4 per inch), and the gaps between the foam cells allow moisture to penetrate, which degrades the insulation over time. Polyiso and XPS are much better choices for a slightly higher cost.
Hey Marc. Just wanted to send a huge congrats your way for this milestone. It’s been pretty awesome to follow you on this journey since I discovered you on iTunes some 5 or 6 years ago. Mad props for what you’ve done to grow and enhance the online woodworking community as well as woodworking as a whole. I think with todays generation (as well as future generations) growing up behind a computer, the work that you and the rest of the podcasting world do will go a long way towards bringing new people into the craft. I hope that in the future you are able to start a series of videos showing how you introduce Mateao to the craft. Keep up the awesome work!
In addition to keeping your workshop comfortable with climate control add-ons, don’t forget to keep your body in optimal condition as you work. A water cooler tucked away in the corner of your workshop will provide a big quality of life boost and allow you to keep at your projects without having to run to the kitchen for a glass of water every time you feel thirsty.
Now this Super Pencil from C.H. Hanson does all of that and more. The entire pencil is made from a non toxic graphite composition so the whole thing is a writing surface with no wood around it to shave away. Super pencil marks are water and smudge resistant and because the composite is so durable it never needs sharpening even when you use it on rough materials like concrete.
Make sure to run ground wires wrapped around all lengths of flexible exhaust hose to prevent static build up, which can spark and potentially ignite. I chose the King 1.5 HP dust collector, with a 115 volt motor, so I did not need special wir­ing for it. A shop vac is a must, as well, used to vacuum out machinery, and to remove dust from furniture prior to fin­ishing. Finally, an air filtration system was installed to clear the air of tiny airborne particles. The King KAC 650 unit I installed does a nice job, has a remote control, and a program­mable delay – I usually have the air cleaner run for a timed two hours when I leave the shop. 
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