It’s hard to overstate the importance of choosing the right location when starting your small business. We’re sure you’ve heard the saying 1,000 times before, Location, Location, Location! Some of the world’s most well-financed franchises have this weaved into their business DNA. McDonald’s Ray Kroc is the perfect example. When asked about the business, this well-know American businessman and philanthropist once stated, “We are in the real estate business, not the hamburger business.”
There you have it! Now you have no excuses, you must start planning right away. Please remember this can take a lot of time and a lot of work, so be sure not to stare at your task list in its entirety too often. I don’t want you to get overwhelmed knowing all the things you must get accomplished. Just focus on the goal that is the most important and attack it, task by task. Need help organizing these goals? Check out my Goal Planning Worksheets here:
One of the challenges in building a cabinet for hand tools, is that as soon as you define a place for each tool in your custom cabinet, you find that you need more room to store the must have tools you just bought. I decided to make a couple of open cabinets, and employ the use of inserts that can be replaced or modified as my tool collection grows. Part of the goal was to make a clean, efficient shop, while keeping to a budget. I bought paint grade maple plywood and made the cabinets. Applying a solid maple face frame to the cabinet makes a clean looking cabinet from sheet goods purchased at $50/sheet.
I don’t think you have run into this problem, but I have to deal with condensation in the cap as I live in a moist climate. I was thinking of an old van type roof vent with fan for active ventilation, or drilling holes along the side of the cap, inserting short cuts of pipe with fine screens (mozie land), and capping them. This way I could control for rain, cold, etc., but create some passive cross ventilation at roof level.

I'm in the same boat. In Florida, we don't have basements, so my dedicated portion of the garage is 10' x 12'. In that space I have very neatly packed: 8' bench, Cabinet saw with 50" fence, 18" bandsaw, Dust collector, Joint, Planer, Drill press, Compound miter saw and a medium-sized hanging tool cabinet that holds all my nielsen stuff. I find myself moving my stool several times an hour just to work... Can't wait to move into a new house some day!
Hey there Ryan. Cool blog! I love the idea of trucking-it! I’m not able to do something like that, though I wish that I had taken the time when I was younger to do so. Here’s a suggestion that you might consider, if you haven’t already considered it before: Obtaining and using a hammock. I’d suggest bolting in an eye hook on the truck, or using the bumper as a tie point if you don’t have a second tree around. Also, in the high desert, you could use rocks as anchor points for it. Just an idea, from one camper to another.
After years of digging through piles of stuff on my workbench for the air compressor accessory I needed, I had this idea. I simply drilled 7/16- in. holes on the underside of my workbench top and threaded in a few 1/4-in. NPT male couplings with quick-connect couplers. A wrench and some upward pressure are all it took to screw the couplings into the wood. Now I just snap my accessories onto the couplers when I’m not using them. — Donnie Dressler. These are the best tools for automotive work.
If you want to hit the road as soon as possible, then a Class B/C RV camper is a great option to consider. These vehicles are typically move-in ready, and barring any mechanical issues shouldn’t need much customizing before hitting the road. Class B campers (aka “campervans”) are built inside a van body, while Class C campers have a custom body built on a van cab/chassis.
Enter the garage heater. These space heaters are specifically designed to warm up wide open areas and to function under much tougher circumstances than you’re likely to find in the average house. A well designed garage heater will offer at least 5,000 watts of heating power — enough to warm 750 square feet of space. A smaller heater might take off a bit of the chill, but to really warm your workshop — and keep it that way — you’ll need a heater of this size.
Since the summer of 2013, first time visitors to New York City restaurants have been greeted by window signs boasting a large, capitalized A, B or C. These letters reflect the rating given to each restaurant by the New York City Department of Health and Mental Hygiene (NYCDOHMH). Does the need for government oversight of this industry create an additional administrative and financial burden for the businesses in question? Yes it does. Does the rating system also inform consumers and encourage higher food safety standards across the board? Undoubtedly.
I was really excited after seeing your shop video. It was almost like you read my mind (except my plans does have more windows and a wood burning stove as I live in TN). I realized the importance of more 22o plugins after you explained your reasoning. I was just planning a couple. Love the floor and ceiling plugins. One quick question. Is each plugin area on it own breaker, or do you have more then one on each breaker. I was planing on each one to have its own breaker. Love your approach on your projects and how you introduce new items or products. Thanks and Merry Christmas
The solution to potentially wedged boards on a jointer is to add a planer to the mix.  A planer has a flat surface with a cutting edge that is exactly 180 degrees to the surface.  This allows you to position the jointed edge flat on the planers surface and make a cut to the opposite side of the board that is perfectly square.  As an added bonus, the planer allows you incredible control over the thickness of the boards you're planing.  ​
We're living in an age where we can order groceries, turn on the lights in our house, or get in a workout from the convenience of our phones, tablets, or other devices. Apps are a part of our everyday lives. They are increasingly giving us more free time or vying for more of our attention, depending on how we choose to use them. With that, here are some of the more important changes since we published our app cost article in 2015.
A not for compensation nonexclusive arrangement, on the other hand, gives a tenant maximum flexibility. It’s nonbinding and there are no commissions negotiated. Instead, it gives the broker the right to speak on your behalf and schedule listings for you to see. However, while it provides flexibility, this arrangement gives the tenant broker less of a fiduciary duty.
​One tool that has been notably missing from the earlier builds is a router.  There are so many reasons to own a router that I am not going to even try to list them.  But if you want to get the creative juices flowing, take a look at this Pinterest page.   The important thing to know is that this versatile tool can help you accomplish a number of tasks, everything from finishing edges to cutting dove tails.  

Before you buy a single tool, you need to take a hard look at your workshop space. If your workshop is a freestanding building or empty barn, you can simply measure the perimeter and know that you have the entire square footage at your disposal including the wall space. If your workshop is tucked into the back of a garage or a corner of partially finished basement, you’ll need to plan your furnishings with cars and water heaters in mind.
I’ve been living out of my Mazda 3—not the hatchback version!— for over two years now. I love the gas savings (standard transmission; I can get up to 40mpg) and the ease of getting around places. I don’t love that I can’t lay flat (hurts the back) and that organization is tricky. However, there are certainly ways to make it work. Ryan linked to one article and there are two others that shed light on some important aspects when going on a long road trip like this.
Love the design. I’ve got a 15 tacoma, which has rails that run the length of the bed and are what my shell is “clamped” into via a bed rail nut. Hence my problem with following your outline verbatim. Any suggestions for incorporating the rail as a substitute for the 2×4 you clamped into your truck? Essentially connecting the 3, 2×4 braces directly to the rail… I’m a construction novice, any suggestions greatly appreciated!
Ultimate Small Shop goes beyond the ambit of Amazon, Home Depot and Lowe’s to help woodworkers start their workshop for less than $1,000. Woodworkers will find answers to questions related to the budget, planning, required tools, critical setup factors and more. The guide has been put together by Ralph Chapman, a coach with more than twenty five years of experience in woodworking. Chapman is the small shop expert and what he recommends is not speculation or best case scenarios. He has done it himself. He is now sharing his experience along with expert recommendations so you can begin your woodworking journey right at your home.
Another option to consider is an expensive but efficient Festool dust extractor. These dust extractors are designed to work with other Festool tools, but they also match up with most other brands' compact power tools as well. A nice thing about Festool's vacs is that the hoses dock neatly inside the units. There's almost nothing I value more for a compact shop than self-contained storage.
Many small business owners start on a shoestring budget, intertwining their personal and business finances, supporting the business with their personal credit cards, accepting payments into their personal checking account, and even submitting tax returns that mix up personal and business finances. While this is common, it can create tax headaches, make bookkeeping more time consuming, and, most importantly, can also interfere with the proper evaluation of your business.
In our Complete Coffee Shop Startups Kit, we spend a good amount of time discussing your health department requisites, your coffee equipment, and even the design of your coffee shop. Since this makes up a significant bulk of your startup costs (equipment, space requirements, etc.), we recommend that you spend an extra couple of hours strengthening your knowledge base with listening to our audio interviews.

SBA provides support and tools to aspiring small business owners and in particular to minority-owned, women-owned, disadvantaged, and veteran-owned businesses, including a government-backed financing scheme to qualified participants. Local and state authorities also have a range of programs designed to encourage the growth of your small business. Make sure to research your local authority’s website.
As you can imagine, this collective overflow of dare we say, lack of imagination, has resulted in a surplus of duplicate business names across the country. This wasn’t necessarily an issue until the internet came along. The introduction of the World Wide Web has left small business owners from all over the world competing for the same digital real estate: www.tonyshardware.com, facebook.com/tonyshardware, @tonyshardware and more.
If you dream of devoting your life to a cause you believe in, it might be time to start a nonprofit. You’ll need to incorporate your business and file for 501(c)(3) tax-exempt status -- and then you’ll be required to meet ongoing standards of compliance, but the payoff is making a meaningful impact on a cause you believe in. Want to do good while still making a profit? Consider social entrepreneurship.

If your shop will be attached to your house or another struc­ture, it will likely need to match its foundation, tying the two structures together so that one does not structurally stress the other if they shift differently. That may dictate a poured concrete or concrete block foundation. Regardless of your foundation type, a cold concrete floor will sap energy away from the rest of the structure if you are not careful, so think about how to insulate it well before you build.
Cut 15 top boards 5 ft. long and rip them to 3 in. wide with a table saw so the top will glue up flat without the typical rounded edges of 2x4s. For the leg slot, cut two of the top boards into three pieces: a 39-in. middle piece and two 7-in. end pieces. Glue and screw the top together, one board at a time, with 3-in. deck screws, keeping the ripped edge facing up and level with the adjoining boards. Use a corded drill so there’s plenty of oomph to drive each screw below the surface. Note that the third glue-up from each end is where each leg notch is inserted. You can also create a nifty tool tray in the top by notching the three top pieces with a jigsaw. Clamp every 8 in. or so before driving in the 3-in.deck screws. Predrill the screw holes near the ends to prevent splitting. When you’re screwing on the 7-in. long 2x4s to create the leg slots, use a scrap piece of 2×4 as a spacer.

I think the music comment was about speakers for playing music. I put a few 8″ in ceiling speakers in from MonoPrice.com ($60 / pair I think) and love them. A space that big would probably need at least 3 pairs. You’re not throwing a rock concert with them, but they provide very decent background music for not much cash. The speaker wire from MonoPrice is dirt cheap too. Just add a cheap receiver to drive them. Of course, you probably don’t want to spend that cash at the moment. But it’s a good starting point for the future.
Now, photographs or video tape will also be very useful especially to pass along to your insurance adjustor. Now the problem is this documentation won’t help you at all if it’s lost or destroyed so consider saving your information electronically. Take your photos with a digital camera and create a list of all your valuables, and save both in a computer file. This file can be saved to a disk you can keep at work or upload it to a website that you can access it from anywhere including your home.
If you want the ultimate vehicle to customize for your DIY van conversion, the Sprinter is the van for you. They have enough headroom even for tall people to stand up, and enough interior space to design any kind of layout. They also typically have diesel engines, which means greater fuel efficiency and engine life (many diesel Sprinters have been known to make it past 400,000 miles). If you think you’ll be doing a lot of off-roading, the Mercedes Sprinter also comes in a 4x4 version.
At a time when you’re focused on getting in front of customers as quickly and as often as possible, it can be hard to think about official requirements like registering a business name or deciding on a legal structure. Still, now that you have decided to start a small business or buy an existing one, one of the first critical steps is determining the business entity that's right for you.
I have a basement shop with a walk out and a seperate entrace to my shop.I have approx. 5oo sq feet to work in there, there is natural light that comes in with a graet view of the lake that we live on.I have started to dress up my shop after making such beautiful furnisher for other people it started with a bench witch is 11 ft, long and plenty of stoarage space under the bench , the low storage aera of the bench is made from black walnut and the bench top is oak with bubinga trim. Saw cabient is white oak ,miter saw cabient is walnut ,american chestnut ,cherry and maple. Now the joint cabient looks out of place so I will be making a better looking cabient for the 6in. jointer. I had made a plant self to start plants along the widows but took it out and put a bench top there so it looks as a big window sill but I use it for a place to set tools as I am working on the bench also I have put walnut around the widows and painted the walls.There is a 10in. powermatic table saw,powermatic drill press fl.modle,rockler 6in. jionter, mekeita compond saw,delta 14in band saw, I have two planers and a table mount router in my bench top ,also there is an old american lath witch I have in stoage and a sears jig saw.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
Hey thanks for the great insight on a pickup camping setup! I just purchased a 2002 tundra with a 74″ bed. Picking it up in Denver in a week and driving it to Durango and then around the southwest. I mainly decided on a truck for a mobile place to keep my dog(that doesn’t have an interior he can rip to shreds), but I am thinking of building a setup similar to yours. You haven’t used yours with a canine companion have you? Any suggestions on keeping it dog-friendly, dog-comfortable and dog-proof? I will be keeping him in the back while at work and such and will be camping in the back with him and possibly another person.
What we're trying to do in providing these ongoing app cost resources is to frame the conversation for you. As noted earlier in this article, we're not suggesting that any of these different app types can't be lower than the lowest range shown or higher than the highest one. We are, however, trying to give you a sense for what a quality app built by seasoned professionals would look like.

​Buying rough cut lumber saves a ton of money.  Buying lumber that has had all four sides surfaced (s4s) will cost roughly 4 times as much as buying rough cut lumber.  Let's look at an example: I'm going to build a table that will require 50 board feet of oak.  If I buy finished oak it will cost around $5.5 / bf or $275.  Alternatively, I can buy rough cut oak at $1.25/bf or ~$65.  In this one project I've saved $210.  That's enough for a new power tool. 

Every shop should have good lighting, whether natural or artificial. My video work dictates limited natural light, so I was sure to have plenty of overhead T8 fixtures (6500k). You’ll hear me mention in the video that I was disappointed to see that the ends of the shop were just a little dark. Thankfully, I was able to get the contractor to come back in and drop in 4 more fixtures for me, two at either end. Now the light is bright, crisp, and evenly distributed from one side of the shop to the other.
When you are looking for small business funding options, be it from the local bank, an angel investor, or even a family member, the first thing you will be asked to present after your business plan will be any existing financial records. Make sure you are putting your best foot forward by keeping meticulous records, with your business finances completely separate from your personal finances.
Hi Ryan: Nice job on the truck. I also have ’94 Toya 4×4 coffin sleep setup. Looking to change (access cab wanted) and may use some of your ideas. One thing I didn’t see you mention is ventilation. I am from the Mid-Atlantic region(DC/Maryland, you’re old stomping grounds) and ventilation at the New is important. My side windows have screens and I use an old mesh fly with a flexible pole for the rear tailgate area. It works really well. Kinda jerry rigged but is easy to put up and take down as well as pass through for nighttime truck exits. Not needed out west as much since bugs and humidity are lower but can’t live w/out it in these parts.
So keep this in mind when choosing fixtures and display units: The ultimate purpose of fixtures and display units is to put your products front-and-center. But at the same time, the overall look, styling, and finish is your biggest branding opportunity. Choose cohesive fixtures and display pieces that coordinate with your product collections but don’t overpower them, like the successful looks below:
Due diligence is the process of going through the current owner’s books with a fine-tooth comb to verify inventory information, sales data, average ticket price, and every other aspect of the business. Doing all this yourself is difficult and time-consuming, so you’ll probably want to involve accountants and lawyers to ensure that you cross all the t’s and dot all the i’s. A big red flag to watch out for here is how intertwined the current owner’s personal expenses are with the business accounts — this can obscure the genuine flow of cash in and cash out of the business. The purchase price of an existing business is often calculated as three to five times the net annual revenue, so you’ll want to take that figure into account before you make an offer.

Now if don’t have space for a dedicated workbench say in your garage you can build one that folds out of the way when it’s not in use. Simply mount a board to the wall to hinge the table on, then you can use some eye hooks and chain to support it. Now it won’t support a ton of week but it should be just right for a weekend project every now and then.
On-demand apps incorporate many of the elements seen in apps with logins and social features. Like ecommerce apps, they also include a transactional component, because users need to purchase goods and services. Unlike social and ecommerce apps, however, on-demand apps essentially require two completely unique user experiences. For example, an Uber driver needs advanced mapping and routing functionality while a rider doesn't. Similarly, the driver doesn't need to do a payment while a rider does.
As part of my antique restoration work I do a lot of faux finishing – hence the supply of stains and paints. Since I didn’t want to dust the house, the new shop is not connected to the house heat and air system. But, having just finished our first winter I now know the shop didn’t get below 45 degrees – and, the oven in the corner can make the shop toasty in no time at all.
A software engineer needs to know how to code.  An administrative assistant must answer phones and organize paperwork.  But a marketer typically needs to wear many hats, from writer to advertiser to strategist.  And unlike other job roles, marketing employees can affect the core of a business by changing the way it’s positioned — and they can be held accountable to the company’s bottom line.
MPG: I'm going to be blunt and tell you that you're not going to find a campervan -- no matter how new or expensive -- that has great gas mileage. When you're driving your home, the miles per gallon are going to be lower than with a typical car. But it's good to ask the previous owner what type of mileage they were getting so you have an idea of what to expect. As a benchmark, our 1994 Chevy G20 got between 15 - 18 miles per gallon. Certainly not great, but there are worse out there.

“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”


1. Paint an accent wall. Painting one wall a bold color is an affordable and effective way to not only spice up the space, but also to make it look larger. A bold colored wall creates the illusion of receding in space, says Libby Langdon, HGTV design expert and author of Libby Langdon's Small Space Solutions (Knack, 2009). Putting colorfully printed fabric or wallpaper on one of your walls is another way to achieve the same effect, while adding eye-catching textures and patterns to your store.
In the summer months, your windows will be one of the primary ways that heat gets into your van. Because of its reflectivity, Reflectix works great as a window covering to reflect radiant heat away from your windows. And, if you’re concerned about height in your van, layering Reflectix under your subfloor is a good way to add a little insulation (R-1.1) without sacrificing headroom.
We did a lot of research and landed on the Bestek 300W Power Inverter. We usually had our devices plugged in while we were driving so they'd be charged by the time we parked for the night. And if we were ever really in a pinch, we would plug it in for 10 minutes with the car off, then another 10 minutes with the car running until it was sufficiently charged.
Planning your store layout is no small task, but many small retail store owners do it all themselves with great success. So why not you? Take it slow, follow our seven steps, and remember to put the customer first. With the ideas in this guide and a little elbow grease, you’ll soon be on your way to mapping out a retail store that’s easy to navigate, welcoming to customers, and best of all—profitable.
Working on one side at a time, glue and nail the side to the back. Apply glue and drive three 1-5/8-in. nails into each shelf, attach the other side and nail those shelves into place to secure them. Clamps are helpful to hold the unit together while you’re driving nails. Center the top piece, leaving a 2-in. overhang on both sides, and glue and nail it into place. Paint or stain the unit and then drill pilot holes into the top face of each side of the unit and screw in the hooks to hold your ironing board. Mount the shelf on drywall using screw-in wall anchors.

Once you’ve considered the questions in the previous paragraph, start thinking about how your products/services stack up against the local competition. Because unless you are offering something ground-breaking and innovative, chances are that your potential customers are currently having their needs met by another business. That means it’s going to be your job to convince them that Blue Sheep Bakery is a better option than Bob’s Bake Shop. If your first thought was to compete on price, sorry to break it to you but, that’s not going to cut it. There is more to starting a successful small business than matching the price to the guy down the street.

The final size I decided on was 1800 sq. ft. Yeah, that’s big! I actually balked and second guessed myself after we received the estimate from the contractor. Sure, more space is nice, but at what cost? I then asked for a second estimate, bringing the shop down to 1500 sq feet, which is still huge. As you might expect, the savings just weren’t that substantial. By the time you get over 1000 sq. ft., the price per sq. ft. is really low, making it very difficult to justify down-sizing. So I bit the bullet and stayed with my original choice of 1800 sq. ft.

I like how you thought out the lighting for you shop. I have 6ea.6 tube T-8s but find 6500K bulbs but find lighting for filming is not that good, seems dark to me I use a Canon T3i its a decent camera I do have a row of windows in a 16′ garage door and aman door with a window on one end and a small window at the other end of my shop. Any idea what the issue may be?Could I still be getting too much light?

Hey thanks for the great insight on a pickup camping setup! I just purchased a 2002 tundra with a 74″ bed. Picking it up in Denver in a week and driving it to Durango and then around the southwest. I mainly decided on a truck for a mobile place to keep my dog(that doesn’t have an interior he can rip to shreds), but I am thinking of building a setup similar to yours. You haven’t used yours with a canine companion have you? Any suggestions on keeping it dog-friendly, dog-comfortable and dog-proof? I will be keeping him in the back while at work and such and will be camping in the back with him and possibly another person.


I save all my back issues of The Family Handyman magazine and love the projects and repair tips. The trouble is, I’m not always ready to do the project when the issue arrives. To make my favorite articles easy to find at a later date, I put a stick-on label on the cover and then add notes for easy reference when the time comes to do the job. — Willie Schreiber. Plus: Check out this small workshop storage solution.
This is the one tool in the shop that provides the greatest opportunity to save money, if you are willing to purchase a well made, light duty machine, and take lighter cuts. In the past I have used General 14" planers that can hog off seri­ous cuts all day long. The problem is that these professional units cost over $5000, and they would crush my buddy as we haul them down the stairs (note: don’t be the guy on the bot­tom). After doing a fair amount of research, I purchased the Dewalt DW735 13" thick­ness planer. The unit came with a good manual, and was in a good state of tune. It is light enough for me to carry around the shop with­out excessive grunting, so that made it very simple to install. The planer has a sig­nificant internal fan-assisted chip ejection system. The chips are catapulted out of this planer, so have your dust collector running before you run stock through it. I now have to make more cuts at a lighter cut depth, but I saved about $4500, which makes my budget happy. The planer makes clean cuts, and has two speeds. I don’t see a reason for the two speeds for my type of work, but there is a faster feed rate should you choose to use it. Knife changing is simple and quick. 

“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
Finally, at the beginning you'll do just fine with a basic set of router bits that run ~$40.  A starter set will typically include straight bits for edge matching material, a selection of edge finishing bits, and some joinery bits.  As you work on a few projects you may find that more specialized bits are needed.   But specialized bits are expensive - so purchasing them as you have a specific need makes more sense than buying in anticipation of a need.
​In order to excel you are going to need to read up on jig building so that you can produce consistent repeatable cuts.  Ideas for jigs are a dime a dozen online and you could easily lose a couple of hours browsing the hundreds of ideas people think up.  A more economical approach would be to build your jigs as your projects demand them.  After you go through that exercise 4-5 times, you'll find you've accumulated quite the collection of jigs without even trying.
Power walls are your go-to spot for hot finds, new items, and seasonal features that attract instant attention and pull customers through the entry area and into your store. These areas are likely going to change frequently and you need to plan for it. Outfit these spaces with versatile displays that can be easily changed to showcase various product groupings.
Now, this is kind of an odd situation here, a few years ago when we bought this building there was a concrete block wall around here and a large drain right in the middle of the floor. Well the drain will certainly come in handy for any cleanup in the shop but the walls kind of left us when we removed those kind of left us a little divot and a little bit of damage here, so to make this nice and smooth so that our rolling workbenches will roll around real nicely we’re having to do a good bit of floor patch.
While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
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