Because two-sided market apps lack the specificity of on-demand apps, usually more features need to be built. More significantly though, it's much harder for a company to build each side of the market. Uber, for example, is focused on driving. Angie's List, on the other hand, has hundreds of different kinds of service providers. If it wasn't clear from the examples, both on-demand and two-sided marketplaces also have a geographic component. This means that they often start in one area or a subset of areas like Uber did in San Francisco.
Dressing rooms are a must in most apparel stores, but they do take up valuable floor space. Make the most of dressing room areas by using adjoining walls for promotional items and accessories like belts and scarves. If you provide dressing areas, be sure at least one door and changing space meets the Americans with Disabilities Act accessibility guidelines, too.
I am a firm believer in having your business goals align with your personal goals. In order to do that, you need to know what your personal goals are. This may be different for everyone, but I want you to be 100% honest here. I am writing this as an update in 2018 to this original blog post and I want to be honest and share with you my personal goals for 2018:
Now, this is kind of an odd situation here, a few years ago when we bought this building there was a concrete block wall around here and a large drain right in the middle of the floor. Well the drain will certainly come in handy for any cleanup in the shop but the walls kind of left us when we removed those kind of left us a little divot and a little bit of damage here, so to make this nice and smooth so that our rolling workbenches will roll around real nicely we’re having to do a good bit of floor patch.

In our opinion, the best kind of fridge you can get for a DIY campervan is a portable 12V fridge/freezer. These fridges are built for adventuring on 4x4 vehicles and boats. They’re very rugged, and they don’t need to be kept perfectly level like mini-fridges. They can run off 12V power or regular 110V. They keep your food as cold as you want, and they can operate as either a fridge or a freezer.
One of the challenges in building a cabinet for hand tools, is that as soon as you define a place for each tool in your custom cabinet, you find that you need more room to store the must have tools you just bought. I decided to make a couple of open cabinets, and employ the use of inserts that can be replaced or modified as my tool collection grows. Part of the goal was to make a clean, efficient shop, while keeping to a budget. I bought paint grade maple plywood and made the cabinets. Applying a solid maple face frame to the cabinet makes a clean looking cabinet from sheet goods purchased at $50/sheet.
As part of my antique restoration work I do a lot of faux finishing – hence the supply of stains and paints. Since I didn’t want to dust the house, the new shop is not connected to the house heat and air system. But, having just finished our first winter I now know the shop didn’t get below 45 degrees – and, the oven in the corner can make the shop toasty in no time at all.
In a small space, there's not much room for one-trick ponies: You need gear that can do many different things, and that goes for your work space and stands, too. You can add a wood clamp to a multifunction workbench, but you probably need compact work or tool-holding stands to make up for the lack of a large work surface. Occasionally you may need to take your work to another room or even outside, in which case portability is also important.
Ventilation is extremely important in the rain. These window deflectors allow us to leave our front windows cracked while it’s raining, so we can pull in fresh air and create airflow with our vent fan. As a bonus, it also reduces annoying wind noise while driving on the highway. The Auto Ventshade is fairly inexpensive, easy to install, and makes a great addition to any van (make sure you get the correct one for your specific vehicle).

After you are done narrowing down your list of business goals, you are now ready to plan out when they will be accomplished. Just remember, nothing is set in stone so if you need to remove or add something to your business goals later down the road, that's okay. It happens to me ALL THE TIME. Sometimes our priorities shift or things didn't go as planned and you need to make changes. 
Budget Toilet: Luggable Loo. With the Luggable Loo from Reliance Products, you can turn any 5-gallon bucket into a portable toilet for your van. Make sure to line your bucket with a trash bag or toilet waste bag - then once you’ve done your “doodie” just tie up the bag and dump it in the trash. Reliance also sells deodorant chemicals that will make it easier to live with your new roommate
Once you’ve planned the basic layout of your workshop and have added all the tools and speciality appliances you need, take a last look at the overall design to make it aesthetically pleasing. Add overhead lighting for general illumination and task lighting over your work stations so you can see your project clearly. For maximum flexibility, you can mount clip-on work lights to nearby shelves and point them where you need them, knowing you’ll be able to move them about as required for different projects.
Some people lean towards starting a small business because they seek freedom, others to fulfill their passions. Some entrepreneurs, however, are driven by a desire to build a legacy, one that that they can hand down to generations to come. Whatever your reasons are for reaching for the stars and aiming for the moon, before you start, remember, there is a dark side.
Ideally, the stands should lift the speakers to roughly ear level of a sitting person. This is important because it aligns the ​subwoofers and tweeters relative to the ear and achieves the best balance of sound. The high frequencies are often missed when speakers are placed too high or too low. Speakers placed on a shelf or table often cause the surface to vibrate, thus distorting bass. These speaker stands isolate the speaker's vibrations from the floor, allowing you to hear the bass from the speaker and not the vibrations from a shelf, table or floor. Speakers come in various sizes and shapes, so the height of your speaker stands is dependent on your unique speakers. For this project, we give you the dimensions suited for the speakers shown in the photo, but you can alter the design to fit your individual needs.
1. Paint an accent wall. Painting one wall a bold color is an affordable and effective way to not only spice up the space, but also to make it look larger. A bold colored wall creates the illusion of receding in space, says Libby Langdon, HGTV design expert and author of Libby Langdon's Small Space Solutions (Knack, 2009). Putting colorfully printed fabric or wallpaper on one of your walls is another way to achieve the same effect, while adding eye-catching textures and patterns to your store.
By contrast, when it comes to marketing, small business owners have historically been asked to take a leap of faith, spending money without any clear sense of how much positive impact it will have on their business. Put bluntly, learning how to market a small business can be perplexing. In essence, traditional small business marketing techniques have escaped any clearly definable return on investment (ROI) analysis. It’s for this reason that so many small business owners write off marketing as if it were a get-rich-quick gimmick. When, in reality, it’s at the heart of any successful business.
Make sure to run ground wires wrapped around all lengths of flexible exhaust hose to prevent static build up, which can spark and potentially ignite. I chose the King 1.5 HP dust collector, with a 115 volt motor, so I did not need special wir­ing for it. A shop vac is a must, as well, used to vacuum out machinery, and to remove dust from furniture prior to fin­ishing. Finally, an air filtration system was installed to clear the air of tiny airborne particles. The King KAC 650 unit I installed does a nice job, has a remote control, and a program­mable delay – I usually have the air cleaner run for a timed two hours when I leave the shop.
Everything from the way the customer is greeted as they walk through the door to the way your products are presented following a sale matters. The smallest details can make the biggest difference. Early on when just starting your small business, you as an owner, will be able to exert a lot of direct control over these details. But as you grow, you will come to recognize the value of a well-trained and motivated staff.

​In order to excel you are going to need to read up on jig building so that you can produce consistent repeatable cuts.  Ideas for jigs are a dime a dozen online and you could easily lose a couple of hours browsing the hundreds of ideas people think up.  A more economical approach would be to build your jigs as your projects demand them.  After you go through that exercise 4-5 times, you'll find you've accumulated quite the collection of jigs without even trying.


Another option to consider is an expensive but efficient Festool dust extractor. These dust extractors are designed to work with other Festool tools, but they also match up with most other brands' compact power tools as well. A nice thing about Festool's vacs is that the hoses dock neatly inside the units. There's almost nothing I value more for a compact shop than self-contained storage.


At the very least get the basics of shop design right with great lighting, clean displays, and a well thought out layout. Once you have all of this pulled together you can add a dose of your own personality to the store's design to break through the noise and establish a connection with your target customers. The goal is to be memorable and maximize sales per square foot at the same time!
One of the most heavily used tools in your shop will be your table saw.  It is absolutely essential for ripping stock to size, working with composite material (like plywood and MDF), and venturing into the world of wood working jigs.  Budget is a limiting factor in a $500 build, but at $150 it is hard to pass up adding this Craftsman saw to your shop - even with limited funds.  
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Other important power tools—A good jigsaw will help get you through many tasks, particularly cutting curves, that would otherwise require a bandsaw. Look for one with blade guides that keep blade deflection to a minimum. A handheld drill is also essential. A quality corded drill is much less expensive than a cordless one, and will never leave you without a charge. Also look for a quality random-orbit sander with a provision for dust collection.
Calculating the size of your desired parking lot is easy. The rule of thumb is to have a parking spot for every three customers. Determining traffic is trickier and potentially more lucrative. To help, we wrote an article on how to calculate your desired foot traffic. If you want to calculate your desired vehicle traffic, you can refer to our article on how to choose a location for your restaurant.
Other important power tools—A good jigsaw will help get you through many tasks, particularly cutting curves, that would otherwise require a bandsaw. Look for one with blade guides that keep blade deflection to a minimum. A handheld drill is also essential. A quality corded drill is much less expensive than a cordless one, and will never leave you without a charge. Also look for a quality random-orbit sander with a provision for dust collection.
Keep in mind that if you filed to become a corporation or LLC, then you can skip this step altogether. When you form an LLC or corporation for your business, your business name is automatically registered with the state. However, as mentioned before, if you legally registered your name as Bob’s Bike Shop and would like to conduct business using any variation of that name such as BobsBikeShop.com or Bob’s Bikes, you will need a DBA.
According to a recent digital marketing survey conducted by Clutch, 74%of small businesses surveyed had a company website. Of the businesses that said they do not have a website, 9% said they planned to build a website in the future, while 10% said that that they are unlikely to build one. One thing is clear, small business owners are starting to join the digital revolution and are reaping the rewards in terms of increased customer loyalty, growing word-of-mouth, and most importantly, increased sales.
7. Illuminate your space in different ways. Lighting is important in any retail shop, but it's particularly critical in tight quarters. If a corner of your store is not well lit, that square footage is as good as lost, Langdon says. She recommends using a combination of track lights, lamps, sconces and picture lights. This mixture will not only ensure that your entire space is well lit, but it also will add flair and variety. "Picture lights are amazing. They give a wonderful glow," she says. "Think in terms of layers of light."

For example, at a certain point, you will be asked to project how much cash you’ll spend in your fifth year of business. You’ll think, “Are you kidding? I haven’t even opened my doors yet and you want me to describe what my expenses and revenue will be like in five years?” Well, the quick answer is yes. Nobody ever said that starting a small business would be an easy feat.
These new companies no longer charge crazy upfront fees, moving instead to what’s known as a “SaaS” monthly subscription model, often with a free trial period. Therefore, the risk of trying a new product is greatly reduced, as you are required to pay little or nothing upfront. Even Microsoft announced in 2015 that they would be moving their flagship product, Microsoft Office, to this pricing model.
We use this fan for extra circulation when it’s hot, and to get the air moving when it’s cold at night and we have all the windows closed. We also keep it on for our dogs while we’re driving. There are cheaper 12V fans out there, but generally the cheaper the fan the more power it draws. The Endless Breeze is a great little fan, and it’s definitely worth getting for the added ventilation.

Nicole and I decided not to go public with the cost of the build. Although we are very open about most things, we are a little uncomfortable about making an expenditure of this magnitude public knowledge. Furthermore, unless you live in the Phoenix area and plan on building the same size shop with the same patio and with all of the same finishing touches and labor requirements, the price isn’t all that helpful to you.
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For the large square windows near the tailgate I just used those big “magic auto shades” like these, which fit perfectly to cover up those side windows and the back window by the tailgate (I had four in the canopy) and another set up in the cab for my actual window. As for the longer side windows I just used a USPS box, haphazardly stuck up against the window. Nothing fancy.
The ARB fridge 50-Qt Fridge is the best of the best. ARB is an Australian 4x4 accessories company, and all of their products are built to withstand just about anything. The ARB fridge is extremely rugged, and features powder-coated zinc steel construction for the ultimate in durability. It can take a beating, and works just fine on inclines up to 30°.

This OXO palm brush really helps us conserve water while washing our dishes. We fill the reservoir with water and a few drops of Campsuds, and we only squeeze out what we need - so it takes care of both the initial rinse and getting our dishes soapy with minimal water usage. It’s also very compact, and the comfortable shape makes it easy to scrub dishes.


Let's talk about a few strategies for building out your shop below retail price.  There are the obvious ones like yard sales, craigslist, estate sales, and thrift stores, however, these can be hit or miss.  First of all, not everyone lives in an area where these avenues exist.  Second, when your brand new to woodworking, it can be hard to evaluate a tool that your buying second hand.  Because of this, I'm not going to focus on these channels in this post, but I will say, if your willing to do some hunting for second hand tools, you can easily save 50% to 75% on some perfectly fine equipment.
Whether you end up looking at self-checkout counters, fancy lighting systems, special refrigerated cases, or any of a countless number of options, never forget that these are only tools to help accomplish your main goal. Your store needs to create an environment where customers want to be, where they feel comfortable and appreciated, and where that experience will prompt them to purchase (and hopefully encourage their friends to do the same). Equipment and technology decisions should always be made with your customers in mind.
As part of my antique restoration work I do a lot of faux finishing – hence the supply of stains and paints. Since I didn’t want to dust the house, the new shop is not connected to the house heat and air system. But, having just finished our first winter I now know the shop didn’t get below 45 degrees – and, the oven in the corner can make the shop toasty in no time at all.
Well I think I’ll have plenty of light once we get all of 24 bulbs in place. I’m really glad I saved those old fixtures. Hey another thing we’re reusing, and I’m really glad I saved, is these old cabinets that we took out of a kitchen renovation a couple of years ago. This will be perfect to serve as our base cabinets so that we can build our sturdy countertop on this side of the shop.
Hey Anthony, I guess the big question is what part of the country you’ll be sleeping in and what sort of weather you can expect… I would imagine when conditions are fine that a warm sleeping bag would be more than enough (I used to do that before I had a canopy). You’ll just have to worry about rain (snow?) and other inclement weather, but otherwise I don’t know why not. A cheap bivy sack from an army surplus store might be a good addition as well.
Many retail fixture and display companies provide store planning and design services to their customers. Though typically not free, these in-house design services can be far less expensive than hiring an independent designer. Plus, they can help streamline the process of store layout and planning, along with the purchasing and installation of displays and fixtures.

To mark your cut for the bottom angle on the speaker stand legs, lay the board assembly on the plywood template again, and use the plywood edge to scribe the non-angled end of the board assembly. Be sure to consider which wood species (light or dark) you want on the inside and outside of your finished speaker stand legs, and keep that in mind when making your angle cuts. 
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