According to a recent digital marketing survey conducted by Clutch, 74%of small businesses surveyed had a company website. Of the businesses that said they do not have a website, 9% said they planned to build a website in the future, while 10% said that that they are unlikely to build one. One thing is clear, small business owners are starting to join the digital revolution and are reaping the rewards in terms of increased customer loyalty, growing word-of-mouth, and most importantly, increased sales.
According to a recent digital marketing survey conducted by Clutch, 74%of small businesses surveyed had a company website. Of the businesses that said they do not have a website, 9% said they planned to build a website in the future, while 10% said that that they are unlikely to build one. One thing is clear, small business owners are starting to join the digital revolution and are reaping the rewards in terms of increased customer loyalty, growing word-of-mouth, and most importantly, increased sales.
With all the time and effort you've put into properly merchandising your products, the last thing you want is for incoming customers to hurry past them — this ultimately limits the number of products they'll purchase. One way retailers combat this is through creating breaks that force them to pause. These are sometimes referred to as "speed bumps." Essentially, this can be anything that gives customers a visual break and can be achieved through signage or special/seasonal displays.
Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.
I wouldn’t give up on Craigslist or garage sales.. For around $1K or less, you can pretty easily find the four big ticket items (TS, BS, Jointer and Planer) and have the extra $2K to spend on accessories, material, DC, other goodies, etc. The key is patience and persistence, and if applied correctly, you can have a fantastic setup for very little compared to purchasing new. If you are setting up a business, you don’t usually have the time to scour for good deals, but for a personal shop, there is no pressing need other than that itch to get something done.
Of course, if you’re going to build a sweet shop, you’re going to have to outfit it with an equally sweet bench. This afternoon I stumbled upon a UK bench-maker by the name of Richard Maguire. Built of kild-dried ash, Maguire’s benches are then finished with an oil and wax combination and feature twin screw vises which, while really interesting, might not be a perfect fit for everyone. While you can use these vises to apply more accurately distribute clamping pressure on different-sized stock, I could certainly see it becoming a wee bit of a pain when clamping stock that comes in contact with the entire length of the vise’s face. Having to equally screw in each side might frustrate some woodworkers. Still, these benches are a blast to look at.
Just a quick note about light spectrum. I went with 6500k because that’s what I like to film in. The daylight spectrum makes it easier for me if I decide to open the blinds, letting in some natural light. For the average woodworking shop, I think 5000k is probably a good choice, although some folks really enjoy the crispness of a 6500k light. But you should test them out for yourself to see what you prefer.

Just a quick note about light spectrum. I went with 6500k because that’s what I like to film in. The daylight spectrum makes it easier for me if I decide to open the blinds, letting in some natural light. For the average woodworking shop, I think 5000k is probably a good choice, although some folks really enjoy the crispness of a 6500k light. But you should test them out for yourself to see what you prefer.
Ventilation is extremely important in the rain. These window deflectors allow us to leave our front windows cracked while it’s raining, so we can pull in fresh air and create airflow with our vent fan. As a bonus, it also reduces annoying wind noise while driving on the highway. The Auto Ventshade is fairly inexpensive, easy to install, and makes a great addition to any van (make sure you get the correct one for your specific vehicle).
Thanks for leaving a comment, Rob! I didn’t find that it limited where I felt comfortable camping, but I always tried to be discreet… Waiting until few if any people were around before I hopped in and usually peeking through the windows so I’m not hopping out right next to someone loading their groceries or whatever. I slept in all sorts of random places in that time on the road, more often than not it was in permissible camping areas, but there were other times it was more frowned upon–from grocery store parking lots, to auto repair places, etc. Certainly is more likely to guess that someone is camping in it, but I only got hassled once (by a rent a cop telling me to move on).
Before starting your small business and opening its doors, it is important to take some time to define your end goal. While it almost goes without saying that this goal will be subject to change, it is only by recognizing and clearly articulating your long-term ambitions that you can provide yourself with a compass that will guide every business decision.
These basics are going to set you back about $180, leaving you with $320 left to work with.  We are going to be leaving behind two hand powered tools from the $250 shop and upgrading to powered alternatives.  This should lead to more consistent results, more enjoyable builds, and increased efficiency.  These are all goods things that only the biggest fans of The Woodwright's Shop would argue with.
I’m for using what you have got as well but if what you’ve got just really isn’t up to the job it doesn’t hurt to consider switching to something else. Not sure what year your Prius is but if it is fairly new I imagine you could sell it for much more than what an older reliable 4 cylinder Tacoma would cost you. My 2wd Tacoma manual trans gets 30mpg pretty easily and I’m never tempted to get a hotel. The price difference in the two vehicles alone may well make up for the extra cost in fuel and potentially tempting lodging plus even in a 2wd pickup you will have a much easier time going off the beaten path then you will in a low hanging passenger car.
Sadly, that’s most of my power tools and shop accessories, but it’s a growing collection. Compared to all the money I’ve wasted on small electronics and computer junk in the past, I’d say this has been, and will continue to be, a much better investment. I just wish I had come to that realization back in college, when I was probably spending $500-$1000+ a year upgrading my computer.
Evan Tarver is a staff writer at Fit Small Business, specializing in Small Business Finance. He is also a fiction author and screenwriter. His past experience includes investment banking, managerial finance, and technology. When he isn't busy scheming his next business idea, you'll find Evan holed up in a coffee shop in his hometown of San Francisco working on the next great American fiction story.
You’ll also want to evaluate your obligation to your employees’ health care provisions following the introduction of the Affordable Care Act, which mandates the responsibility for the cost of insuring full-time employees to businesses with 50 or more full-time, or full-time equivalent employees. It also provides generous tax credits to smaller businesses with 25 or less full-time equivalent employees. Need a little more help understanding how U.S. health insurance reform affects your business? Register for one of the SBA’s upcoming Affordable Care Act webinars. They also offer recordings of previous webinars in both English and Spanish for those who can’t make it to one of their live sessions.
Inventory management — especially when first starting a small business — at its most basic level consists of counting how many of a given product (let’s say apples) you have for sale in the morning, keeping track of that number, then reducing it by one each time an apple is sold. At the end of the sales day, you count the leftover apples and make sure the number of apples in your inventory system matches whatever you actually have in store. When you have an accurate apple count, you call your supplier and order as many as you need to make sure you have enough on hand for the next day.
In a small store, these are usually one and the same. In stores where customers don’t shop with baskets, Lesley recommends having a checkout counter large enough to hold products as customers continue shopping. Remember, empty hands pick up more products, and that leads to more sales. Also, make sure checkout counters are large enough to handle the checkout process efficiently and allow space for customers to set down a handbag.

If you’ve been to gem shows, you know how overwhelming and daunting they can be. Although it’s difficult to narrow down all those tempting options, your jewelry business profit margin will be greater if you plan ahead and focus on shopping for a particular line and color scheme of jewelry. Ultimate Small Shop Online Review You must keep the bigger picture in mind and try to keep your emotions out of the design process. Here are some tips for defining your market and researching it so that you can walk in and out of a gemstone show feeling confident in the business investments you’ve just made. Gemstone shows and fairs are marketplaces for vendors of gemstones, findings, jewelry supplies, and tools. Due to a large amount of competition between the vendors, prices tend to be competitive. I’ve found unbelievable deals on high-quality gemstones and findings at gem shows. To find gem shows near you, you can simply do a Google search for “gemstone show” or “gem fair”. Other sources of information are your local convention and visitors’ bureau and any lapidary clubs in your area. Anyone can attend most gemstone shows. Although you don’t usually need a wholesale license to get in, some vendors may ask for your resale permit before letting you buy at wholesale prices. Show admission fees tend to be in the $5 to $10 dollar range. What market are you trying to target with your jewelry? Don’t try to please everyone. Ultimate Small Shop does it really work Are you trying to appeal to individuals like yourself? What age bracket are you trying to reach? Does your jewelry line appeal to funky or traditional individuals? Next, take a trip to your local department store and take note of the colors that are being used for the upcoming season. Look at the jewelry and observe the lengths of the earrings/necklaces, the sizes of the stones, and the other various style elements for the season. While your designs should not be copies or replicas of the jewelry in the stores, you can simply incorporate the observations you make into your own original design ideas. Fashion and jewelry magazines are also a great place to find out what trends are coming into the stores. There will be an overwhelming array of gemstones and supplies at the show. Having a jewelry line style and color scheme in mind will allow you to narrow your focus. Vendors will offer gemstones in more shapes, sizes, cuts, and colors than you can imagine. Stick to the colors you’ve mapped out for yourself and walk through the entire gem show once before buying anything. Jot down and compare the prices of items that you’re interested in. Then take a break, go outside for some fresh air, and reflect on the items you saw and really liked. Then review your budget and the jewelry line you have in mind before returning into the gemstone show. Ultimate Small Shop Guide Download This will help you get the best deals on the items you’re most interested in so that you don’t blow your budget or become overwhelmed by the options. Soaring through the air, watching the clouds and the birds fly by.


In addition to sheer power, look for a model with a built-in thermostat so you can set it and forget it. This convenience feature is well worth it so you don’t have to stop what you’re doing mid-project to manually turn your heater on and off to maintain your desired temp. A good garage heater will mount to the wall or ceiling to save space and will come with a durable housing and full safety screen to keep dust and wood chips from reaching the heating elements and starting a fire.
By building your own workshop machines and jigs, you can create customized tools that include all of your favorite and much-needed features for less than half the cost of commercial tools (plus, get bragging rights for having the coolest woodworking shop in town). All you will need is a drill press, table saw, some common tools, and patience. Then, you can start following these step-by-step instructions to create homemade machines such as a sliding-top router table, jigsaw, downdraft dust collection table, a 24” band saw and more!
Aside from mechanical repairs, a mechanic’s toolset will help you loosen and tighten bolts - which you’ll need to do during the gutting process, installing your electrical system, and at many other points during your van build. This Crescent 170-piece tool set has all the essentials, including 6-point and 12-point sockets in ¼”, ⅜” and ½” - not to mention pliers, crescent wrenches and screwdrivers.
As always, great article! While my dirtbag adventure will likely only be about 6-7 months, I am starting to wonder about logistics. You mention that most people use the automobile they have. I drive a Prius. Not ideal for sleeping in, but I’m a pretty content ground dweller. I know that long-term I may start to question this. Here’s the proposition I’m considering: by saving on gas (45-50 mpg), I can occasionally cough up the money for lodging when I feel the need for added comfort. I can definitely do the number crunching, but I’m wondering if you’ve encountered people doing this or did similar analyses of your own at any point. I’d love to hear any insights you may have on this.

They say nobody ever started a small business out of a love for numbers, but if you really want to stay the course, you’re going to want to fall in love fast. It’s only by keeping detailed accounts and tracking your business’ numbers over time, (net sales, cost of goods sold, and average transaction size) that you’ll start to gather the actionable insights you need to make intelligent business decisions.

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