Firstly, more and more consumers are rebelling against the generic offerings of big-box retailers and seeking out the unique, personal touch offered by small, local business. You can leverage this message by weaving yourself into the fabric of your community. Canadian yoga apparel retailer Lululemon has enjoyed explosive growth thanks to their ability to do just this. According to their website, “A Lululemon store is so much more than a place to shop. It’s an education centre, a yoga studio and a meeting place. It’s a local hub for educators, ambassadors and guests to gather to learn, sweat and connect. It’s our lifeline to our communities and the soul of our company.” Lululemon uses free events to make people feel that they have a sense of ownership over the brand, and you can too! Getting people through your door is 90% of the battle and event marketing definitely can bring in crowds.
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.
Finally, at the beginning you'll do just fine with a basic set of router bits that run ~$40. A starter set will typically include straight bits for edge matching material, a selection of edge finishing bits, and some joinery bits. As you work on a few projects you may find that more specialized bits are needed. But specialized bits are expensive - so purchasing them as you have a specific need makes more sense than buying in anticipation of a need.
In today’s competitive business landscape, the key card that small business owners hold up their sleeve is their ability to offer something distinctive, original, and personal. As small businesses grow, however, it can become increasingly difficult for the time-pressed, financially strapped entrepreneur to maintain direct oversight over every aspect of their store.
Expert Tip: Banks are often reluctant to provide long-term small business funding. They prefer short-term loans that are associated with physical assets, which can then serve as collateral. So instead of just asking for a generic loan, maybe consider raising capital for specific equipment that will kickstart your new business, like an espresso machine or delivery vehicle.
The thickness planer can joint a board's face. On this simple jig, the stock is supported by twin rows of wood screws driven into a platform and adjusted to meet the varying clearances on the underside of the board. The stock rides the sled cup side up. Slide the board slightly sideways to adjust the screws, then seat it firmly on the screw heads for planing.
Lastly, and perhaps most importantly, your size should make you lean. Every single aspect of your store or restaurant can be tweaked and optimized to ensure more and more customers are coming through the door. As you experiment with strategies on Facebook or Twitter, introduce a new email marketing techniques, or simply erect new signage outside of your store, you have the chance to measure your success and react quickly to failure.
There’s a reason why some of the biggest players online have names that are essentially gobbledegook: Zappos, Skype, Zynga. While there’s certainly some psychological naming principles that often come into play, at the most basic level, it’s simply easier to find this space online and then strive to own the brand name in the minds of consumers. How important this will be to your small business will depend on a number of variables, including your intended size, location, and your desire to exploit ecommerce as well as a local brick-and-mortar business.
We exhausted our entire life savings on this project and entered into a lot of debt at the same time. And now it’s the ongoing maintenance, repairs, insurance, and upkeep on this rig that make it almost impossible for us to keep it on the road. This is where I’m hoping to get that “let’s sponsor you to travel across America and meet the fans” call from Hasbro or Paramount one day soon.
Thanks to you I built my own truck camper. I bought a LEER top and put a memory foam mattress in the back. I built a basic wood frame, and tried to maximize living space and comfort. It feels more like a Truck Bedroom then Truck Camping. I use bed sheets and blankets instead of sleeping bags. I haven’t seen this as very common. Do you foresee any issues with doing it this way?
Great video Marc. I know I’m not the first to bring up the reverb in the shop. However I don’t think addition of rubber floor and cabinets will change this much. Furthermore, sound panels look very clunky in my opinion too, but may be necessary above some machines? Materials like drapes and carpet strategically placed can also do wonders, but I don’t know how practical that would be in a wood shop.
If customers naturally turn right when they enter, and you guide them to circle all the way around, you'll realize that the front left is probably the ideal location for your checkout counter. However, this decision also depends on the size and layout of the store itself, which means you'll have to use your best judgment on the most natural point to have that check-out counter.
If you’ve spent time at your local flea or farmers’ market over the last few years, you may have noticed the explosion that has taken place in the number of innovative small business concepts. From cool new clothing lines to ingenious fusion foods, the sheer diversity of the ideas on display really hammers home one of the key lessons when starting a small business: You need to find your key differentiator. For some this is their brand story, for others it’s the value of their service, but for many quick service restaurants and small retailers, it’s a distinctive core product line that demands the attention and interest of your customers.
There are some diverging paths that you could take at this point: some may want to get a router with a router table for edge work and improved joinery capabilities, some may want to start looking at some of the interesting 3rd party jigs - two of my favorites are the DowelMax and the Kreg Pocket System, but my recommendation would be to equip yourself to buy cheap stock.
Amenities and Services – You’ll want to understand the full range of amenities offered by a commercial space. These amenities and services may include such things as communal rooms, free Wi-Fi, loading bays and docks, dining options, outdoor space, sewage and utilities, on-site security, and more. The zoning of your business will often dictate the type of amenities and services you require.
If I had it to do over again, I would stick to an entry level miter saw and table saw until I had both the funds and need to upgrade to more capable saws. Because of this, I'd stick to the two saws we looked at in the $500 build: The Craftsman Table Saw for ~$150 and Hitachi 10 inch Miter Saw for ~110. These two additions bring our running total to just over $500.