A software engineer needs to know how to code. An administrative assistant must answer phones and organize paperwork. But a marketer typically needs to wear many hats, from writer to advertiser to strategist. And unlike other job roles, marketing employees can affect the core of a business by changing the way it’s positioned — and they can be held accountable to the company’s bottom line.
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As your business grows, your ability to deal directly with every customer diminishes, and your reliance on your staff increases. Indeed, for many businesses, such as full-service restaurants, hiring staff is an absolutely essential part of their operations. It is therefore important that you choose the right kind of employees and then take the time to fully introduce them to your mission statement. A really great employee should learn about your values and seek to embody them when interacting with your customers.
Once I had the walls completely filled in and trimmed out, I built my doors. I clamped them in place each day until after I painted. Then I installed the hinges and hardware. I decided to change my original plan of building a hinged 4 foot door. I was worried that the weight of it would cause it to sag over time. I had also decided at this point to install a small unused AC in the back wall. I thought that by keeping one of the doors closed, I could keep more cold air in during the hot summers.
Many retailers are also opting for digital signage. While digital signage and display solutions are more of an investment upfront, they allow you to quickly and easily show customers sales, new products, upcoming events, customer reviews, and more. Mira Digital Signage is a popular digital signage option for small businesses that is easy to use and offers affordable monthly payments. Click here for a free demo.
Planning your store layout is no small task, but many small retail store owners do it all themselves with great success. So why not you? Take it slow, follow our seven steps, and remember to put the customer first. With the ideas in this guide and a little elbow grease, you’ll soon be on your way to mapping out a retail store that’s easy to navigate, welcoming to customers, and best of all—profitable.
Do you carry items that bring your customers back time and time again? Consider placing these primary and similar secondary product lines toward the back of your store. Or, if your stock is constantly changing and you don’t carry replenishing goods, place your sale items toward the back. That way, customers must pass your new items and promotional displays on their way to check out the deals in back.
The idea behind this segment is to find products that solve common problems we face as homeowners. And the cool thing for me is that I get to learn a lot about the professional side of home improvement. Well, I’m looking for do it yourself items. For example, do you know why carpenters pencils are shaped differently than ordinary round pencils? So they won’t roll off of an inclined surface like a roof. And the larger size allows you to draw fat lines as well as fine ones while you’re marking lumber.
At a certain point, you may decide that it is time to move on from your business. Whether you’re winding down a business that just didn’t work out, retiring (and maybe opening that beach bar in Belize), or cashing in on the effort you’ve put into creating a lucrative enterprise, you will hopefully have established your end goal well in advance so that the time to strategically exit will be clear.
Sadly, that’s most of my power tools and shop accessories, but it’s a growing collection. Compared to all the money I’ve wasted on small electronics and computer junk in the past, I’d say this has been, and will continue to be, a much better investment. I just wish I had come to that realization back in college, when I was probably spending $500-$1000+ a year upgrading my computer.