Designing your retail store's interior is a topic that we've been looking at recently in an effort to help boutique merchants be more successful and thrive in today's digital era. From telling your brand's story and creating immersive shopping experiences, to putting together head-turning window displays and signage essentials, when it comes to retail, the devil really is in the details. As such, we want you to help you get the basics down pat. 
My husband is always hounding me about wearing eye protection whenever I use power tools. (Admittedly, I could be more diligent about it.) So, he recently glued some small magnets to several pairs of safety glasses and stuck them on all the power tools in our garage that have metal housings. Now it’s fast and easy for me to grab the glasses when I need them, and I’m reminded that my husband loves me. — Lisa Yanda. Here’s the other must have safety gear every DIYer should own.
When Julie Owen bought Cocobolo Interiors in 2008, she set about adding more contemporary items to the Armonk, N.Y., shop. But with only 3,000 square feet, she struggled to figure out where to put her expanding line of furniture, lighting fixtures and accessories. Her solution: create sections within the shop and arrange the furniture the way customers might imagine it at home, using low bookcases and folding screens as dividers.

Working on one side at a time, glue and nail the side to the back. Apply glue and drive three 1-5/8-in. nails into each shelf, attach the other side and nail those shelves into place to secure them. Clamps are helpful to hold the unit together while you’re driving nails. Center the top piece, leaving a 2-in. overhang on both sides, and glue and nail it into place. Paint or stain the unit and then drill pilot holes into the top face of each side of the unit and screw in the hooks to hold your ironing board. Mount the shelf on drywall using screw-in wall anchors.
Ventilation is extremely important in the rain. These window deflectors allow us to leave our front windows cracked while it’s raining, so we can pull in fresh air and create airflow with our vent fan. As a bonus, it also reduces annoying wind noise while driving on the highway. The Auto Ventshade is fairly inexpensive, easy to install, and makes a great addition to any van (make sure you get the correct one for your specific vehicle).
It almost goes without saying that everything about your shop's design should project the right answers to each of these questions. But in today’s market, you have to go one step further. In our digitally connected world consumers have seen it all. The true art of compelling store design is in telling a story about your business, while simultaneously anticipating the needs of your customers. It’s all about the surprise and the delight.
There you have it! Now you have no excuses, you must start planning right away. Please remember this can take a lot of time and a lot of work, so be sure not to stare at your task list in its entirety too often. I don’t want you to get overwhelmed knowing all the things you must get accomplished. Just focus on the goal that is the most important and attack it, task by task. Need help organizing these goals? Check out my Goal Planning Worksheets here:
I don’t have recs because I’ve always just gone the traditional cold weather camping route with warm clothes, winter sleeping bag, boiled water in a nalgene, shot of olive oil before bed, etc, etc. Perhaps someone else might chime in… I’ve heard of folks (with the appropriate dual battery setup) using electric blankets, or yeah, the Mr. Propane heater (but not while they are asleep).
The biggest problem I see with business owners and goal planning, is that they know they goal they want to accomplish, but they don't know the steps to accomplish them. Sound familiar? Well welcome to the life of an entrepreneur. We are usually trying to figure it out as we go along so don't worry. Here are my most favorite resources to help with figuring out the steps to accomplish anything on your goal sheet:
Depending on your situation, you may need to upgrade to 200 amp electrical service in order to meet the needs of your house and your shop. It may also be in your interests to add in a separate electrical service meter on your shop so that you can clearly write off electrical use for your business, or in future rent the space out and clearly separate out the utilities for bill­ing your tenant. Generally, you don’t want to skimp on the power to your shop or on the lighting you include.

Congratulations on building such an awesome shop. Ultimate man cave! Glad you have a cooperating HOA. I’m currently inviolation of my CC&Rs since I occupy 1/2 of a two car garage and the rules say you can’t use the garage for anything other than your car. So far no violation letters. One thing your missing…a fridge. Looking forward to many more guild builds.
Since grid layouts are used in most grocery, big box, and convenience stores, they create a familiar feel to customers. However, due to this familiarity, they tend to impart a grab-and-go experience. A grid layout can be a good choice for small retailers who shelf-stock inventory in quantity, like toys, books, magazines, specialty foods, kitchenware, and home goods. However, it’s not ideal for retailers who want to create an upscale, branded environment that invites relaxed browsing.
The primary investment of any garage workshop are the tools. Protect your investment with a high quality tool chest that is neatly organized and (if needed) lockable. Look for smooth rolling ball-bearing drawers, and if you’re buying used, beware of rust and dirt that could corrode your tools. We recommend installing drawer mats to keep your tools from sliding around. They also give your tools a softer cushion to rest in.
Both kids and adults have sat inside [the Optimus Prime truck] and been brought to tears. For many, it is a dream come true. Some kids are very intimidated by Optimus Prime because of the size and won’t go anywhere near it. But I love making people smile. The fact that I can make them smile for just a few minutes by seeing Optimus Prime on the highway means the world to me.

Location, location, location is quoted so often for a reason. When starting a small business, the wrong choice could hurt your business before you’ve even had the chance to open the doors. Take the time to really understand your customers and do everything you can to gather real world insights that will help you determine the viability of your potential new space.
If this all sounds too complex for you, there are alternatives. Thanks to advances in technology, there are tools available that help simplify bookkeeping and accounting so that you don’t have to hire a full-time accountant to take care of the basics. We’re big believers that a technology-led approach to running a small business will leave you with more actionable insights, more time to focus on your day-to-day operations, and ultimately, more money. For details on the cloud-based technologies that more and more businesses are relying on, make sure to check out our cloud-based business guide.
A great product line will also reflect a range of price points. For a business that is working hard to convey a sophisticated and elite vibe, it might be a useful strategy to set a high minimum price, but for the vast majority of small businesses, your pricing should be guided by one key thought: I want every single person who comes through my door to be able to find something that fits their budget.

Well I think I’ll have plenty of light once we get all of 24 bulbs in place. I’m really glad I saved those old fixtures. Hey another thing we’re reusing, and I’m really glad I saved, is these old cabinets that we took out of a kitchen renovation a couple of years ago. This will be perfect to serve as our base cabinets so that we can build our sturdy countertop on this side of the shop.
Remember that you must allow three feet of pathway space between all display units to meet Americans with Disabilities Act (ADA) requirements. But customer comfort is more than a requirement. Studies have proven, time and time again, that customers do not like to be jostled when shopping. Allow generous pathways between fixtures. Experts recommend three feet, six inches, so customers can move freely, examine products, and carry items to your registers. This will keep customers happily browsing in your store and you in good standing with the ADA.

Most people know they should document their homes contents for insurance reasons but they often ask why or how to do it the right way. If you have a loss due to fire, theft or a natural disaster your insurance company will need certain details to complete the claims process, including a description of the item, the model number, the serial number the date purchased the color and the purchase price.
If you want to spend as little as possible on a vent fan, the Fan-Tastic Vent 1200 (about $130) is your best bet. This fan has three speeds and manual controls, and it has the same quiet operation and energy efficiency of Fan-Tastic’s other fans. If you find that you need to use it while it’s raining, it’s easy to add on an Ultra-Beeze Vent Cover later on.
One of the most heavily used tools in your shop will be your table saw.  It is absolutely essential for ripping stock to size, working with composite material (like plywood and MDF), and venturing into the world of wood working jigs.  Budget is a limiting factor in a $500 build, but at $150 it is hard to pass up adding this Craftsman saw to your shop - even with limited funds.  

The tablesaw—This tool is the backbone of nearly every shop, and for good reason. It allows unmatched precision in ripping parallel edges and crosscutting at a variety of angles. Most woodworkers find it crucial for the basic milling of stock. It is also suited to many joinery tasks, easily producing tenons, box joints, and—with a reground blade—the tails for dovetail joints.
Every shop should have good lighting, whether natural or artificial. My video work dictates limited natural light, so I was sure to have plenty of overhead T8 fixtures (6500k). You’ll hear me mention in the video that I was disappointed to see that the ends of the shop were just a little dark. Thankfully, I was able to get the contractor to come back in and drop in 4 more fixtures for me, two at either end. Now the light is bright, crisp, and evenly distributed from one side of the shop to the other.
The good news is that when you’re starting your small business, you now have the tools to take a data-led approach to choosing the right store design. For example: Not sure what type of music gets your customers in the mood to spend? Simply choose a few different styles and display a different one each week. After the test is complete, analyze sales data to help you identify what could be impacting sales. The key to getting accurate results from this kind of test is to avoid switching up the other variables in your store that can impact sales, such as signage, or testing one type of music during a regular business week and another type during a holiday week. For more details on how to create controlled in-store experiments, you can check out Lean Retail 101
If you choose to hire a draftsperson or architect, they may charge you based on the square footage of the area you are proposing, by an hourly rate for their time or as a percent­age of the cost of the structure. Costs of building permits will be a percentage of the estimated cost of the structure you are proposing (e.g., $15 permit fee per $1000 or 1.5 percent), or a cost-per-square foot depending on your municipality (e.g., $1.20 per square foot). Design work and permits will both dif­fer depending on the part of the country in which you will be building, so ask the questions as you move ahead. One of the costs that is often overlooked in planning is the increase in annual property tax you will pay once your improved property has been reassessed.
That headline struck me as discouraging. As an entry fee, $5,000 seems high enough to exclude a number of potential woodworkers, myself included. Christiana softened the blow by saying that used tools could cut the cost roughly in half. That figure seemed much closer to my experience, which involved buying a mix of new and used tools. Having said that, buying the right used tools is much more difficult than buying from a catalog or dealer who stocks everything needed to build a great shop. It requires a bit of guile and a good plan, but the payoff is worth it. Through careful choices and good fortune, I was able to outfit my shop with a blend of new and used tools for around $2,000.
Every aspect of your store should flow from a clear statement of who you are and what you stand for as a business. From the sign hanging proudly outside your store window, to the color of the wallpaper in the in-store restroom, every detail should contribute to conveying your unique purpose and brand to the world. This consistency should also be applied to all your online assets, for example, your website design.
Congratulations on building such an awesome shop. Ultimate man cave! Glad you have a cooperating HOA. I’m currently inviolation of my CC&Rs since I occupy 1/2 of a two car garage and the rules say you can’t use the garage for anything other than your car. So far no violation letters. One thing your missing…a fridge. Looking forward to many more guild builds.
Commercial law exists for one simple reason: money and trust have a long and storied history of mixing like oil and water. Throughout the millennia-long history of commerce, aspiring businessmen and women have been lied to, cheated, scammed, cajoled, bullied, and otherwise disconnected from every single dime they had by unscrupulous suppliers, greedy investors, and dishonest business partners.  

You see, everyone can make money with his/her hobby, and I am going to reveal it to you in a minute… Ultimate Small Shop Ebook Download There are millions of people who have the same hobbies and interests just like you. Everyone is searching for more information about their hobbies and passions. Take a guess – what is the best place to find the information today? I think you will agree that the World Wide Web (the Internet) is one of the best places on the Earth to look for information related to your hobby. Millions of people use the Internet to find the answers to the questions they have, to solve the problems they encounter every day. So, how could you make money with your hobby? It’s simple – build your own web site (online business) about your hobby. Ken Evoy, internationally acclaimed Internet marketer, developed a system – SiteBuildIt! (SBI!) – that helps anyone to create professional websites about his/her hobbies, interests and passions. Hundreds (maybe even thousands) of SBI! users have already quit their jobs and now are making a living from the comfort of their own homes, doing what they love – creating web content about their hobbies. Each web site built by SBI! is search engine optimized. It means that when you build your own web site with the SBI! tools, the traffic to your web pages is guaranteed through search engines. And it doesn’t matter what your hobby is – Ken takes you by hand and explains how you can make money from the traffic received to your web site. What matters is – you create information-rich content pages about what you know and love – about your hobby! Ultimate Small Shop discount If you think that you cannot write web content – forget it, you can! – SBI! will guide you step-by-step from developing your web site’s concept to brainstorming hundreds of profitable related keywords; building a themed web site; generating motivated, targeted search engine traffic that wants to click on your recommendations, links to the related products sold by merchants that you will represent. Note that this is not a “get rich quick” scheme. It will require lots of your energy, work and time. The bottom line is that you will have a hobby that makes money for you!I’ve always liked to make gadgets and gizmos that have some function, either useful or not so useful. It started with the simple things that many kids make – slingshots, a simple bow, and arrow, a toy boat. Occasionally I made more involved items such as a canoe and a dune buggy. Then there was the grass hut – 12 feet across, octagonal in shape, and thatched top to bottom with a thick layer of grass. I built it in a remote location, near a strip mine filled with water. Hauled the cut grass in a 1972 Volkswagon convertible with the top down. Piled the grass high in the back seat. It must have taken a dozen trips back and forth from a nearby hay field. Simple things appeal to me more than costly homemade items. A small project lets me pursue an interest without interfering with other goals. Ultimate Small Shop Tips A project with a small amount of time invested seems more like entertainment.
Have a walk-through yourself and see where the visual cues guide you or get your staff, friends, or family to do the same and give you honest feedback. Don't forget to observe your customers and see what they're drawn to, what they avoid, and how they move, then match that with your intended design. If you keep resilient and keep your eyes and ears open, you'll be sure to create a retail design that's a win-win for both you and your customers. 
Power outlets are also needed for lighting, heaters, AC units, radios, televisions, CNC machines, 3D printers, and computers—all of which you’ll find in many workshops (although maybe not together, and maybe not all in your garage.) You simply can never have too many outlets and it’s much safer to have too many than not enough. Bring in an electrician to help install your outlets and setup 220v power if needed for larger shop tools.
Concrete garage floors can work as a workshop surface, but over time they stain and you’ll end up tracking a lot of dust and dirt into your home. An epoxy floor finish is easier to clean and can also provide extra grip. For a softer surface that will help your joints when standing a long time, check out those restaurant grade rubber floor mats or some durable options that include garage floor tile.

We think that insulating your van’s floor is worth the minimal extra cost it adds to your build. The best floor insulation is ½” XPS foam board due to its high r-value per inch and its compressive strength. But a layer of Reflectix will add some insulation while taking away less headspace. We used Reflectix, but if we did it again we’d go with the foam board.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
At a certain point, you may decide that it is time to move on from your business. Whether you’re winding down a business that just didn’t work out, retiring (and maybe opening that beach bar in Belize), or cashing in on the effort you’ve put into creating a lucrative enterprise, you will hopefully have established your end goal well in advance so that the time to strategically exit will be clear.

Of course, if you’re going to build a sweet shop, you’re going to have to outfit it with an equally sweet bench. This afternoon I stumbled upon a UK bench-maker by the name of Richard Maguire. Built of kild-dried ash, Maguire’s benches are then finished with an oil and wax combination and feature twin screw vises which, while really interesting, might not be a perfect fit for everyone. While you can use these vises to apply more accurately distribute clamping pressure on different-sized stock, I could certainly see it becoming a wee bit of a pain when clamping stock that comes in contact with the entire length of the vise’s face. Having to equally screw in each side might frustrate some woodworkers. Still, these benches are a blast to look at.


Remember the social media networks we asked you to secure in section five, Choosing a Business Name? Well, now is the perfect time to activate those channels. Use social media to build excitement about your grand opening and keep potential customers informed about special promotions and sales. People want to know what makes you special, so tell them why your store or restaurant will be different to what is currently available. From sharing pictures of that new fancy espresso machine or sneak peeks of your store’s interior, you can gain buy-in to your central message and build some anticipation before you even open your doors. Knowing how to to leverage key social channels is imperative to starting a success small business that will stand the test of time.
Perhaps the most satisfying move I made was to automate the dust collection system. I used the iVACPro system to link all machines to the dust collector. When I turn on any machine in the shop, the dust collector fires up and whisks the dust into the bin. The system also has a programmable delay to allow the dust to make it to the bin before the dust collector shuts down. I set my system for a five-second delay. The system works flawlessly for my band saw, planer, and router table at 115 volts, and also my table saw and jointer at 240 volts.  

“Beware suppliers bearing gifts. That ‘free’ refrigerator from the drinks supplier is never really free. You can quickly find yourself tied into sub-optimal deals because of a reliance on this hardware. If you have access to the capital, do yourself a favor: Buy your own fridge and negotiate from a position of strength.” — ShopKeep Founder and Experienced Small Business Owner
Electricity was something we didn’t want to worry about at all in our van, so we went big from the beginning. We bought Renogy's 400-watt solar kit and two VMAX 155ah batteries. We mounted three of the panels on our van’s roof, and the fourth we attached to a folding stand made out of PVC so we could roll it out as needed. While the system works great and keeps us charged up, in hindsight it was a little bit of overkill - especially since we added a battery isolator.
Love the local history of your city or state? Consider becoming a tour guide. Sure, you’ll need to conduct tons of research to be able to do the job well, but that’s half the fun. Set yourself apart by offering tours that speak to a specific niche of your community’s history. Some tour guides offer historical walking tours of their town’s most haunted spots while others curate guided foodie tours for guests to get a true taste of the city.
Like most things in life, we believe that entrepreneurship can be learned, you just have to be willing to put one foot in front of the other. Aftering reading How to Start a Small Business 101, you’ll be equipped with the essential tools and resources you need to succeed at planning, raising capital, and executing crucial day-to-day business operations.
I grew up in New Jersey and now live in the Pocono Mountains of Pennsylvania. Good thing, too, because we certainly need that extra property space to store the leader of the Auto­bots.Back in 2013, I founded an Internet company called AmericasFootprints.com, which gives people an opportunity to preserve their most precious memories (in private) for the current and future generations of their family. That’s because I believe everyone has a story and I also believe everyone deserves a chance for their story to live on.
Since grid layouts are used in most grocery, big box, and convenience stores, they create a familiar feel to customers. However, due to this familiarity, they tend to impart a grab-and-go experience. A grid layout can be a good choice for small retailers who shelf-stock inventory in quantity, like toys, books, magazines, specialty foods, kitchenware, and home goods. However, it’s not ideal for retailers who want to create an upscale, branded environment that invites relaxed browsing.
What about when you’re camping? Well, most campgrounds (including many free National Forest and BLM campgrounds) have some sort of bathroom situation. If there’s not an actual running water bathroom, you’ll typically find pit toilets (aka vault toilets), which are basically much nicer/cleaner permanent porta-potties. We also recommend picking up a good poop shovel for those times you’re camping in a wilderness area without bathrooms.

When I built my shop I opted to buy a much higher quality miter saw and table saw than I truly needed at the time.  It ate up a ton of my budget and forced me to put off adding the tools that would allow me to buy cheaper stock for 2-3 years.  During that time my savings buying rough cut lumber would have probably paid for the upgraded equipment I started out with.  


Finally, at the beginning you'll do just fine with a basic set of router bits that run ~$40.  A starter set will typically include straight bits for edge matching material, a selection of edge finishing bits, and some joinery bits.  As you work on a few projects you may find that more specialized bits are needed.   But specialized bits are expensive - so purchasing them as you have a specific need makes more sense than buying in anticipation of a need.
Love the local history of your city or state? Consider becoming a tour guide. Sure, you’ll need to conduct tons of research to be able to do the job well, but that’s half the fun. Set yourself apart by offering tours that speak to a specific niche of your community’s history. Some tour guides offer historical walking tours of their town’s most haunted spots while others curate guided foodie tours for guests to get a true taste of the city.
The core criteria of small business site selection will always be foot traffic and ease of access. In places like New York City, this means being by the subway or on a busy street. But for most of America it’s about considering traffic flow and parking accessibility. Ever see three gas stations at the same intersection? They are all picking off different traffic flows because they know customers are looking for the shortest possible detour.
Now that you have written everything out, now take out a calendar that has 12-month blocks and map out each business goal in the corresponding month that it has to be completed by (or accomplished). So you have 12 squares (12 months) and you are literally placing these ideas into the month you want to accomplish them by. By the time you are done with this, you will have a sheet of paper with all your ideas written into the months on the calendar.
Hey, I hope we’ve been able to share with you some ideas that you can use if you’re thinking about building a workshop or any type of hobby room or just about any room in your house that you can get this kind of enjoyment out of. We have a lot more details on this shop as well as other things you need to consider if you’re building a shop on our website at todayshomeowner.com. hey thanks for being with us.
Whether you build or buy your workbench, it must be designed and constructed to withstand the rigors and pounding you’ll put it through. The base and legs should be sturdy and the table should not easily be knocked over. The top should be durable and not easily dinged or dented. Make sure your workbench is made of a material appropriate for your types of projects, too.
If you have the available time, taking your DIY campervan for a test run (or two) is a great way to identify any problems while you still have access to tools, package deliveries, and a place to work. There’s just a lot that you can’t foresee until you live in your van. Taking it out for some short trips throughout your build will help you understand how you’ll actually use your new living space, what’s necessary, and what’s not.

To make the most of your workshop oasis, look for a water dispenser that offers a choice between chilled and hot water. This will let you enjoy a cold, refreshing drink in the heat of summer rather than a lukewarm bottle that’s been sitting around gathering dust. You’ll also cut down on the amount of plastic your household goes through, which is a boon for the environment. In the winter, the hot water tap will also you to make a cup of tea or a mug of instant coffee on the spot. No matter what your taste, a versatile drink dispenser will keep you hydrated and happy while you work.
When starting your small business, the easiest way to go about choosing a business name is to approach the task the same way you approach building new relationships. Did we lose you for a second? Here’s what we mean. It takes just one-tenth of a second for us to judge someone based on a first impression. There are endless relationships that instantly blossom or never get off the ground based off of this one simple fact. Most of us, even if it is on a subconscious level, understand this. Which is why when we meet someone that we are trying to impress, we make an attempt to adjust our appearance, body language, even the way we talk, to ensure we are putting our best foot forward.
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