A great freestanding beverage cooler should come equipped with a thermostat that lets you control the temperature to your liking — the colder the better for carbonated drinks, which tend to taste best when served at a frosty 34 degrees. If you plan to store adult beverages in your cooler, look for a model with a lock to keep your drinks away from children and teens. You’ll also want a model that allows you to reverse the way the door swings when you set it up, as this will provide flexibility in your workshop layout to help maximize your space.
5. Move beyond shelving. Shelving can be a very effective way to make the most of your wall space, but you can also find more creative, space-saving ways to display products. Instead of a big floor case for jewelry and other small items, Langdon recommends buying an old painting in an ornate frame and stretching the canvas in linen to create a giant corkboard to pin products on. At Poppyseeds, tea towels are displayed on an antique wrought iron headboard propped against a wall. The headboard takes up little space and adds character to the store.
Everything from the way the customer is greeted as they walk through the door to the way your products are presented following a sale matters. The smallest details can make the biggest difference. Early on when just starting your small business, you as an owner, will be able to exert a lot of direct control over these details. But as you grow, you will come to recognize the value of a well-trained and motivated staff.
Chances are if you’re starting a new small business, you’re not afraid of a little risk. However, it’s also highly likely that you have invested a large amount of money in this new endeavor. It is only prudent to take sensible steps to minimize the impact of unexpected events, like the untimely death of a business partner, a lawsuit from a customer or employee, or a freak accident of nature.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
“Zone design successfully helps shoppers locate what they want while exposing them to products that enhance the ones they are buying. Increased transaction totals are a natural byproduct. Products are categorized by use into Zones, such as ‘kitchen/cooking,’ ‘entertaining/dining,’ and ‘home decor,’ with inventory range and stock levels determining the size of each Zone.
You may not have heard of Lemonade Freedom. It’s an organization set up after a spate of children’s lemonade stand closures by police who decided to take an absurdly heavy-handed approach to permit enforcement (you can read more about it in Forbes). Apparently the kids involved hadn’t applied for the necessary paperwork to run their stands. In one example in Georgia, three kids saving for a trip to their local water park had their endeavor closed down because they lacked the business license, peddler's permit, and food handler's license. Crazy? Only mostly.
The on the go mode is ideal for when I’m just driving all day and need to pull over and get some rest, be it in a parking lot, a residential cul-de-suc, or wherever. I usually toss a couple of items in the cab of my truck and crawl into the “coffin” sleeping arrangement for a quick night’s rest, but I can also crawl in without placing anything in the cab.