It can become very difficult and time-consuming to constantly track the amount and purchase price of all your inventory, but it is hugely important to your bottom line. Every time you catch yourself saying, “Sorry, we don’t have that in right now,” you are leading your business in a very unhealthy direction. Not only does being out of something represent a lost sale opportunity, but in a world where consumers place a huge premium on their time, it could mean that you lose that customer forever while hurting your brand reputation in the process.
I spent so much time building organizers and filling in just about every square inch on the inside of my shop that I feel it will be better to show some of those in separate Instructables.  I made a couple of video tours to try to highlight some of the different aspects of my workshop.  I hope you enjoy them and I will work on making my future videos more stable.
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
Keep your air hose and fittings in one place and out of the way. Screw a coffee can onto a scrap piece of plywood. Attach a 2-1/2 in. riser block to the edge of the plywood and hang the entire contraption from a wall or work-bench. Drape your air hose over the coffee can, and store your fittings inside. It also works great for hanging extension cords. — Walter Barndt. Build an air compressor cart.
How to Optimize a Small Layout – Not everyone has the room to have a huge shop selling everything. Ralph guides you through making the most out of a small shop layout. This includes optimal machine placement, where to set up shop, the tools needed, and lots of other consideration. The guide walks you through every aspect of setting up your shop – going into details without having it be overwhelming. It’s ideal for beginners that are looking to set up shop.
Hey, I hope we’ve been able to share with you some ideas that you can use if you’re thinking about building a workshop or any type of hobby room or just about any room in your house that you can get this kind of enjoyment out of. We have a lot more details on this shop as well as other things you need to consider if you’re building a shop on our website at todayshomeowner.com. hey thanks for being with us.
Ventilation is extremely important in the rain. These window deflectors allow us to leave our front windows cracked while it’s raining, so we can pull in fresh air and create airflow with our vent fan. As a bonus, it also reduces annoying wind noise while driving on the highway. The Auto Ventshade is fairly inexpensive, easy to install, and makes a great addition to any van (make sure you get the correct one for your specific vehicle).
Using six pipe cleaners, you can make your own skeleton. Bend one pipe cleaner into two for the backbone. Twist another around the bottom of the backbone to make into the legs. Do the same for the arms. Join two pipe cleaners and twist them around the backbone leaving some space forming a ribcage. Ultimate Small Shop Woodworking Twist the last pipe cleaner for a head and glue on some eyes. Hang with a rubber band for a bouncing effect. Your kids will love making Halloween crafts with pipe cleaners. But be careful when cutting and keep them out of their mouth. Going trick or treating? Why not make a special jug to collect candies? Cut off the top two inches of a gallon milk jug. Soak to remove any labels. Paint orange. Once dry, paint or stick on eyes nose and mouth resembling a Jack O’Lantern. Use fluorescent paint for a nice effect. The jug can be kept for future reuse. Using glue and food coloring, you can make a see-through painting. Paint a Halloween image onto a piece of plastic wrap. Before the mixture dries, put another piece of plastic wrap on. Cut it out and hang it in front of a light source for a see-through effect. You could also frame the plastic pictures using wood or cardboard if you want them to be longer lasting. Make some hand printed spiders. Ralph Chapman Ultimate Small Shop Apply black paint to your palm and 4 fingers leaving out the thumb. Place palm onto a piece of paper. Turn the paper 180 degrees and print again making sure the palm overlaps. Add some wiggly eyes using either paint or sticks. This is suitable for even 2 or 3-year-olds. Make your own blood. It is less expensive than buying ready-made blood from the Halloween shops. It’s not difficult; all you need is Karo syrup and food coloring. While you’re at it, why not make some slime using glue, water, and borax powder. This is an advanced Halloween craft, so take your time and be careful. Using apples, you can make dried, shrunken heads. Peel the apples and coat with a mixture of lemon juice and salt to prevent browning. Carve out a face of eyes, nose, and mouth. Do not worry about the finer details as they will probably be lost when the apple dries. You can use whole cloves for the eyes and rice grains for the teeth. Let the apples sit out in a warm place for about 2 weeks. If you don’t have 2 weeks, you can speed up the drying by putting them into an oven on the lowest temperature for about 45 minutes and then dry out naturally for the next 2 days or so. Ultimate Small Garage Clock Shop Once dried, they shrink and deform into weird and scary looking faces. Says Angie Maroevich, “You don’t have to spend a fortune on commercial Halloween supplies to have a great party.

Of all the LED lighting options, puck lights are the most difficult to install. You’ll have to run wiring behind the ceiling/walls for each light. And you’ll need to cut a hole with a hole saw to recess the lights into the ceiling. But with some preparation and care it's not too difficult. We have full instructions for installing LED puck lights in our epic electrical post.
Do you want to create the next great retail dynasty? Do you want to be Abe Froman, the Sausage King of Chicago? Or are you just looking for a simple local lifestyle business? Are you hoping to create a franchise model? Or do you see your local business as a testing ground for an ecommerce business? Your end goal will clearly inform your decisions, so it’s worth considering what it is early on.
2. Create window-like effects. Windows can open up a small space and make it seem larger. At Poppyseeds, a vintage decor and fashion accessory shop in Stanwood, Wash., the owners cut window spaces into the walls separating two small rooms to create a more airy feel. In another room, co-owner Marybeth Sande put white linen panels across an entire wall, creating the illusion of windows. Hanging drapes around tall, skinny mirrors is another way to create a window effect, Langdon says. "That gives an illusion of more light and movement in a small space."
While you have a decent starter shop, it's important to keep in mind the projects that your tools can handle.  You are going to want to focus on projects that don't require your stock to be ripped to a different dimensions than what you purchased it at.  You are currently only set up to do crosscuts with your miter saw.  So while you can turn an 8' 2x4 into two 4' 2x4s, your not going to be able to turn that same board into two 2x2s.    
Most workshop tasks require good ventilation, and that’s something garages are generally poor at. Plus, passive ventilation (like opening a window) usually isn’t enough. A ceiling exhaust fan is a good start but if you are serious about keeping things clean then your ultimate workshop should also include a dust collection system, central vacuum and air ventilation system. All three of these systems will keep the dust, dirt, and other heavy particles off your clothes and out of your lungs which makes for a safer work environment.
Do you create, collect, or curate anything special? Consider starting an ecommerce store and turning your hobby into a full-time job. Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down -- an ecommerce store can make it financially viable for you to pursue your passion.
Reactions are typically over-the-top excitement. Everywhere I go, there are people snapping pictures, taking videos, and giving me a “thumbs up.” Sometimes while on the highway, cars will go ahead of me about a mile or so and then pull over to get out and video me driving by them. Truck drivers are always getting on the CB radio asking about the truck.
We have LED puck lights in our van. Puck lights are typically recessed into the ceiling, so they have a very clean look that’s really integrated with your van. It’s also easy to create different lighting zones by running your lights off different switches. We have six puck lights in the main living area that are controlled by one switch, and two more over the bed that run off a separate switch.

You’ll want to consider your insurance needs both in terms of the potential frequency of claims against you and the size of the potential liability. You’re also going to want to think carefully about your assets and what you can and cannot afford to lose. A good rule of thumb is to always buy insurance if you can’t absorb the loss of a particular asset without dramatic effect.
2. Just the basics—I’ve used a compound miter saw, circular saw, jigsaw, band saw, router, table saw, drill, finishing sander, belt sander, Dremel, oscillating multi-tool, bar clamps, and a Shop-Vac. I haven’t used a planer, jointer, or lathe. I’ve never owned a table saw but have used a circular saw or improvised with a router for a few long cuts.
When you are looking for small business funding options, be it from the local bank, an angel investor, or even a family member, the first thing you will be asked to present after your business plan will be any existing financial records. Make sure you are putting your best foot forward by keeping meticulous records, with your business finances completely separate from your personal finances.
When you design your workshop setup, climate control often gets ignored — and that’s a huge mistake! If your workshop or hobby room is in an unconditioned space like a garage or basement, you could find that it’s brutally uncomfortable to work in there during warm weather. You’ll be much happier with a solid fan — or several — to keep air moving for your comfort.
We first obtained legal permission from Hasbro [which originally developed the Transformer toy line back in the 1980s] to build it late in 2015. I also had to obtain my commercial driver’s license (CDL), so I spent a few months learning how to drive a truck while simultaneously spending the winter of 2015-16 working with Western Star to piece together on paper a vehicle that mirrored the Optimus Prime truck. Once the factory delivered the truck in April 2016, we got to work on the customization and fabrication right away. It was roadworthy again by October 2016. So the entire process from start to finish was about a year.
Assembling parts is easiest when you can work at a comfortable height. But the height of that working surface depends on the size of the project. These ABC boxes, so called because they’re made with sides of three different dimensions, make a variable-height assembly table base. By rotating the boxes or standing them on end, you’ll get three different working heights.
Location, location, location is quoted so often for a reason. When starting a small business, the wrong choice could hurt your business before you’ve even had the chance to open the doors. Take the time to really understand your customers and do everything you can to gather real world insights that will help you determine the viability of your potential new space.
Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.
When you design your workshop setup, climate control often gets ignored — and that’s a huge mistake! If your workshop or hobby room is in an unconditioned space like a garage or basement, you could find that it’s brutally uncomfortable to work in there during warm weather. You’ll be much happier with a solid fan — or several — to keep air moving for your comfort.
Ever wonder why you walk into a supermarket and the first thing you see is fruits and vegetables rather than toilet cleaner? The complex art of displaying arrangement and the perfectly optimized in-store customer journey can seem like some sort of semi-magical, commercial Feng-Shui. But it’s actually just business 101. At its core, store design is a fairly simple exercise. Think about your shop’s layout from a customer point of view and consider what might surprise and delight you, what might annoy you, and most importantly, what might convince you to make a purchase.
For small business owners starting or wanting to grow a small business, attracting and retaining customers is a huge priority. Let’s face it, without customers you don’t have a business to run. Over the last decade there has been an explosion in the number of high-quality, affordable technologies that are specifically geared towards helping small, local business owners improve the day-to-day operations that impact this aspect of their business. This includes point of sale systems, tax software, bookkeeping software, employee scheduling and payroll programs, inventory tracking tools, customer loyalty programs, gift card technology, ecommerce opportunities, website builders, email marketing software, and social media management tools. The list goes on and on.
I totaly get not wanting to get into the cost part of the shop. We just went through a house renovation, and my stock answer to the ‘how much’ question is either ‘enough’, or ‘enough that was right for us’. There is a quality of life or utility aspect that every person needs to figure out for themselves. And, I would think not having to bounce around from garage to garage anymore has gotta be worth something!
I wanted to have numerous outlets, and have enough elec­trical service that I did not have to worry about overloading circuits. There was already some lighting, so I simply picked off that line and added additional lights to keep things bright and cozy. I ran a 240V line for the table saw and jointer with a dedicated breaker. For wall outlets, I ran 14-3 wire, and split all the plugs, so that I can run one machine on the upper plug, and another on the lower plug of any outlet.
It might sound harsh, but when starting a small business your online presence is crucial. If you speak to some experienced local business owners, many will denounce the existence of online review sites like Yelp and Google Local. They’ll tell you about the added time and pressure they now face to maintain social media profiles for their businesses. A lot of local entrepreneurs will share their bad experiences with online daily deal websites like Groupon. But all that complaining doesn’t change one established fact that the internet isn’t going anywhere.
Since your business name is often the first thing potential customers will see or hear, think of it as one of your key tools for leaving a lasting impression. The right name, like a firm handshake, can play a role in your brand’s perception. So make sure it’s strong, catchy, and unique, but most importantly sends the right message about your business. 

There is a profound difference between a good idea and a thriving business, but as the saying goes: “A journey of a thousand miles begins with a single step.” At a certain point, turning your dreams into reality is as basic as putting a plan in place and, step by step, making it happen. The good news is that there has never been a better time for starting and learning how to run a small business.
Many retailers are also opting for digital signage. While digital signage and display solutions are more of an investment upfront, they allow you to quickly and easily show customers sales, new products, upcoming events, customer reviews, and more. Mira Digital Signage is a popular digital signage option for small businesses that is easy to use and offers affordable monthly payments. Click here for a free demo.
We think that insulating your van’s floor is worth the minimal extra cost it adds to your build. The best floor insulation is ½” XPS foam board due to its high r-value per inch and its compressive strength. But a layer of Reflectix will add some insulation while taking away less headspace. We used Reflectix, but if we did it again we’d go with the foam board.
SBA provides support and tools to aspiring small business owners and in particular to minority-owned, women-owned, disadvantaged, and veteran-owned businesses, including a government-backed financing scheme to qualified participants. Local and state authorities also have a range of programs designed to encourage the growth of your small business. Make sure to research your local authority’s website.
Cut the 6-1/2-in. x 3-in. lid from the leftover board, and slice the remaining piece into 1/4-in.-thick pieces for the sides and end of the box. Glue them around the plywood floor. Cut a rabbet on three sides of the lid so it fits snugly on the box and drill a 5/8-in. hole for a finger pull. Then just add a finish and you’ve got a beautiful, useful gift. If you don’t have time to make a gift this year, consider offering to do something for the person. You could offer to sharpen their knives! Here’s how.
A large table saw just isn't a feasible fit in most small shops. But you should be able to get away with at least a portable table saw. Never mind veteran woodworkers who might look down on these compact tools–they're well-suited for many of the smaller ripping and crosscutting operations you'll need to perform. Some of the more compact table saws, such as this 10-inch Skilsaw, are small enough to be stored in a closet or under a table.

2) I haven’t spent very many nights in full on winter conditions (that 12 degree night in Boise comes to mind!), so I can’t comment too much. It was fine for that… Mostly it was hard transitioning from the warmth of the cab to the frigid air while you are shifting things around and getting ready for bed, but then once you were inside the canopy it was fine. Lots of frosty ice on the inside windows, but in my sleeping bag all was well. It stays a little warmer in the canopy. Maybe I’m a wuss, but I didn’t want to spend an extended period of time dirtbagging it in my truck while I was ice climbing (I spent the first two months in Ouray, CO, sharing a rental), I just thought it would be too challenging/miserable to dry and manage gear in a confined space with the shorter daylight hours. I’d be perfectly content doing future weekend trips with this setup though!


I want the shop to be big! Not only do I have a lot of tools, but I tend to frequently bring tools in for testing. As you probably know by now, I also do a lot of filming. So I need a space big enough to allow for full movement around most of the tools. My tripod has a pretty good-sized footprint and having more room allows me to get the best vantage point possible. More space will also allow me to stage larger pieces of furniture, whether for the show or for jobs I take on locally.
The idea behind this segment is to find products that solve common problems we face as homeowners. And the cool thing for me is that I get to learn a lot about the professional side of home improvement. Well, I’m looking for do it yourself items. For example, do you know why carpenters pencils are shaped differently than ordinary round pencils? So they won’t roll off of an inclined surface like a roof. And the larger size allows you to draw fat lines as well as fine ones while you’re marking lumber.

Inventory management — especially when first starting a small business — at its most basic level consists of counting how many of a given product (let’s say apples) you have for sale in the morning, keeping track of that number, then reducing it by one each time an apple is sold. At the end of the sales day, you count the leftover apples and make sure the number of apples in your inventory system matches whatever you actually have in store. When you have an accurate apple count, you call your supplier and order as many as you need to make sure you have enough on hand for the next day.
It does sag a little bit, but not worryingly so. As I mentioned, it often rests on top of the large plastic boxes I place underneath, and I put in a small wooden brace at the entrance. You could definitely build it slightly smaller, or put in a more substantive center brace — like a sheet of plywood that fits into the groove of the bed liner and is the exact height you want.
The router—The router is the master when it comes to flexibility. Its potential far exceeds trimming and decorative edge treatments. A router will cut mortises, rabbets, and dadoes, and adding a router table builds in even more versatility, including biscuit joinery and raised-panel doors. But where the router distinguishes itself from all other tools is in its ability to produce identical parts using a pattern.
You may not have heard of Lemonade Freedom. It’s an organization set up after a spate of children’s lemonade stand closures by police who decided to take an absurdly heavy-handed approach to permit enforcement (you can read more about it in Forbes). Apparently the kids involved hadn’t applied for the necessary paperwork to run their stands. In one example in Georgia, three kids saving for a trip to their local water park had their endeavor closed down because they lacked the business license, peddler's permit, and food handler's license. Crazy? Only mostly.
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Food in bear country… When I was in *real* bear country, like in the Sierras, I always kept my food and scented items in the provided bear lockers. Any of the trail heads or camping areas will have bear lockers. Other than that I never really worried about. Just kept it in the cab, yeah. But the Sierras were the only place I went with any considerable bear problems.
It’s important that you have a fundamental understanding of what is making your business successful before you decide to expand. Who are your customers and why do they enjoy what you offer? Who are your suppliers and will they be able to deliver to your new location? What are your operating costs and will they be the same in a new location? A lot of small businesses start off in the suburbs of a town before making the move to a city’s business district, only to find that unexpected additional costs are swallowing up their profits.

Expert Tip: Banks are often reluctant to provide long-term small business funding. They prefer short-term loans that are associated with physical assets, which can then serve as collateral. So instead of just asking for a generic loan, maybe consider raising capital for specific equipment that will kickstart your new business, like an espresso machine or delivery vehicle.
We do not recommend using Reflectix to insulate your walls or ceiling. Without an air gap, the R-value of Reflectix is about R-1. Even if you have the recommended ¾” air gap next to the Reflectix, the R-value per inch is less than R-3. There are much more efficient and cost-effective insulation materials out there for these purposes - you’ll be better off filling the space with rigid foam board.
I’m picking up a 4×4 Extra cab pick up tomorrow and selling my current 97 Tacoma. It’s older and it’s got a lot of miles but it still has a lot left to go. Mine is available in the 3 grand range. They’re hard to find and all the rust free trucks are out here in the west but mine is one example of many good Tacos that are available at an affordable price that will fit the bill perfectly.

Radiation is heat transferred through air or a vacuum- think the heat radiating off of a fire. In a van, the biggest source of radiant heat is your windows. Sunlight (radiant heat) shines in through the windows and heats up the inside of your van. Using a reflective window covering will help deflect radiant heat and keep your van cool. Reflective surfaces also help keep radiant heat inside the van during the winter.
However, there are some downsides. If you want to customize the interior you’ll have to completely gut the entire thing, which can be a lot of extra work. The weird shape and fiberglass construction of most high tops also make it more difficult to install solar panels, a ceiling, or anything else on the roof. And we’ve also found that some auto repair shops aren’t tall enough to put our van up on a lift - though that’s only really an issue for major work, not routine maintenance.
I will also typically secure those sorts of items under my locked platform if I am gone for a few days in the backcountry, because in reality I could probably care less if someone broke in and stole my box of food, versus someone who stole my clothes or expensive down jackets, which would be much more problematic (and costly) to replace on the road.
Food in bear country… When I was in *real* bear country, like in the Sierras, I always kept my food and scented items in the provided bear lockers. Any of the trail heads or camping areas will have bear lockers. Other than that I never really worried about. Just kept it in the cab, yeah. But the Sierras were the only place I went with any considerable bear problems.
I think the music comment was about speakers for playing music. I put a few 8″ in ceiling speakers in from MonoPrice.com ($60 / pair I think) and love them. A space that big would probably need at least 3 pairs. You’re not throwing a rock concert with them, but they provide very decent background music for not much cash. The speaker wire from MonoPrice is dirt cheap too. Just add a cheap receiver to drive them. Of course, you probably don’t want to spend that cash at the moment. But it’s a good starting point for the future.
Amenities and Services – You’ll want to understand the full range of amenities offered by a commercial space. These amenities and services may include such things as communal rooms, free Wi-Fi, loading bays and docks, dining options, outdoor space, sewage and utilities, on-site security, and more. The zoning of your business will often dictate the type of amenities and services you require.

As the old saying goes, the only two inevitable things in life are death and taxes. Almost all small businesses in the United States are subject to some form of corporate income or gross receipts tax on a state level — that is, unless you happen to be a lucky inhabitant of the great states of Wyoming, Nevada or South Dakota. Actually, even these states will require you to pay state workers' compensation insurance and unemployment insurance taxes. Oh, and of course every small business in the country is subject to some form of federal taxation.


Solar Shower. For easy, inexpensive showering in wilderness locations, nothing beats a good solar shower. This is basically a bag of water that you leave out in the sun until it heats up, then hang it from a high place and shower using the attached nozzle. 5-gallon solar showers should get you about 5 minutes of good water flow. There are also pricier but more convenient pump-operated solar showers that you can buy.
Then there are material considerations, such as how to bring full-size sheets of plywood home to cut down to size (you don't). And safety and cleanup are two more concerns: Proper ventilation and dust collection, a cinch in a larger shop, can be quite a challenge (and a potential health hazard). Nevertheless, you can set up a great wood shop in a small space, and we'll show you what you need.
I’ll throw this suggestion out to you too – while a warm sleeping bag would be a good start, maybe a couple sheets of plywood to put over the truck bed with a tarp over that would provide you some extra protection from rain/snow and also trap in some body heat. You wouldn’t have to make them permanent and could just slide the wood into the bed when not sleeping under it. A cheap bivy as Ryan suggested would also be a good consideration and a quality sleeping pad to provide some warm rating and comfort from the truck bed.
Chances are if you’re starting a new small business, you’re not afraid of a little risk. However, it’s also highly likely that you have invested a large amount of money in this new endeavor. It is only prudent to take sensible steps to minimize the impact of unexpected events, like the untimely death of a business partner, a lawsuit from a customer or employee, or a freak accident of nature.
Expert Tip: Banks are often reluctant to provide long-term small business funding. They prefer short-term loans that are associated with physical assets, which can then serve as collateral. So instead of just asking for a generic loan, maybe consider raising capital for specific equipment that will kickstart your new business, like an espresso machine or delivery vehicle.
You can see in this step how I notched each rafter to fit more securely to the walls.  I also used a metal hurricane strap to secure each rafter to the wall.  Even though this was not required by code, I felt my tools were far to valuable to be left to chance over such an inexpensive solution.  The walls are a simple board and batten system.  The 1x3 trim covers the joints of the 4x8 OSB.  They make much more high quality sheets goods to use as siding.  However, the cheapest I found was $35 a sheet and the OSB was about $5 a sheet.  I sealed the OSB and painted it with exterior paint.  If I run into problems in the future, I can just add a second layer of more durable material or simply have siding installed.  It has held up very well over the past couple years and I see no need to spend more money on it now.
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Use the scrap piece of plywood to map out the angle for the speaker stand legs. Decide the height you want for the base of the speakers, and make a mark on the plywood (32 in. for us). Mark the depth of the speaker (13 in.). Lay the 1x4 board assembly on the plywood, lining it up with both the corner of the plywood and the 13 in. mark from the edge. Scribe along the 1x4 board assembly, take the assembly away, and find your angle with a protractor or speed square (17 degrees for us). Cut that angle onto one end of the 1x4 board assembly.
I wanted to have numerous outlets, and have enough elec­trical service that I did not have to worry about overloading circuits. There was already some lighting, so I simply picked off that line and added additional lights to keep things bright and cozy. I ran a 240V line for the table saw and jointer with a dedicated breaker. For wall outlets, I ran 14-3 wire, and split all the plugs, so that I can run one machine on the upper plug, and another on the lower plug of any outlet.
What I have done in my man cave of a shop is to install above my finishing table a strip of track lighting where I have fixtures ranging from the typical bright white incandescent (typically around 4700k) all the way to the average halogen spot that I figure someone would use with an art piece (normally around 3700K). this allows me to point each light and view my piece and finish under varying light conditions to judge whether or not I prefer a particular finish or not. It also helps in photographing items (though filming is a whole nother story, I still have my 5400k T8 overheads for working).
Thanks to you I built my own truck camper. I bought a LEER top and put a memory foam mattress in the back. I built a basic wood frame, and tried to maximize living space and comfort. It feels more like a Truck Bedroom then Truck Camping. I use bed sheets and blankets instead of sleeping bags. I haven’t seen this as very common. Do you foresee any issues with doing it this way?
When I built my shop I opted to buy a much higher quality miter saw and table saw than I truly needed at the time.  It ate up a ton of my budget and forced me to put off adding the tools that would allow me to buy cheaper stock for 2-3 years.  During that time my savings buying rough cut lumber would have probably paid for the upgraded equipment I started out with.  
A great product line will also reflect a range of price points. For a business that is working hard to convey a sophisticated and elite vibe, it might be a useful strategy to set a high minimum price, but for the vast majority of small businesses, your pricing should be guided by one key thought: I want every single person who comes through my door to be able to find something that fits their budget.
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