Once you’ve considered the questions in the previous paragraph, start thinking about how your products/services stack up against the local competition. Because unless you are offering something ground-breaking and innovative, chances are that your potential customers are currently having their needs met by another business. That means it’s going to be your job to convince them that Blue Sheep Bakery is a better option than Bob’s Bake Shop. If your first thought was to compete on price, sorry to break it to you but, that’s not going to cut it. There is more to starting a successful small business than matching the price to the guy down the street.

A software engineer needs to know how to code.  An administrative assistant must answer phones and organize paperwork.  But a marketer typically needs to wear many hats, from writer to advertiser to strategist.  And unlike other job roles, marketing employees can affect the core of a business by changing the way it’s positioned — and they can be held accountable to the company’s bottom line.

When leasing a retail space, there is always risks involved. Your goal should be to minimize these as much as possible by considering every angle and asking the right questions. For example, does the landlord intend on erecting scaffolding on the building at any point during the lease? If so, can the rent be reduced to reflect this situation? You will also want to ask to have a clause included allowing you to sublet if necessary, which can be important if you ever find yourself struggling to make payments.

I’ve been living out of my Mazda 3—not the hatchback version!— for over two years now. I love the gas savings (standard transmission; I can get up to 40mpg) and the ease of getting around places. I don’t love that I can’t lay flat (hurts the back) and that organization is tricky. However, there are certainly ways to make it work. Ryan linked to one article and there are two others that shed light on some important aspects when going on a long road trip like this.
Ventilation is extremely important in the rain. These window deflectors allow us to leave our front windows cracked while it’s raining, so we can pull in fresh air and create airflow with our vent fan. As a bonus, it also reduces annoying wind noise while driving on the highway. The Auto Ventshade is fairly inexpensive, easy to install, and makes a great addition to any van (make sure you get the correct one for your specific vehicle).
You’ll also want to evaluate your obligation to your employees’ health care provisions following the introduction of the Affordable Care Act, which mandates the responsibility for the cost of insuring full-time employees to businesses with 50 or more full-time, or full-time equivalent employees. It also provides generous tax credits to smaller businesses with 25 or less full-time equivalent employees. Need a little more help understanding how U.S. health insurance reform affects your business? Register for one of the SBA’s upcoming Affordable Care Act webinars. They also offer recordings of previous webinars in both English and Spanish for those who can’t make it to one of their live sessions.
​In order to excel you are going to need to read up on jig building so that you can produce consistent repeatable cuts.  Ideas for jigs are a dime a dozen online and you could easily lose a couple of hours browsing the hundreds of ideas people think up.  A more economical approach would be to build your jigs as your projects demand them.  After you go through that exercise 4-5 times, you'll find you've accumulated quite the collection of jigs without even trying.
Great video Marc. I know I’m not the first to bring up the reverb in the shop. However I don’t think addition of rubber floor and cabinets will change this much. Furthermore, sound panels look very clunky in my opinion too, but may be necessary above some machines? Materials like drapes and carpet strategically placed can also do wonders, but I don’t know how practical that would be in a wood shop.
Designing your retail store's interior is a topic that we've been looking at recently in an effort to help boutique merchants be more successful and thrive in today's digital era. From telling your brand's story and creating immersive shopping experiences, to putting together head-turning window displays and signage essentials, when it comes to retail, the devil really is in the details. As such, we want you to help you get the basics down pat. 
It's a well-known fact in the retail community that in North America, 90% of consumers turn right unconsciously upon entering a store. The first wall they see is often referred to as a "power wall," which acts as a high-impact first impression vehicle for your merchandise. So, be sure to give it extra special attention in terms of what you choose to display and how you display it.
In our opinion, having one of these is an absolute must for living on the road - especially in humid areas. To fully cover the width of a van’s side doors/back doors, you’ll need a larger screen that’s designed for French doors. If your vehicle has a smaller door opening like an RV, a screen meant for a standard door will work fine. We could only find standard door screens, so we bought two and hot-glued them together to cover up our side door.
I’ve been living out of my Mazda 3—not the hatchback version!— for over two years now. I love the gas savings (standard transmission; I can get up to 40mpg) and the ease of getting around places. I don’t love that I can’t lay flat (hurts the back) and that organization is tricky. However, there are certainly ways to make it work. Ryan linked to one article and there are two others that shed light on some important aspects when going on a long road trip like this.
Becoming a small business owner is one of the most rewarding and inspiring journeys a human being can take. It provides you with a chance to be your own boss, take control of your financial destiny, and become a meaningful contributor to your local economy and community. There will always be a reason not to take the plunge. But if there is one rule of small business — and life — is that nothing will happen if you don’t make it happen.
Many retail fixture and display companies provide store planning and design services to their customers. Though typically not free, these in-house design services can be far less expensive than hiring an independent designer. Plus, they can help streamline the process of store layout and planning, along with the purchasing and installation of displays and fixtures.
A good portable air conditioner will also remove excess water from the air, which is critical for keeping your stockpile of wood in good shape. Lumber should be stored in dry conditions so it doesn’t warp, so look for efficiency features that allow you to run the unit overnight in the summer as needed —without worrying about blowing up your electricity bills. Other good features to consider include a thermostat and variable settings that allow you to set your workshop temperature to the perfect level for your comfort.
Chances are if you’re starting a new small business, you’re not afraid of a little risk. However, it’s also highly likely that you have invested a large amount of money in this new endeavor. It is only prudent to take sensible steps to minimize the impact of unexpected events, like the untimely death of a business partner, a lawsuit from a customer or employee, or a freak accident of nature.

If you have a broker that’s too successful you may be a low priority. If you choose a broker that’s inexperienced but attentive, you may end up paying for their novice mistakes. My advice is to not choose a broker but instead choose a team. Pick a junior/senior combo so that when you’re hunting for space you work more with the junior, and when it comes to negotiating the deal you have the experienced veteran leading the negotiation.”
I will also typically secure those sorts of items under my locked platform if I am gone for a few days in the backcountry, because in reality I could probably care less if someone broke in and stole my box of food, versus someone who stole my clothes or expensive down jackets, which would be much more problematic (and costly) to replace on the road.

Make sure the room or building you are planning to utilize has sufficient lighting and electrical outlets to allow you to see what you are doing, and to work without excessive extension cords. You should also remember that many tools require a fairly substantial amperage to operate, so you need to make sure the wiring is capable of handling the loads. 20 Amp circuits will work for ordinary 120V tools, but air compressors and welders may require 40 Amp, 220V circuits.
Now, another thing we’ve recycled that’s kind of unusual, all the wood walls you see here were actually and old backdrop that we used on a show a couple of years ago, perfect for our wood walls we need. Now, to store some of the tools, we have we created this simple little shelf unit out of cedar. And you know it kind of adds some of that warm wood feel to a shop, which I wanted it to look more like this than just plain painted walls.
I place the band saw first in my order of purchases, because I consider it the heart of the shop. Band saws are very safe tools for ripping, re-sawing, cutting curves and more because all of the force is downward, virtually eliminating any chance of unexpected kickbacks. I wanted a saw that had a strong back, dynamically balanced cast iron wheels for smooth operation and flywheel effect, 12" depth of cut, good dust extraction design, a large table and a solid fence. After shopping around, I settled on the General International Model 90-170 14" saw. It is very smooth, comes with an Excalibur fence, and it is light enough (133kg) to move into your basement without crushing someone.

My enthusiasm was kindled and I made friends with Surrey Timbers for more 'exotic' wood. My next purchases were a Drill Press and a Scroll Saw from Axminster Tools and I set to work. An excellent piece of Yew followed by some Thermal Ash has so far produced 4 cribbage boards. I then obtained a Palm Router which, after some practice, I find better for the more intricate work.
At some point in the process of starting a small business, it’s pretty much guaranteed that you will hear the following statistics (or variations thereof): 25% of new small businesses close their doors within the first year and 60% are gone within three years. The exact numbers here may vary, but the message is all the same: be afraid, be very afraid!
Now, this is kind of an odd situation here, a few years ago when we bought this building there was a concrete block wall around here and a large drain right in the middle of the floor. Well the drain will certainly come in handy for any cleanup in the shop but the walls kind of left us when we removed those kind of left us a little divot and a little bit of damage here, so to make this nice and smooth so that our rolling workbenches will roll around real nicely we’re having to do a good bit of floor patch.

Of all the LED lighting options, puck lights are the most difficult to install. You’ll have to run wiring behind the ceiling/walls for each light. And you’ll need to cut a hole with a hole saw to recess the lights into the ceiling. But with some preparation and care it's not too difficult. We have full instructions for installing LED puck lights in our epic electrical post.

Cut off a 21-in.-long board for the shelves, rip it in the middle to make two shelves, and cut 45-degree bevels on the two long front edges with a router or table saw. Bevel the ends of the other board, cut dadoes, which are grooves cut into the wood with a router or a table saw with a dado blade, cross- wise (cut a dado on scrap and test-fit the shelves first!) and cut it into four narrower boards, two at 1-3/8 in. wide and two at 4 in.

I spent so much time building organizers and filling in just about every square inch on the inside of my shop that I feel it will be better to show some of those in separate Instructables.  I made a couple of video tours to try to highlight some of the different aspects of my workshop.  I hope you enjoy them and I will work on making my future videos more stable.
Well, my workshop is finally complete and I’m ready to take on just about project that comes down the line. And I’m pretty well set up here. I’ve got a great workbench, plenty of table space over here that easily rolls around the shop if I need it, lot of storage space down here, I can tuck these tools away or bring out any new ones that I need. And as you can see I’ve got plenty of supplies to tackle just about any project.
On a more mundane, but equally important note, the costs of retroactively fixing errors in a name choice or a business structure can be enormous, both in your time and in real-terms. It is therefore important that you do your research and establish the correct legal structure for your business early on. Still not sure what steps you need to take to incorporate your business? Visit BizFilings.com to learn more about the first five steps you need to take when incorporating your business.
One of the challenges we all face is how to move machines into a home without damaging the home, the machinery, or yourself. I actually had to bring things through the front door, and across hardwood floors, and turn 90° to descend the stairs into the shop. To protect the floors, I laid down sheets of 1/2" MDF that I could use later. On the wooden stairs, I used three strips of softwood strap­ping, held with wood screws to the stairs. I mounted a 2x4 baton to the wall studs at the top of the stairs, with a 5/16-inch eye-bolt through it.

Now that you have written everything out, now take out a calendar that has 12-month blocks and map out each business goal in the corresponding month that it has to be completed by (or accomplished). So you have 12 squares (12 months) and you are literally placing these ideas into the month you want to accomplish them by. By the time you are done with this, you will have a sheet of paper with all your ideas written into the months on the calendar.
Plus, taking the time to put pen to paper should benefit you as the small business owner as much as any potential new employee. Creating this kind of central resource about best operating practices will force yourself to formulate your thoughts and be clear about exactly what you want. Whether that means codifying sales procedures or deciding who can take cash from the cash drawer, you’ll have a clear and consistent company policy, something to which most employees will respond favorably.
Some people lean towards starting a small business because they seek freedom, others to fulfill their passions. Some entrepreneurs, however, are driven by a desire to build a legacy, one that that they can hand down to generations to come. Whatever your reasons are for reaching for the stars and aiming for the moon, before you start, remember, there is a dark side.
If you want to run a business operated by yourself and more than one employee, you may run into zoning issues if your location is zoned for residential use only. It’s common for municipalities to allow and encourage home-based busi­nesses but there will likely be a maximum area that you will be permitted to add for business purposes. If you try to build a shop that will contribute noise and traffic (from employees or deliveries) to an urban neighbourhood, you run the risk of run­ning into opposition from neighbours concerned by the impact your shop will have. Your municipality will have planners with whom you should consult as you begin to define the possibili­ties that your property will allow.
Just a quick note about light spectrum. I went with 6500k because that’s what I like to film in. The daylight spectrum makes it easier for me if I decide to open the blinds, letting in some natural light. For the average woodworking shop, I think 5000k is probably a good choice, although some folks really enjoy the crispness of a 6500k light. But you should test them out for yourself to see what you prefer.
This holds a lot of stuff but mainly our handheld power tools, so it needs to support a lot of weight. Any shelf in a workshop will probably wind up supporting more than you initially planned so build it as strong as you can and don’t scrimp on the materials or the fasteners you use to hang it. Now the next step is to install our recycled cabinets that will line the wall under the shelf. Now these cabinets are a little plain but that should work great for a shop like this. Even if you don’t own a remodeling company you can usually find these things pretty inexpensively from salvaged warehouses which recover them from renovation projects then resell them to the public.

While you have a decent starter shop, it's important to keep in mind the projects that your tools can handle.  You are going to want to focus on projects that don't require your stock to be ripped to a different dimensions than what you purchased it at.  You are currently only set up to do crosscuts with your miter saw.  So while you can turn an 8' 2x4 into two 4' 2x4s, your not going to be able to turn that same board into two 2x2s.    

For many new small business owners, the additional expense and bureaucratic hoopla involved in obtaining the correct paperwork often leaves them dragging their heels. This attitude, however, can result in stiff financial penalties, or worse, having your permission to do business revoked. Before we jump into the why and how of obtaining your business permit or license, it’s important for you to understand the difference.
Slice, dice and serve in style on this easy, attractive board. We’ll show you a simple way to dry-fit the parts, scribe the arc and then glue the whole thing together. We used a 4-ft. steel ruler to scribe the arcs, but a yardstick or any thin board would also work. Find complete how-to instructions on this woodworking crafts project here. Also, be sure to use water-resistant wood glue and keep your board out of the dishwasher or it might fall apart. And one more thing: Keep the boards as even as possible during glue-up to minimize sanding later. For great tips on gluing wood, check out this collection.

Expanded polystyrene (EPS) is an open-celled foam board (think styrofoam) that is the cheapest of all the foam boards. It does work, but we generally don’t recommend using EPS in your van. It insulates less than XPS (R-4 per inch), and the gaps between the foam cells allow moisture to penetrate, which degrades the insulation over time. Polyiso and XPS are much better choices for a slightly higher cost.

In every aspect when starting your small business you should be mindful of making careful, prudent decisions about the allocation of your potentially limited funds — tracking precisely the cost of goods sold (CoGS) against sales to ensure profitability. Every dollar spent is tracked and accounted for, either as an essential cost of doing business (rent, employees, etc.) or as a cost of inventory that will result directly in profit.
Woodworking isn’t just an overnight hobby, for most it’s a fun pursuit that lasts a lifetime. As your skills develop, the workshop becomes a place not just to build but to repair along the way. In a world where people are strongly influenced by consumerism, there’s a tendency to revert to a throwaway culture. But if you can fix before throwing away, then your tools start to make a return on their investment and have a bigger impact.
I don’t own a dog, but I have taken my buddy’s two dogs out with us to the trailhead at least. Not sure that I have great recommendations for how you would go about living in the truck with your dog. All we really did was lower the large wooden deck to the bottom position, throw down some soft doggy beds and pillows, then cover it all with a giant blanket which also covered like the side bins to keep dog hair from getting all over. It was nice and cozy for the dogs while driving down the road. Then we just put packs and other gear on/in the side bins. We used some big metal clamps to secure the blanket to the side bins and keep it from falling down or sliding around. I would think avoiding any carpeting would be a good bet, just go with blankets and things than can be taken out, cleaned, and you can sweep out the back.
If you don’t have the time (or interest!) in building your own conversion but you still want to give van life a test drive, we’ve got an idea for you! We’d recommend getting a rental vehicle from Escape Campervans. They have 10 different locations across North America and come fully loaded with all the gear you need for an epic road trip. Plus, their rates are fair and affordable.
When leasing a retail space, there is always risks involved. Your goal should be to minimize these as much as possible by considering every angle and asking the right questions. For example, does the landlord intend on erecting scaffolding on the building at any point during the lease? If so, can the rent be reduced to reflect this situation? You will also want to ask to have a clause included allowing you to sublet if necessary, which can be important if you ever find yourself struggling to make payments.
If you are just getting started in woodworking and want to know what tools you’ll need to set up shop, you’ll want to download this free PDF from Popular Woodworking. We have put together a complete list of basic woodworking tools to kick-start your new hobby. In this free download, you’ll get our recommendations for the best hand and power tools for beginners. Buy these tools and you’ll have everything you need to make great woodworking projects.
The level of sophistication in a $250 shop is significantly less than a $2,500 shop.  But keep in mind even a $2,500 budget is entry level.  Acquiring a shop full of the perfect tools for each and every job takes a life time.  But that doesn't mean that producing quality work takes a lifetime.  One of the most enjoyable aspects of this hobby is the constant need to solve problems in order to produce good work.
High-velocity fans are also an important tool in their own right, particularly at your finishing station. Increased air flow will help dissipate fumes from paints and sprays for your safety, and you can train a fan on your project to help paint dry more quickly between coats on humid days. To get the most out of your fan, look for floor fans that are easy to aim or wall-mounted fans that will save space in smaller shops.

Once you know your top priorities, you can start thinking about the space each element can take up and where it should go. It is like putting the pieces of a puzzle together when you're working with a small space, so don't get frustrated if it doesn't work out right away. And know that you'll likely have to make some sacrifices. Play with a few options, and choose the one that works best for your situation.
Using six pipe cleaners, you can make your own skeleton. Bend one pipe cleaner into two for the backbone. Twist another around the bottom of the backbone to make into the legs. Do the same for the arms. Join two pipe cleaners and twist them around the backbone leaving some space forming a ribcage. Ultimate Small Shop Woodworking Twist the last pipe cleaner for a head and glue on some eyes. Hang with a rubber band for a bouncing effect. Your kids will love making Halloween crafts with pipe cleaners. But be careful when cutting and keep them out of their mouth. Going trick or treating? Why not make a special jug to collect candies? Cut off the top two inches of a gallon milk jug. Soak to remove any labels. Paint orange. Once dry, paint or stick on eyes nose and mouth resembling a Jack O’Lantern. Use fluorescent paint for a nice effect. The jug can be kept for future reuse. Using glue and food coloring, you can make a see-through painting. Paint a Halloween image onto a piece of plastic wrap. Before the mixture dries, put another piece of plastic wrap on. Cut it out and hang it in front of a light source for a see-through effect. You could also frame the plastic pictures using wood or cardboard if you want them to be longer lasting. Make some hand printed spiders. Ralph Chapman Ultimate Small Shop Apply black paint to your palm and 4 fingers leaving out the thumb. Place palm onto a piece of paper. Turn the paper 180 degrees and print again making sure the palm overlaps. Add some wiggly eyes using either paint or sticks. This is suitable for even 2 or 3-year-olds. Make your own blood. It is less expensive than buying ready-made blood from the Halloween shops. It’s not difficult; all you need is Karo syrup and food coloring. While you’re at it, why not make some slime using glue, water, and borax powder. This is an advanced Halloween craft, so take your time and be careful. Using apples, you can make dried, shrunken heads. Peel the apples and coat with a mixture of lemon juice and salt to prevent browning. Carve out a face of eyes, nose, and mouth. Do not worry about the finer details as they will probably be lost when the apple dries. You can use whole cloves for the eyes and rice grains for the teeth. Let the apples sit out in a warm place for about 2 weeks. If you don’t have 2 weeks, you can speed up the drying by putting them into an oven on the lowest temperature for about 45 minutes and then dry out naturally for the next 2 days or so. Ultimate Small Garage Clock Shop Once dried, they shrink and deform into weird and scary looking faces. Says Angie Maroevich, “You don’t have to spend a fortune on commercial Halloween supplies to have a great party.
So before you start to consider fixtures and displays, think about the product positioning throughout your store. Where are your evergreen, seasonal, limited availability, and sale products going to be featured on an ongoing basis? This process is called product mapping. Following is an example of a product mapping plan that features a mix of product categories in defined areas:

Having a deliberate store layout is important for maximizing revenue for brick-and-mortar retailers. By setting a plan, retailers can strategically direct shoppers to high-priority products and drive impulse sales. An effective store layout also makes the space organized and easy to navigate, which is important for providing a good customer experience.
Again, it is the inspiration I have (hopefully) given my son. To never be afraid to try, even at the risk of failure. If you don’t have all the answers, go with the knowledge you do have and trust everything else will fall into place. I am no millionaire; I have entered into a lifetime of debt because of what I’ve done with this build. And I’m going to try and keep it on the road as long as I can. I am not getting any help from Hasbro and Paramount Pictures, so I am looking for help with sponsorships.
First, decide on wax you would like to start with, there are three different kinds to choose from Ultimate Small Shop paraffin wax, soy wax, and beeswax. Paraffin wax is most commonly used in candles, this wax is found at most candle making stores. Soy wax is all natural, made from soybeans, and cleans up easily with soap and water. Beeswax is all natural too, and making beeswax candles is often easiest because you simply wrap a sheet of beeswax tightly around a wick then seal it with your thumb, which means no melting is required. To begin, spread newspapers around the candle making area. First, you melt your paraffin or soy wax and it must be double-boiled. Usually, you place a large pot that is about half-filled with water on a burner over low-medium heat, place a melter in the water, then gradually place wax pieces into the melter. When the wax has melted, you can add coloring or fragrance as desired. To make molded candles, cut the wick two inches taller than you want the candle to be, then thread it through the hole at the bottom of the mold, then plug the outside of the hole with putty. Place a pencil or similar item over the top of the mold and tie the top of the wick to it, centering the wick. If the mold is cardboard, plastic, or glass, heat the wax to 130 degrees Fahrenheit. If the mold is metal, then heat the wax to 190 degrees. You can use a candle or candy thermometer to measure this. Ultimate Small Shop Pdf When the right temperature is reached, lift the melter by the handle and slowly pour the wax into the mold. Let cool for twelve hours then refrigerate for twelve more hours, then your candle is ready to be removed. To make votives and other small container candles, you can use pre-tabbed wicks by simply placing them in the center of the votive candle molds or containers, then pour the wax mixture over and let stand for twelve hours, refrigerating the votives. By the time your teen is in high school, you probably aren’t taking as many pictures of them as you used to. I have to keep reminding myself that I only have a couple of years left and no time to waste trying to capture fleeing teenage memories. You might be thinking that I’m really organized to be already working on scrapbooking my daughter’s high school memories. To be honest, I have a shoebox full of pictures of my daughter waiting for me to get to someday. But if I wait until “someday” to continue taking pictures because I already have so many pictures I haven’t done anything with, then my daughter’s teenage years will come and go while I try to catch up. I don’t want to chronicle every detail of my daughter’s life (nor would she want me to!), but I was trying to think of some memories that she might want to laugh about and maybe even treasure someday. Ultimate Small Shop Guide Woodworking So how do you do that without ending up with pages and pages of memories? I decided to do two large (12×12) pages (facing each other in the album) for each year of high school.
In the summer months, your windows will be one of the primary ways that heat gets into your van. Because of its reflectivity, Reflectix works great as a window covering to reflect radiant heat away from your windows. And, if you’re concerned about height in your van, layering Reflectix under your subfloor is a good way to add a little insulation (R-1.1) without sacrificing headroom.
After a permit has been issued, the building inspector will want to be notified at various points during your build in order to do a site visit, walk around and inspect the details to make sure that they meet code requirements. These inspections are commonly at the point where excavation work is complete, when the foundation is completed but before back-filling, when framing and all structural work has been done, after the installation of the insulation and vapour barrier, and then a final inspection after everything is complete. You may need to have a separate plumbing inspector if you’re adding or changing plumbing fixtures, and electrical work will need to be inspected by the appro­priate electrical inspector (in Ontario, the Electrical Safety Authority). In my experience, inspectors appreciate good work, a clean, safe site, and are willing to work with hom­eowners and builders to make sure that the work will meet code and will endure.

If this all sounds too complex for you, there are alternatives. Thanks to advances in technology, there are tools available that help simplify bookkeeping and accounting so that you don’t have to hire a full-time accountant to take care of the basics. We’re big believers that a technology-led approach to running a small business will leave you with more actionable insights, more time to focus on your day-to-day operations, and ultimately, more money. For details on the cloud-based technologies that more and more businesses are relying on, make sure to check out our cloud-based business guide.

A good portable air conditioner will also remove excess water from the air, which is critical for keeping your stockpile of wood in good shape. Lumber should be stored in dry conditions so it doesn’t warp, so look for efficiency features that allow you to run the unit overnight in the summer as needed —without worrying about blowing up your electricity bills. Other good features to consider include a thermostat and variable settings that allow you to set your workshop temperature to the perfect level for your comfort.
A lot has changed in recent years. Sophisticated, yet affordable technology now exists that can help track customer relationships from an ad placed on Google, right through to a successful sale. This offers small business owners a unique chance to be entirely data-driven in their marketing approach. Every single aspect of your small business can be tweaked and optimized to ensure that you are enticing customers, up selling where possible, and encouraging people to spread the word about your business.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
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