Lastly, and perhaps most importantly, your size should make you lean. Every single aspect of your store or restaurant can be tweaked and optimized to ensure more and more customers are coming through the door. As you experiment with strategies on Facebook or Twitter, introduce a new email marketing techniques, or simply erect new signage outside of your store, you have the chance to measure your success and react quickly to failure.
By contrast, when it comes to marketing, small business owners have historically been asked to take a leap of faith, spending money without any clear sense of how much positive impact it will have on their business. Put bluntly, learning how to market a small business can be perplexing. In essence, traditional small business marketing techniques have escaped any clearly definable return on investment (ROI) analysis. It’s for this reason that so many small business owners write off marketing as if it were a get-rich-quick gimmick. When, in reality, it’s at the heart of any successful business.
Congrats on a very nice shop. Great video to capture the moments. I too have moved around from place to place (in the Army) and I have to make my shop work with what they give me for a house. I’ve done work out of a tool shed and I make it work becuase I just love working with wood. Once I retire and settle in one spot I hope to get something similar to yours. I’ve picked up a lot of ideas watching this build.
Ok, the leap from $1,000 to $2,500 is a big one. I certainly didn't make it at one time. It took me years. But I know folks that decided they wanted to get into woodworking and dropped at least $2,500 getting themselves outfitted. When you do make the jump, the thought process becomes much less about making sure you can get the job done and becomes more about having quality tools to get the job done.
We have LED puck lights in our van. Puck lights are typically recessed into the ceiling, so they have a very clean look that’s really integrated with your van. It’s also easy to create different lighting zones by running your lights off different switches. We have six puck lights in the main living area that are controlled by one switch, and two more over the bed that run off a separate switch.