While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
The owners, webmasters, administrators, authors and editors, expressly disclaim all and any liability to any person, whether a user of this website or not, in respect of anything and of the consequences of anything done or omitted to be done by any such person in reliance, whether whole or partial, upon the whole or any part of the contents of this website. Please exercise caution when working with any tools or machinery. Follow common safety rules and precautions as outlined in any manuals related to the equipment being used. If advice or other expert assistance is required, the services of a competent professional person should be sought.
Even if a website and social media aren’t part of your immediate plans for launching a business, as a savvy 21st century entrepreneur, you want to make sure that you have complete ownership of your brand identity before paying any fees required to register your business. Using the example of The Sunny Rabbit, at the very least, you would want to run an online search to ensure that TheSunnyRabbit.com is available. Assuming you want to join the other 50 million small businesses marketing to customers on Facebook, you’ll also want to make sure that Facebook.com/TheSunnyRabbit is also available.
Starting your own small business can be an incredibly rewarding experience both personally and financially. However, like anything worthwhile, it takes a great deal of time and effort to be successful at it. Your results will depend on how much you are willing to apply yourself. The lessons in How to Start a Small Business 101 are designed to give you a leg up on the competition so you can hit the ground running. Now all you’ve got to do is bookmark this page, free up some time, grab a cup of coffee, and start making your way through each section.
Tip: Save money on specialty displays! Many manufacturers offer retailers low-cost or free specialty display fixtures designed to highlight their branded lines, like the one pictured below. These make great speed bump or outpost display units on a tight budget. Your product line reps can tell you if they’re available, plus provide merchandising and display advice.
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.
The tablesaw—This tool is the backbone of nearly every shop, and for good reason. It allows unmatched precision in ripping parallel edges and crosscutting at a variety of angles. Most woodworkers find it crucial for the basic milling of stock. It is also suited to many joinery tasks, easily producing tenons, box joints, and—with a reground blade—the tails for dovetail joints.

Above all, remember that all of these elements can form part of your negotiation. Unless you are pursuing a highly desired space in a hot rental market, there is usually a point of leverage available to you in every lease negotiation. When it comes to getting the best possible deal in these situations, you’ll want to seek quality professional advice, this will normally include a broker and real estate lawyer.
Once you’ve got that, you’ll want to familiarize yourself with your tax obligations as a employer, including providing required employee benefits such as social security and workers’ compensation. As an employer you are also responsible for withholding federal and state taxes from your employees’ paychecks. What’s more, you are obliged to ensure all withheld tax is forwarded to the government within a defined time frame (usually a matter of days after the paycheck was issued). Failure to do so can result in a fine.
A software engineer needs to know how to code.  An administrative assistant must answer phones and organize paperwork.  But a marketer typically needs to wear many hats, from writer to advertiser to strategist.  And unlike other job roles, marketing employees can affect the core of a business by changing the way it’s positioned — and they can be held accountable to the company’s bottom line.
It does sag a little bit, but not worryingly so. As I mentioned, it often rests on top of the large plastic boxes I place underneath, and I put in a small wooden brace at the entrance. You could definitely build it slightly smaller, or put in a more substantive center brace — like a sheet of plywood that fits into the groove of the bed liner and is the exact height you want.
In the case of this guide we’re going to use an area that’s a little larger and show you the tools you’ll need to set up a small workshop in just a 10×8′ shed. The list of tools is generally considered enough to cover the most common tasks. Everyone will have their own opinion on this and naturally it depends on the work you’re carrying out. But the tools on the list should be enough to strike a productive balance between having enough to get the job done and not being caught short so you’re having to borrow a friend’s. Invariably people grow their collection of tools as the jobs dictate. You don’t necessarily have to buy everything at once, just build up your list as you need to.

Every aspect of your store should flow from a clear statement of who you are and what you stand for as a business. From the sign hanging proudly outside your store window, to the color of the wallpaper in the in-store restroom, every detail should contribute to conveying your unique purpose and brand to the world. This consistency should also be applied to all your online assets, for example, your website design.


First, let's dump that hand powered saw/miter box.  It gets the job done, but it takes forever.  We're still on a lean budget, but shelling out ~$110 for a 10 inch electric miter saw makes a lot of sense.  This won't be your forever saw, but it should do fine for most projects.  It can handle up to a 4x6 stock which will cover 99% of what a beginning wood worker will throw at it.  
Wide aisles also prevent the dreaded butt brush, a term coined by top retail consultant Paco Underhill. His studies show that both women and men avoid tight or crowded aisles where they might brush bottoms with other shoppers. Really, this is a thing! Learn more about Paco’s retail research and insights in his book, Why We Buy: The Science of Shopping.

Budget Toilet: Luggable Loo. With the Luggable Loo from Reliance Products, you can turn any 5-gallon bucket into a portable toilet for your van. Make sure to line your bucket with a trash bag or toilet waste bag - then once you’ve done your “doodie” just tie up the bag and dump it in the trash. Reliance also sells deodorant chemicals that will make it easier to live with your new roommate

So, if you’re looking for a retail or restaurant location, you’ll want to figure out how many customers you expect to have, on average, and multiply that by 15 square feet. If you’re looking for an office space, you’ll want to forecast the desired size of your workforce and multiply it by 100 – 150. This will give you the size of the commercial space you need.
Unfortunately, the requirements across the country and across different industries are as varied as the bodies enforcing them. The only way to guarantee that your licenses and permits are all squared away is to seek out regulating authorities on the county, state, and federal level, as well as consult with the relevant industry-specific bodies for your business type.
Amenities and Services – You’ll want to understand the full range of amenities offered by a commercial space. These amenities and services may include such things as communal rooms, free Wi-Fi, loading bays and docks, dining options, outdoor space, sewage and utilities, on-site security, and more. The zoning of your business will often dictate the type of amenities and services you require.
My enthusiasm was kindled and I made friends with Surrey Timbers for more 'exotic' wood. My next purchases were a Drill Press and a Scroll Saw from Axminster Tools and I set to work. An excellent piece of Yew followed by some Thermal Ash has so far produced 4 cribbage boards. I then obtained a Palm Router which, after some practice, I find better for the more intricate work.
Thanks again for the inspiration. I've just finished putting the door on my 12x16 shop. Aside from shingles it is ready for the winter. I've yet to cut out the hatch for the lumber or start on the interior, but at least it's weather tight and I can work on the rest I the coming months. I am planning to use mineral wool bays for insulation to mitigate sound and ease installation. I don't see a way to add pictures to this reply (I'm on my phone), so I'll try to add one or two later.

Volkswagen campers are by far the most iconic vehicles in the vanlife community. They’re classics, and they always will be. This category includes the old Kombi bus (VW Bus), the 1980-91 Vanagon, and the newer Eurovans. Also known as Westfalias or Westies, many VW vans were converted into campers by the Westfalia Company in Germany (except for Eurovans, which were converted by Winnebago in the US).
A warning out of concern and love for my fellow 'ablers. A framing nailer is a VERY dangerous tool. Not something to loan out willy-nilly to just anybody. For a small project like this it's just not going to save a lot of time. Most of us are better off burning the extra calories that swinging a hammer uses anyhow. Emergency rooms are seeing a lot of visits because a lot of guys see these on TV and at your big box stores and think they look cool. They are only marginally safer than shooting at the nails with a pistol. (Hmmm...). Be careful, PLEASE.

Sometimes you just know it when you see it. So always be prepared to capture pictures and take notes when you see store features that you’d like to try out yourself. And don’t forget the many online resources out there. Settle down with a cup of coffee and scroll through Pinterest for a treasure trove of store design ideas. Here’s a great board to get you started. Or get inspired by the many hip retail store designs on the Retail Design Blog.
Since grid layouts are used in most grocery, big box, and convenience stores, they create a familiar feel to customers. However, due to this familiarity, they tend to impart a grab-and-go experience. A grid layout can be a good choice for small retailers who shelf-stock inventory in quantity, like toys, books, magazines, specialty foods, kitchenware, and home goods. However, it’s not ideal for retailers who want to create an upscale, branded environment that invites relaxed browsing.
Commercial law exists for one simple reason: money and trust have a long and storied history of mixing like oil and water. Throughout the millennia-long history of commerce, aspiring businessmen and women have been lied to, cheated, scammed, cajoled, bullied, and otherwise disconnected from every single dime they had by unscrupulous suppliers, greedy investors, and dishonest business partners.  

Hey Kasey, I don’t do anything for insulation, I treat truck camping just as I would cold weather tent camping. Just bring a good sleeping bag and learn how to manage in the cold. Usually the side wall of the truck is not at a perfect 90 degree angle, so you will need to check out the angle and compensate. You can hold up a small piece of 2×4 at the back to judge the angle and make a few test cuts to ensure it sits “flat” aka level.


Once you’ve planned the basic layout of your workshop and have added all the tools and speciality appliances you need, take a last look at the overall design to make it aesthetically pleasing. Add overhead lighting for general illumination and task lighting over your work stations so you can see your project clearly. For maximum flexibility, you can mount clip-on work lights to nearby shelves and point them where you need them, knowing you’ll be able to move them about as required for different projects.
Though store planning software isn’t a necessary tool for the average small retailer, it can certainly come in handy if you are looking to develop specific planograms, such as for the holiday season or a special event. Store design software is more common for multi-location retailers that want to deploy the same planogram in multiple places. Either way, if you are looking to build planograms, DotActiv offers a handy free tool.

I am working hard (or hardly working) on our master bathroom vanity! I spent the whole day in the garage on Monday, but it was such a mess from all the other projects I have been working on, so I spent the day cleaning and organizing instead of building. Now I have a place to build the vanity and this coming week there is nothing going on so I will also have time. I can almost smell the progress!


Google - If you have any question in the world, you can google it and probably find the answer, lol. However, I know your concern is how accurate the information is that you are getting. You also want to make sure that when you find some great knowledge, that it's leading you in the right direction. So if you google "how to make money from my Instagram following" or "how to drive buyers to my Instagram account", then you want to find actually step by step instructions, that will actually lead to a real result. Sometimes that isn't always the case. So search and try to put the pieces of the puzzle together to help you, but just know that it probably won't be handed to you on a silver platter like my webinars are. If you are having problems with your SEO for google, then I recommend that you get my Google SEO Webinar.
This is a fundamental question. A good place to start is with a survey of your property. Most municipalities have a maximum percentage of your lot that you can build on and standard setbacks from your property lines that you will need to adhere to without needing to request special permission to build. On a photocopy of your survey you can draw in what your local setbacks are in order to define the location within which you will be permitted to build. In a best-case scenario, you will have the space to build without compromising too much on space or location; otherwise, you may need to request a minor variance, which would allow you to circumvent an obsta­cle such as a setback.
Gutting: We actually took on a pretty big project when we bought our van because it came with a preinstalled wheelchair lift that we had to remove. Unbolting all the parts took both of us working on it for a full day, and it wasn't the most glamorous job. The good part was that we were able to sell the lift and the reclining bench seat for a combined total of $260. If there's anything to remove from your van, do this first.
Enter the garage heater. These space heaters are specifically designed to warm up wide open areas and to function under much tougher circumstances than you’re likely to find in the average house. A well designed garage heater will offer at least 5,000 watts of heating power — enough to warm 750 square feet of space. A smaller heater might take off a bit of the chill, but to really warm your workshop — and keep it that way — you’ll need a heater of this size.
People tend to buy cargo vans for work and hold on to them for years, so many vans on the market can be pretty beat up. Although you can find inexpensive cargo vans in good condition, it can be tough to find anything with lower mileage - so be prepared for all that comes with owning a higher mileage vehicle. Cargo vans also don’t offer much headroom. There’s no way even shorter people will be able to stand in one, and the lack of headroom also cuts down on storage space.

The standard option for a shop floor is a concrete slab. You’re probably not going to go to the trouble of creating a basement beneath your shop, although it is possible. The weight of most woodworking machines suggests that a con­crete floor is the most solid and durable substrate available. It has the potential to be used as thermal mass to store heat from your heating system or from the sun, but it can be tiring and hard on your body to be standing on concrete all the time. You can add a vapour barrier, 2x4 sleepers and a wooden floor above the concrete to ease the tendency of the floor to strain your feet and back, or you can add anti-fatigue mats in key areas where you’ll be standing for longer periods.
Expert Tip: Banks are often reluctant to provide long-term small business funding. They prefer short-term loans that are associated with physical assets, which can then serve as collateral. So instead of just asking for a generic loan, maybe consider raising capital for specific equipment that will kickstart your new business, like an espresso machine or delivery vehicle.
This is a fundamental question. A good place to start is with a survey of your property. Most municipalities have a maximum percentage of your lot that you can build on and standard setbacks from your property lines that you will need to adhere to without needing to request special permission to build. On a photocopy of your survey you can draw in what your local setbacks are in order to define the location within which you will be permitted to build. In a best-case scenario, you will have the space to build without compromising too much on space or location; otherwise, you may need to request a minor variance, which would allow you to circumvent an obsta­cle such as a setback.
Slice, dice and serve in style on this easy, attractive board. We’ll show you a simple way to dry-fit the parts, scribe the arc and then glue the whole thing together. We used a 4-ft. steel ruler to scribe the arcs, but a yardstick or any thin board would also work. Find complete how-to instructions on this woodworking crafts project here. Also, be sure to use water-resistant wood glue and keep your board out of the dishwasher or it might fall apart. And one more thing: Keep the boards as even as possible during glue-up to minimize sanding later. For great tips on gluing wood, check out this collection.
One thing I found while looking on the topper websites is a piece of weather strip designed to go between the tailgate and the truck bed. It has a special wedge shape to it so when you close the tailgate it makes a watertight seal. It is just the thing to keep the dust and dirt from entering the back of your rig when driving down the dirt roads. They’re inexpensive too, for a full size truck like my Dodge it’s only $25. It has adhesive on one side, so installation looks simple.
“Zone design successfully helps shoppers locate what they want while exposing them to products that enhance the ones they are buying. Increased transaction totals are a natural byproduct. Products are categorized by use into Zones, such as ‘kitchen/cooking,’ ‘entertaining/dining,’ and ‘home decor,’ with inventory range and stock levels determining the size of each Zone.
After a permit has been issued, the building inspector will want to be notified at various points during your build in order to do a site visit, walk around and inspect the details to make sure that they meet code requirements. These inspections are commonly at the point where excavation work is complete, when the foundation is completed but before back-filling, when framing and all structural work has been done, after the installation of the insulation and vapour barrier, and then a final inspection after everything is complete. You may need to have a separate plumbing inspector if you’re adding or changing plumbing fixtures, and electrical work will need to be inspected by the appro­priate electrical inspector (in Ontario, the Electrical Safety Authority). In my experience, inspectors appreciate good work, a clean, safe site, and are willing to work with hom­eowners and builders to make sure that the work will meet code and will endure.
Sprinter vans have been around for awhile, but they’re still the new kid on the block. These vans are especially known for their interior height, long wheelbase, and boxier shape - making them ideal for building out a spacious, functional living space. This category includes the original Mercedes/Dodge Sprinters, as well as Ford Transits and Dodge Promasters (check out this article and this helpful graphic for more information on the differences between these).
Cut 15 top boards 5 ft. long and rip them to 3 in. wide with a table saw so the top will glue up flat without the typical rounded edges of 2x4s. For the leg slot, cut two of the top boards into three pieces: a 39-in. middle piece and two 7-in. end pieces. Glue and screw the top together, one board at a time, with 3-in. deck screws, keeping the ripped edge facing up and level with the adjoining boards. Use a corded drill so there’s plenty of oomph to drive each screw below the surface. Note that the third glue-up from each end is where each leg notch is inserted. You can also create a nifty tool tray in the top by notching the three top pieces with a jigsaw. Clamp every 8 in. or so before driving in the 3-in.deck screws. Predrill the screw holes near the ends to prevent splitting. When you’re screwing on the 7-in. long 2x4s to create the leg slots, use a scrap piece of 2×4 as a spacer.
Now also we have some shelves that we built here above this, little cubicles like this work great to organize your workshop so you can have different tools or different supplies in the different little areas. And we’re about to install a very simple countertop. Now this is nothing more than just three-quarter-inch plywood and we decided to stain it instead of painting it, because you know it’s going to take a lot of abuse with all the pounding and the dings, and dents you’ll get in a workbench so staining it and then sealing it with a coat of sealer will probably hold up better than anything else. Now we’ll put another coat of sealer on it after we finish the front edge band and the backsplash and once all of that is complete, boy this thing is going to work nice.
Like most things in life, we believe that entrepreneurship can be learned, you just have to be willing to put one foot in front of the other. Aftering reading How to Start a Small Business 101, you’ll be equipped with the essential tools and resources you need to succeed at planning, raising capital, and executing crucial day-to-day business operations.

That headline struck me as discouraging. As an entry fee, $5,000 seems high enough to exclude a number of potential woodworkers, myself included. Christiana softened the blow by saying that used tools could cut the cost roughly in half. That figure seemed much closer to my experience, which involved buying a mix of new and used tools. Having said that, buying the right used tools is much more difficult than buying from a catalog or dealer who stocks everything needed to build a great shop. It requires a bit of guile and a good plan, but the payoff is worth it. Through careful choices and good fortune, I was able to outfit my shop with a blend of new and used tools for around $2,000.

2) I haven’t spent very many nights in full on winter conditions (that 12 degree night in Boise comes to mind!), so I can’t comment too much. It was fine for that… Mostly it was hard transitioning from the warmth of the cab to the frigid air while you are shifting things around and getting ready for bed, but then once you were inside the canopy it was fine. Lots of frosty ice on the inside windows, but in my sleeping bag all was well. It stays a little warmer in the canopy. Maybe I’m a wuss, but I didn’t want to spend an extended period of time dirtbagging it in my truck while I was ice climbing (I spent the first two months in Ouray, CO, sharing a rental), I just thought it would be too challenging/miserable to dry and manage gear in a confined space with the shorter daylight hours. I’d be perfectly content doing future weekend trips with this setup though!
After starting your small business, you may eventually want to hire employees. When this happens, you are legally required to purchase workers’ compensation insurance, unemployment insurance, and — depending on your business location — disability insurance. Current states where disability insurance is a legal requirement include: California, Hawaii, New Jersey, New York, and Rhode Island.
A grid floor plan, also called a straight layout, is a very efficient use of both floor and wall space. With fixtures and displays running parallel to walls, a grid floor plan maximizes every inch of available floor space, including the corners. Grid layouts are easy for customers to navigate and for store owners to categorize. Plus, they offer plenty of end cap and feature wall exposure for promotional items and seasonal products.
The primary investment of any garage workshop are the tools. Protect your investment with a high quality tool chest that is neatly organized and (if needed) lockable. Look for smooth rolling ball-bearing drawers, and if you’re buying used, beware of rust and dirt that could corrode your tools. We recommend installing drawer mats to keep your tools from sliding around. They also give your tools a softer cushion to rest in.
Many small businesses in New York and New Jersey were forced to close following Superstorm Sandy because they lacked the insurance that would have gotten them back on their feet. That part is well known. What’s less well known is that this lack of proper insurance, coupled with the lack proper legal incorporation, resulted in many entrepreneurs seeing their personal assets come under threat.
×