It is particularly important that you think about your customer’s experience holistically. Big-box retailers have long understood that people have five senses and that those senses affect decision making in a profound way. Whether it’s through intelligent lighting, the right music selection, or the careful piping in of a beautiful scent, smart retailers have learned the art of manipulating customer mood — whether they need you excited about a sale or relaxed and in the mood to hang around.
I’m a 60 year young widow who just bought a bright yellow 2003 S10 step side with the intention of camping in it. But I discovered that finding a used S10 step side topper is harder than finding hen’s teeth!! Buying a new one wasn’t an option. Just found a black step side topper for a Ford Ranger. Isn’t a perfect fit but it works. And the colors compliment each other although color wasn’t my primary concern. I took two days to drive from the St. Louis area of MO to the Kansas City area to pick it up.
As your business grows, your ability to deal directly with every customer diminishes, and your reliance on your staff increases. Indeed, for many businesses, such as full-service restaurants, hiring staff is an absolutely essential part of their operations. It is therefore important that you choose the right kind of employees and then take the time to fully introduce them to your mission statement. A really great employee should learn about your values and seek to embody them when interacting with your customers.
If this all sounds too complex for you, there are alternatives. Thanks to advances in technology, there are tools available that help simplify bookkeeping and accounting so that you don’t have to hire a full-time accountant to take care of the basics. We’re big believers that a technology-led approach to running a small business will leave you with more actionable insights, more time to focus on your day-to-day operations, and ultimately, more money. For details on the cloud-based technologies that more and more businesses are relying on, make sure to check out our cloud-based business guide.

Hey Marc. Just wanted to send a huge congrats your way for this milestone. It’s been pretty awesome to follow you on this journey since I discovered you on iTunes some 5 or 6 years ago. Mad props for what you’ve done to grow and enhance the online woodworking community as well as woodworking as a whole. I think with todays generation (as well as future generations) growing up behind a computer, the work that you and the rest of the podcasting world do will go a long way towards bringing new people into the craft. I hope that in the future you are able to start a series of videos showing how you introduce Mateao to the craft. Keep up the awesome work!

As a carpenter, I need to bring certain items with me every day. I bought a cheap plastic tote in the tool storage area at a home center and modified it for my needs. I made a small plywood deck, drilled a couple of 3-in. holes for coffee cups or glue bottles and then fastened it to the tote. Another piece of plywood has holes to keep pencils upright and organized. My tote sits nicely on my bench seat, but it could also be attached to the floor with hook-and-loop fasteners. You could easily customize these totes for plumbing, garden or painting tools, electrical supplies—what have you. — Don Simms. Check out this jumbo tote for fasteners.
In addition, if your aisles aren’t wide enough, you could be subject to complaints or lawsuits under the Americans with Disabilities Act (ADA). The ADA requires you to have aisles that are at minimum three feet wide. If you’re reported to be non-compliant, you could be fined if you don’t widen your aisles and remove obstructions. Learn more about the ADA’s retail store requirements here.
For many new small business owners, the additional expense and bureaucratic hoopla involved in obtaining the correct paperwork often leaves them dragging their heels. This attitude, however, can result in stiff financial penalties, or worse, having your permission to do business revoked. Before we jump into the why and how of obtaining your business permit or license, it’s important for you to understand the difference.
Many small businesses in New York and New Jersey were forced to close following Superstorm Sandy because they lacked the insurance that would have gotten them back on their feet. That part is well known. What’s less well known is that this lack of proper insurance, coupled with the lack proper legal incorporation, resulted in many entrepreneurs seeing their personal assets come under threat.
There’s a reason why some of the biggest players online have names that are essentially gobbledegook: Zappos, Skype, Zynga. While there’s certainly some psychological naming principles that often come into play, at the most basic level, it’s simply easier to find this space online and then strive to own the brand name in the minds of consumers. How important this will be to your small business will depend on a number of variables, including your intended size, location, and your desire to exploit ecommerce as well as a local brick-and-mortar business. 

Other than that, you can’t have too much light — especially north light! — and you want accommodations for all the electricity you can imagine. Ceiling fans are a must. A good dust collection system is good, too. Don’t forget to plumb in for compressed air. Do NOT use hard PVC water pipe for compressed air — ever. If/when it breaks or ruptures, it explodes into tiny sharp glass-like shards. I know firsthand. I’ll tell you about it some other time. Think balloon popping!

I'm in the same boat. In Florida, we don't have basements, so my dedicated portion of the garage is 10' x 12'. In that space I have very neatly packed: 8' bench, Cabinet saw with 50" fence, 18" bandsaw, Dust collector, Joint, Planer, Drill press, Compound miter saw and a medium-sized hanging tool cabinet that holds all my nielsen stuff. I find myself moving my stool several times an hour just to work... Can't wait to move into a new house some day!
A lot has changed in recent years. Sophisticated, yet affordable technology now exists that can help track customer relationships from an ad placed on Google, right through to a successful sale. This offers small business owners a unique chance to be entirely data-driven in their marketing approach. Every single aspect of your small business can be tweaked and optimized to ensure that you are enticing customers, up selling where possible, and encouraging people to spread the word about your business.
They’re also very energy-efficient, so they won’t be a heavy load on your batteries. The best 12V fridges use highly-efficient compressors that have very low power draw (0.7 - 3.0 Amps per hour, depending on the model and the ambient temperature). They’re also well-insulated and feature top-open lids, which prevent the cold air at the bottom of the fridge from escaping when the lid is open.
In the summer months, your windows will be one of the primary ways that heat gets into your van. Because of its reflectivity, Reflectix works great as a window covering to reflect radiant heat away from your windows. And, if you’re concerned about height in your van, layering Reflectix under your subfloor is a good way to add a little insulation (R-1.1) without sacrificing headroom.
Finally, think about the overall color and feel of your workshop. A fresh coat of bright white paint will help your lighting go farther, but you might also consider adding a splash of color for fun. An accent wall or an epoxy floor coating are good ways to upgrade your workshop from drab to fab without adding fussy decorations that will get in the way of business.

Trademarking is a lot less expensive than most people think (although enforcement is another thing entirely), but make sure to do your research! If someone else is already using your proposed name, your application will be rejected right away and you will not only lose your application fee, but the time invested would have been in vain. And as you know, time equals money.
It's true for large and small shops alike: Sawdust and chips get everywhere when you use power tools. Small home-woodworking shops are often in shared rooms and may be poorly ventilated. And airborne sawdust and particulates linger for a while before settling. It's a bad combination for human lungs, which are not fond of sawdust, let alone the types of chemicals found in plywood and other engineered materials.
Small business owners can maintain steady, manageable growth by keeping a firm eye on costs and always aggressively looking for ways to increase sales and grow their brand. It can be difficult to empower staff and managers around you, especially if you’ve spent a long time steering the ship alone, but it is an essential part of successful expansion. Stay open to suggestions from your managers while making your current business best practices clear to them.
Tight control of inventory, while not a particularly glamorous part of owning a small business, is therefore one of the most important ways you can impact profitability. The good news now is that there is an array of technology available that can make this whole process much smoother, including sophisticated forecasting tools that will help you predict your required inventory levels for each day based on past sales, weather records, and many other factors.
2. Just the basics—I’ve used a compound miter saw, circular saw, jigsaw, band saw, router, table saw, drill, finishing sander, belt sander, Dremel, oscillating multi-tool, bar clamps, and a Shop-Vac. I haven’t used a planer, jointer, or lathe. I’ve never owned a table saw but have used a circular saw or improvised with a router for a few long cuts.
Overall I am very happy with the final results and I can’t wait to get back to making sawdust. The first project to be completed in the new shop is going to be a Queen Size Platform Bed for one of my favorite clients. I mentioned in a previous post that one of my goals this year was to get back into doing client work and this is me making good on that promise. I can’t wait to get started!

The right first step online for most stores and restaurants is creating a Google Local Business Listing. Google accounts for 90% of all global organic search traffic and more and more of that traffic is coming from mobile devices. Chances are, your customers are using Google to find you, so you’ll want to make sure your hours, description, contact details, address, and images are all accurate.


Just as a shed or garage can get stifling in the summer heat, winter cold can also make working conditions difficult — if not impossible. To prevent clumsy, stuff fingers from ruining your projects, you need a way to heat your workshop in even the most extremely frigid days of the year. A traditional residential space heater probably won’t cut it, as these are designed to heat single rooms. For a two-car garage or full basement, you’ll need something much bigger.
Woodwork in all its forms is an enormously popular hobby amongst enthusiasts of all ages. Most people, regardless of their abilities, just like to tinker with a bit of wood and make something. Starting out should be easy but the misconception can be that you need a fair amount of space to begin. The fact is that many people create versatile workshops in the smallest of spaces. One in particular we like is Stephen’s 8×6 Workshop as he manages to cram an army of tools into a tiny area in a systematic and neat way.
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Great article, Ryan! I love the detailed explanations of the various options for sleeping. I consider myself a veteran “light-duty traveler” who stumbled across some of these things by accident over the years. My needs are different than yours (I’m usually traveling long distances for days and weeks at a time for work or vacation, so I usually don’t hunker down in a base camp very often), but I have a few questions and points to share:
When you set out to start your small business, investing in the right technology and equipment should be considered in conjunction with your store design. They should seamlessly integrate with and improve the customer experience in your store. Everyone remembers their first trip to the Apple Store and the “wow” moment of having their sale rung up by the assistant in the middle of the store, rather than having to wait in a line. But fewer people probably notice the carefully positioned heater that creates a warm environment for them as they walk through the door. It’s all part of the same idea.
Well, I thought about that I don’t want all that dust to kind of infiltrate everything else in the building. So actually instead of putting in some kind of dust collection system, I thought that I would probably just put a nice shop vac here. And then I have room that I can bring some hose back behind this column and then you know if you’re sitting here working on something we can have adapters that go right into a miter saw or right into a sander or have a little outlet more or less to lay up on the counter that would collect all of the dust. And the same thing could happen on any of the work we do out here.
I didn’t want to get a truck with a million miles on it. I am not a trucker by trade; I got my CDL specifically for this project. I didn’t want to get into a truck and then have to worry about its structure, engine, and transmission—and then start building Optimus on top of it. That’s why I got a brand-new truck custom-built from Western Star to become Optimus Prime.
Becoming a small business owner is one of the most rewarding and inspiring journeys a human being can take. It provides you with a chance to be your own boss, take control of your financial destiny, and become a meaningful contributor to your local economy and community. There will always be a reason not to take the plunge. But if there is one rule of small business — and life — is that nothing will happen if you don’t make it happen.

When registering your business name you should also consider whether or not you have plans to expand your local business nationally or online in the future. Registering your business with the state does not offer brand protection beyond the state it is registered in. For example: If Bob’s Bike Shop is registered in New York, no other business will be able to use that name in that state. However, someone in Idaho can still register their business as Bob’s Bike Shop. If you have aspirations that look beyond Main Street, USA and would like the option to expand nationally or on the web, you should consider trademarking your business. When you trademark your business name, it makes it a lot easier to recover property that infringes upon your brand. For example: If Bob’s Bike Shop in Ohio purchased the domain www.BobsBikeShop.com but Bob’s Bike Shop in New York trademarked that name, legally Bob’s Bike Shop in New York has the right to file a domain name dispute to get the domain name back from it’s current owner.
Congratulations !! I think 62 days is quick ! thats a big project. Now that its done and you got to get everything else set up it kinda sucks that you will also need to start making the payments, yuck. However I think it will be a good investment as your show continues to grow . I certainly love it ! I look forward to what you have in store. Thanks

Chances are if you’re starting a new small business, you’re not afraid of a little risk. However, it’s also highly likely that you have invested a large amount of money in this new endeavor. It is only prudent to take sensible steps to minimize the impact of unexpected events, like the untimely death of a business partner, a lawsuit from a customer or employee, or a freak accident of nature.
You see, everyone can make money with his/her hobby, and I am going to reveal it to you in a minute… Ultimate Small Shop Ebook Download There are millions of people who have the same hobbies and interests just like you. Everyone is searching for more information about their hobbies and passions. Take a guess – what is the best place to find the information today? I think you will agree that the World Wide Web (the Internet) is one of the best places on the Earth to look for information related to your hobby. Millions of people use the Internet to find the answers to the questions they have, to solve the problems they encounter every day. So, how could you make money with your hobby? It’s simple – build your own web site (online business) about your hobby. Ken Evoy, internationally acclaimed Internet marketer, developed a system – SiteBuildIt! (SBI!) – that helps anyone to create professional websites about his/her hobbies, interests and passions. Hundreds (maybe even thousands) of SBI! users have already quit their jobs and now are making a living from the comfort of their own homes, doing what they love – creating web content about their hobbies. Each web site built by SBI! is search engine optimized. It means that when you build your own web site with the SBI! tools, the traffic to your web pages is guaranteed through search engines. And it doesn’t matter what your hobby is – Ken takes you by hand and explains how you can make money from the traffic received to your web site. What matters is – you create information-rich content pages about what you know and love – about your hobby! Ultimate Small Shop discount If you think that you cannot write web content – forget it, you can! – SBI! will guide you step-by-step from developing your web site’s concept to brainstorming hundreds of profitable related keywords; building a themed web site; generating motivated, targeted search engine traffic that wants to click on your recommendations, links to the related products sold by merchants that you will represent. Note that this is not a “get rich quick” scheme. It will require lots of your energy, work and time. The bottom line is that you will have a hobby that makes money for you!I’ve always liked to make gadgets and gizmos that have some function, either useful or not so useful. It started with the simple things that many kids make – slingshots, a simple bow, and arrow, a toy boat. Occasionally I made more involved items such as a canoe and a dune buggy. Then there was the grass hut – 12 feet across, octagonal in shape, and thatched top to bottom with a thick layer of grass. I built it in a remote location, near a strip mine filled with water. Hauled the cut grass in a 1972 Volkswagon convertible with the top down. Piled the grass high in the back seat. It must have taken a dozen trips back and forth from a nearby hay field. Simple things appeal to me more than costly homemade items. A small project lets me pursue an interest without interfering with other goals. Ultimate Small Shop Tips A project with a small amount of time invested seems more like entertainment.
Impulse items like small toys, candy bars, lip gloss, and breath mints are great products to feature near your register. When customers approach the register to pay and leave, you don’t want them to stop shopping. Placing low-cost impulse buy items near registers, as shown in the image below, encourages shoppers to add an item or two as they check out.
After starting your small business, you may eventually want to hire employees. When this happens, you are legally required to purchase workers’ compensation insurance, unemployment insurance, and — depending on your business location — disability insurance. Current states where disability insurance is a legal requirement include: California, Hawaii, New Jersey, New York, and Rhode Island.
Gutting: We actually took on a pretty big project when we bought our van because it came with a preinstalled wheelchair lift that we had to remove. Unbolting all the parts took both of us working on it for a full day, and it wasn't the most glamorous job. The good part was that we were able to sell the lift and the reclining bench seat for a combined total of $260. If there's anything to remove from your van, do this first.
The final size I decided on was 1800 sq. ft. Yeah, that’s big! I actually balked and second guessed myself after we received the estimate from the contractor. Sure, more space is nice, but at what cost? I then asked for a second estimate, bringing the shop down to 1500 sq feet, which is still huge. As you might expect, the savings just weren’t that substantial. By the time you get over 1000 sq. ft., the price per sq. ft. is really low, making it very difficult to justify down-sizing. So I bit the bullet and stayed with my original choice of 1800 sq. ft.
Will this make me money? If it will not, cross it out. If you want to keep it on, please rephrase your goal so the outcome can be money driven. For example: Grow Instagram following (bad) vs. use Instagram to drive traffic and sales to website (winner!). This way, you can break that goal down into tasks ( ill show you that in an another step) and those tasks will lead to you actually making money with that goal instead of with just a larger Instagram following.
Ordinary clip-in-place shelf brackets with slotted metal supports can hold a lot of weight. But some-times they’re unstable and can be easily knocked loose. The play in the slots allows the bracket and shelf to shift from side to side. To prevent this, use your circular saw to cut 1/8-in. deep slots into the undersides of the shelves, aligned with each bracket. When the shelf is assembled, the brackets fit into the slots, eliminating the sway. Also check out: How To Build Floating Shelves.
If you’ve got 220v, and want to get a seriously good TS, the Grizzly G1023RL is about the best bang for the buck in a 3hp industrial style cabinet saw…$1195/$1294 shipped. It’s not a necessity to have that much saw, but it’s close in price to many lesser saws, and is about all you’d ever need. If that’s more than you can stomach, and/or don’t have 220v, you’re limited to a TS that’ll run on a standard residential 110v outlet….again I’d look to a full size stationary saw. The typical contenders are the entry level price ranges are the Ridgid R4512, nearly identical Craftsman 21833, Steel City 35990, Porter Cable PCB270TS….all under $600. The next step up would include the Grizzly G0661, G0715P, Craftsman 22116 (by Steel City/Orion), Jet Proshop, General International, Rikon 10-201, and Powermatic offerings. These saws all have the potential to perform well…the end performance is largely dependent on how well you set them up, and what blade you choose.
Remember, your retail store layout guides product placement, directs customer flow, and defines the overall look and feel of your store, so it deserves plenty of thought. Many factors will affect your floor plan choice, including the size and shape of your sales floor, the types of products you sell, and even the customers you hope to attract. Keep these factors in mind as we explore each floor plan option in detail.
“Just past the Decompression Zone is where you place fixtures known as Speed Bumps. These merchandise displays work much the same way as speed bumps in parking lots work—they slow customers down. They also grab their attention and introduce them to the cool product for sale in your store. Be sure to rotate the product on your Speed Bumps at least once a week.”
Tired of holding a flashlight between your teeth while working in the dark? Make a light stand by bending a 2-ft. section of 12- or 14-gauge electrical cable into a U shape. Duct-tape the light to the ends of the cable. The wire can be shaped into a hands-free supporting base for the flashlight or bent into a hook for hanging. — Paul and Haylee Lytle. Check out another hands-free light hack.
As always, great article! While my dirtbag adventure will likely only be about 6-7 months, I am starting to wonder about logistics. You mention that most people use the automobile they have. I drive a Prius. Not ideal for sleeping in, but I’m a pretty content ground dweller. I know that long-term I may start to question this. Here’s the proposition I’m considering: by saving on gas (45-50 mpg), I can occasionally cough up the money for lodging when I feel the need for added comfort. I can definitely do the number crunching, but I’m wondering if you’ve encountered people doing this or did similar analyses of your own at any point. I’d love to hear any insights you may have on this.
Leslie recommends that retailers provide some type of seating for both customers and anyone who is accompanying them. Shoppers do get tired and so do their friends and relatives who are along for the ride. Why not offer them a chair? Seating can be as simple as stools near the checkout or a lounge area near the dressing rooms, like this fun setup below:
In as much as I am a clamp freak, I needed some way to organize clamps without spending a mint on brackets. In our previous house we had a number of glass shelves –which I didn’t plan to put up here. But, the brackets were great – I laid in two tracks next to each other, then took a pair of the shelf brackets, cut a piece of 9/16 x 9/16 x 3 inch pieces of wood – put the wood between the brackets, shrunk wrapped around the brackets and wood, and came up with some really stable clamp hangers.
It almost goes without saying that everything about your shop's design should project the right answers to each of these questions. But in today’s market, you have to go one step further. In our digitally connected world consumers have seen it all. The true art of compelling store design is in telling a story about your business, while simultaneously anticipating the needs of your customers. It’s all about the surprise and the delight.
Garages are usually dark, which makes setting up task lighting a priority for a productive workspace. Track lighting is an easy option to install and gives your some directional overhead lighting, but it can cast shadows (especially if the light source is behind you while you work) and you’ll need another lighting source for task and overall room illumination. A simple, adjustable work lamp is helpful for soldering or when you need bright focused lighting.

My husband is always hounding me about wearing eye protection whenever I use power tools. (Admittedly, I could be more diligent about it.) So, he recently glued some small magnets to several pairs of safety glasses and stuck them on all the power tools in our garage that have metal housings. Now it’s fast and easy for me to grab the glasses when I need them, and I’m reminded that my husband loves me. — Lisa Yanda. Here’s the other must have safety gear every DIYer should own.
We don't have a Dometic CFX-50 in our van, but we wish we had gotten one for our build. This is a great little fridge that many vanlifers happily own. It’s rugged and durable, and it keeps your food cold for less money than many of the other fridges out there. It also has a nifty side-open lid, which makes it a lot easier to open with a lower clearance.
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