Starting to see a trend here? Notice how each of these questions begins with the customer in mind. As with all things related to your store, it’s critical to put your customer at the core of your decision making. At first glance, little things like cold drinks that aren’t quite cold enough, can seem insignificant, but it’s often the little things that hurt the customer experience and can turn a customer off to your business forever.
Something I’d like to add to this comprehensive branding guide is that packaging can be a great branding tool, because it puts your business in front of new and repeat customer. This opens the door to lots of new sales. And friends, family and even strangers can be very influential! If your packaging is distinctive, people ask about it and you’re likely to get referrals if they love your product.

Most of today’s POS systems have integrated inventory management software that allows you to put hours back in your week, whatever the volume of your stock. A quality point of sale system will allow you to manage pricing changes, track product availability, cross-check inventory, and automate reorders with ease. All of which are crucial in helping you develop a deeper understanding of your business, enabling smoother day-to-day operations and smart purchasing decisions.


One practical note: Lots of retailers and restaurateurs are now engaging in event marketing in their business locations. Lululemon does in-store yoga on Sunday mornings, Barnes and Noble hosts author readings, and your local Italian restaurant may offer cooking classes. Think about all the potential use cases for your store and ensure that it is fit for purpose.
In a small store, these are usually one and the same. In stores where customers don’t shop with baskets, Lesley recommends having a checkout counter large enough to hold products as customers continue shopping. Remember, empty hands pick up more products, and that leads to more sales. Also, make sure checkout counters are large enough to handle the checkout process efficiently and allow space for customers to set down a handbag.

In every aspect when starting your small business you should be mindful of making careful, prudent decisions about the allocation of your potentially limited funds — tracking precisely the cost of goods sold (CoGS) against sales to ensure profitability. Every dollar spent is tracked and accounted for, either as an essential cost of doing business (rent, employees, etc.) or as a cost of inventory that will result directly in profit.
I'm in the same boat. In Florida, we don't have basements, so my dedicated portion of the garage is 10' x 12'. In that space I have very neatly packed: 8' bench, Cabinet saw with 50" fence, 18" bandsaw, Dust collector, Joint, Planer, Drill press, Compound miter saw and a medium-sized hanging tool cabinet that holds all my nielsen stuff. I find myself moving my stool several times an hour just to work... Can't wait to move into a new house some day!
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
Hey Marc. Just wanted to send a huge congrats your way for this milestone. It’s been pretty awesome to follow you on this journey since I discovered you on iTunes some 5 or 6 years ago. Mad props for what you’ve done to grow and enhance the online woodworking community as well as woodworking as a whole. I think with todays generation (as well as future generations) growing up behind a computer, the work that you and the rest of the podcasting world do will go a long way towards bringing new people into the craft. I hope that in the future you are able to start a series of videos showing how you introduce Mateao to the craft. Keep up the awesome work!
The small apparel boutique pictured above really nails these traffic flow details! A roomy entrance offers clear sight and travel lines to eye-catching power walls on the right, and an inviting seating area towards the back. These lure customers into the store with the promise of treasures and comfort within. The shop even has a left-side checkout midway back. Someone really did their customer behavior homework on this retail store layout.
Cut the 6-1/2-in. x 3-in. lid from the leftover board, and slice the remaining piece into 1/4-in.-thick pieces for the sides and end of the box. Glue them around the plywood floor. Cut a rabbet on three sides of the lid so it fits snugly on the box and drill a 5/8-in. hole for a finger pull. Then just add a finish and you’ve got a beautiful, useful gift. If you don’t have time to make a gift this year, consider offering to do something for the person. You could offer to sharpen their knives! Here’s how.
That headline struck me as discouraging. As an entry fee, $5,000 seems high enough to exclude a number of potential woodworkers, myself included. Christiana softened the blow by saying that used tools could cut the cost roughly in half. That figure seemed much closer to my experience, which involved buying a mix of new and used tools. Having said that, buying the right used tools is much more difficult than buying from a catalog or dealer who stocks everything needed to build a great shop. It requires a bit of guile and a good plan, but the payoff is worth it. Through careful choices and good fortune, I was able to outfit my shop with a blend of new and used tools for around $2,000.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
To simplify this process, hire professionals with experience helping business owners by assessing their needs, developing their budget, and negotiating their commercial lease. Managed by Q is a company that not only assists with pre-lease planning, but also provides help with renovation project management, space planning, and even administrative support. Managed by Q offers an array of services that can help save you time and money. Click here to set up a free account and get started.
I don’t think you have run into this problem, but I have to deal with condensation in the cap as I live in a moist climate. I was thinking of an old van type roof vent with fan for active ventilation, or drilling holes along the side of the cap, inserting short cuts of pipe with fine screens (mozie land), and capping them. This way I could control for rain, cold, etc., but create some passive cross ventilation at roof level.
Keep your air hose and fittings in one place and out of the way. Screw a coffee can onto a scrap piece of plywood. Attach a 2-1/2 in. riser block to the edge of the plywood and hang the entire contraption from a wall or work-bench. Drape your air hose over the coffee can, and store your fittings inside. It also works great for hanging extension cords. — Walter Barndt. Build an air compressor cart.

Couldn’t disagree more. Still got the same setup a few years in. As mentioned the sag is minimal (not non-existent), I place a small removable 2×2 near the tailgate so I can hop up top. You’re not building a home up to code, you’re building a practical truck camping solution, and in my extensive experience it is more than fine. You can do thicker plywood, but realize that it will be much heavier and more cumbersome to move.
Time spent earnestly involved in the creation of something designed and made with one’s own ingenuity can be quite enjoyable. So now when I don’t feel motivated to do more practical things I often turn to an idea about some device or other that I’ve wanted to try making but never got around to. Ultimate Small Shop Videos I can recall many such improvised devices that gave me satisfaction and enjoyment.Ideas for things to make come from many places. Most often the idea comes from some need. I do a lot of keying of text using a computer keyboard. I tend to keep the room temperature a bit cool, cool enough that my hands become uncomfortable. I ended up rigging a length of electrical heating tape wound in a large coil-shape to surround the keyboard. Tying the heat tape to a large piece of cardboard keeps it in place. It does a nice job of keeping my hands warm. I can leave the room temperature set where I want it. As far as I know, you can’t buy anything like that. Building and inventing improve my understanding of mechanical devices and materials. It gets easier to manipulate and modify the physical things that are so much a part of everyday living. With effort and imagination, often new devices can be made or existing ones improved for my enjoyment and satisfaction. Both intuition and logic are used to make a homemade gizmo. The more the two abilities are used together, the more powerful the combination becomes. A strong partnership of reason and creativity helps a person to produce and enjoy life. It is fun and satisfying to conjure up and build simple devices. Those created items command more appreciation than more casually acquired, purchased items. And it feels good proving that imagination and ingenuity can make life better. The process of invention seems magical. The mind pieces together what it has already made some sense of into something new. It seems that even the most obscure result can eventually be produced. The grass hut and the keyboard heater each gave me a little taste of that magic. Until recently crafts were usually sold locally or, at best, regionally. Now you literally have the whole world at your fingertips! Some of you may choose a gradual progression from selling to friends to selling at fairs and shows, to retail selling … and so on. Others may decide to jump directly from selling within their circle of friends to the worldwide Internet market – the costs are low enough that this is surprisingly doable. My first career was as a special education teacher. After 15 years of teaching, I earned an MBA degree followed by CFA (Certified Financial Analyst) certification. Ultimate Small Shop Pdf Download After 15 years in finance I was a vice-president and portfolio manager of a major insurance company before I was downsized.

Most people know they should document their homes contents for insurance reasons but they often ask why or how to do it the right way. If you have a loss due to fire, theft or a natural disaster your insurance company will need certain details to complete the claims process, including a description of the item, the model number, the serial number the date purchased the color and the purchase price.

My contention has always been that you can build a serviceable shop in your home, develop your hand skills, and make fine furniture. In the past year, I had an opportunity to build a shop from the ground up after moving to a new home. I found a house with an unfinished basement, and set to work. In this article, I will discuss everything from layout, to electrical, to equipment selection. I intend to name names with respect to equipment, so that readers will know what I chose. Everyone’s budget will be different, but I think almost everyone will be able to treat this as a starting point, and adjust accordingly, depending on their own budget.
We did a lot of research and landed on the Bestek 300W Power Inverter. We usually had our devices plugged in while we were driving so they'd be charged by the time we parked for the night. And if we were ever really in a pinch, we would plug it in for 10 minutes with the car off, then another 10 minutes with the car running until it was sufficiently charged.

Back in the 1970s and treeplanting in Oregon, I and Tony Lessa lived for two weeks at a time in the back of my 1954 Chevy PU. The canopy was just a simple shell with the board across next to the cab. After the fourth or fifth trip out in the season the accumulated funk was too much. You can imagine two hard-working guys in very muddy and cold conditions coming in after work with dirty wet gear. Pretty desperate circumstances but before Reagan trashed the treeplanting industry our coop ( Hoedads & then Second Growth) was making good money so we endured the hardships. It works for the young. Now, at 76, I find sleeping two of us between the wheel wells in a Dodge G. Caravan (seats removed) much too crowded. I think I will tent and the wife can have the van.


In each case, we shuffled the bench, jointer, table saw, and band saw across to the top of the stairs, and then tied a rope around each to act as a safety while sliding the machines down the strapping on the stairs. Yeah, the table saw hit the wall, and the promise of a good mud and paint job saved my bacon. The rope worked well, and we were able to get everything down the stairs nice and slowly with­out any major issues.


A track saw, such as those by Festool and DeWalt, makes things even easier and offers greater accuracy, but these saws are also quite a bit costlier. With a circular saw, you have to keep the shoe pressed against a guide while pushing the saw forward. Track saws, on the other hand, pop onto their tracks and need only to be pushed forward. Track saws often feature splinter guards to help reduce tearout as well for smoother and straighter edges.
Sometimes you just know it when you see it. So always be prepared to capture pictures and take notes when you see store features that you’d like to try out yourself. And don’t forget the many online resources out there. Settle down with a cup of coffee and scroll through Pinterest for a treasure trove of store design ideas. Here’s a great board to get you started. Or get inspired by the many hip retail store designs on the Retail Design Blog.
Calculating the size of your desired parking lot is easy. The rule of thumb is to have a parking spot for every three customers. Determining traffic is trickier and potentially more lucrative. To help, we wrote an article on how to calculate your desired foot traffic. If you want to calculate your desired vehicle traffic, you can refer to our article on how to choose a location for your restaurant.
I spent a full week grading, compacting the soil and leveling each block before laying the floor joist.  The last thing you want is to finish your new workshop and have a corner start sinking into the ground.  My floor inside my shop is perfectly level still with a 6 foot level.  You can see that I had a drop of about 12 inches on the low side.  During heavy rainstorms, water can flow like a stream next to the fence.  I wanted to make sure my workshop was high enough off the ground to avoid any flooding issues.
Make sure to utilize the tax-specific resources provided by the SBA and the IRS to fully research your federal and state tax obligations. These include, but are not always limited to: corporate income tax, employer tax and excise taxes. For most small businesses, the right first step is applying for an Employee Identification Number, which you can do using this IRS EIN online application. Depending on your state, you might also need to register for a sales tax license. 

Tim Inman: You don’t say where you will be located, but if you are anywhere that gets cold I definitely have a suggestion. I’ve built three shop buildings over my years. In each one, I’ve put down 2-inch closed cell foam board underneath six inches of concrete for the floor. I would never build a shop — or anything else, for that matter — without this. The foam lets the concrete become a huge heat sink and warming stone. My feet are never ever cold when I work on this combination. The shop stays reasonably warm without spikes in the heat and cooling. The tools are more rust-free, and I like it.
While not as large as I would have liked (is a wood shop ever big enough?), it is about twice the size of my previous shop. It measures about 12 by 25. Fortunately I had managed to find quite a bit of shelving before the move, so I was able to install shelving along two walls. And the work benches were made from wood salvaged from packing crates from Europe and left over yellow pine car siding and flooring from remodeling the old house.
I don’t own a dog, but I have taken my buddy’s two dogs out with us to the trailhead at least. Not sure that I have great recommendations for how you would go about living in the truck with your dog. All we really did was lower the large wooden deck to the bottom position, throw down some soft doggy beds and pillows, then cover it all with a giant blanket which also covered like the side bins to keep dog hair from getting all over. It was nice and cozy for the dogs while driving down the road. Then we just put packs and other gear on/in the side bins. We used some big metal clamps to secure the blanket to the side bins and keep it from falling down or sliding around. I would think avoiding any carpeting would be a good bet, just go with blankets and things than can be taken out, cleaned, and you can sweep out the back.
Let's talk about a few strategies for building out your shop below retail price.  There are the obvious ones like yard sales, craigslist, estate sales, and thrift stores, however, these can be hit or miss.  First of all, not everyone lives in an area where these avenues exist.  Second, when your brand new to woodworking, it can be hard to evaluate a tool that your buying second hand.  Because of this, I'm not going to focus on these channels in this post, but I will say, if your willing to do some hunting for second hand tools, you can easily save 50% to 75% on some perfectly fine equipment.
Hi, I have looked through pictures of the shop books. What I am interested in finding is a book with layout design options. I am ready to build a new shop for myself and want to put dust and electrical under the slab. Best layout designs would help me to figure out how to layout a shop that is aprox. 28'x 36'. Is there a book that has this type of information.

One of the most heavily used tools in your shop will be your table saw.  It is absolutely essential for ripping stock to size, working with composite material (like plywood and MDF), and venturing into the world of wood working jigs.  Budget is a limiting factor in a $500 build, but at $150 it is hard to pass up adding this Craftsman saw to your shop - even with limited funds.  
Many retailers are also opting for digital signage. While digital signage and display solutions are more of an investment upfront, they allow you to quickly and easily show customers sales, new products, upcoming events, customer reviews, and more. Mira Digital Signage is a popular digital signage option for small businesses that is easy to use and offers affordable monthly payments. Click here for a free demo.
In order to ensure that the staff you’re bringing on board is the right fit for your small business, there’s a few questions that you should ask yourself during the interview process. Are they competent? Capable? Compatible and committed to your core business values? Do they fit in with the culture you are trying to build? And can you offer them fair compensation? Business expert and entrepreneur Alan E. Hall, calls this the 7 C’s to hiring. At the end of the day you want to look beyond the skills and experience they have on paper and make sure that they are willing and able to grow with your business.
Shop looks great Marc, I see the Clear Vue in the picture. I love mine, I used 8″ PVC for the main trunk line and came out of that with 6″ drops. It works great. I wound up building a collection bin instead of using a can, only thing I didn’t do was make the bin big enough. It holds more than the typical can but I still should have made it with more capacity. The 1800 with the 5 hp motor is stout.
I didn’t want to get a truck with a million miles on it. I am not a trucker by trade; I got my CDL specifically for this project. I didn’t want to get into a truck and then have to worry about its structure, engine, and transmission—and then start building Optimus on top of it. That’s why I got a brand-new truck custom-built from Western Star to become Optimus Prime.
Now nobody reasonably expects you to actually hit that exact number in five years time, but the point here is accountability. A really great small business plan forces you to think through your goals, associate a dollar value with each, and articulate clearly how you will make them a reality. By declaring your projected revenue in month seven or your expenses in year five, you are giving yourself a benchmark for success.
Nice video Marc. I did enjoy seeing the details of the construction process. Since becoming a homeowner and a woodworker (something that happened literally at the same time) I have become fascinated with anything having to do with the process of building and finishing and all the details in between. I thought of an off the wall question while watching this video and that is do you write yourself any kind of script for any of your monologues and/or narrating or do you just have a general idea of what you want to say and wing it?
I want the shop to be big! Not only do I have a lot of tools, but I tend to frequently bring tools in for testing. As you probably know by now, I also do a lot of filming. So I need a space big enough to allow for full movement around most of the tools. My tripod has a pretty good-sized footprint and having more room allows me to get the best vantage point possible. More space will also allow me to stage larger pieces of furniture, whether for the show or for jobs I take on locally.
Tip: Save money on specialty displays! Many manufacturers offer retailers low-cost or free specialty display fixtures designed to highlight their branded lines, like the one pictured below. These make great speed bump or outpost display units on a tight budget. Your product line reps can tell you if they’re available, plus provide merchandising and display advice.
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