The right first step online for most stores and restaurants is creating a Google Local Business Listing. Google accounts for 90% of all global organic search traffic and more and more of that traffic is coming from mobile devices. Chances are, your customers are using Google to find you, so you’ll want to make sure your hours, description, contact details, address, and images are all accurate.
However, there are some downsides. If you want to customize the interior you’ll have to completely gut the entire thing, which can be a lot of extra work. The weird shape and fiberglass construction of most high tops also make it more difficult to install solar panels, a ceiling, or anything else on the roof. And we’ve also found that some auto repair shops aren’t tall enough to put our van up on a lift - though that’s only really an issue for major work, not routine maintenance.
5. Move beyond shelving. Shelving can be a very effective way to make the most of your wall space, but you can also find more creative, space-saving ways to display products. Instead of a big floor case for jewelry and other small items, Langdon recommends buying an old painting in an ornate frame and stretching the canvas in linen to create a giant corkboard to pin products on. At Poppyseeds, tea towels are displayed on an antique wrought iron headboard propped against a wall. The headboard takes up little space and adds character to the store.
Of course, if you’re going to build a sweet shop, you’re going to have to outfit it with an equally sweet bench. This afternoon I stumbled upon a UK bench-maker by the name of Richard Maguire. Built of kild-dried ash, Maguire’s benches are then finished with an oil and wax combination and feature twin screw vises which, while really interesting, might not be a perfect fit for everyone. While you can use these vises to apply more accurately distribute clamping pressure on different-sized stock, I could certainly see it becoming a wee bit of a pain when clamping stock that comes in contact with the entire length of the vise’s face. Having to equally screw in each side might frustrate some woodworkers. Still, these benches are a blast to look at.
In every aspect when starting your small business you should be mindful of making careful, prudent decisions about the allocation of your potentially limited funds — tracking precisely the cost of goods sold (CoGS) against sales to ensure profitability. Every dollar spent is tracked and accounted for, either as an essential cost of doing business (rent, employees, etc.) or as a cost of inventory that will result directly in profit.
It’s hard to overstate the importance of choosing the right location when starting your small business. We’re sure you’ve heard the saying 1,000 times before, Location, Location, Location! Some of the world’s most well-financed franchises have this weaved into their business DNA. McDonald’s Ray Kroc is the perfect example. When asked about the business, this well-know American businessman and philanthropist once stated, “We are in the real estate business, not the hamburger business.”
As a retailer, it's possible to use furniture, displays, racks, and other tools to create a clear path for your customers through your store. This will vary greatly depending on the size and your general store layout. However, you know that most North American customers will naturally turn right — so, your next job is to make sure that as they do, they also continue walking throughout your store to gain the maximum exposure to your products. This not only increases the chances of them making a purchase, but a well-thought-out path can be a great way to strategically control the ebb and flow of foot traffic in your store.
One of the core skills needed when starting a small business is the ability to build out a diversified product line that is complementary to the headline product(s). It’s hard to imagine a successful business called “Burgers and Scarves,” right? As a good rule of thumb, a well-thought-out product line allows for the customer to upsell themselves. You want them thinking, “I’m having a burger, y’know what I’m going to have some fries too.”
One tool that has been notably missing from the earlier builds is a router. There are so many reasons to own a router that I am not going to even try to list them. But if you want to get the creative juices flowing, take a look at this Pinterest page. The important thing to know is that this versatile tool can help you accomplish a number of tasks, everything from finishing edges to cutting dove tails.
Composting Toilet: Nature’s Head Dry Composting Toilet. Much more expensive but also more pleasant and environmentally-friendly. Just drop your load and add some peat moss/sawdust, and your toilet will naturally break down your poop into compost. If the Nature’s Head toilet is out of your price range, you can also try making your own composting toilet.
We love natural light as much as anyone, and the big windows in our van were something we were super excited about. But when you're living in a van, you'll want some privacy. Trust me. You'll also need curtains to keep out the lights when you're trying to sleep. Making your own curtains can seem like a daunting task, but it's not all that hard. (I speak as someone who had to look up a tutorial to operate a sewing machine!)
Lease build-out credits – These credits represent the ability for a tenant to make leasehold improvements in their commercial space at the expense of the landlord. These expansions and improvements are necessary for the successful operation of the business. With build-out credits, landlords either offer a reduced rent, reimburse the tenants, or pay directly out of pocket.
Most workshop tasks require good ventilation, and that’s something garages are generally poor at. Plus, passive ventilation (like opening a window) usually isn’t enough. A ceiling exhaust fan is a good start but if you are serious about keeping things clean then your ultimate workshop should also include a dust collection system, central vacuum and air ventilation system. All three of these systems will keep the dust, dirt, and other heavy particles off your clothes and out of your lungs which makes for a safer work environment.
If I had it to do over again, I would stick to an entry level miter saw and table saw until I had both the funds and need to upgrade to more capable saws. Because of this, I'd stick to the two saws we looked at in the $500 build: The Craftsman Table Saw for ~$150 and Hitachi 10 inch Miter Saw for ~110. These two additions bring our running total to just over $500.
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