When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.

Different approach in that they hung one end of the sleeping platform with hooks and U bolts. One of the best write ups with full details about rigging up an electrical system with second batteries and an isolator, as well as using power inverters. They were then able to incorporate cool things like a mini fridge, lights, and mini PC fans for air circulation.
Well I think I’ll have plenty of light once we get all of 24 bulbs in place. I’m really glad I saved those old fixtures. Hey another thing we’re reusing, and I’m really glad I saved, is these old cabinets that we took out of a kitchen renovation a couple of years ago. This will be perfect to serve as our base cabinets so that we can build our sturdy countertop on this side of the shop.
So you stayed up all night, thought long and hard, and decided you want to name your designer sunglass hut The Sunny Rabbit. We don’t blame you, it’s a pretty cool name. Most would tell you that the next and most logical next step is to register your business as a DBA or at the state level. But, we’re here to tell you that’s wrong! Here’s why. We just talked about how the right business name can make or break your brand identity and in today’s digitally connected world, securing your brand identity across the web is equally as important.
Well I think I’ll have plenty of light once we get all of 24 bulbs in place. I’m really glad I saved those old fixtures. Hey another thing we’re reusing, and I’m really glad I saved, is these old cabinets that we took out of a kitchen renovation a couple of years ago. This will be perfect to serve as our base cabinets so that we can build our sturdy countertop on this side of the shop.

Small business owners can maintain steady, manageable growth by keeping a firm eye on costs and always aggressively looking for ways to increase sales and grow their brand. It can be difficult to empower staff and managers around you, especially if you’ve spent a long time steering the ship alone, but it is an essential part of successful expansion. Stay open to suggestions from your managers while making your current business best practices clear to them.
In short – yes. The small business community is a diverse and eclectic collection of mom-and-pops, multi-generational businesses, one-stop shops, trendy boutiques, food trucks, lemonade stands, wine stores, bicycle stores masquerading as bars, and more. These entrepreneurs come from every walk of life and their motivations for starting small businesses are as unique as the businesses themselves. If you’re reading this, chances are you’re looking to join their ranks, and we say: “Go for it!”
Well, I thought about that I don’t want all that dust to kind of infiltrate everything else in the building. So actually instead of putting in some kind of dust collection system, I thought that I would probably just put a nice shop vac here. And then I have room that I can bring some hose back behind this column and then you know if you’re sitting here working on something we can have adapters that go right into a miter saw or right into a sander or have a little outlet more or less to lay up on the counter that would collect all of the dust. And the same thing could happen on any of the work we do out here.
If you want that homey cabin feel inside your van, then lining the walls and/or ceiling with tongue-and-groove paneling is a good choice. Paneling looks awesome - the cedar paneling on our ceiling is one of the defining features of our van. And we cut ours to random lengths and stained it several colors to really give it that mismatched, rustic look.
Great instructional! I built the bed of my 92′ Toyota pickup ext. cab the same way you did. I did some hard searching and found this camp pad, which literally fits the 40″ wide sleeping space perfectly. A few different mats from Exped will fit, but here’s the one I bought. Just thought you might like to know there’s an inflatable duo sleeping pad out there that works for your setup!
I have different toolboxes for different jobs around the house. Occasionally I’d grab a tool out of one box and then put it away in another. Eventually all my flat-head screwdrivers would end up in one toolbox. To solve the problem, I now mark the handles of the tools and the corresponding toolbox with a band of colored electrical tape. Now all the tools are in the box where they belong. — Kim Litkenhaus Marino
Trying to compete on price is rarely an effective long-term strategy, so it’s important to consider how you will differentiate your offering. Will this be with amazing customer service? Or maybe with superior product quality? Regardless of what you choose, how will you allocate your budget to make it possible? How will you market your small business? How will you get customers through the door?
As always, great article! While my dirtbag adventure will likely only be about 6-7 months, I am starting to wonder about logistics. You mention that most people use the automobile they have. I drive a Prius. Not ideal for sleeping in, but I’m a pretty content ground dweller. I know that long-term I may start to question this. Here’s the proposition I’m considering: by saving on gas (45-50 mpg), I can occasionally cough up the money for lodging when I feel the need for added comfort. I can definitely do the number crunching, but I’m wondering if you’ve encountered people doing this or did similar analyses of your own at any point. I’d love to hear any insights you may have on this.
While not as large as I would have liked (is a wood shop ever big enough?), it is about twice the size of my previous shop. It measures about 12 by 25. Fortunately I had managed to find quite a bit of shelving before the move, so I was able to install shelving along two walls. And the work benches were made from wood salvaged from packing crates from Europe and left over yellow pine car siding and flooring from remodeling the old house.
By contrast, when it comes to marketing, small business owners have historically been asked to take a leap of faith, spending money without any clear sense of how much positive impact it will have on their business. Put bluntly, learning how to market a small business can be perplexing. In essence, traditional small business marketing techniques have escaped any clearly definable return on investment (ROI) analysis. It’s for this reason that so many small business owners write off marketing as if it were a get-rich-quick gimmick. When, in reality, it’s at the heart of any successful business.

Ultimately, I did this to inspire my son. I want him to look at what I have done as a father and be proud. But I also want him to grow up into a strong man who faces fear in the eyes and doesn’t back down because of a challenge. I want him to say to himself one day, “if my dad built Optimus Prime, then I can do anything I want to do in life.”  I want him to succeed in every possible way imaginable, even when I am no longer around to help him through those challenges.


Enter the garage heater. These space heaters are specifically designed to warm up wide open areas and to function under much tougher circumstances than you’re likely to find in the average house. A well designed garage heater will offer at least 5,000 watts of heating power — enough to warm 750 square feet of space. A smaller heater might take off a bit of the chill, but to really warm your workshop — and keep it that way — you’ll need a heater of this size.
If you want that homey cabin feel inside your van, then lining the walls and/or ceiling with tongue-and-groove paneling is a good choice. Paneling looks awesome - the cedar paneling on our ceiling is one of the defining features of our van. And we cut ours to random lengths and stained it several colors to really give it that mismatched, rustic look.
The number of windows, as well as their sizing and placement, depends on your orientation, view, desire for ventilation, and needs for daylight and solar gain. Orienting more of your windows towards the south side of your shop and placing them high enough that they are shaded by the eaves in summer, but allow lower-angle winter light to come in, will increase your ability to get free light and heat from the sun. If your goal is to take advantage of passive solar opportunities, make sure that you carefully research the type of glass that is in your windows and look for something with a high solar heat gain coefficient. Higher windows generally allow for benches and tools beneath them, and relatively win­dowless north walls may be a place to arrange wood storage or mechanicals.
When Julie Owen bought Cocobolo Interiors in 2008, she set about adding more contemporary items to the Armonk, N.Y., shop. But with only 3,000 square feet, she struggled to figure out where to put her expanding line of furniture, lighting fixtures and accessories. Her solution: create sections within the shop and arrange the furniture the way customers might imagine it at home, using low bookcases and folding screens as dividers.
I’m for using what you have got as well but if what you’ve got just really isn’t up to the job it doesn’t hurt to consider switching to something else. Not sure what year your Prius is but if it is fairly new I imagine you could sell it for much more than what an older reliable 4 cylinder Tacoma would cost you. My 2wd Tacoma manual trans gets 30mpg pretty easily and I’m never tempted to get a hotel. The price difference in the two vehicles alone may well make up for the extra cost in fuel and potentially tempting lodging plus even in a 2wd pickup you will have a much easier time going off the beaten path then you will in a low hanging passenger car.
DeAnna says that in general, the front left of a retail store is a good location for the checkout counter, like the one above. Shoppers naturally drift to the right when they enter a store and tend to loop around the store, leaving on the left side. So, a checkout at the front left of your store puts it your customers’ natural exit path. Plus, it doesn’t distract them from shopping as they make their way around the store.
Now we’re using a lot of recycled materials in this project including some kitchen cabinets that were removed some a kitchen renovation project a few years ago and you know this is something that a lot of homeowners do if you’re real careful about removing the cabinets from a kitchen renovation or a bathroom renovation you can use them in a lot of ways around the house and certainly works good for a workshop like this.
However, while this product might draw the customer through the door, it will not, on its own, make your business a success. A strong small business has to be resilient to the challenges the world can throw at it, whether that means an economic recession, sudden fluctuations in commodity prices, or problematic suppliers. And a big part of resilience comes in the form of diversification.
But now is the time to take a step back and go on some test runs in your van. Take it out for a weekend here or there (or better yet, a week or more). Try living in it as you expect to on the road. We guarantee there will be things that worked well in your head but not so much in reality. And you’ll come up with random little hacks and innovations that will make your life on the road easier and more enjoyable.
Lastly, and perhaps most importantly, your size should make you lean. Every single aspect of your store or restaurant can be tweaked and optimized to ensure more and more customers are coming through the door. As you experiment with strategies on Facebook or Twitter, introduce a new email marketing techniques, or simply erect new signage outside of your store, you have the chance to measure your success and react quickly to failure.
Have a walk-through yourself and see where the visual cues guide you or get your staff, friends, or family to do the same and give you honest feedback. Don't forget to observe your customers and see what they're drawn to, what they avoid, and how they move, then match that with your intended design. If you keep resilient and keep your eyes and ears open, you'll be sure to create a retail design that's a win-win for both you and your customers. 
“Your sales floor is a living, breathing entity that needs to change—frequently—in order to flourish. It’s the retailer’s job to make that happen. If your store is filled with the latest and greatest products, but your sales are in a rut, it could be because your customers are bored. They come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained—even when they don’t buy anything, that experience is what brings them back.” 

The tablesaw—This tool is the backbone of nearly every shop, and for good reason. It allows unmatched precision in ripping parallel edges and crosscutting at a variety of angles. Most woodworkers find it crucial for the basic milling of stock. It is also suited to many joinery tasks, easily producing tenons, box joints, and—with a reground blade—the tails for dovetail joints.
When leasing a retail space, there is always risks involved. Your goal should be to minimize these as much as possible by considering every angle and asking the right questions. For example, does the landlord intend on erecting scaffolding on the building at any point during the lease? If so, can the rent be reduced to reflect this situation? You will also want to ask to have a clause included allowing you to sublet if necessary, which can be important if you ever find yourself struggling to make payments.
One site that I found a year or more ago was Life Remotely. They converted their truck to accomodate 3 people traveling from Seatle to the end of South America. They camped in tents most nights and some hotels/hostels but did a lot of conversions to their truck. Plus they blogged the whole time which is pretty cool if you want to take the road trip international.
Remember, your retail store layout guides product placement, directs customer flow, and defines the overall look and feel of your store, so it deserves plenty of thought. Many factors will affect your floor plan choice, including the size and shape of your sales floor, the types of products you sell, and even the customers you hope to attract. Keep these factors in mind as we explore each floor plan option in detail.
So far it has worked out. It's probably not ideal. I imagine a system would work much better, but it gets the job done until then. I ended up setting up in my small 1 car garage as well now. I used two shopvacs to build a system in there. I have a few new Instructables to put together and a new shop tour to do as well. Thanks for the comment! FYI: The wood storage has passed the time test. I have not had to change a thing about it. I plan on adding a shelf above the sheet goods to store thin moldings and cut-offs. I still find it incredibly easy to access my wood quickly with that setup. I have to move stuff around in the garage to get to my wall mounted wood storage, so it's more of a pain.
Boy you guys are spoiled, lol. There will always be at least some echo in the shop. I wouldn’t judge the acoustics based on this video though since the shop was still being put together at the time. No cabinets and no floor tiles, so the echo is to be expected. Have you seen the latest video? http://www.thewoodwhisperer.co.....rock-star/ The sound is dramatically improved over the Dream Shop video and all I did so far was add a few floor mats here and there. By the time the cabinets are in and I get some nice rubber floor tiles in place, the sound should be at least to the level of the old shop if not better. Right now though, my priority is on building a bed and I do consider the current sound to be “acceptable” for web videos. I’ll focus on tweaking things when I finally get some spare time. Considering adding some acoustic tiles to the ceiling.
A not for compensation nonexclusive arrangement, on the other hand, gives a tenant maximum flexibility. It’s nonbinding and there are no commissions negotiated. Instead, it gives the broker the right to speak on your behalf and schedule listings for you to see. However, while it provides flexibility, this arrangement gives the tenant broker less of a fiduciary duty.
Luckily, recent times have seen a revolution in small business technology. The advent of cloud-based technology has made it possible for a small startup company to build a product and have it used (and paid for) by retailers and restaurateurs all over the world. As a result, the number of companies targeting their innovations directly at you and your small business has exploded, leaving you with more choice and at a better prices, than ever before. For those just starting a small business, this is great! Here’s what else you should know.
A great freestanding beverage cooler should come equipped with a thermostat that lets you control the temperature to your liking — the colder the better for carbonated drinks, which tend to taste best when served at a frosty 34 degrees. If you plan to store adult beverages in your cooler, look for a model with a lock to keep your drinks away from children and teens. You’ll also want a model that allows you to reverse the way the door swings when you set it up, as this will provide flexibility in your workshop layout to help maximize your space.
I'm in the same boat. In Florida, we don't have basements, so my dedicated portion of the garage is 10' x 12'. In that space I have very neatly packed: 8' bench, Cabinet saw with 50" fence, 18" bandsaw, Dust collector, Joint, Planer, Drill press, Compound miter saw and a medium-sized hanging tool cabinet that holds all my nielsen stuff. I find myself moving my stool several times an hour just to work... Can't wait to move into a new house some day!
Having a deliberate store layout is important for maximizing revenue for brick-and-mortar retailers. By setting a plan, retailers can strategically direct shoppers to high-priority products and drive impulse sales. An effective store layout also makes the space organized and easy to navigate, which is important for providing a good customer experience.
One of the challenges we all face is how to move machines into a home without damaging the home, the machinery, or yourself. I actually had to bring things through the front door, and across hardwood floors, and turn 90° to descend the stairs into the shop. To protect the floors, I laid down sheets of 1/2" MDF that I could use later. On the wooden stairs, I used three strips of softwood strap­ping, held with wood screws to the stairs. I mounted a 2x4 baton to the wall studs at the top of the stairs, with a 5/16-inch eye-bolt through it.
Skoolies do have significant drawbacks, however. Their size makes them a bit unwieldy to drive, and getting to some of the more out-of-the-way camping spots just won’t be an option. If something goes wrong mechanically, it can be much more expensive to fix than a normal vehicle. Also, the sheer size of these vehicles means the gas mileage is much worse than other options.
Now, we’ve already applied some resurfacer to fill up some of the deeper holes and after that dries overnight we’ll use a floor leveling compound tomorrow morning to really smooth everything out. Leveling compound is more fluid than the resurfacer so it flows into all of the low spots to even out the surface. Now, this won’t look like a finished floor when Tim’s done but it should do the job for our shop. Now, while he wraps up this Emily has a Best New Product that might be a great addition to your workshop.
Now nobody reasonably expects you to actually hit that exact number in five years time, but the point here is accountability. A really great small business plan forces you to think through your goals, associate a dollar value with each, and articulate clearly how you will make them a reality. By declaring your projected revenue in month seven or your expenses in year five, you are giving yourself a benchmark for success.
For small business owners, these tools present an incredible opportunity to set smarter business goals and easily identify some of the key factors of success and growth in their business. However, when you couple the breadth of technology options with decisions about basic store and restaurant equipment, such as espresso machines or air conditioning units, it can become a little overwhelming to figure out what is actually worth the investment.

You are also obliged to file a quarterly tax return which must detail, amongst other things, your employee pay and withholdings. Once again, failure to do this can result in, you guessed it, a fine! As you can see, it’s important to be up to speed on the rules and regulations around taking on employees, including, of course, provisions around hiring foreign workers. The good news is that there are a number of affordable payroll software providers that automate this process very effectively.
One of the core skills needed when starting a small business is the ability to build out a diversified product line that is complementary to the headline product(s). It’s hard to imagine a successful business called “Burgers and Scarves,” right? As a good rule of thumb, a well-thought-out product line allows for the customer to upsell themselves. You want them thinking, “I’m having a burger, y’know what I’m going to have some fries too.”

Best-selling products should be placed in Primary Zones located toward the rear of the store, ensuring that shoppers will pass by Secondary Zones featuring other merchandise, increasing their exposure and sales potential (it’s why milk is always in the back of the grocery store!). You can also feature several ‘best sellers’ in window displays for exposure.”
Trying to compete on price is rarely an effective long-term strategy, so it’s important to consider how you will differentiate your offering. Will this be with amazing customer service? Or maybe with superior product quality? Regardless of what you choose, how will you allocate your budget to make it possible? How will you market your small business? How will you get customers through the door?
That headline struck me as discouraging. As an entry fee, $5,000 seems high enough to exclude a number of potential woodworkers, myself included. Christiana softened the blow by saying that used tools could cut the cost roughly in half. That figure seemed much closer to my experience, which involved buying a mix of new and used tools. Having said that, buying the right used tools is much more difficult than buying from a catalog or dealer who stocks everything needed to build a great shop. It requires a bit of guile and a good plan, but the payoff is worth it. Through careful choices and good fortune, I was able to outfit my shop with a blend of new and used tools for around $2,000.

By setting up a separate legal entity, you limit the financial fallout from a failed business, you shield yourself from legal risks (such as someone injuring themselves in your store), and you potentially put yourself in a more advantageous tax situation. Equally, if you are working with partners, ensuring you are set up with the appropriate partnership will give all parties reassurance about their legal standing, obligations to, and expectations from the business in question.


Make sure to run ground wires wrapped around all lengths of flexible exhaust hose to prevent static build up, which can spark and potentially ignite. I chose the King 1.5 HP dust collector, with a 115 volt motor, so I did not need special wir­ing for it. A shop vac is a must, as well, used to vacuum out machinery, and to remove dust from furniture prior to fin­ishing. Finally, an air filtration system was installed to clear the air of tiny airborne particles. The King KAC 650 unit I installed does a nice job, has a remote control, and a program­mable delay – I usually have the air cleaner run for a timed two hours when I leave the shop.
One practical note: Lots of retailers and restaurateurs are now engaging in event marketing in their business locations. Lululemon does in-store yoga on Sunday mornings, Barnes and Noble hosts author readings, and your local Italian restaurant may offer cooking classes. Think about all the potential use cases for your store and ensure that it is fit for purpose.
Hey thanks for the great insight on a pickup camping setup! I just purchased a 2002 tundra with a 74″ bed. Picking it up in Denver in a week and driving it to Durango and then around the southwest. I mainly decided on a truck for a mobile place to keep my dog(that doesn’t have an interior he can rip to shreds), but I am thinking of building a setup similar to yours. You haven’t used yours with a canine companion have you? Any suggestions on keeping it dog-friendly, dog-comfortable and dog-proof? I will be keeping him in the back while at work and such and will be camping in the back with him and possibly another person.

I like how you thought out the lighting for you shop. I have 6ea.6 tube T-8s but find 6500K bulbs but find lighting for filming is not that good, seems dark to me I use a Canon T3i its a decent camera I do have a row of windows in a 16′ garage door and aman door with a window on one end and a small window at the other end of my shop. Any idea what the issue may be?Could I still be getting too much light?


We love natural light as much as anyone, and the big windows in our van were something we were super excited about. But when you're living in a van, you'll want some privacy. Trust me. You'll also need curtains to keep out the lights when you're trying to sleep. Making your own curtains can seem like a daunting task, but it's not all that hard. (I speak as someone who had to look up a tutorial to operate a sewing machine!)
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.
“Beware suppliers bearing gifts. That ‘free’ refrigerator from the drinks supplier is never really free. You can quickly find yourself tied into sub-optimal deals because of a reliance on this hardware. If you have access to the capital, do yourself a favor: Buy your own fridge and negotiate from a position of strength.” — ShopKeep Founder and Experienced Small Business Owner
×