So keep this in mind when choosing fixtures and display units: The ultimate purpose of fixtures and display units is to put your products front-and-center. But at the same time, the overall look, styling, and finish is your biggest branding opportunity. Choose cohesive fixtures and display pieces that coordinate with your product collections but don’t overpower them, like the successful looks below:
As you can imagine, this collective overflow of dare we say, lack of imagination, has resulted in a surplus of duplicate business names across the country. This wasn’t necessarily an issue until the internet came along. The introduction of the World Wide Web has left small business owners from all over the world competing for the same digital real estate: www.tonyshardware.com, facebook.com/tonyshardware, @tonyshardware and more.
The first step in choosing a business location has little to do with site evaluation. It’s about understanding who your customers are. What kind of people are they? When and where do they work? How do they spend their free time and extra capital? Get to know your potential customers and you’ll have a far better chance of finding both a site and a property that they’ll want to frequent. Once you know who they are, you need to ask yourself if there are enough members of this target demographic near your intended storefront location. If so, what time of day they are most likely to be near your storefront? And, will it be quick and convenient for them to stop in?
In a small store, these are usually one and the same. In stores where customers don’t shop with baskets, Lesley recommends having a checkout counter large enough to hold products as customers continue shopping. Remember, empty hands pick up more products, and that leads to more sales. Also, make sure checkout counters are large enough to handle the checkout process efficiently and allow space for customers to set down a handbag.
To mark your cut for the bottom angle on the speaker stand legs, lay the board assembly on the plywood template again, and use the plywood edge to scribe the non-angled end of the board assembly. Be sure to consider which wood species (light or dark) you want on the inside and outside of your finished speaker stand legs, and keep that in mind when making your angle cuts.
They say nobody ever started a small business out of a love for numbers, but if you really want to stay the course, you’re going to want to fall in love fast. It’s only by keeping detailed accounts and tracking your business’ numbers over time, (net sales, cost of goods sold, and average transaction size) that you’ll start to gather the actionable insights you need to make intelligent business decisions.
I spent so much time building organizers and filling in just about every square inch on the inside of my shop that I feel it will be better to show some of those in separate Instructables. I made a couple of video tours to try to highlight some of the different aspects of my workshop. I hope you enjoy them and I will work on making my future videos more stable.
“Beware suppliers bearing gifts. That ‘free’ refrigerator from the drinks supplier is never really free. You can quickly find yourself tied into sub-optimal deals because of a reliance on this hardware. If you have access to the capital, do yourself a favor: Buy your own fridge and negotiate from a position of strength.” — ShopKeep Founder and Experienced Small Business Owner
Expert Tip: Banks are often reluctant to provide long-term small business funding. They prefer short-term loans that are associated with physical assets, which can then serve as collateral. So instead of just asking for a generic loan, maybe consider raising capital for specific equipment that will kickstart your new business, like an espresso machine or delivery vehicle.
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A large table saw just isn't a feasible fit in most small shops. But you should be able to get away with at least a portable table saw. Never mind veteran woodworkers who might look down on these compact tools–they're well-suited for many of the smaller ripping and crosscutting operations you'll need to perform. Some of the more compact table saws, such as this 10-inch Skilsaw, are small enough to be stored in a closet or under a table.
It’s also a good idea to cover up any exposed insulation or open stud bays so that you have a flat surface to mount stuff on the walls of your workshop. Here we’re attaching plywood panels to the metal framing but in most garages or sheds you can just nail them directly to the studs. We’re also getting a jump on organizing by putting in a hose reel next to the location we’ve chosen for our air compressor.
But now is the time to take a step back and go on some test runs in your van. Take it out for a weekend here or there (or better yet, a week or more). Try living in it as you expect to on the road. We guarantee there will be things that worked well in your head but not so much in reality. And you’ll come up with random little hacks and innovations that will make your life on the road easier and more enjoyable.
For example, on your dual battery, the farm just purchased a brand new 2013 Chevy 3500HD with a dump bed. It has dual batteries. How was it installed? They grounded both batteries to the frame and connected the positives with a very large fuse. ~15k later its still working. While its not recommended to do it this way, I think it would work fine in your case. Add the marine battery somewhere in your shell and run a heavy positive from the original battery. Put a large fuse in it(I’d research to see the number, I can’t remember off the top of my head) and your isolator switch inline (probably 2nd battery side of the fuse).
So you stayed up all night, thought long and hard, and decided you want to name your designer sunglass hut The Sunny Rabbit. We don’t blame you, it’s a pretty cool name. Most would tell you that the next and most logical next step is to register your business as a DBA or at the state level. But, we’re here to tell you that’s wrong! Here’s why. We just talked about how the right business name can make or break your brand identity and in today’s digitally connected world, securing your brand identity across the web is equally as important.
I am a firm believer in having your business goals align with your personal goals. In order to do that, you need to know what your personal goals are. This may be different for everyone, but I want you to be 100% honest here. I am writing this as an update in 2018 to this original blog post and I want to be honest and share with you my personal goals for 2018:
In today’s competitive business landscape, the key card that small business owners hold up their sleeve is their ability to offer something distinctive, original, and personal. As small businesses grow, however, it can become increasingly difficult for the time-pressed, financially strapped entrepreneur to maintain direct oversight over every aspect of their store.
Reflectix only works if there is an air gap next to it - Reflectix themselves recommend at least a ¾” gap between their material and the area to be insulated. This is the case because Reflectix is a radiant heat barrier, and when you put it right up against your van walls the foil cannot reflect back radiant heat (remember, radiant heat is only transmitted through air or a vacuum). If there is not an air gap, the insulating power of Reflectix is very low.
Shop layout is all about making the best use of space. Place your machines so that you have adequate “safe space” that you need to work around them. The “buffer area” beyond that is the amount of room you need to run large stock though a given machine, keeping in mind that buffer areas can overlap between machines. If you want to get more organized, buy some 1/4-inch squared paper, make scale models of each machine including the safe space around each, and place them on your model shop layout. Remember that buffer areas need to be long enough to put an 8' sheet through a table saw, or a 6' plank through your planer, for instance. I raised my planer, so that I can use the area above my router table to pass long planks through the planer – all it takes is some modelling, and a little shuffling, and you will find the layout that works for you. Each space will have challenges; I had the area under the stairs that was wasted space, so I installed the dust collector there.
Working on one side at a time, glue and nail the side to the back. Apply glue and drive three 1-5/8-in. nails into each shelf, attach the other side and nail those shelves into place to secure them. Clamps are helpful to hold the unit together while you’re driving nails. Center the top piece, leaving a 2-in. overhang on both sides, and glue and nail it into place. Paint or stain the unit and then drill pilot holes into the top face of each side of the unit and screw in the hooks to hold your ironing board. Mount the shelf on drywall using screw-in wall anchors.
I live in Northern Va and have the same concerns. I save those little silica gel packets every time they come in a new product and put them in my tool drawers. I also salvaged a dehumidifier from a neighbor that I need to repair and set up in there. I use the wall mounted AC in the summer to keep it cool enough to work in there. Although I haven't gone back yet to insulate the ceiling, it stays really cool in there if i want it to be.
The router—The router is the master when it comes to flexibility. Its potential far exceeds trimming and decorative edge treatments. A router will cut mortises, rabbets, and dadoes, and adding a router table builds in even more versatility, including biscuit joinery and raised-panel doors. But where the router distinguishes itself from all other tools is in its ability to produce identical parts using a pattern.
Tired of holding a flashlight between your teeth while working in the dark? Make a light stand by bending a 2-ft. section of 12- or 14-gauge electrical cable into a U shape. Duct-tape the light to the ends of the cable. The wire can be shaped into a hands-free supporting base for the flashlight or bent into a hook for hanging. — Paul and Haylee Lytle. Check out another hands-free light hack.
Ok, the leap from $1,000 to $2,500 is a big one. I certainly didn't make it at one time. It took me years. But I know folks that decided they wanted to get into woodworking and dropped at least $2,500 getting themselves outfitted. When you do make the jump, the thought process becomes much less about making sure you can get the job done and becomes more about having quality tools to get the job done.
Once I had the walls completely filled in and trimmed out, I built my doors. I clamped them in place each day until after I painted. Then I installed the hinges and hardware. I decided to change my original plan of building a hinged 4 foot door. I was worried that the weight of it would cause it to sag over time. I had also decided at this point to install a small unused AC in the back wall. I thought that by keeping one of the doors closed, I could keep more cold air in during the hot summers.
Plus, taking the time to put pen to paper should benefit you as the small business owner as much as any potential new employee. Creating this kind of central resource about best operating practices will force yourself to formulate your thoughts and be clear about exactly what you want. Whether that means codifying sales procedures or deciding who can take cash from the cash drawer, you’ll have a clear and consistent company policy, something to which most employees will respond favorably.
According to a recent digital marketing survey conducted by Clutch, 74%of small businesses surveyed had a company website. Of the businesses that said they do not have a website, 9% said they planned to build a website in the future, while 10% said that that they are unlikely to build one. One thing is clear, small business owners are starting to join the digital revolution and are reaping the rewards in terms of increased customer loyalty, growing word-of-mouth, and most importantly, increased sales.
If you’ve spent time at your local flea or farmers’ market over the last few years, you may have noticed the explosion that has taken place in the number of innovative small business concepts. From cool new clothing lines to ingenious fusion foods, the sheer diversity of the ideas on display really hammers home one of the key lessons when starting a small business: You need to find your key differentiator. For some this is their brand story, for others it’s the value of their service, but for many quick service restaurants and small retailers, it’s a distinctive core product line that demands the attention and interest of your customers.
Once you’ve considered the questions in the previous paragraph, start thinking about how your products/services stack up against the local competition. Because unless you are offering something ground-breaking and innovative, chances are that your potential customers are currently having their needs met by another business. That means it’s going to be your job to convince them that Blue Sheep Bakery is a better option than Bob’s Bake Shop. If your first thought was to compete on price, sorry to break it to you but, that’s not going to cut it. There is more to starting a successful small business than matching the price to the guy down the street.
With all the time and effort you've put into properly merchandising your products, the last thing you want is for incoming customers to hurry past them — this ultimately limits the number of products they'll purchase. One way retailers combat this is through creating breaks that force them to pause. These are sometimes referred to as "speed bumps." Essentially, this can be anything that gives customers a visual break and can be achieved through signage or special/seasonal displays.
If you want to operate your business under anything other than your own personal name, you’ll need to register your chosen ‘fictitious’ name with the appropriate county or state authority, otherwise known as registering your “Doing Business As” (DBA) name. The correct filing authority varies state-to-state. The Small Business Administration (SBA) provides a helpful tool to help you find the relevant authority for your state.
The good news is this: You are not a statistic. Think about this — if it was reported that small business owners over the age of 50 were more likely to succeed, would you wait until you were 50 to start a small business? Not likely. You would start when you felt ready. And that’s the point — only YOU can know when it’s time to take the plunge. Likewise, only you can make the intelligent decisions that ultimately mean the difference between success and failure when it comes to launching your business.
Once you’ve planned the basic layout of your workshop and have added all the tools and speciality appliances you need, take a last look at the overall design to make it aesthetically pleasing. Add overhead lighting for general illumination and task lighting over your work stations so you can see your project clearly. For maximum flexibility, you can mount clip-on work lights to nearby shelves and point them where you need them, knowing you’ll be able to move them about as required for different projects.
After you are done narrowing down your list of business goals, you are now ready to plan out when they will be accomplished. Just remember, nothing is set in stone so if you need to remove or add something to your business goals later down the road, that's okay. It happens to me ALL THE TIME. Sometimes our priorities shift or things didn't go as planned and you need to make changes.
My shop ended up being 23 x 19 feet, for a total of 437 square feet. I put my wood rack in the basement, but outside the walled in shop area. To keep the dust in the shop, a three part strategy was employed. I have a dust collection system, an air filtration system and a shop vacuum for cleaning dust out of machinery. I put up new walls, installed new electrical service, lighting, and two access doors for ease of materials movement. The shop includes two windows so that I can enjoy natural light, and not feel like I am squirreled away in the basement.
Household vacs are not designed to handle large quantities of sawdust or wood chips. Their filters clog up quickly, greatly reducing suction. While you can get away with using a small cordless vacuum for small messes, a shop vacuum offers greater power and capacity. Whether you already own a shop vacuum or are shopping for your first, consider purchasing disposable bags or a washable and reusable CleanStream filter.
Ultimately, the cost of your coffee shop starts entirely with you. Your coffee shop business concept plays a huge role in what direction you'll go in and what your budget will look like. So if money is an important consideration to starting your coffee business, review what kind of coffee business makes sense to startup at this point and time. We've recently written some articles on low cost ideas for coffee shop businesses.
“Zone design successfully helps shoppers locate what they want while exposing them to products that enhance the ones they are buying. Increased transaction totals are a natural byproduct. Products are categorized by use into Zones, such as ‘kitchen/cooking,’ ‘entertaining/dining,’ and ‘home decor,’ with inventory range and stock levels determining the size of each Zone.
In our opinion, having one of these is an absolute must for living on the road - especially in humid areas. To fully cover the width of a van’s side doors/back doors, you’ll need a larger screen that’s designed for French doors. If your vehicle has a smaller door opening like an RV, a screen meant for a standard door will work fine. We could only find standard door screens, so we bought two and hot-glued them together to cover up our side door.
A grid floor plan, also called a straight layout, is a very efficient use of both floor and wall space. With fixtures and displays running parallel to walls, a grid floor plan maximizes every inch of available floor space, including the corners. Grid layouts are easy for customers to navigate and for store owners to categorize. Plus, they offer plenty of end cap and feature wall exposure for promotional items and seasonal products.