A good starting point here is to write down two or three keywords that you think define your brand and then allow all your design choices to be guided by those words. For example, a local cheese shop could be organic, artisanal, and authentic; a wine bar could be sophisticated, 1920s, French; or a local specialty food store could be gourmet, helpful, natural.
I’m currently in the process of building my own small shop and I almost didn’t watch this video because I was afraid I might become too jealous. I wasn’t. It made me realize that a good shop is worth waiting for and that I don’t need to be discouraged when things aren’t moving as quickly as I hoped. Thank you for the inspiration and congratulations on your new shop, you deserve it.
Shop layout is all about making the best use of space. Place your machines so that you have adequate “safe space” that you need to work around them. The “buffer area” beyond that is the amount of room you need to run large stock though a given machine, keeping in mind that buffer areas can overlap between machines. If you want to get more organized, buy some 1/4-inch squared paper, make scale models of each machine including the safe space around each, and place them on your model shop layout. Remember that buffer areas need to be long enough to put an 8' sheet through a table saw, or a 6' plank through your planer, for instance. I raised my planer, so that I can use the area above my router table to pass long planks through the planer – all it takes is some modelling, and a little shuffling, and you will find the layout that works for you. Each space will have challenges; I had the area under the stairs that was wasted space, so I installed the dust collector there.
Another example of data-driven decision making is scouting the local competition and taking notes on how much traffic they are getting regularly, the kind of products that they’re selling, their pricing, and even how they market their business. This kind of information will help you determine the pros and cons of choosing a location in that area as well as potential strengths, weaknesses, and opportunities that can improve your business plan. Trust us, doing all of this before starting your small business will save you major headaches in the long run.
There’s a reason why some of the biggest players online have names that are essentially gobbledegook: Zappos, Skype, Zynga. While there’s certainly some psychological naming principles that often come into play, at the most basic level, it’s simply easier to find this space online and then strive to own the brand name in the minds of consumers. How important this will be to your small business will depend on a number of variables, including your intended size, location, and your desire to exploit ecommerce as well as a local brick-and-mortar business.
Like most things in life, we believe that entrepreneurship can be learned, you just have to be willing to put one foot in front of the other. Aftering reading How to Start a Small Business 101, you’ll be equipped with the essential tools and resources you need to succeed at planning, raising capital, and executing crucial day-to-day business operations.
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Through my cabinet-shop connections, I managed a snappy deal ($200) on a used cabinet saw with a 54-in. commercial rip fence. That price would be hard to match, but it is possible to find a hybrid or used cabinet saw with a high-quality fence for $600 to $1,200. Some of them will run on 120v household current, meaning you won’t have to rewire your shop for 240v service, but be sure to check for compatibility before you buy.