Since your business name is often the first thing potential customers will see or hear, think of it as one of your key tools for leaving a lasting impression. The right name, like a firm handshake, can play a role in your brand’s perception. So make sure it’s strong, catchy, and unique, but most importantly sends the right message about your business.
It is particularly important that you think about your customer’s experience holistically. Big-box retailers have long understood that people have five senses and that those senses affect decision making in a profound way. Whether it’s through intelligent lighting, the right music selection, or the careful piping in of a beautiful scent, smart retailers have learned the art of manipulating customer mood — whether they need you excited about a sale or relaxed and in the mood to hang around.
SBA provides support and tools to aspiring small business owners and in particular to minority-owned, women-owned, disadvantaged, and veteran-owned businesses, including a government-backed financing scheme to qualified participants. Local and state authorities also have a range of programs designed to encourage the growth of your small business. Make sure to research your local authority’s website.
I have been working on building out the space, starting with a new welding table and small material/saw rack. I was able to dedicate a 20' x 28' area to fabrication. I need to figure out some things like angle grinder storage, fume exhaust hood and cold saw set up, but I will get there. Power is one nice thing with a 400A 208VAC 3ph supply panel. Also got the compressor in a sound dampened closet with cooling so the noise level is down significantly. Oh ya, dedicated 15 ton AC for the shop has been nice.

Just as a shed or garage can get stifling in the summer heat, winter cold can also make working conditions difficult — if not impossible. To prevent clumsy, stuff fingers from ruining your projects, you need a way to heat your workshop in even the most extremely frigid days of the year. A traditional residential space heater probably won’t cut it, as these are designed to heat single rooms. For a two-car garage or full basement, you’ll need something much bigger.
While an electric miter saw is a convenience, it is not necessary to do good work.  A quality electric miter saw will run around $150-$200, that by itself would destroy our budget.  A hand saw with a miter box does the job just as well at a fraction of the price.  This highly rated Stanley version for ~$60 should get the job done, albeit with a bit more elbow grease.
Calculating the size of your desired parking lot is easy. The rule of thumb is to have a parking spot for every three customers. Determining traffic is trickier and potentially more lucrative. To help, we wrote an article on how to calculate your desired foot traffic. If you want to calculate your desired vehicle traffic, you can refer to our article on how to choose a location for your restaurant.
​One tool that has been notably missing from the earlier builds is a router.  There are so many reasons to own a router that I am not going to even try to list them.  But if you want to get the creative juices flowing, take a look at this Pinterest page.   The important thing to know is that this versatile tool can help you accomplish a number of tasks, everything from finishing edges to cutting dove tails.  
For small business owners, these tools present an incredible opportunity to set smarter business goals and easily identify some of the key factors of success and growth in their business. However, when you couple the breadth of technology options with decisions about basic store and restaurant equipment, such as espresso machines or air conditioning units, it can become a little overwhelming to figure out what is actually worth the investment.

Starting your own small business can be an incredibly rewarding experience both personally and financially. However, like anything worthwhile, it takes a great deal of time and effort to be successful at it. Your results will depend on how much you are willing to apply yourself. The lessons in How to Start a Small Business 101 are designed to give you a leg up on the competition so you can hit the ground running. Now all you’ve got to do is bookmark this page, free up some time, grab a cup of coffee, and start making your way through each section.


When starting your small business, the type of business structure you choose will depend on three primary factors: liability, taxation, and record-keeping. Most small business owners begin their commercial life as a sole proprietor because it’s the easiest way to get started. In fact, if you’re in business and you haven’t taken any action to incorporate, you are most likely deemed a sole proprietor by default. You are entitled to all the profits of your business but also responsible for all its debts, losses, and liabilities.

For now we’re just getting it out of the room so that our electrician can get started. In any kind of workshop you want plenty of access to power and lots of use of the light. So Mike our electrician is hooking us up. If a service call from an electrician isn’t in your budget you can plan your space so that you can best take advantage of the outlets that are already there. Now Mike has checked all of these surfaces to be sure they can handle these extra outlets he’s adding.

Since grid layouts are used in most grocery, big box, and convenience stores, they create a familiar feel to customers. However, due to this familiarity, they tend to impart a grab-and-go experience. A grid layout can be a good choice for small retailers who shelf-stock inventory in quantity, like toys, books, magazines, specialty foods, kitchenware, and home goods. However, it’s not ideal for retailers who want to create an upscale, branded environment that invites relaxed browsing.
Once you know your top priorities, you can start thinking about the space each element can take up and where it should go. It is like putting the pieces of a puzzle together when you're working with a small space, so don't get frustrated if it doesn't work out right away. And know that you'll likely have to make some sacrifices. Play with a few options, and choose the one that works best for your situation.
Apps in this scenario would be able to fully function without any sort of network connection. Historically, examples of standalone apps might be your settings app or the camera app that comes with your device. Even today though, those apps usually have some interaction with the network. For example, you can share a photo from your camera via messaging.

An exclusive arrangement is one where the tenant works exclusively with one broker for a 3 – 12 month period. During this time, the tenant can’t work with another broker. A commission between the tenant and broker is negotiated, equal to a small portion of the expected tenant broker fee. However, this commission is paid only if there are no tenant broker fees.
With the third category, franchise businesses , the risk of getting started is potentially the lowest of all when it comes to starting a small business, as you are often buying into a clearly established business model. You will also often benefit from the initial support of the franchisor, including advice around site selection, training and orientation, employee hiring, and product mix coordination. This support and assurance, however, comes at a premium. On top of the normal startup costs (space, equipment, etc...), you’ll have to pay a franchise fee to the owner, which is often tens of thousands of dollars, as well as a percentage of your revenues on an ongoing basis.
For now we’re just getting it out of the room so that our electrician can get started. In any kind of workshop you want plenty of access to power and lots of use of the light. So Mike our electrician is hooking us up. If a service call from an electrician isn’t in your budget you can plan your space so that you can best take advantage of the outlets that are already there. Now Mike has checked all of these surfaces to be sure they can handle these extra outlets he’s adding.
However you design it, a loop floor plan surrounds customers with product displays on outer walls, and allows for all types of creative display variations in the center of the store. A loop floor plan works well for most types of small retail stores, such as apparel and accessories, toy, homewares, kitchenwares, personal care, and specialty products.
You’ll also sometimes want to walk a property with a licensed contractor. This is because some commercial spaces require lease build outs, which are necessary additions or improvements to the space. Build outs can be fully or partially covered by the landlord. It’s important in this scenario that you get an accurate renovation estimate and negotiate a build out into your lease.
Overall I am very happy with the final results and I can’t wait to get back to making sawdust. The first project to be completed in the new shop is going to be a Queen Size Platform Bed for one of my favorite clients. I mentioned in a previous post that one of my goals this year was to get back into doing client work and this is me making good on that promise. I can’t wait to get started!
At the very least get the basics of shop design right with great lighting, clean displays, and a well thought out layout. Once you have all of this pulled together you can add a dose of your own personality to the store's design to break through the noise and establish a connection with your target customers. The goal is to be memorable and maximize sales per square foot at the same time!
With the third category, franchise businesses , the risk of getting started is potentially the lowest of all when it comes to starting a small business, as you are often buying into a clearly established business model. You will also often benefit from the initial support of the franchisor, including advice around site selection, training and orientation, employee hiring, and product mix coordination. This support and assurance, however, comes at a premium. On top of the normal startup costs (space, equipment, etc...), you’ll have to pay a franchise fee to the owner, which is often tens of thousands of dollars, as well as a percentage of your revenues on an ongoing basis.
As your business grows, your ability to deal directly with every customer diminishes, and your reliance on your staff increases. Indeed, for many businesses, such as full-service restaurants, hiring staff is an absolutely essential part of their operations. It is therefore important that you choose the right kind of employees and then take the time to fully introduce them to your mission statement. A really great employee should learn about your values and seek to embody them when interacting with your customers.
Now I want you to create a spreadsheet or use my worksheets and write one major goal on the top. This can be the first goal you want to accomplish. Then I want you to list all the tasks you need to do (or someone on your team has to do) in order to accomplish this task. For example; let’s go going back to the goal of "Launching a New Website". The tasks you will need to do to get this goal accomplished are the following;
In the case of this guide we’re going to use an area that’s a little larger and show you the tools you’ll need to set up a small workshop in just a 10×8′ shed. The list of tools is generally considered enough to cover the most common tasks. Everyone will have their own opinion on this and naturally it depends on the work you’re carrying out. But the tools on the list should be enough to strike a productive balance between having enough to get the job done and not being caught short so you’re having to borrow a friend’s. Invariably people grow their collection of tools as the jobs dictate. You don’t necessarily have to buy everything at once, just build up your list as you need to.
A loop floor plan, sometimes called a racetrack layout, creates the most guided shopping experience of the three. A loop store layout features a defined pathway throughout the store, which exposes customers to every item on display. Bed, Bath & Beyond stores are good examples of a loop floor plan. Loop floor plans work very well with zone merchandising tactics, too, which we discuss in detail below.

These could mean anything from a local sponsorship of a high school sports team, an infrequent advertisement in a local paper, an unusual purchase of artwork (such as mural or window art), or anything that doesn’t necessarily fall in the categories listed above.  Your total coffee shop costs will be broken down by one-time startup costs, fixed costs, and variable costs.
Having a plan of action is key to learning how to start and run a successful small business. Whether you are looking for funding from a bank or angel investor, or are lucky enough to completely fund your venture on your own, an articulate and well-thought-out business plan will help you define what your business stands for and what it intends to become over time. As the age-old saying goes: “A goal without a plan is just a wish.” Don’t put your business idea in the hands of fate. Plan thoroughly, give yourself some benchmarks for success and be prepared to innovate as you go.
I have a basement shop with a walk out and a seperate entrace to my shop.I have approx. 5oo sq feet to work in there, there is natural light that comes in with a graet view of the lake that we live on.I have started to dress up my shop after making such beautiful furnisher for other people it started with a bench witch is 11 ft, long and plenty of stoarage space under the bench , the low storage aera of the bench is made from black walnut and the bench top is oak with bubinga trim. Saw cabient is white oak ,miter saw cabient is walnut ,american chestnut ,cherry and maple. Now the joint cabient looks out of place so I will be making a better looking cabient for the 6in. jointer. I had made a plant self to start plants along the widows but took it out and put a bench top there so it looks as a big window sill but I use it for a place to set tools as I am working on the bench also I have put walnut around the widows and painted the walls.There is a 10in. powermatic table saw,powermatic drill press fl.modle,rockler 6in. jionter, mekeita compond saw,delta 14in band saw, I have two planers and a table mount router in my bench top ,also there is an old american lath witch I have in stoage and a sears jig saw.
Ultimate Small Shop offers a comprehensive guide illustrating how to set up a workshop. It may be just a small basement shop or a part of the garage converted into a workshop. The guide lays out all the steps and actually caps the investment at under a thousand dollars. Woodworkers can build their workshop for less than $1,000. This does not entail any compromise of tools or the scope of woodworking projects. The guide provides a shopping list including the best tools and there are exact links to find those tools and buy them at the best prices. There are floor plans to ensure layouts are optimized even in the most cramped spaces.
A grid floor plan, also called a straight layout, is a very efficient use of both floor and wall space. With fixtures and displays running parallel to walls, a grid floor plan maximizes every inch of available floor space, including the corners. Grid layouts are easy for customers to navigate and for store owners to categorize. Plus, they offer plenty of end cap and feature wall exposure for promotional items and seasonal products.
Garage spaces are usually not insulated, and garage doors on most homes have very poor insulation. That means it’ll inevitably be super hot and stuffy in the summer, and freezing cold in the winter. To be comfortable in your workshop you’ll need to take the extra step to insulate your garage and set up some space heaters, and some portable floor or window AC units. Having to wear a heavy coat while you work will impede your DIY efforts and nobody likes working in a sauna.
I don’t think you have run into this problem, but I have to deal with condensation in the cap as I live in a moist climate. I was thinking of an old van type roof vent with fan for active ventilation, or drilling holes along the side of the cap, inserting short cuts of pipe with fine screens (mozie land), and capping them. This way I could control for rain, cold, etc., but create some passive cross ventilation at roof level.
Tired of having your caulk tubes lying all over the workbench or your shelves? Make this organizer from a scrap of 2×8 and a piece of 1/4-in. plywood. Just lay out a pattern for your 2-in. hole saw to follow and drill holes through the 2×8. Then glue the plywood to the bottom. Now you can set it on a shelf and easily identify the tube you’re looking for. — Burnie Lorenz

When you set out to start your small business, investing in the right technology and equipment should be considered in conjunction with your store design. They should seamlessly integrate with and improve the customer experience in your store. Everyone remembers their first trip to the Apple Store and the “wow” moment of having their sale rung up by the assistant in the middle of the store, rather than having to wait in a line. But fewer people probably notice the carefully positioned heater that creates a warm environment for them as they walk through the door. It’s all part of the same idea.
Hey Anthony, I guess the big question is what part of the country you’ll be sleeping in and what sort of weather you can expect… I would imagine when conditions are fine that a warm sleeping bag would be more than enough (I used to do that before I had a canopy). You’ll just have to worry about rain (snow?) and other inclement weather, but otherwise I don’t know why not. A cheap bivy sack from an army surplus store might be a good addition as well.
DeAnna says that in general, the front left of a retail store is a good location for the checkout counter, like the one above. Shoppers naturally drift to the right when they enter a store and tend to loop around the store, leaving on the left side. So, a checkout at the front left of your store puts it your customers’ natural exit path. Plus, it doesn’t distract them from shopping as they make their way around the store.

In our opinion, the best kind of fridge you can get for a DIY campervan is a portable 12V fridge/freezer. These fridges are built for adventuring on 4x4 vehicles and boats. They’re very rugged, and they don’t need to be kept perfectly level like mini-fridges. They can run off 12V power or regular 110V. They keep your food as cold as you want, and they can operate as either a fridge or a freezer.
1. My vehicle is a Ford F-150, which is not great for off-road travel but is by far the best I’ve ever had for mobile living. The 6.5-foot bed is perfect for my 6+ foot height, and I can probably haul everything I own other than my home furniture in the back of it. How long is the bed of your Toyota? I’ve always assumed a small pickup would tight length-wise for comfortable sleeping.

Garages are usually dark, which makes setting up task lighting a priority for a productive workspace. Track lighting is an easy option to install and gives your some directional overhead lighting, but it can cast shadows (especially if the light source is behind you while you work) and you’ll need another lighting source for task and overall room illumination. A simple, adjustable work lamp is helpful for soldering or when you need bright focused lighting.
“Your sales floor is a living, breathing entity that needs to change—frequently—in order to flourish. It’s the retailer’s job to make that happen. If your store is filled with the latest and greatest products, but your sales are in a rut, it could be because your customers are bored. They come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained—even when they don’t buy anything, that experience is what brings them back.”
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