Every aspect of your store should flow from a clear statement of who you are and what you stand for as a business. From the sign hanging proudly outside your store window, to the color of the wallpaper in the in-store restroom, every detail should contribute to conveying your unique purpose and brand to the world. This consistency should also be applied to all your online assets, for example, your website design.
Another great source of store design inspiration is your product vendors and their line reps. After all, your success is their success, so they’re usually happy to share store design and merchandising ideas. Many provide retailers with free or low-cost branded display units, too. Some line reps will even assist you in product mapping your store, display setup, and replenishment. It never hurts to ask!
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.