While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
Hospitality expert, Chip Conley founded and grew the Joie De Vivre hotels from a single San Francisco location to become California’s largest boutique hotel management company. How? He understood the value of a unique vision when it’s consistently applied. He created each hotel to reflect the spirit of a niche-oriented magazine that he felt represented his target market. Examples include the Phoenix (Rolling Stone), the Rex (The New Yorker), Hotel Avante (Wired), Wild Palms Hotel (Fast Company), Hotel Los Gatos (Town and Country), and the Water's Edge (Yachting). Obviously your inspiration doesn’t need to be a magazine, it can just as easily be a song, a group of words, or just a particular image. Find something that resonates with the customers you have in mind and design your store to reflect that vision.
Once you’ve considered the questions in the previous paragraph, start thinking about how your products/services stack up against the local competition. Because unless you are offering something ground-breaking and innovative, chances are that your potential customers are currently having their needs met by another business. That means it’s going to be your job to convince them that Blue Sheep Bakery is a better option than Bob’s Bake Shop. If your first thought was to compete on price, sorry to break it to you but, that’s not going to cut it. There is more to starting a successful small business than matching the price to the guy down the street.

Here’s a traditional Swedish farm accessory for gunk-laden soles. The dimensions are not critical, but be sure the edges of the slats are fairly sharp?they’re what makes the boot scraper work. Cut slats to length, then cut triangular openings on the side of a pair of 2x2s. A radial arm saw works well for this, but a table saw or band saw will also make the cut. Trim the 2x2s to length, predrill, and use galvanized screws to attach the slats from underneath. If you prefer a boot cleaner that has brushes, check out this clever project.
Pegboard panels like this are extremely popular way to display and store hand tools. But they have one annoying problem is that when you lift off a tool, often the hook itself will pop out of the board. And that happens with over a number of times, every time you reach for a tool it can get pretty annoying. So you can buy at the hardware store, they make straps and special devices to hold the hook in place, but I’ve found this works just as well and it’s a lot cheaper.
Once again I would like to Thank You for letting so many of us see what is going on in your world. It is very educational and entertaining to see what has happened in the past few months of your dream shop build. As I was watching the video I periodically looked out my window to see the snow falling steadily and building up along the windowsill. Every now and then I imagined I was in your sunny backyard admiring your Shop. I am looking forward to seeing what you will create in your New Space. Keep up the Good work and Congratulations on your Dream Shop.
​In order to excel you are going to need to read up on jig building so that you can produce consistent repeatable cuts.  Ideas for jigs are a dime a dozen online and you could easily lose a couple of hours browsing the hundreds of ideas people think up.  A more economical approach would be to build your jigs as your projects demand them.  After you go through that exercise 4-5 times, you'll find you've accumulated quite the collection of jigs without even trying.
When starting your small business, the easiest way to go about choosing a business name is to approach the task the same way you approach building new relationships. Did we lose you for a second? Here’s what we mean. It takes just one-tenth of a second for us to judge someone based on a first impression. There are endless relationships that instantly blossom or never get off the ground based off of this one simple fact. Most of us, even if it is on a subconscious level, understand this. Which is why when we meet someone that we are trying to impress, we make an attempt to adjust our appearance, body language, even the way we talk, to ensure we are putting our best foot forward.
These basics are going to set you back about $180, leaving you with $320 left to work with.  We are going to be leaving behind two hand powered tools from the $250 shop and upgrading to powered alternatives.  This should lead to more consistent results, more enjoyable builds, and increased efficiency.  These are all goods things that only the biggest fans of The Woodwright's Shop would argue with.
The first is that they will need to be powered by a product catalog. Many times that already exists and an app will just leverage APIs or web services to pull back products. If it doesn't, however, it will require either a custom buildout (beware!) or leveraging platforms like Shopify, Magento, or comparable solutions. The strength of these tools include providing the administration interface to add new inventory, APIs or SDKs, ways to store items in a cart, and similar features. The downsides are that you'll be limited by their workflow and customizations.

Large or small, most retail stores use one of three basic types of retail store layouts. Which type you use depends on the kind of store you have and the products you sell. For example, grocery stores usually use grid layouts because they are predictable and efficient to navigate. Boutiques typically use more creative layouts that allow businesses to highlight different products.

Well, I thought about that I don’t want all that dust to kind of infiltrate everything else in the building. So actually instead of putting in some kind of dust collection system, I thought that I would probably just put a nice shop vac here. And then I have room that I can bring some hose back behind this column and then you know if you’re sitting here working on something we can have adapters that go right into a miter saw or right into a sander or have a little outlet more or less to lay up on the counter that would collect all of the dust. And the same thing could happen on any of the work we do out here.


Find out what tools you need and how to budget for shop setup. Whether you are going to be doing furniture, cabinetry or woodturning, this workshop tools list and budgeting guide can help. Learn how to prioritize purchases of shop tools based on space, interests and cost. Check out a comparison of the workshop tools you can get for $4000 vs. $10,000 and determine how much you need to spend for the shop you want.
I was really excited after seeing your shop video. It was almost like you read my mind (except my plans does have more windows and a wood burning stove as I live in TN). I realized the importance of more 22o plugins after you explained your reasoning. I was just planning a couple. Love the floor and ceiling plugins. One quick question. Is each plugin area on it own breaker, or do you have more then one on each breaker. I was planing on each one to have its own breaker. Love your approach on your projects and how you introduce new items or products. Thanks and Merry Christmas
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.

The small apparel boutique pictured above really nails these traffic flow details! A roomy entrance offers clear sight and travel lines to eye-catching power walls on the right, and an inviting seating area towards the back. These lure customers into the store with the promise of treasures and comfort within. The shop even has a left-side checkout midway back. Someone really did their customer behavior homework on this retail store layout.


When starting your small business, the type of business structure you choose will depend on three primary factors: liability, taxation, and record-keeping. Most small business owners begin their commercial life as a sole proprietor because it’s the easiest way to get started. In fact, if you’re in business and you haven’t taken any action to incorporate, you are most likely deemed a sole proprietor by default. You are entitled to all the profits of your business but also responsible for all its debts, losses, and liabilities.
Something I’d like to add to this comprehensive branding guide is that packaging can be a great branding tool, because it puts your business in front of new and repeat customer. This opens the door to lots of new sales. And friends, family and even strangers can be very influential! If your packaging is distinctive, people ask about it and you’re likely to get referrals if they love your product.
It is also essential to take a lean, data-led approach to choosing a business space. The average length of a commercial lease has dropped over the last few years but is still often well over five years, so the absolute last thing you want to do is rush into a signing and get locked into a bad situation. There are so many ways to test the viability of your business idea before you over-invest and sign a full-blown lease agreement.

1. My vehicle is a Ford F-150, which is not great for off-road travel but is by far the best I’ve ever had for mobile living. The 6.5-foot bed is perfect for my 6+ foot height, and I can probably haul everything I own other than my home furniture in the back of it. How long is the bed of your Toyota? I’ve always assumed a small pickup would tight length-wise for comfortable sleeping.
This is the one tool in the shop that provides the greatest opportunity to save money, if you are willing to purchase a well made, light duty machine, and take lighter cuts. In the past I have used General 14" planers that can hog off seri­ous cuts all day long. The problem is that these professional units cost over $5000, and they would crush my buddy as we haul them down the stairs (note: don’t be the guy on the bot­tom). After doing a fair amount of research, I purchased the Dewalt DW735 13" thick­ness planer. The unit came with a good manual, and was in a good state of tune. It is light enough for me to carry around the shop with­out excessive grunting, so that made it very simple to install. The planer has a sig­nificant internal fan-assisted chip ejection system. The chips are catapulted out of this planer, so have your dust collector running before you run stock through it. I now have to make more cuts at a lighter cut depth, but I saved about $4500, which makes my budget happy. The planer makes clean cuts, and has two speeds. I don’t see a reason for the two speeds for my type of work, but there is a faster feed rate should you choose to use it. Knife changing is simple and quick.
These new companies no longer charge crazy upfront fees, moving instead to what’s known as a “SaaS” monthly subscription model, often with a free trial period. Therefore, the risk of trying a new product is greatly reduced, as you are required to pay little or nothing upfront. Even Microsoft announced in 2015 that they would be moving their flagship product, Microsoft Office, to this pricing model.
My plugs share breakers. I have them split up so there are no more than 2-3 receptacles on a single breaker. Ideally, each plug would indeed have its own breaker. But in a one-man shop where only one tool will be used at a time, I thought it would be more efficient and cost-effective to consolidate a bit. But the dust collector is on its own circuit since that will always run concurrently with other tools.
I don’t have recs because I’ve always just gone the traditional cold weather camping route with warm clothes, winter sleeping bag, boiled water in a nalgene, shot of olive oil before bed, etc, etc. Perhaps someone else might chime in… I’ve heard of folks (with the appropriate dual battery setup) using electric blankets, or yeah, the Mr. Propane heater (but not while they are asleep).
While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.

I save all my back issues of The Family Handyman magazine and love the projects and repair tips. The trouble is, I’m not always ready to do the project when the issue arrives. To make my favorite articles easy to find at a later date, I put a stick-on label on the cover and then add notes for easy reference when the time comes to do the job. — Willie Schreiber. Plus: Check out this small workshop storage solution.


Hey! Thanks for stopping by and checking this out, I appreciate your comments as well. It is something I really should do… I’ve done a bit more research on this since I initially posted it, and it is less intimidating the more I read. It just comes down to actually doing it and spending some more money, I guess. I’ve got the 22RE in my truck… I still need to look more into the alternator aspect though.

Though store planning software isn’t a necessary tool for the average small retailer, it can certainly come in handy if you are looking to develop specific planograms, such as for the holiday season or a special event. Store design software is more common for multi-location retailers that want to deploy the same planogram in multiple places. Either way, if you are looking to build planograms, DotActiv offers a handy free tool.
There you have it! Now you have no excuses, you must start planning right away. Please remember this can take a lot of time and a lot of work, so be sure not to stare at your task list in its entirety too often. I don’t want you to get overwhelmed knowing all the things you must get accomplished. Just focus on the goal that is the most important and attack it, task by task. Need help organizing these goals? Check out my Goal Planning Worksheets here:
Tired of having your caulk tubes lying all over the workbench or your shelves? Make this organizer from a scrap of 2×8 and a piece of 1/4-in. plywood. Just lay out a pattern for your 2-in. hole saw to follow and drill holes through the 2×8. Then glue the plywood to the bottom. Now you can set it on a shelf and easily identify the tube you’re looking for. — Burnie Lorenz

The nomadic truck camping lifestyle has been incredibly freeing, not only is cheap and accessible to most anyone, but it can take you beyond places you even imagined. One book that I’d recommend to all newcomers to this lifestyle is Bob Wells’ How to Live in a Car, Van, or RV, which will help you better understand the ins and outs of this lifestyle.
There are some variances in the features and reliability of different model years, and differences between the Mercedes Sprinter, Dodge Sprinter, Ford Transit, and Dodge Promaster - so make sure to do your research. The Sprinter RV Conversion Sourcebook is an incredible resource on all things Sprinter (and van conversions in general), and it goes over all the options in detail.

One of the things that draws me to the online woodworking community is amount of passion people show are willing to share. Your shop build is a fine example of your willingness to let us in on your passion. You could have said “I’ll be back in a few months when its done” and most of us would have waited but instead you turned it in to a summer of updates and dream shop discussion. Thanks! 

A lot has changed in recent years. Sophisticated, yet affordable technology now exists that can help track customer relationships from an ad placed on Google, right through to a successful sale. This offers small business owners a unique chance to be entirely data-driven in their marketing approach. Every single aspect of your small business can be tweaked and optimized to ensure that you are enticing customers, up selling where possible, and encouraging people to spread the word about your business.
Ordinary clip-in-place shelf brackets with slotted metal supports can hold a lot of weight. But some-times they’re unstable and can be easily knocked loose. The play in the slots allows the bracket and shelf to shift from side to side. To prevent this, use your circular saw to cut 1/8-in. deep slots into the undersides of the shelves, aligned with each bracket. When the shelf is assembled, the brackets fit into the slots, eliminating the sway. Also check out: How To Build Floating Shelves.
For small business owners, these tools present an incredible opportunity to set smarter business goals and easily identify some of the key factors of success and growth in their business. However, when you couple the breadth of technology options with decisions about basic store and restaurant equipment, such as espresso machines or air conditioning units, it can become a little overwhelming to figure out what is actually worth the investment.
What we're trying to do in providing these ongoing app cost resources is to frame the conversation for you. As noted earlier in this article, we're not suggesting that any of these different app types can't be lower than the lowest range shown or higher than the highest one. We are, however, trying to give you a sense for what a quality app built by seasoned professionals would look like.
To simplify this process, hire professionals with experience helping business owners by assessing their needs, developing their budget, and negotiating their commercial lease. Managed by Q is a company that not only assists with pre-lease planning, but also provides help with renovation project management, space planning, and even administrative support. Managed by Q offers an array of services that can help save you time and money. Click here to set up a free account and get started.

Shops can range from functional spaces adorned with unpainted wallboard to beautifully finished, painted, and trimmed-out spaces. Ultimately, I think it depends on your budget and how important your surroundings are to your mindset as you’re working, or to your clients’ if they will be viewing your shop. If finishing your shop will improve the quality of the work that you will produce, thereby relaxing or inspiring you, or showcase for your clients the quality of the work of which you are capable, it may be a worthwhile invest­ment. A more finished space may also allow for activities like parties or even a weekly poker game (as long as drinks stay off the tools).


There are a variety of structures to choose from when starting a small business. However, the most common business structures include sole proprietorship, partnership, corporation, and S corporation. The structure you choose determines which income tax return form you have to file, which, you guessed it, dictates your legal and financial responsibilities as a small business owner. Because of this, you’ll want to make sure you understand the options that are available to you and weigh the pros and cons before incorporating your business.
You’ll also want to evaluate your obligation to your employees’ health care provisions following the introduction of the Affordable Care Act, which mandates the responsibility for the cost of insuring full-time employees to businesses with 50 or more full-time, or full-time equivalent employees. It also provides generous tax credits to smaller businesses with 25 or less full-time equivalent employees. Need a little more help understanding how U.S. health insurance reform affects your business? Register for one of the SBA’s upcoming Affordable Care Act webinars. They also offer recordings of previous webinars in both English and Spanish for those who can’t make it to one of their live sessions.
Well, we’ve managed to put together the workshop I’ve always wanted. One that’s practical, functional and neat, well at least for the moment. We have plenty of light, plenty of power, lots of work surfaces and enough cabinets, shelves and hangers to organize all of the tools we’ll be using here. I’ve even managed to do a little creative workshop decorating along the way to remind me of how I got started in this business in the first place.
With such an unstable job market and it being harder to get employed, more people are moving into entrepreneurship and being self-employed than ever before. Woodworking is a fantastic business opportunity, but you might feel that you don’t have the space or money to set up your own workshop and sell your goods. If that sounds like you, then you should check out Ultimate Small Shop by Ralph Chapman.

2. Create window-like effects. Windows can open up a small space and make it seem larger. At Poppyseeds, a vintage decor and fashion accessory shop in Stanwood, Wash., the owners cut window spaces into the walls separating two small rooms to create a more airy feel. In another room, co-owner Marybeth Sande put white linen panels across an entire wall, creating the illusion of windows. Hanging drapes around tall, skinny mirrors is another way to create a window effect, Langdon says. "That gives an illusion of more light and movement in a small space."
Once you have your space secured, hang some pictures in the windows that illustrate what’s to come. It’s also a good idea to provide leaflets that people can take away with them and hang a clipboard and pen on the front door where people can sign up to hear more about your business. This list is pure gold! So once you have it, why not stage a launch party and invite the local community (and local journalists). The first step for any business is always getting people to try out your products!
Hey Marc. Just wanted to send a huge congrats your way for this milestone. It’s been pretty awesome to follow you on this journey since I discovered you on iTunes some 5 or 6 years ago. Mad props for what you’ve done to grow and enhance the online woodworking community as well as woodworking as a whole. I think with todays generation (as well as future generations) growing up behind a computer, the work that you and the rest of the podcasting world do will go a long way towards bringing new people into the craft. I hope that in the future you are able to start a series of videos showing how you introduce Mateao to the craft. Keep up the awesome work!
The biggest problem I see with business owners and goal planning, is that they know they goal they want to accomplish, but they don't know the steps to accomplish them. Sound familiar? Well welcome to the life of an entrepreneur. We are usually trying to figure it out as we go along so don't worry. Here are my most favorite resources to help with figuring out the steps to accomplish anything on your goal sheet:
As always, great article! While my dirtbag adventure will likely only be about 6-7 months, I am starting to wonder about logistics. You mention that most people use the automobile they have. I drive a Prius. Not ideal for sleeping in, but I’m a pretty content ground dweller. I know that long-term I may start to question this. Here’s the proposition I’m considering: by saving on gas (45-50 mpg), I can occasionally cough up the money for lodging when I feel the need for added comfort. I can definitely do the number crunching, but I’m wondering if you’ve encountered people doing this or did similar analyses of your own at any point. I’d love to hear any insights you may have on this.

Shops have value on many different levels. There is the sat­isfaction of having a place to create and work on projects that is hard to quantify, but definitely improves your quality of life. There is the value to your small business of having space in which to work wood and thereby generate income. There is the dollar value of the build itself, which will be a consider­able investment and, finally, there is the resale value of your property after you’ve added your shop. Before you go too far, though, it’s worth asking a local real-estate agent about the potential return on your investment in your area; generally shops won’t add significantly to the value of your property, so it’s worth thinking carefully about what else the space could be used for if you were to sell. The decision about whether it is worth it to build is a matter of balancing all these factors: projected sales balanced against the cost; the cost of build­ing is balanced against what it will be worth when you sell. Woodworking can be a creative outlet, can give you a sense of mastery, and even be a way to give back to your community by donating beautiful pieces to local charities for fundraising auctions, or creating pieces that future gener­ations will inherit. Ultimately, the value of a shop might come down to the emotional and social returns that it will pay you and the people around you for years to come.
I get all the zen I need from Dunkin Donuts. :) Actually, I am reserving judgement concerning sound at this point and here’s why. I worked in a 1000 sq ft shop for the first 5 years of this show and never had any echo complaints. That was with 16 ft ceilings. The new shop was pretty unbearable to talk in when it was empty and became quite tolerable when filled with the initial equipment. With the addition of the floor pads and cabinetry, I am pretty confident the echo will be reduced fairly close to the previous shop’s level. If not, I’ll have to consider my options, because there’s no way I’m hanging drapes in my shop, lol.
Ok Rob let me try again .I would suggest you sign up for a community collage woodworking class or a woodworking coop where you can use the tools you will need to build the kind of items you have in mind. You say you have used the tools you listed but that could mean only used them once or twice. If you have minimal experience with tools and woodworking that might be another reason to take a class assuming there is one available . Do you have a space you can use as a shop ,a garage,carport etc? As far as tools and equipment are concerned I think Knotscott covered it very well. I know your supposed’s said you couldn’t find tools on Craigslist or garage sales but those might be the place you can make an offer on a shop full of tools in the price range you trying to stay in possibly with some materials and other extras. It might even work to put a wanted wood shop full of tools in the tools section of your local Craigslist.
One of the things that draws me to the online woodworking community is amount of passion people show are willing to share. Your shop build is a fine example of your willingness to let us in on your passion. You could have said “I’ll be back in a few months when its done” and most of us would have waited but instead you turned it in to a summer of updates and dream shop discussion. Thanks!
If customers naturally turn right when they enter, and you guide them to circle all the way around, you'll realize that the front left is probably the ideal location for your checkout counter. However, this decision also depends on the size and layout of the store itself, which means you'll have to use your best judgment on the most natural point to have that check-out counter.
Power outlets are also needed for lighting, heaters, AC units, radios, televisions, CNC machines, 3D printers, and computers—all of which you’ll find in many workshops (although maybe not together, and maybe not all in your garage.) You simply can never have too many outlets and it’s much safer to have too many than not enough. Bring in an electrician to help install your outlets and setup 220v power if needed for larger shop tools.
There are some variances in the features and reliability of different model years, and differences between the Mercedes Sprinter, Dodge Sprinter, Ford Transit, and Dodge Promaster - so make sure to do your research. The Sprinter RV Conversion Sourcebook is an incredible resource on all things Sprinter (and van conversions in general), and it goes over all the options in detail.
Many small businesses in New York and New Jersey were forced to close following Superstorm Sandy because they lacked the insurance that would have gotten them back on their feet. That part is well known. What’s less well known is that this lack of proper insurance, coupled with the lack proper legal incorporation, resulted in many entrepreneurs seeing their personal assets come under threat.
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