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These could mean anything from a local sponsorship of a high school sports team, an infrequent advertisement in a local paper, an unusual purchase of artwork (such as mural or window art), or anything that doesn’t necessarily fall in the categories listed above.  Your total coffee shop costs will be broken down by one-time startup costs, fixed costs, and variable costs.
When I built my shop I opted to buy a much higher quality miter saw and table saw than I truly needed at the time.  It ate up a ton of my budget and forced me to put off adding the tools that would allow me to buy cheaper stock for 2-3 years.  During that time my savings buying rough cut lumber would have probably paid for the upgraded equipment I started out with.  
Leslie recommends that retailers provide some type of seating for both customers and anyone who is accompanying them. Shoppers do get tired and so do their friends and relatives who are along for the ride. Why not offer them a chair? Seating can be as simple as stools near the checkout or a lounge area near the dressing rooms, like this fun setup below:
Stop schlepping extensions cords across your garage floor. Make sure your workshop has enough power outlets to charge your tool batteries as well as power your corded shop tools. Your drill press or band saw shouldn’t compete for outlets with a charging drill battery, and you shouldn’t risk tripping over a cable that’s laid across your garage floor.

Seems simple right? Well, yes and no. Inventory management can become very complicated once you factor in issues like product lifecycle (how quickly do the apples go bad?), variable amounts of raw goods in a single item (how many apples went into that apple turnover you sold?), delivery times (how quickly you can get new apples?), and variable wholesale apple costs (how much did you pay for that particular bunch of apples?).
Does it motivate you? This is a tricky one because sometimes we have to do the work that we don't want to do to become successful. On the other hand, if it doesn't motivate you, you just literally wasted your time writing it down because you wont complete it. Consider your skill set and desire to want to work on that goal to help you eliminate goals (because you can't do everything). 
Great website! I spent a summer living out of a ford focus hatchback while road tripping around the United States. The rear seats were replaced with a small platform to store gear and the rear windows were tinted. I enjoyed the freedom that anywhere I parked no one would see me hop from the drivers seat to my platform for some zzz’s. Also no one would guess that someone is sleeping in a 3dr ford focus.
I save all my back issues of The Family Handyman magazine and love the projects and repair tips. The trouble is, I’m not always ready to do the project when the issue arrives. To make my favorite articles easy to find at a later date, I put a stick-on label on the cover and then add notes for easy reference when the time comes to do the job. — Willie Schreiber. Plus: Check out this small workshop storage solution. Small woodshop workshop on a budget
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