While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
A great freestanding beverage cooler should come equipped with a thermostat that lets you control the temperature to your liking — the colder the better for carbonated drinks, which tend to taste best when served at a frosty 34 degrees. If you plan to store adult beverages in your cooler, look for a model with a lock to keep your drinks away from children and teens. You’ll also want a model that allows you to reverse the way the door swings when you set it up, as this will provide flexibility in your workshop layout to help maximize your space.
If you are just getting started in woodworking and want to know what tools you’ll need to set up shop, you’ll want to download this free PDF from Popular Woodworking. We have put together a complete list of basic woodworking tools to kick-start your new hobby. In this free download, you’ll get our recommendations for the best hand and power tools for beginners. Buy these tools and you’ll have everything you need to make great woodworking projects.
Smaller speed bump displays (above) and larger merchandise outposts (below) placed along your store’s main traffic flow let you draw customer interest to certain products. Speed bumps let you feature new finds and hot sellers in eye-catching ways. Larger outposts are great for special price stock or product groupings such as seasonal features and branded collections.
Now, photographs or video tape will also be very useful especially to pass along to your insurance adjustor. Now the problem is this documentation won’t help you at all if it’s lost or destroyed so consider saving your information electronically. Take your photos with a digital camera and create a list of all your valuables, and save both in a computer file. This file can be saved to a disk you can keep at work or upload it to a website that you can access it from anywhere including your home.
You’ll also want to evaluate your obligation to your employees’ health care provisions following the introduction of the Affordable Care Act, which mandates the responsibility for the cost of insuring full-time employees to businesses with 50 or more full-time, or full-time equivalent employees. It also provides generous tax credits to smaller businesses with 25 or less full-time equivalent employees. Need a little more help understanding how U.S. health insurance reform affects your business? Register for one of the SBA’s upcoming Affordable Care Act webinars. They also offer recordings of previous webinars in both English and Spanish for those who can’t make it to one of their live sessions.
Tired of having your caulk tubes lying all over the workbench or your shelves? Make this organizer from a scrap of 2×8 and a piece of 1/4-in. plywood. Just lay out a pattern for your 2-in. hole saw to follow and drill holes through the 2×8. Then glue the plywood to the bottom. Now you can set it on a shelf and easily identify the tube you’re looking for. — Burnie Lorenz

You can also make your store comfortable by incorporating a waiting area with comfy seats and benches to encourage customers to spend more time in your store. This is especially helpful for shoppers accompanied by someone who isn't interested in making a purchase. But keep the seats or benches facing the merchandise so that they're still top of mind for those lounging around in your store.  


Small business owners can maintain steady, manageable growth by keeping a firm eye on costs and always aggressively looking for ways to increase sales and grow their brand. It can be difficult to empower staff and managers around you, especially if you’ve spent a long time steering the ship alone, but it is an essential part of successful expansion. Stay open to suggestions from your managers while making your current business best practices clear to them.


I’ll throw this suggestion out to you too – while a warm sleeping bag would be a good start, maybe a couple sheets of plywood to put over the truck bed with a tarp over that would provide you some extra protection from rain/snow and also trap in some body heat. You wouldn’t have to make them permanent and could just slide the wood into the bed when not sleeping under it. A cheap bivy as Ryan suggested would also be a good consideration and a quality sleeping pad to provide some warm rating and comfort from the truck bed.

We first obtained legal permission from Hasbro [which originally developed the Transformer toy line back in the 1980s] to build it late in 2015. I also had to obtain my commercial driver’s license (CDL), so I spent a few months learning how to drive a truck while simultaneously spending the winter of 2015-16 working with Western Star to piece together on paper a vehicle that mirrored the Optimus Prime truck. Once the factory delivered the truck in April 2016, we got to work on the customization and fabrication right away. It was roadworthy again by October 2016. So the entire process from start to finish was about a year.


Now, some of the things we’ll be covering in this week’s show will be things that you can use around your house whether you’re an avid woodworker or not. We’re going to talk about a little fold-down workbench that’s perfect for maybe that little area you have in your garage or your storage building. Also the importance of building the proper surface to work on, lighting, dust collection, a number of other things I know that you can use, but I’m so anxious to get this stuff out of here. Within the area like this whether it’s in a business or home there’s plenty of stuff that just needs to go away. But there’s also some tough to decisions to make about what to throw away, what to keep and how to organize what you hang on to.
How to Optimize a Small Layout – Not everyone has the room to have a huge shop selling everything. Ralph guides you through making the most out of a small shop layout. This includes optimal machine placement, where to set up shop, the tools needed, and lots of other consideration. The guide walks you through every aspect of setting up your shop – going into details without having it be overwhelming. It’s ideal for beginners that are looking to set up shop.
High-velocity fans are also an important tool in their own right, particularly at your finishing station. Increased air flow will help dissipate fumes from paints and sprays for your safety, and you can train a fan on your project to help paint dry more quickly between coats on humid days. To get the most out of your fan, look for floor fans that are easy to aim or wall-mounted fans that will save space in smaller shops.
I added an accessory mitre gauge to the saw for accurate cut-off work. The Incra Miter1000 showed up under the Christmas tree after the Lee Valley flyer photo with part number mysteri­ously ended up on the fridge door with a circle around it last December. A great addition, the Incra is light, accurate, and provides adjustable stops for cutting multiple parts to precise length. I will also make a plywood cut-off sled for the saw for squaring larger panels.
When registering your business name you should also consider whether or not you have plans to expand your local business nationally or online in the future. Registering your business with the state does not offer brand protection beyond the state it is registered in. For example: If Bob’s Bike Shop is registered in New York, no other business will be able to use that name in that state. However, someone in Idaho can still register their business as Bob’s Bike Shop. If you have aspirations that look beyond Main Street, USA and would like the option to expand nationally or on the web, you should consider trademarking your business. When you trademark your business name, it makes it a lot easier to recover property that infringes upon your brand. For example: If Bob’s Bike Shop in Ohio purchased the domain www.BobsBikeShop.com but Bob’s Bike Shop in New York trademarked that name, legally Bob’s Bike Shop in New York has the right to file a domain name dispute to get the domain name back from it’s current owner.
In all you can spend under $1,000 and be setup in a great workshop. But I know how it feels when you’re shopping for new tools… and you think… “why not buy the top of the line so it lasts longer”… or “may as well get the best while I’m spending money”… those kinds of thoughts won’t only get you into big trouble with your other half… it’s also COMPLETELY wrong.
It’s also a good idea to cover up any exposed insulation or open stud bays so that you have a flat surface to mount stuff on the walls of your workshop. Here we’re attaching plywood panels to the metal framing but in most garages or sheds you can just nail them directly to the studs. We’re also getting a jump on organizing by putting in a hose reel next to the location we’ve chosen for our air compressor.

Every aspect of your store should flow from a clear statement of who you are and what you stand for as a business. From the sign hanging proudly outside your store window, to the color of the wallpaper in the in-store restroom, every detail should contribute to conveying your unique purpose and brand to the world. This consistency should also be applied to all your online assets, for example, your website design.


Because two-sided market apps lack the specificity of on-demand apps, usually more features need to be built. More significantly though, it's much harder for a company to build each side of the market. Uber, for example, is focused on driving. Angie's List, on the other hand, has hundreds of different kinds of service providers. If it wasn't clear from the examples, both on-demand and two-sided marketplaces also have a geographic component. This means that they often start in one area or a subset of areas like Uber did in San Francisco.


A track saw, such as those by Festool and DeWalt, makes things even easier and offers greater accuracy, but these saws are also quite a bit costlier. With a circular saw, you have to keep the shoe pressed against a guide while pushing the saw forward. Track saws, on the other hand, pop onto their tracks and need only to be pushed forward. Track saws often feature splinter guards to help reduce tearout as well for smoother and straighter edges.
Often times those same freedom-seeking, passion-driven individuals that started their journey filled with courage and optimism, become some of the most time-pressed and financially-stressed people out there. The flip side of getting to create your own wealth is that you are solely responsible for creating your own wealth. That’s right, it all comes down to Y-O-U.

Ultimate Small Shop offers a comprehensive guide illustrating how to set up a workshop. It may be just a small basement shop or a part of the garage converted into a workshop. The guide lays out all the steps and actually caps the investment at under a thousand dollars. Woodworkers can build their workshop for less than $1,000. This does not entail any compromise of tools or the scope of woodworking projects. The guide provides a shopping list including the best tools and there are exact links to find those tools and buy them at the best prices. There are floor plans to ensure layouts are optimized even in the most cramped spaces.
For those of us building apps, there's an increasingly larger burden on us to meet the expectations of our users. We've outlined the considerations of what makes a great app in the past, which are more relevant than ever. Users simply don't have the patience for apps that are overly complex, slow, or buggy. The best apps are personalized, highly contextualized, and touch human emotion. Meeting those user expectations is significantly challenging.
There are benefits to either approach. Sharing a common wall with your house can require some careful soundproofing but can reduce heat loss and exterior fin­ishing costs like siding. A shop located in an addition is more likely to be allowed to have living space or storage space above it, and it may be easier to make use of the existing plumbing and electri­cal and heating systems of your home to service your shop space. Another advantage of an addition is not having to run to an outbuilding in minus-30-degree weather or a summer downpour.

Do you create, collect, or curate anything special? Consider starting an ecommerce store and turning your hobby into a full-time job. Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down -- an ecommerce store can make it financially viable for you to pursue your passion.


Many small businesses in New York and New Jersey were forced to close following Superstorm Sandy because they lacked the insurance that would have gotten them back on their feet. That part is well known. What’s less well known is that this lack of proper insurance, coupled with the lack proper legal incorporation, resulted in many entrepreneurs seeing their personal assets come under threat.
Different approach in that they hung one end of the sleeping platform with hooks and U bolts. One of the best write ups with full details about rigging up an electrical system with second batteries and an isolator, as well as using power inverters. They were then able to incorporate cool things like a mini fridge, lights, and mini PC fans for air circulation.
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There’s a lot of space above the shelf in most closets. Even though it’s a little hard to reach, it’s a great place to store seldom-used items. Make use of this wasted space by adding a second shelf above the existing one. Buy enough closet shelving material to match the length of the existing shelf plus enough for two end supports and middle supports over each bracket. Twelve-inch-wide shelving is available in various lengths and finishes at home centers and lumberyards.
Have a walk-through yourself and see where the visual cues guide you or get your staff, friends, or family to do the same and give you honest feedback. Don't forget to observe your customers and see what they're drawn to, what they avoid, and how they move, then match that with your intended design. If you keep resilient and keep your eyes and ears open, you'll be sure to create a retail design that's a win-win for both you and your customers. 

But now is the time to take a step back and go on some test runs in your van. Take it out for a weekend here or there (or better yet, a week or more). Try living in it as you expect to on the road. We guarantee there will be things that worked well in your head but not so much in reality. And you’ll come up with random little hacks and innovations that will make your life on the road easier and more enjoyable.
Calculating the size of your desired parking lot is easy. The rule of thumb is to have a parking spot for every three customers. Determining traffic is trickier and potentially more lucrative. To help, we wrote an article on how to calculate your desired foot traffic. If you want to calculate your desired vehicle traffic, you can refer to our article on how to choose a location for your restaurant.

Amenities and Services – You’ll want to understand the full range of amenities offered by a commercial space. These amenities and services may include such things as communal rooms, free Wi-Fi, loading bays and docks, dining options, outdoor space, sewage and utilities, on-site security, and more. The zoning of your business will often dictate the type of amenities and services you require.
Since the summer of 2013, first time visitors to New York City restaurants have been greeted by window signs boasting a large, capitalized A, B or C. These letters reflect the rating given to each restaurant by the New York City Department of Health and Mental Hygiene (NYCDOHMH). Does the need for government oversight of this industry create an additional administrative and financial burden for the businesses in question? Yes it does. Does the rating system also inform consumers and encourage higher food safety standards across the board? Undoubtedly.
Assembling parts is easiest when you can work at a comfortable height. But the height of that working surface depends on the size of the project. These ABC boxes, so called because they’re made with sides of three different dimensions, make a variable-height assembly table base. By rotating the boxes or standing them on end, you’ll get three different working heights.
Power outlets are also needed for lighting, heaters, AC units, radios, televisions, CNC machines, 3D printers, and computers—all of which you’ll find in many workshops (although maybe not together, and maybe not all in your garage.) You simply can never have too many outlets and it’s much safer to have too many than not enough. Bring in an electrician to help install your outlets and setup 220v power if needed for larger shop tools.
The key to success here is having clear processes written down, promoting from within whenever possible, and remaining open to change. You’ll want to balance your desire to educate your manager on how to manage your business with an openness to feedback and new ways of doing things. You’ll also want to take advantage of the technology available to keep you abreast of things like real-time sales data for all your locations, no matter where you are.
Well I was just thinking about all of the supplies I’ll be able to keep in this large shelf unit we just installed in our workshop. Hey, that’s we’re doing this week is creating a very practical realistic workshop where we’ll be doing a lot of projects for the TV show, but it’s also going to be used by my construction company so it really has to be set up properly.
The kind of apps that fall into this app type are extensive. Facebook, Instagram, Snapchat, Twitter, WhatsApp, Pinterest, and YouTube are all examples. Remember that some of these apps have been worked on for many, many years. Thus, a v1.0 social app or social networking app will likely not offer all of the same features. For instance, Snapchat did not start with videos, filters, or their "Stories" functionality. A social app would, however, include user authentication, friending, favoriting (or other data interaction), some sort of messaging, and comparable "baseline" functionality.
For now we’re just getting it out of the room so that our electrician can get started. In any kind of workshop you want plenty of access to power and lots of use of the light. So Mike our electrician is hooking us up. If a service call from an electrician isn’t in your budget you can plan your space so that you can best take advantage of the outlets that are already there. Now Mike has checked all of these surfaces to be sure they can handle these extra outlets he’s adding.
This is a great project if you carefully consider your needs first. I left out the vise and tracks, but had no problem hand picking good 2x4 stock at the big box stores. I did use maple on the top sides in case I ever decided to add tracks, but it was not a budget buster by any means. The cabinet and drawers were a first for me and a great learning experience. I also added retractable casters so I can easily move the workbench around my shop. Love the workbench!

Working on one side at a time, glue and nail the side to the back. Apply glue and drive three 1-5/8-in. nails into each shelf, attach the other side and nail those shelves into place to secure them. Clamps are helpful to hold the unit together while you’re driving nails. Center the top piece, leaving a 2-in. overhang on both sides, and glue and nail it into place. Paint or stain the unit and then drill pilot holes into the top face of each side of the unit and screw in the hooks to hold your ironing board. Mount the shelf on drywall using screw-in wall anchors.

We have LED puck lights in our van. Puck lights are typically recessed into the ceiling, so they have a very clean look that’s really integrated with your van. It’s also easy to create different lighting zones by running your lights off different switches. We have six puck lights in the main living area that are controlled by one switch, and two more over the bed that run off a separate switch.
Tired of holding a flashlight between your teeth while working in the dark? Make a light stand by bending a 2-ft. section of 12- or 14-gauge electrical cable into a U shape. Duct-tape the light to the ends of the cable. The wire can be shaped into a hands-free supporting base for the flashlight or bent into a hook for hanging. — Paul and Haylee Lytle. Check out another hands-free light hack.

But now is the time to take a step back and go on some test runs in your van. Take it out for a weekend here or there (or better yet, a week or more). Try living in it as you expect to on the road. We guarantee there will be things that worked well in your head but not so much in reality. And you’ll come up with random little hacks and innovations that will make your life on the road easier and more enjoyable.


As a retailer, it's possible to use furniture, displays, racks, and other tools to create a clear path for your customers through your store. This will vary greatly depending on the size and your general store layout. However, you know that most North American customers will naturally turn right — so, your next job is to make sure that as they do, they also continue walking throughout your store to gain the maximum exposure to your products. This not only increases the chances of them making a purchase, but a well-thought-out path can be a great way to strategically control the ebb and flow of foot traffic in your store. 
By setting up a separate legal entity, you limit the financial fallout from a failed business, you shield yourself from legal risks (such as someone injuring themselves in your store), and you potentially put yourself in a more advantageous tax situation. Equally, if you are working with partners, ensuring you are set up with the appropriate partnership will give all parties reassurance about their legal standing, obligations to, and expectations from the business in question.
Yeah, ventilation can definitely be a problem… I’ve just got one window with a screen on it if bugs are an issue–though I haven’t camped in too many areas where they are truly horrendous. Normally I just sleep with the windows/door open to let airflow. I’ve seen some more industrious folks even put in the rooftop fans on their truck camping rigs. Pretty elaborate and beyond my pay grade, but worth searching expedition portal. I like the mesh fly idea if I happen to travel to buggy areas again. Cheers!

On-demand apps incorporate many of the elements seen in apps with logins and social features. Like ecommerce apps, they also include a transactional component, because users need to purchase goods and services. Unlike social and ecommerce apps, however, on-demand apps essentially require two completely unique user experiences. For example, an Uber driver needs advanced mapping and routing functionality while a rider doesn't. Similarly, the driver doesn't need to do a payment while a rider does.
Firstly, more and more consumers are rebelling against the generic offerings of big-box retailers and seeking out the unique, personal touch offered by small, local business. You can leverage this message by weaving yourself into the fabric of your community. Canadian yoga apparel retailer Lululemon has enjoyed explosive growth thanks to their ability to do just this. According to their website, “A Lululemon store is so much more than a place to shop. It’s an education centre, a yoga studio and a meeting place. It’s a local hub for educators, ambassadors and guests to gather to learn, sweat and connect. It’s our lifeline to our communities and the soul of our company.” Lululemon uses free events to make people feel that they have a sense of ownership over the brand, and you can too! Getting people through your door is 90% of the battle and event marketing definitely can bring in crowds.

If you have some experience under your belt, put it to good use as a life or career coach. Many of us are looking for guidance in our careers -- and finding someone with the time to mentor us can be tough. Life/career coaches don’t come cheap, but they are able to offer clients the intense and hands-on training and advice they need to make serious moves in their personal and professional lives. After all, sometimes everyone just needs some uplifting advice.
Shop layout is all about making the best use of space. Place your machines so that you have adequate “safe space” that you need to work around them. The “buffer area” beyond that is the amount of room you need to run large stock though a given machine, keeping in mind that buffer areas can overlap between machines. If you want to get more organized, buy some 1/4-inch squared paper, make scale models of each machine including the safe space around each, and place them on your model shop layout. Remember that buffer areas need to be long enough to put an 8' sheet through a table saw, or a 6' plank through your planer, for instance. I raised my planer, so that I can use the area above my router table to pass long planks through the planer – all it takes is some modelling, and a little shuffling, and you will find the layout that works for you. Each space will have chal­lenges; I had the area under the stairs that was wasted space, so I installed the dust collector there.
Many small business owners start on a shoestring budget, intertwining their personal and business finances, supporting the business with their personal credit cards, accepting payments into their personal checking account, and even submitting tax returns that mix up personal and business finances. While this is common, it can create tax headaches, make bookkeeping more time consuming, and, most importantly, can also interfere with the proper evaluation of your business.
Thanks for leaving a comment, Rob! I didn’t find that it limited where I felt comfortable camping, but I always tried to be discreet… Waiting until few if any people were around before I hopped in and usually peeking through the windows so I’m not hopping out right next to someone loading their groceries or whatever. I slept in all sorts of random places in that time on the road, more often than not it was in permissible camping areas, but there were other times it was more frowned upon–from grocery store parking lots, to auto repair places, etc. Certainly is more likely to guess that someone is camping in it, but I only got hassled once (by a rent a cop telling me to move on).
I have different toolboxes for different jobs around the house. Occasionally I’d grab a tool out of one box and then put it away in another. Eventually all my flat-head screwdrivers would end up in one toolbox. To solve the problem, I now mark the handles of the tools and the corresponding toolbox with a band of colored electrical tape. Now all the tools are in the box where they belong. — Kim Litkenhaus Marino
A table saw is one of the most important tools in the workshop for its ability to make long straight cuts. It will also cross cut with ease and if you don’t want to cut clean through a board you can adjust the height of the blade to make a dado or rabbet. A handy feature with the BTS10ST table saw is the vertical stand which also saves on storage space.
According to a recent digital marketing survey conducted by Clutch, 74%of small businesses surveyed had a company website. Of the businesses that said they do not have a website, 9% said they planned to build a website in the future, while 10% said that that they are unlikely to build one. One thing is clear, small business owners are starting to join the digital revolution and are reaping the rewards in terms of increased customer loyalty, growing word-of-mouth, and most importantly, increased sales. 

Many small businesses in New York and New Jersey were forced to close following Superstorm Sandy because they lacked the insurance that would have gotten them back on their feet. That part is well known. What’s less well known is that this lack of proper insurance, coupled with the lack proper legal incorporation, resulted in many entrepreneurs seeing their personal assets come under threat.
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