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The thing I wanted to mention was that I moved from Seattle to Loveland, Colorado north of Denver in July ’05. I brought my ’01 Dodge Ram 2500 with a 8.5′ Northland Grizzly slide-in camper. It was myself and my 9 year old Black Lab mix Lucy. One thing I had not anticipated was the temperatures here in Colorado. It was 105-106 degrees for the first week I was here. My job was in Boulder, which is known for its “bunny-higher” types. I couldn’t leave Lucy in the camper at the RV park because I didn’t have air conditioning in the camper. I took her to work with me and tied her long rope to the trailer hitch on the truck so she could crawl under it and get into the shade. I also put out plenty of cold water for her that I replenished often. By the afternoon of my first day at my new job I heard rumors that people were going to call Animal Control on me for having my dog outside in temperatures that hot, even though she had both shade and water. I ended up having to leave early my first day so I could go purchase a $600 air conditioner and install it in the camper so I could leave Lucy there during the day and I didn’t have to worry about her comfort.
The dream of a dedicated home shop is a common one among woodworkers. Whether you currently borrow shop space, work in your driveway or side yard, or compete for a corner of your basement with Christmas decorations or your fur­nace, you may be ready to build your own space that will allow you the free­dom of more room and time, and will also keep dust, fumes, and noise under control. Every design/build situation will be unique but there are a series of consid­erations that you will face in the design and construction phases of your project. Let’s walk through the process and dis­cuss the questions that you will need to ask yourself and others as you approach this project.
Hey, I hope we’ve been able to share with you some ideas that you can use if you’re thinking about building a workshop or any type of hobby room or just about any room in your house that you can get this kind of enjoyment out of. We have a lot more details on this shop as well as other things you need to consider if you’re building a shop on our website at todayshomeowner.com. hey thanks for being with us.
That headline struck me as discouraging. As an entry fee, $5,000 seems high enough to exclude a number of potential woodworkers, myself included. Christiana softened the blow by saying that used tools could cut the cost roughly in half. That figure seemed much closer to my experience, which involved buying a mix of new and used tools. Having said that, buying the right used tools is much more difficult than buying from a catalog or dealer who stocks everything needed to build a great shop. It requires a bit of guile and a good plan, but the payoff is worth it. Through careful choices and good fortune, I was able to outfit my shop with a blend of new and used tools for around $2,000.
A great product line will also reflect a range of price points. For a business that is working hard to convey a sophisticated and elite vibe, it might be a useful strategy to set a high minimum price, but for the vast majority of small businesses, your pricing should be guided by one key thought: I want every single person who comes through my door to be able to find something that fits their budget.
Hospitality expert, Chip Conley founded and grew the Joie De Vivre hotels from a single San Francisco location to become California’s largest boutique hotel management company. How? He understood the value of a unique vision when it’s consistently applied. He created each hotel to reflect the spirit of a niche-oriented magazine that he felt represented his target market. Examples include the Phoenix (Rolling Stone), the Rex (The New Yorker), Hotel Avante (Wired), Wild Palms Hotel (Fast Company), Hotel Los Gatos (Town and Country), and the Water's Edge (Yachting). Obviously your inspiration doesn’t need to be a magazine, it can just as easily be a song, a group of words, or just a particular image. Find something that resonates with the customers you have in mind and design your store to reflect that vision.
You may already be aware of something known as the "butt-brush effect," coined by consumer behavior expert Paco Underhill. He discovered that a typical customer, especially women, will avoid going after merchandise in an aisle where they could potentially brush another customer's backside or have their backside brushed. This holds true even if the customer is very interested in a given product. An easy way to avoid this problem is to ensure that your aisle, floor, and displays allow customers to have more than adequate personal space when browsing your products.

They say nobody ever started a small business out of a love for numbers, but if you really want to stay the course, you’re going to want to fall in love fast. It’s only by keeping detailed accounts and tracking your business’ numbers over time, (net sales, cost of goods sold, and average transaction size) that you’ll start to gather the actionable insights you need to make intelligent business decisions.
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