“Walk past your Decompression Zone and look to your right. The first wall you see is called a Power Wall, and it’s another key merchandising area. And because it’s one of the first things shoppers see after looking or turning right, it’s a perception builder. Use your Power Wall(s) to display important departments as well as new and seasonal items to create vignettes, tell product stories, and to feature high-demand and high-profit items. (Note: Your store has more than one Power Wall. Stand in various places throughout your store and look around—the walls that stand out are your Power Walls.)”
For small business owners starting or wanting to grow a small business, attracting and retaining customers is a huge priority. Let’s face it, without customers you don’t have a business to run. Over the last decade there has been an explosion in the number of high-quality, affordable technologies that are specifically geared towards helping small, local business owners improve the day-to-day operations that impact this aspect of their business. This includes point of sale systems, tax software, bookkeeping software, employee scheduling and payroll programs, inventory tracking tools, customer loyalty programs, gift card technology, ecommerce opportunities, website builders, email marketing software, and social media management tools. The list goes on and on.
By contrast, when it comes to marketing, small business owners have historically been asked to take a leap of faith, spending money without any clear sense of how much positive impact it will have on their business. Put bluntly, learning how to market a small business can be perplexing. In essence, traditional small business marketing techniques have escaped any clearly definable return on investment (ROI) analysis. It’s for this reason that so many small business owners write off marketing as if it were a get-rich-quick gimmick. When, in reality, it’s at the heart of any successful business.
Budget Toilet: Luggable Loo. With the Luggable Loo from Reliance Products, you can turn any 5-gallon bucket into a portable toilet for your van. Make sure to line your bucket with a trash bag or toilet waste bag - then once you’ve done your “doodie” just tie up the bag and dump it in the trash. Reliance also sells deodorant chemicals that will make it easier to live with your new roommate
Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.
Ultimately, your workshop should be a place that inspires you to be creative and to do your best work. When you take the time to plan the space for maximum efficiency and comfort, you’ll love spending time there — and that means you’ll get more done, whether it’s fixing up a car or building a new piece of furniture. No matter how you use your workshop, you should enjoy the time you get to work with your hands and make something brand new. So what are you waiting for? Get started designing your perfect workshop today.
I didn’t want to get a truck with a million miles on it. I am not a trucker by trade; I got my CDL specifically for this project. I didn’t want to get into a truck and then have to worry about its structure, engine, and transmission—and then start building Optimus on top of it. That’s why I got a brand-new truck custom-built from Western Star to become Optimus Prime.
Well I think I’ll have plenty of light once we get all of 24 bulbs in place. I’m really glad I saved those old fixtures. Hey another thing we’re reusing, and I’m really glad I saved, is these old cabinets that we took out of a kitchen renovation a couple of years ago. This will be perfect to serve as our base cabinets so that we can build our sturdy countertop on this side of the shop.
Most businesses must obtain a variety of business licenses, permits, and registrations before opening their doors to the public. As a small business owner, it is your responsibility to ensure that you are abiding all the laws and regulations applicable in your state and to your particular industry. You also have to research and apply for all relevant permits and licenses that apply to your business type and location. Remember, it is impossible to plead ignorance as a defense. It’s up to you to educate yourself. When in doubt leave it to the professionals. CT Corporation offers custom license packages that simplify the process for business owners. Click here for an example of what that looks like.

Plywood comes in several different types, the most common being pine and lauan. We used ¼” lauan plywood for the walls in our van. Lauan is cheap, it bends easily, and in our opinion its grain pattern looks nicer than pine. Hardwood plywood like birch costs more than pine or lauan, it weighs more, and it’s more difficult to bend. This type of plywood is a great option for furniture, but we think lauan is a better choice for your walls and ceiling.
The big advantage to buying a pre-built camper is that it’s already built out, so you won’t have to wait to hit the road. Many feature innovative ways to convert the living space into a sleeping area, and may even include a bathroom/shower. These vehicles should also have electrical, plumbing, propane, and water systems already installed (although if you want solar power, you’ll likely need to add this yourself).

Solar Shower. For easy, inexpensive showering in wilderness locations, nothing beats a good solar shower. This is basically a bag of water that you leave out in the sun until it heats up, then hang it from a high place and shower using the attached nozzle. 5-gallon solar showers should get you about 5 minutes of good water flow. There are also pricier but more convenient pump-operated solar showers that you can buy.

Congratulations on your new shop and all your success. I’ve watched all of your videos and someday if I have the money I would love to join your guild. I started a small workshop in my grandparents basement and someday I hope to start a small bussiness. Your website and videos have been the most informative and the most inspirational to me as a beginning woodworker. Thank you for sharing all your tips and hard work with people like me. I look forward to watching your videos for years to come.
Build this handy stool in one hour and park it in your closet. You can also use it as a step to reach the high shelf. All you need is a 4 x 4-ft. sheet of 3/4-in. plywood, wood glue and a handful of 8d finish nails. Cut the plywood pieces according to the illustration. Spread wood glue on the joints, then nail them together with 8d finish nails. First nail through the sides into the back. Then nail through the top into the sides and back. Finally, mark the location of the two shelves and nail through the sides into the shelves. Don’t have floor space to spare? Build these super simple wall-mounted shoe organizers instead!

“Your sales floor is a living, breathing entity that needs to change—frequently—in order to flourish. It’s the retailer’s job to make that happen. If your store is filled with the latest and greatest products, but your sales are in a rut, it could be because your customers are bored. They come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained—even when they don’t buy anything, that experience is what brings them back.”
Ok, the leap from $1,000 to $2,500 is a big one.  I certainly didn't make it at one time.  It took me years.  But I know folks that decided they wanted to get into woodworking and dropped at least $2,500 getting themselves outfitted.  When you do make the jump, the thought process becomes much less about making sure you can get the job done and becomes more about having quality tools to get the job done.
Making sure any holes in your insulation are sealed off and filled helps your insulation really do its job. Great Stuff Gaps and Cracks spray foam insulation is the best way to fill in any space around your foam boards, and to insulate any hard-to-reach spots. You can also spray this into the hollow vehicle frame for insulation (you’ll need a whole bunch of cans for this).
Just as a shed or garage can get stifling in the summer heat, winter cold can also make working conditions difficult — if not impossible. To prevent clumsy, stuff fingers from ruining your projects, you need a way to heat your workshop in even the most extremely frigid days of the year. A traditional residential space heater probably won’t cut it, as these are designed to heat single rooms. For a two-car garage or full basement, you’ll need something much bigger.

That headline struck me as discouraging. As an entry fee, $5,000 seems high enough to exclude a number of potential woodworkers, myself included. Christiana softened the blow by saying that used tools could cut the cost roughly in half. That figure seemed much closer to my experience, which involved buying a mix of new and used tools. Having said that, buying the right used tools is much more difficult than buying from a catalog or dealer who stocks everything needed to build a great shop. It requires a bit of guile and a good plan, but the payoff is worth it. Through careful choices and good fortune, I was able to outfit my shop with a blend of new and used tools for around $2,000.
This is a great project if you carefully consider your needs first. I left out the vise and tracks, but had no problem hand picking good 2x4 stock at the big box stores. I did use maple on the top sides in case I ever decided to add tracks, but it was not a budget buster by any means. The cabinet and drawers were a first for me and a great learning experience. I also added retractable casters so I can easily move the workbench around my shop. Love the workbench!
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