Perhaps the most satisfying move I made was to automate the dust collection system. I used the iVACPro system to link all machines to the dust collector. When I turn on any machine in the shop, the dust collector fires up and whisks the dust into the bin. The system also has a programmable delay to allow the dust to make it to the bin before the dust collector shuts down. I set my system for a five-second delay. The system works flawlessly for my band saw, planer, and router table at 115 volts, and also my table saw and jointer at 240 volts. 

One example is testing your products and services for their desirability through ecommerce. It might turn out that your core product line will actually be much smaller than you originally envisioned. Equally, there are now a number of services (such as storefront.com) that will allow you to secure a pop-up lease in some incredible spaces, often for only days at a time. It might just turn out that your dream location isn’t as great as you originally thought.
To simplify this process, hire professionals with experience helping business owners by assessing their needs, developing their budget, and negotiating their commercial lease. Managed by Q is a company that not only assists with pre-lease planning, but also provides help with renovation project management, space planning, and even administrative support. Managed by Q offers an array of services that can help save you time and money. Click here to set up a free account and get started.
Ultimately, your workshop should be a place that inspires you to be creative and to do your best work. When you take the time to plan the space for maximum efficiency and comfort, you’ll love spending time there — and that means you’ll get more done, whether it’s fixing up a car or building a new piece of furniture. No matter how you use your workshop, you should enjoy the time you get to work with your hands and make something brand new. So what are you waiting for? Get started designing your perfect workshop today.
Trademarking is a lot less expensive than most people think (although enforcement is another thing entirely), but make sure to do your research! If someone else is already using your proposed name, your application will be rejected right away and you will not only lose your application fee, but the time invested would have been in vain. And as you know, time equals money.
1) I haven’t lived with another person sleeping in the back (where you at ladies?!). I have spent a few weeks here and there on the road with others, I slept in the back, they had their own tent at camp. It does get crowded having two people with full alpine kits sharing the same storage space. You have to juggle space and work together to get to things. As for two people sleeping in the back, I think that would be pretty tight (doable, but challenging). In my research (links in this post at the bottom) I know there were a few couples living in a shared truck bed…
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.

With all the time and effort you've put into properly merchandising your products, the last thing you want is for incoming customers to hurry past them — this ultimately limits the number of products they'll purchase. One way retailers combat this is through creating breaks that force them to pause. These are sometimes referred to as "speed bumps." Essentially, this can be anything that gives customers a visual break and can be achieved through signage or special/seasonal displays.
Drill four 5/8-in.-dia. 1/2-in.-deep holes on the large disc?inside the traced circle?then use 5/8-in. dowel centers to transfer the hole locations to the underside of the small disc. Drill four 1/2-in.-deep holes on the underside of the small disc and a 1/2-in.-deep hole in the center of the top for the dowel handle. Glue in the dowels to join the discs, and glue in the handle. We drilled a wood ball for a handle knob, but a screw-on ceramic knob also provides a comfortable, attractive grip.
For this reason, on-demand applications can get very time intensive. Consider building on an on-demand platform on both iOS and Android. A typical app on a single platform would require one experience to be designed. In the case of an on-demand app on two platforms, four would be required. That's one experience for each user in the system (i.e., two per platform) plus each platform (i.e., four in total). On-demand apps also often require a number of administrative interfaces. The only way to reduce the cost of an on-demand platform is to streamline the typical feature set included. For example, you could remove in-app payments or administrative interfaces while doing market validation.
Ultimate Small Shop is a turnkey solution for woodworkers to get started with their dream workshop. Every woodworker, hobbyist or professional, wants a nice workshop in their home. It may be the garage or a shed, the barn or a detached man cave, the basement or a room up somewhere with enough space. Woodworkers often fail to create their dream workshops due to dearth of space and funds. Ultimate Small Shop solves both these issues and empowers woodworkers to live their dreams.

We have LED puck lights in our van. Puck lights are typically recessed into the ceiling, so they have a very clean look that’s really integrated with your van. It’s also easy to create different lighting zones by running your lights off different switches. We have six puck lights in the main living area that are controlled by one switch, and two more over the bed that run off a separate switch.
I will also typically secure those sorts of items under my locked platform if I am gone for a few days in the backcountry, because in reality I could probably care less if someone broke in and stole my box of food, versus someone who stole my clothes or expensive down jackets, which would be much more problematic (and costly) to replace on the road.
There are certain areas that are the responsibility of the federal government, such as firearms, fish, and wildlife. For more on these federal requirements, enforced by bodies such as the Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA), you can explore the information here on the Small Business Administration (SBA) website.
Enter the garage heater. These space heaters are specifically designed to warm up wide open areas and to function under much tougher circumstances than you’re likely to find in the average house. A well designed garage heater will offer at least 5,000 watts of heating power — enough to warm 750 square feet of space. A smaller heater might take off a bit of the chill, but to really warm your workshop — and keep it that way — you’ll need a heater of this size.
Slice, dice and serve in style on this easy, attractive board. We’ll show you a simple way to dry-fit the parts, scribe the arc and then glue the whole thing together. We used a 4-ft. steel ruler to scribe the arcs, but a yardstick or any thin board would also work. Find complete how-to instructions on this woodworking crafts project here. Also, be sure to use water-resistant wood glue and keep your board out of the dishwasher or it might fall apart. And one more thing: Keep the boards as even as possible during glue-up to minimize sanding later. For great tips on gluing wood, check out this collection.
One of the challenges we all face is how to move machines into a home without damaging the home, the machinery, or yourself. I actually had to bring things through the front door, and across hardwood floors, and turn 90° to descend the stairs into the shop. To protect the floors, I laid down sheets of 1/2" MDF that I could use later. On the wooden stairs, I used three strips of softwood strap­ping, held with wood screws to the stairs. I mounted a 2x4 baton to the wall studs at the top of the stairs, with a 5/16-inch eye-bolt through it.
The way that you fill these roles will depend on the size of your company and how much you’re hoping to invest when building your marketing team.  If, for example, you’re looking to bring on a single marketing employee who will handle all these functions, you’ll need to find somebody with a broad set of experiences and the ability to handle multiple job roles.
Before you buy a single tool, you need to take a hard look at your workshop space. If your workshop is a freestanding building or empty barn, you can simply measure the perimeter and know that you have the entire square footage at your disposal including the wall space. If your workshop is tucked into the back of a garage or a corner of partially finished basement, you’ll need to plan your furnishings with cars and water heaters in mind.
Hey Ted! If you mean to ask whether you could sit up from one of the vertical sidebins and have enough headroom under the Leer 122, I think that would be a no. You’d have to build the sidebins to be a little shorter. At least with my truck, that would be the case. Perhaps with a full-size pickup you would have enough room thanks to the overall size increase of the canopy as well.

The on the go mode is ideal for when I’m just driving all day and need to pull over and get some rest, be it in a parking lot, a residential cul-de-suc, or wherever. I usually toss a couple of items in the cab of my truck and crawl into the “coffin” sleeping arrangement for a quick night’s rest, but I can also crawl in without placing anything in the cab.
Radiation is heat transferred through air or a vacuum- think the heat radiating off of a fire. In a van, the biggest source of radiant heat is your windows. Sunlight (radiant heat) shines in through the windows and heats up the inside of your van. Using a reflective window covering will help deflect radiant heat and keep your van cool. Reflective surfaces also help keep radiant heat inside the van during the winter.

Now, some of the things we’ll be covering in this week’s show will be things that you can use around your house whether you’re an avid woodworker or not. We’re going to talk about a little fold-down workbench that’s perfect for maybe that little area you have in your garage or your storage building. Also the importance of building the proper surface to work on, lighting, dust collection, a number of other things I know that you can use, but I’m so anxious to get this stuff out of here. Within the area like this whether it’s in a business or home there’s plenty of stuff that just needs to go away. But there’s also some tough to decisions to make about what to throw away, what to keep and how to organize what you hang on to.
If you are looking to sell your business, it is important to engage a lawyer who is a business specialist to ensure you gain the best possible valuation. A small business is valued by assessing the potential ongoing income from the business over the coming few years. Normally this means that a business will be valued at three to five times net revenues, which can present a potential issue for particularly tax-savvy small business owners. Remember that every time you write off an expense against your business, you are lowering the net margin of the business. So, that dollar you saved by writing off the expense could cost you three to five dollars on the valuation of your business.
If you live where summers get hot and humid, you may need more than a fan to keep cool in your workshop. Fortunately, air conditioners will both dehumidify and cool your space — and you don’t need a traditional window to get the job done. Instead of a residential window unit, consider a freestanding portable air conditioner that you can use as needed on hot days.
If you dream of devoting your life to a cause you believe in, it might be time to start a nonprofit. You’ll need to incorporate your business and file for 501(c)(3) tax-exempt status -- and then you’ll be required to meet ongoing standards of compliance, but the payoff is making a meaningful impact on a cause you believe in. Want to do good while still making a profit? Consider social entrepreneurship.
I want the shop to be big! Not only do I have a lot of tools, but I tend to frequently bring tools in for testing. As you probably know by now, I also do a lot of filming. So I need a space big enough to allow for full movement around most of the tools. My tripod has a pretty good-sized footprint and having more room allows me to get the best vantage point possible. More space will also allow me to stage larger pieces of furniture, whether for the show or for jobs I take on locally.
Planning your store layout is no small task, but many small retail store owners do it all themselves with great success. So why not you? Take it slow, follow our seven steps, and remember to put the customer first. With the ideas in this guide and a little elbow grease, you’ll soon be on your way to mapping out a retail store that’s easy to navigate, welcoming to customers, and best of all—profitable.
Ventilation is extremely important in the rain. These window deflectors allow us to leave our front windows cracked while it’s raining, so we can pull in fresh air and create airflow with our vent fan. As a bonus, it also reduces annoying wind noise while driving on the highway. The Auto Ventshade is fairly inexpensive, easy to install, and makes a great addition to any van (make sure you get the correct one for your specific vehicle).
It’s also a good idea to cover up any exposed insulation or open stud bays so that you have a flat surface to mount stuff on the walls of your workshop. Here we’re attaching plywood panels to the metal framing but in most garages or sheds you can just nail them directly to the studs. We’re also getting a jump on organizing by putting in a hose reel next to the location we’ve chosen for our air compressor.
We've also chronicled how Android and iOS have become more and more similar in their approaches. The "Android tax," as we've referred to it in the past, no longer exists. Generally, Android and iOS apps can now be built with the same quality, with comparable timelines, and budgets. While that doesn't necessarily mean we suggest building platforms in parallel, it's a huge relief for people creating apps.
So after 14 years in our previous location, my company moved to a new shop last month. My shop went from 1600sqft split into 2 bays with the kitchen in between to a contiguous 2950 sqft. Still don't know why the the office portion needed to grow by the same percentage when there were already 10 empty cubes at the old office, but thats an argument for another day. The boss got his 500 sqft office so he is happy.
Volkswagen campers are by far the most iconic vehicles in the vanlife community. They’re classics, and they always will be. This category includes the old Kombi bus (VW Bus), the 1980-91 Vanagon, and the newer Eurovans. Also known as Westfalias or Westies, many VW vans were converted into campers by the Westfalia Company in Germany (except for Eurovans, which were converted by Winnebago in the US).
An exclusive arrangement is one where the tenant works exclusively with one broker for a 3 – 12 month period. During this time, the tenant can’t work with another broker. A commission between the tenant and broker is negotiated, equal to a small portion of the expected tenant broker fee. However, this commission is paid only if there are no tenant broker fees.
We did a lot of research and landed on the Bestek 300W Power Inverter. We usually had our devices plugged in while we were driving so they'd be charged by the time we parked for the night. And if we were ever really in a pinch, we would plug it in for 10 minutes with the car off, then another 10 minutes with the car running until it was sufficiently charged.
When we published our massive review on how much an app costs back in 2015, we had no idea it would become the top resource on the web. Two years later, that piece is still considered the definitive resource for app development costs in our industry. It’s because of its popularity that I feel compelled to revisit this subject. Additionally, doing so will allow for some fresh perspectives based on what's changed in the app industry as well as another way to look at the topic.
Lastly, and perhaps most importantly, your size should make you lean. Every single aspect of your store or restaurant can be tweaked and optimized to ensure more and more customers are coming through the door. As you experiment with strategies on Facebook or Twitter, introduce a new email marketing techniques, or simply erect new signage outside of your store, you have the chance to measure your success and react quickly to failure.

Finally, think about the overall color and feel of your workshop. A fresh coat of bright white paint will help your lighting go farther, but you might also consider adding a splash of color for fun. An accent wall or an epoxy floor coating are good ways to upgrade your workshop from drab to fab without adding fussy decorations that will get in the way of business.


Perhaps the most satisfying move I made was to automate the dust collection system. I used the iVACPro system to link all machines to the dust collector. When I turn on any machine in the shop, the dust collector fires up and whisks the dust into the bin. The system also has a programmable delay to allow the dust to make it to the bin before the dust collector shuts down. I set my system for a five-second delay. The system works flawlessly for my band saw, planer, and router table at 115 volts, and also my table saw and jointer at 240 volts. 
There are certain areas that are the responsibility of the federal government, such as firearms, fish, and wildlife. For more on these federal requirements, enforced by bodies such as the Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA), you can explore the information here on the Small Business Administration (SBA) website.
When it does come time to choose a long-term space and negotiate a deal, it’s important to remember that there is more to discuss than just the monthly rental rate. Subjects you’ll want to raise include the proposed length of your lease and options for renewal, responsibility for ongoing maintenance and repairs, payment of utilities, and obligations around property insurance. Parking rights are also essential for many, especially businesses located in a small shopping center.
Trademarking is a lot less expensive than most people think (although enforcement is another thing entirely), but make sure to do your research! If someone else is already using your proposed name, your application will be rejected right away and you will not only lose your application fee, but the time invested would have been in vain. And as you know, time equals money.

Shop looks great Marc, I see the Clear Vue in the picture. I love mine, I used 8″ PVC for the main trunk line and came out of that with 6″ drops. It works great. I wound up building a collection bin instead of using a can, only thing I didn’t do was make the bin big enough. It holds more than the typical can but I still should have made it with more capacity. The 1800 with the 5 hp motor is stout.
However, while this product might draw the customer through the door, it will not, on its own, make your business a success. A strong small business has to be resilient to the challenges the world can throw at it, whether that means an economic recession, sudden fluctuations in commodity prices, or problematic suppliers. And a big part of resilience comes in the form of diversification.

Overall I am very happy with the final results and I can’t wait to get back to making sawdust. The first project to be completed in the new shop is going to be a Queen Size Platform Bed for one of my favorite clients. I mentioned in a previous post that one of my goals this year was to get back into doing client work and this is me making good on that promise. I can’t wait to get started!
Expert Tip: Banks are often reluctant to provide long-term small business funding. They prefer short-term loans that are associated with physical assets, which can then serve as collateral. So instead of just asking for a generic loan, maybe consider raising capital for specific equipment that will kickstart your new business, like an espresso machine or delivery vehicle.
This is where I started thinking about how I was going to store all of my lumber.  I had planned on building a wall rack, similar to what I had used in my single car garage.  But I hated using up an entire wall for lumber storage.  I also knew from experience that I would easily lay stuff against it and soon be digging lumber and junk out of my way.  I decided to use the space under my workbench to store the long boards and I realized that by pulling my bench out from the wall I could slide sheet goods behind it.  This created a problem:  How do I get it out.  The Shop isn't long enough to pull out 8 foot boards from inside and I would probably have to move things around to get to it anyway.  So my plan for this came at kind of a sudden epiphany moment, when I decided to cut access doors in the front and build my storage into my workbench area.  This has been the single best idea that has come out of my shop.  I can't express enough how easy it is for me to get straight to a board i need with no hassles.  I just remove the doors and pull out what I need.  I can store a surprising amount of lumber in this area.  I do have a secondary area for some cutoff sheet goods and a scrap bin next to my table saw in the garage.  But this area stores most of my lumber.
​Buying rough cut lumber saves a ton of money.  Buying lumber that has had all four sides surfaced (s4s) will cost roughly 4 times as much as buying rough cut lumber.  Let's look at an example: I'm going to build a table that will require 50 board feet of oak.  If I buy finished oak it will cost around $5.5 / bf or $275.  Alternatively, I can buy rough cut oak at $1.25/bf or ~$65.  In this one project I've saved $210.  That's enough for a new power tool.
I want the shop to be big! Not only do I have a lot of tools, but I tend to frequently bring tools in for testing. As you probably know by now, I also do a lot of filming. So I need a space big enough to allow for full movement around most of the tools. My tripod has a pretty good-sized footprint and having more room allows me to get the best vantage point possible. More space will also allow me to stage larger pieces of furniture, whether for the show or for jobs I take on locally.
If you have the available time, taking your DIY campervan for a test run (or two) is a great way to identify any problems while you still have access to tools, package deliveries, and a place to work. There’s just a lot that you can’t foresee until you live in your van. Taking it out for some short trips throughout your build will help you understand how you’ll actually use your new living space, what’s necessary, and what’s not.
State Parks/Developed Campgrounds. Every once in awhile, it’s kind of nice to stay at a state park or other developed campground - and a big reason why is that they have showers (and sometimes laundry, too). This is what we’ve done most often when we need a shower on the road. Many state parks also have small day use fees if you don’t want to actually camp there.
I didn’t want to get a truck with a million miles on it. I am not a trucker by trade; I got my CDL specifically for this project. I didn’t want to get into a truck and then have to worry about its structure, engine, and transmission—and then start building Optimus on top of it. That’s why I got a brand-new truck custom-built from Western Star to become Optimus Prime.
Listing agents are hired by a landlord to list their commercial property. Listing agents earn a commission that’s paid by the landlord, typically between 3% – 6% of the total lease. Tenant brokers, on the other hand, represent tenant interests. However, tenant brokers also typically earn a percentage of the overall commission paid by the landlord, knows as the tenant broker’s fee.
I don’t think you have run into this problem, but I have to deal with condensation in the cap as I live in a moist climate. I was thinking of an old van type roof vent with fan for active ventilation, or drilling holes along the side of the cap, inserting short cuts of pipe with fine screens (mozie land), and capping them. This way I could control for rain, cold, etc., but create some passive cross ventilation at roof level.
Well I was just thinking about all of the supplies I’ll be able to keep in this large shelf unit we just installed in our workshop. Hey, that’s we’re doing this week is creating a very practical realistic workshop where we’ll be doing a lot of projects for the TV show, but it’s also going to be used by my construction company so it really has to be set up properly.
Just a quick note about light spectrum. I went with 6500k because that’s what I like to film in. The daylight spectrum makes it easier for me if I decide to open the blinds, letting in some natural light. For the average woodworking shop, I think 5000k is probably a good choice, although some folks really enjoy the crispness of a 6500k light. But you should test them out for yourself to see what you prefer.
Now also we have some shelves that we built here above this, little cubicles like this work great to organize your workshop so you can have different tools or different supplies in the different little areas. And we’re about to install a very simple countertop. Now this is nothing more than just three-quarter-inch plywood and we decided to stain it instead of painting it, because you know it’s going to take a lot of abuse with all the pounding and the dings, and dents you’ll get in a workbench so staining it and then sealing it with a coat of sealer will probably hold up better than anything else. Now we’ll put another coat of sealer on it after we finish the front edge band and the backsplash and once all of that is complete, boy this thing is going to work nice.
Do you want to create the next great retail dynasty? Do you want to be Abe Froman, the Sausage King of Chicago? Or are you just looking for a simple local lifestyle business? Are you hoping to create a franchise model? Or do you see your local business as a testing ground for an ecommerce business? Your end goal will clearly inform your decisions, so it’s worth considering what it is early on.
The good news? There are a ton of free tools out there help you simplify and minimize the research required to secure your online identity. Among them is Namechk, a free username and domain search tool that helps you discover the availability of your business name across hundreds of social networks and domain extensions, all at once. Once you run a name search and confirm that it’s available for use both off and online, take the time secure your unique name both legally and on the web.
We don't have a Dometic CFX-50 in our van, but we wish we had gotten one for our build. This is a great little fridge that many vanlifers happily own. It’s rugged and durable, and it keeps your food cold for less money than many of the other fridges out there. It also has a nifty side-open lid, which makes it a lot easier to open with a lower clearance.
Well, we’ve managed to put together the workshop I’ve always wanted. One that’s practical, functional and neat, well at least for the moment. We have plenty of light, plenty of power, lots of work surfaces and enough cabinets, shelves and hangers to organize all of the tools we’ll be using here. I’ve even managed to do a little creative workshop decorating along the way to remind me of how I got started in this business in the first place.
I think it would work pretty well for a music festival, I don’t see why not. I wouldn’t say it is robbery proof, but generally robbers are looking for quick and easy targets, like a purse sitting on the front seat, just smash and grab. If someone really wanted to rob what was under they platform, they surely could, but they’d need more tools and more time to do so. And they don’t even know if there is anything good under there… I’d like to think of it as a really good robbery deterrent.
Thanks! Yep, the canopy clamps and the grooves in the bed liner are the only things holding the side shelves and sleeping platform in place. You just pop off the clamps with a ratchet and the whole things lifts out / slides out easily. That’s what I did to treat the wood after construction, takes maybe 15 minutes to pop out. Very modular. It’s been in there for more than two years now, same wood, and everything is still looking good and working fine. I like it!
Now, this is kind of an odd situation here, a few years ago when we bought this building there was a concrete block wall around here and a large drain right in the middle of the floor. Well the drain will certainly come in handy for any cleanup in the shop but the walls kind of left us when we removed those kind of left us a little divot and a little bit of damage here, so to make this nice and smooth so that our rolling workbenches will roll around real nicely we’re having to do a good bit of floor patch.

An exclusive arrangement is one where the tenant works exclusively with one broker for a 3 – 12 month period. During this time, the tenant can’t work with another broker. A commission between the tenant and broker is negotiated, equal to a small portion of the expected tenant broker fee. However, this commission is paid only if there are no tenant broker fees.
I get all the zen I need from Dunkin Donuts. :) Actually, I am reserving judgement concerning sound at this point and here’s why. I worked in a 1000 sq ft shop for the first 5 years of this show and never had any echo complaints. That was with 16 ft ceilings. The new shop was pretty unbearable to talk in when it was empty and became quite tolerable when filled with the initial equipment. With the addition of the floor pads and cabinetry, I am pretty confident the echo will be reduced fairly close to the previous shop’s level. If not, I’ll have to consider my options, because there’s no way I’m hanging drapes in my shop, lol.
A large table saw just isn't a feasible fit in most small shops. But you should be able to get away with at least a portable table saw. Never mind veteran woodworkers who might look down on these compact tools–they're well-suited for many of the smaller ripping and crosscutting operations you'll need to perform. Some of the more compact table saws, such as this 10-inch Skilsaw, are small enough to be stored in a closet or under a table.
Most businesses must obtain a variety of business licenses, permits, and registrations before opening their doors to the public. As a small business owner, it is your responsibility to ensure that you are abiding all the laws and regulations applicable in your state and to your particular industry. You also have to research and apply for all relevant permits and licenses that apply to your business type and location. Remember, it is impossible to plead ignorance as a defense. It’s up to you to educate yourself. When in doubt leave it to the professionals. CT Corporation offers custom license packages that simplify the process for business owners. Click here for an example of what that looks like.
After a year I am still arranging my MAN CAVE . Mine is 2,400 square feet with a 500 sq ft garage and 500 square for room upstairs that serves as gallery of my photos (yes I have several sins) and a conference room as well as any finished projects from the shop. I teach, probono middle school boys and girls in what the school calls an enrichment program. There I have named this the Water’s Edge Woodworking Academy. Actually it is open to my neighbors to build their projects when I am present. I am about one chapter ahead of them. When I told my wife last week I was thinking of an addition she told me “”over my dead body” Taking up extra room are two cnc routers … a Shopbot Buddy Alpha and a Legacy 5 axis cnc machine.
In a small store, these are usually one and the same. In stores where customers don’t shop with baskets, Lesley recommends having a checkout counter large enough to hold products as customers continue shopping. Remember, empty hands pick up more products, and that leads to more sales. Also, make sure checkout counters are large enough to handle the checkout process efficiently and allow space for customers to set down a handbag.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match. 
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