“Beware suppliers bearing gifts. That ‘free’ refrigerator from the drinks supplier is never really free. You can quickly find yourself tied into sub-optimal deals because of a reliance on this hardware. If you have access to the capital, do yourself a favor: Buy your own fridge and negotiate from a position of strength.” — ShopKeep Founder and Experienced Small Business Owner
What I have done in my man cave of a shop is to install above my finishing table a strip of track lighting where I have fixtures ranging from the typical bright white incandescent (typically around 4700k) all the way to the average halogen spot that I figure someone would use with an art piece (normally around 3700K). this allows me to point each light and view my piece and finish under varying light conditions to judge whether or not I prefer a particular finish or not. It also helps in photographing items (though filming is a whole nother story, I still have my 5400k T8 overheads for working).
The first is that they will need to be powered by a product catalog. Many times that already exists and an app will just leverage APIs or web services to pull back products. If it doesn't, however, it will require either a custom buildout (beware!) or leveraging platforms like Shopify, Magento, or comparable solutions. The strength of these tools include providing the administration interface to add new inventory, APIs or SDKs, ways to store items in a cart, and similar features. The downsides are that you'll be limited by their workflow and customizations.
Secondly, your size allows you to laser-focus your attention on the right audience. Walmart wants to sell everything to everyone. So maybe instead, you just focus on selling colorful earmuffs to children in the Mission District in San Francisco. This kind of clarity allows you to compete for search rankings on Google, key positions on Yelp and other business recommendation engines, and for space on social media.
If you want that homey cabin feel inside your van, then lining the walls and/or ceiling with tongue-and-groove paneling is a good choice. Paneling looks awesome - the cedar paneling on our ceiling is one of the defining features of our van. And we cut ours to random lengths and stained it several colors to really give it that mismatched, rustic look.
There’s a reason why some of the biggest players online have names that are essentially gobbledegook: Zappos, Skype, Zynga. While there’s certainly some psychological naming principles that often come into play, at the most basic level, it’s simply easier to find this space online and then strive to own the brand name in the minds of consumers. How important this will be to your small business will depend on a number of variables, including your intended size, location, and your desire to exploit ecommerce as well as a local brick-and-mortar business.
Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more. By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.
In my opinion, the best shop space is a flexible one. I know many folks expected that after setting up my shop so many times, I would be able to design the PERFECT shop space including a finishing room, a dust collection closet, and even some internal walls. But the truth is, the most important lesson I learned over the years was to expect change. My shop is not a static entity. It is more like a living breathing creature that adapts, evolves, grows, shrinks, and changes configuration. Committing to an internal spacial arrangement too early could yield disappointing results. This is why you won’t see me placing dust collection ductwork in the floor. I need to work in a space for at least a few months before I can be confident in my initial setup. Even then, I fully expect things to change at some point. If I made too many restrictive and/or permanent decisions ahead of time, these changes could be difficult or impossible to implement. So my best piece of advice is to forget about the concept of perfection. Instead, focus on flexibility. The ideal shop, in my mind, is little more than 4 walls, a roof, and a butt-load of outlets and lights. So here are some of my basic general goals for my new shop space.
When Julie Owen bought Cocobolo Interiors in 2008, she set about adding more contemporary items to the Armonk, N.Y., shop. But with only 3,000 square feet, she struggled to figure out where to put her expanding line of furniture, lighting fixtures and accessories. Her solution: create sections within the shop and arrange the furniture the way customers might imagine it at home, using low bookcases and folding screens as dividers.
The Best Prices for Tools – Ralph shows you where to get the beast deals for the tools and equipment you need. You could buy them yourself from popular outlets like Home Depot, Lowe’s, and Amazon, but the Ultimate Small Shop guide shows you where to get these tools and equipment at cheaper prices. Of course, cheaper isn’t always better. These aren’t just cheap tools that are ineffective. Just good value for money on good tools.
I look at these workshops and wonder if I'm the only woodworker that has other hobbies that require shop space. My one car garage serves for woodworking, motorcycle storage and maintenance and home repairs. I have a floor standing drill press, Band Saw, 10" cabinet saw, lathe, 6" jointer, 3 tier tool chest(automotive tools only) 4' workbench, mortiser on a pedistal, grinder on a 16" square storage cabinet, and a roll around 40"x22" cabinet that hold my miter saw, portable thickness planer and other storage. Luckily I have an attached shed where I can keep my dust collector and compressor and have them plumbed into the shop. Right now my snow blower also resides in the shop where otherwise my 450cc KTM off road motorcycle would. I need to step outside in order to change my mind so please stop teasing me with these to die for shops. Paul
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
So before you start to consider fixtures and displays, think about the product positioning throughout your store. Where are your evergreen, seasonal, limited availability, and sale products going to be featured on an ongoing basis? This process is called product mapping. Following is an example of a product mapping plan that features a mix of product categories in defined areas:
One of the best deals on portable power tools, including routers and sometimes planers, comes in the form of factory-reconditioned tools. These are primarily tools that have been repaired at the factory after failing quality inspections or being returned by customers. While they cannot be sold as new, they are identical to new tools in quality and appearance and usually feature the same warranty (be sure to check). Typical savings are anywhere from 15% to 30%, though you sometimes can find even bigger bargains. These tools can be found at Amazon.com and other online tool sellers. It is also possible to buy them through retail stores and, in some cases, directly from the manufacturer’s Web site.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
Do you carry items that bring your customers back time and time again? Consider placing these primary and similar secondary product lines toward the back of your store. Or, if your stock is constantly changing and you don’t carry replenishing goods, place your sale items toward the back. That way, customers must pass your new items and promotional displays on their way to check out the deals in back.
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.