While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
A lot has changed in recent years. Sophisticated, yet affordable technology now exists that can help track customer relationships from an ad placed on Google, right through to a successful sale. This offers small business owners a unique chance to be entirely data-driven in their marketing approach. Every single aspect of your small business can be tweaked and optimized to ensure that you are enticing customers, up selling where possible, and encouraging people to spread the word about your business.
Now, we’ve already applied some resurfacer to fill up some of the deeper holes and after that dries overnight we’ll use a floor leveling compound tomorrow morning to really smooth everything out. Leveling compound is more fluid than the resurfacer so it flows into all of the low spots to even out the surface. Now, this won’t look like a finished floor when Tim’s done but it should do the job for our shop. Now, while he wraps up this Emily has a Best New Product that might be a great addition to your workshop.

When I’m working on projects in the shop, I often have my laptop close by so I can refer to an article or take notes. The craft table I’d been using was too low, so I got some pieces of 1-1/4-in. PVC pipe to slip over the legs. I measured the height so it was just right—no more aching back! The pipe pieces are easy to slip off when we need the table for potluck. — Donna M. Courie
When leasing a retail space, there is always risks involved. Your goal should be to minimize these as much as possible by considering every angle and asking the right questions. For example, does the landlord intend on erecting scaffolding on the building at any point during the lease? If so, can the rent be reduced to reflect this situation? You will also want to ask to have a clause included allowing you to sublet if necessary, which can be important if you ever find yourself struggling to make payments.
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
5. Move beyond shelving. Shelving can be a very effective way to make the most of your wall space, but you can also find more creative, space-saving ways to display products. Instead of a big floor case for jewelry and other small items, Langdon recommends buying an old painting in an ornate frame and stretching the canvas in linen to create a giant corkboard to pin products on. At Poppyseeds, tea towels are displayed on an antique wrought iron headboard propped against a wall. The headboard takes up little space and adds character to the store.
Amenities and Services – You’ll want to understand the full range of amenities offered by a commercial space. These amenities and services may include such things as communal rooms, free Wi-Fi, loading bays and docks, dining options, outdoor space, sewage and utilities, on-site security, and more. The zoning of your business will often dictate the type of amenities and services you require.
It might sound harsh, but when starting a small business your online presence is crucial. If you speak to some experienced local business owners, many will denounce the existence of online review sites like Yelp and Google Local. They’ll tell you about the added time and pressure they now face to maintain social media profiles for their businesses. A lot of local entrepreneurs will share their bad experiences with online daily deal websites like Groupon. But all that complaining doesn’t change one established fact that the internet isn’t going anywhere.

Ok, the leap from $1,000 to $2,500 is a big one.  I certainly didn't make it at one time.  It took me years.  But I know folks that decided they wanted to get into woodworking and dropped at least $2,500 getting themselves outfitted.  When you do make the jump, the thought process becomes much less about making sure you can get the job done and becomes more about having quality tools to get the job done.
Living on the road puts you in a wider variety of situations and environments than being stationary. If something goes wrong in the wilderness or if a disaster strikes, you’ll want to know what you should do. The SAS Survival Handbook is one of the best survival books out there. It covers primitive camping, edible plants, encountering wild animals - even disaster situations like nuclear war. It’s packed full of good-to-know actionable information. And it’s a blast to read.
You’ll also want to evaluate your obligation to your employees’ health care provisions following the introduction of the Affordable Care Act, which mandates the responsibility for the cost of insuring full-time employees to businesses with 50 or more full-time, or full-time equivalent employees. It also provides generous tax credits to smaller businesses with 25 or less full-time equivalent employees. Need a little more help understanding how U.S. health insurance reform affects your business? Register for one of the SBA’s upcoming Affordable Care Act webinars. They also offer recordings of previous webinars in both English and Spanish for those who can’t make it to one of their live sessions.
A track saw, such as those by Festool and DeWalt, makes things even easier and offers greater accuracy, but these saws are also quite a bit costlier. With a circular saw, you have to keep the shoe pressed against a guide while pushing the saw forward. Track saws, on the other hand, pop onto their tracks and need only to be pushed forward. Track saws often feature splinter guards to help reduce tearout as well for smoother and straighter edges.
I’m picking up a 4×4 Extra cab pick up tomorrow and selling my current 97 Tacoma. It’s older and it’s got a lot of miles but it still has a lot left to go. Mine is available in the 3 grand range. They’re hard to find and all the rust free trucks are out here in the west but mine is one example of many good Tacos that are available at an affordable price that will fit the bill perfectly.
Cut the 6-1/2-in. x 3-in. lid from the leftover board, and slice the remaining piece into 1/4-in.-thick pieces for the sides and end of the box. Glue them around the plywood floor. Cut a rabbet on three sides of the lid so it fits snugly on the box and drill a 5/8-in. hole for a finger pull. Then just add a finish and you’ve got a beautiful, useful gift. If you don’t have time to make a gift this year, consider offering to do something for the person. You could offer to sharpen their knives! Here’s how.
5. Move beyond shelving. Shelving can be a very effective way to make the most of your wall space, but you can also find more creative, space-saving ways to display products. Instead of a big floor case for jewelry and other small items, Langdon recommends buying an old painting in an ornate frame and stretching the canvas in linen to create a giant corkboard to pin products on. At Poppyseeds, tea towels are displayed on an antique wrought iron headboard propped against a wall. The headboard takes up little space and adds character to the store.
I was really excited after seeing your shop video. It was almost like you read my mind (except my plans does have more windows and a wood burning stove as I live in TN). I realized the importance of more 22o plugins after you explained your reasoning. I was just planning a couple. Love the floor and ceiling plugins. One quick question. Is each plugin area on it own breaker, or do you have more then one on each breaker. I was planing on each one to have its own breaker. Love your approach on your projects and how you introduce new items or products. Thanks and Merry Christmas
The way that you fill these roles will depend on the size of your company and how much you’re hoping to invest when building your marketing team.  If, for example, you’re looking to bring on a single marketing employee who will handle all these functions, you’ll need to find somebody with a broad set of experiences and the ability to handle multiple job roles.

The good news? There are a ton of free tools out there help you simplify and minimize the research required to secure your online identity. Among them is Namechk, a free username and domain search tool that helps you discover the availability of your business name across hundreds of social networks and domain extensions, all at once. Once you run a name search and confirm that it’s available for use both off and online, take the time secure your unique name both legally and on the web.
Thanks for leaving a comment, Rob! I didn’t find that it limited where I felt comfortable camping, but I always tried to be discreet… Waiting until few if any people were around before I hopped in and usually peeking through the windows so I’m not hopping out right next to someone loading their groceries or whatever. I slept in all sorts of random places in that time on the road, more often than not it was in permissible camping areas, but there were other times it was more frowned upon–from grocery store parking lots, to auto repair places, etc. Certainly is more likely to guess that someone is camping in it, but I only got hassled once (by a rent a cop telling me to move on).

In all you can spend under $1,000 and be setup in a great workshop. But I know how it feels when you’re shopping for new tools… and you think… “why not buy the top of the line so it lasts longer”… or “may as well get the best while I’m spending money”… those kinds of thoughts won’t only get you into big trouble with your other half… it’s also COMPLETELY wrong.


I’m currently in the process of building my own small shop and I almost didn’t watch this video because I was afraid I might become too jealous. I wasn’t. It made me realize that a good shop is worth waiting for and that I don’t need to be discouraged when things aren’t moving as quickly as I hoped. Thank you for the inspiration and congratulations on your new shop, you deserve it.


Perhaps the most satisfying move I made was to automate the dust collection system. I used the iVACPro system to link all machines to the dust collector. When I turn on any machine in the shop, the dust collector fires up and whisks the dust into the bin. The system also has a programmable delay to allow the dust to make it to the bin before the dust collector shuts down. I set my system for a five-second delay. The system works flawlessly for my band saw, planer, and router table at 115 volts, and also my table saw and jointer at 240 volts. 

The key to success here is having clear processes written down, promoting from within whenever possible, and remaining open to change. You’ll want to balance your desire to educate your manager on how to manage your business with an openness to feedback and new ways of doing things. You’ll also want to take advantage of the technology available to keep you abreast of things like real-time sales data for all your locations, no matter where you are.
However, there are some downsides. If you want to customize the interior you’ll have to completely gut the entire thing, which can be a lot of extra work. The weird shape and fiberglass construction of most high tops also make it more difficult to install solar panels, a ceiling, or anything else on the roof. And we’ve also found that some auto repair shops aren’t tall enough to put our van up on a lift - though that’s only really an issue for major work, not routine maintenance.
I’m a 60 year young widow who just bought a bright yellow 2003 S10 step side with the intention of camping in it. But I discovered that finding a used S10 step side topper is harder than finding hen’s teeth!! Buying a new one wasn’t an option. Just found a black step side topper for a Ford Ranger. Isn’t a perfect fit but it works. And the colors compliment each other although color wasn’t my primary concern. I took two days to drive from the St. Louis area of MO to the Kansas City area to pick it up.
Your sense of space and how to use it will be slightly different depending on the focus of your craft. If you are building furniture with hand tools, you will be able to make do with less space (under 300 sq ft.) than if you’re using mainly power tools and building sets of cabinets (over 400 sq ft.). Some 3D mod­elling with a program like Sketch-Up or some 2D layouts on graph paper with scaled cutouts can allow you to experi­ment with arranging your space and how much of it you will need. You should include not only the tools, benches and storage that you currently possess but also enough room to tackle new types of projects and new tools that you antici­pate needing down the road. When you think you have a layout that works, test it out by mentally working through a range of different projects you might tackle and the needs you will have for material storage, assembly and finishing. Then revise as necessary; this process will allow you to hone in on a general square footage and layout ideas that will set you up to move forward.
Begin by cutting off a 10-in. length of the board and setting it aside. Rip the remaining 38-in. board to 6 in. wide and cut five evenly spaced saw kerfs 5/8 in. deep along one face. Crosscut the slotted board into four 9-in. pieces and glue them into a block, being careful not to slop glue into the saw kerfs (you can clean them out with a knife before the glue dries). Saw a 15-degree angle on one end and screw the plywood piece under the angled end of the block.

Sadly, that’s most of my power tools and shop accessories, but it’s a growing collection. Compared to all the money I’ve wasted on small electronics and computer junk in the past, I’d say this has been, and will continue to be, a much better investment. I just wish I had come to that realization back in college, when I was probably spending $500-$1000+ a year upgrading my computer.
Garage spaces are usually not insulated, and garage doors on most homes have very poor insulation. That means it’ll inevitably be super hot and stuffy in the summer, and freezing cold in the winter. To be comfortable in your workshop you’ll need to take the extra step to insulate your garage and set up some space heaters, and some portable floor or window AC units. Having to wear a heavy coat while you work will impede your DIY efforts and nobody likes working in a sauna.
The number of windows, as well as their sizing and placement, depends on your orientation, view, desire for ventilation, and needs for daylight and solar gain. Orienting more of your windows towards the south side of your shop and placing them high enough that they are shaded by the eaves in summer, but allow lower-angle winter light to come in, will increase your ability to get free light and heat from the sun. If your goal is to take advantage of passive solar opportunities, make sure that you carefully research the type of glass that is in your windows and look for something with a high solar heat gain coefficient. Higher windows generally allow for benches and tools beneath them, and relatively win­dowless north walls may be a place to arrange wood storage or mechanicals.
Hi, I have looked through pictures of the shop books. What I am interested in finding is a book with layout design options. I am ready to build a new shop for myself and want to put dust and electrical under the slab. Best layout designs would help me to figure out how to layout a shop that is aprox. 28'x 36'. Is there a book that has this type of information.
As the old saying goes, the only two inevitable things in life are death and taxes. Almost all small businesses in the United States are subject to some form of corporate income or gross receipts tax on a state level — that is, unless you happen to be a lucky inhabitant of the great states of Wyoming, Nevada or South Dakota. Actually, even these states will require you to pay state workers' compensation insurance and unemployment insurance taxes. Oh, and of course every small business in the country is subject to some form of federal taxation.
As with most websites, we do log web visits. This information, however, does not have a link to you personally. These logs help us understand the needs of our audience and the areas of our site that you do or do not find useful. When you simply browse our site, no personal information is being collected.  We may disclose this non-personal information to third parties such as sponsors, clients or advertisers.

Other important power tools—A good jigsaw will help get you through many tasks, particularly cutting curves, that would otherwise require a bandsaw. Look for one with blade guides that keep blade deflection to a minimum. A handheld drill is also essential. A quality corded drill is much less expensive than a cordless one, and will never leave you without a charge. Also look for a quality random-orbit sander with a provision for dust collection.
It is also essential to take a lean, data-led approach to choosing a business space. The average length of a commercial lease has dropped over the last few years but is still often well over five years, so the absolute last thing you want to do is rush into a signing and get locked into a bad situation. There are so many ways to test the viability of your business idea before you over-invest and sign a full-blown lease agreement.
As part of my antique restoration work I do a lot of faux finishing – hence the supply of stains and paints. Since I didn’t want to dust the house, the new shop is not connected to the house heat and air system. But, having just finished our first winter I now know the shop didn’t get below 45 degrees – and, the oven in the corner can make the shop toasty in no time at all.
Every woodworker (I think!) dreams of someday being able to construct their own dedicated woodworking space. To date, I have bounced around from garage to garage (about 4 times), making the best of a crappy real estate situation. And while I have been lucky to have fairly large spaces to work in, I still daydreamed about the possibility of designing a shop from the ground up, with both woodworking and video production in mind.
Many retail fixture and display companies provide store planning and design services to their customers. Though typically not free, these in-house design services can be far less expensive than hiring an independent designer. Plus, they can help streamline the process of store layout and planning, along with the purchasing and installation of displays and fixtures.
Small business owners can maintain steady, manageable growth by keeping a firm eye on costs and always aggressively looking for ways to increase sales and grow their brand. It can be difficult to empower staff and managers around you, especially if you’ve spent a long time steering the ship alone, but it is an essential part of successful expansion. Stay open to suggestions from your managers while making your current business best practices clear to them.
Smaller speed bump displays (above) and larger merchandise outposts (below) placed along your store’s main traffic flow let you draw customer interest to certain products. Speed bumps let you feature new finds and hot sellers in eye-catching ways. Larger outposts are great for special price stock or product groupings such as seasonal features and branded collections.

You’ll also want to evaluate your obligation to your employees’ health care provisions following the introduction of the Affordable Care Act, which mandates the responsibility for the cost of insuring full-time employees to businesses with 50 or more full-time, or full-time equivalent employees. It also provides generous tax credits to smaller businesses with 25 or less full-time equivalent employees. Need a little more help understanding how U.S. health insurance reform affects your business? Register for one of the SBA’s upcoming Affordable Care Act webinars. They also offer recordings of previous webinars in both English and Spanish for those who can’t make it to one of their live sessions.

After a permit has been issued, the building inspector will want to be notified at various points during your build in order to do a site visit, walk around and inspect the details to make sure that they meet code requirements. These inspections are commonly at the point where excavation work is complete, when the foundation is completed but before back-filling, when framing and all structural work has been done, after the installation of the insulation and vapour barrier, and then a final inspection after everything is complete. You may need to have a separate plumbing inspector if you’re adding or changing plumbing fixtures, and electrical work will need to be inspected by the appro­priate electrical inspector (in Ontario, the Electrical Safety Authority). In my experience, inspectors appreciate good work, a clean, safe site, and are willing to work with hom­eowners and builders to make sure that the work will meet code and will endure.
I have different toolboxes for different jobs around the house. Occasionally I’d grab a tool out of one box and then put it away in another. Eventually all my flat-head screwdrivers would end up in one toolbox. To solve the problem, I now mark the handles of the tools and the corresponding toolbox with a band of colored electrical tape. Now all the tools are in the box where they belong. — Kim Litkenhaus Marino
Great shop just what you need. You mentioned your lighting was a little thin on the ends of your shop. The best way to lay out rows of lights in an open space like yours is to figure out how many rows you want. Now in your shop six rows would give you a good coverage, so you would divide the length, 60′, by the number of rows, this gives you the space between rows, then divide this in half, this gives you the space from the wall to the first row. For a 60′ room with six rows this would be 10′ between rows and 5′ off the end wall. This will give you consistent light from wall to wall.
People tend to buy cargo vans for work and hold on to them for years, so many vans on the market can be pretty beat up. Although you can find inexpensive cargo vans in good condition, it can be tough to find anything with lower mileage - so be prepared for all that comes with owning a higher mileage vehicle. Cargo vans also don’t offer much headroom. There’s no way even shorter people will be able to stand in one, and the lack of headroom also cuts down on storage space.
The level of sophistication in a $250 shop is significantly less than a $2,500 shop.  But keep in mind even a $2,500 budget is entry level.  Acquiring a shop full of the perfect tools for each and every job takes a life time.  But that doesn't mean that producing quality work takes a lifetime.  One of the most enjoyable aspects of this hobby is the constant need to solve problems in order to produce good work.
As the old saying goes, the only two inevitable things in life are death and taxes. Almost all small businesses in the United States are subject to some form of corporate income or gross receipts tax on a state level — that is, unless you happen to be a lucky inhabitant of the great states of Wyoming, Nevada or South Dakota. Actually, even these states will require you to pay state workers' compensation insurance and unemployment insurance taxes. Oh, and of course every small business in the country is subject to some form of federal taxation.
The first step in choosing a business location has little to do with site evaluation. It’s about understanding who your customers are. What kind of people are they? When and where do they work? How do they spend their free time and extra capital? Get to know your potential customers and you’ll have a far better chance of finding both a site and a property that they’ll want to frequent. Once you know who they are, you need to ask yourself if there are enough members of this target demographic near your intended storefront location. If so, what time of day they are most likely to be near your storefront? And, will it be quick and convenient for them to stop in?
First things first, the machinery is going to do the bulk of your work. Hand tool purists may argue differently but how many machines do you have in your home to make things easier? The same should be true for your workshop. Yes, there may be moments when you take a deep breath at the initial investment but if you’re looking at woodworking as a prolonged pastime then the tools will last you for years to come. Plus you’re not buying everything at once. Start small and build up your collection.

Assume that there aren’t any decent tools on craigslist or at garage sales, and keep in mind that I have absolutely no tools, dust collection, shop-vac, clamps, sanding & painting accessories, tables, materials to build my own tables/stands/jigs, or anything else—not even safety gear (you’re such a good buddy that you even let me borrow your extra set of goggles and your earmuffs when I used to come over).
The thickness planer can joint a board's face. On this simple jig, the stock is supported by twin rows of wood screws driven into a platform and adjusted to meet the varying clearances on the underside of the board. The stock rides the sled cup side up. Slide the board slightly sideways to adjust the screws, then seat it firmly on the screw heads for planing.
“Your sales floor is a living, breathing entity that needs to change—frequently—in order to flourish. It’s the retailer’s job to make that happen. If your store is filled with the latest and greatest products, but your sales are in a rut, it could be because your customers are bored. They come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained—even when they don’t buy anything, that experience is what brings them back.”
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