Impulse items like small toys, candy bars, lip gloss, and breath mints are great products to feature near your register. When customers approach the register to pay and leave, you don’t want them to stop shopping. Placing low-cost impulse buy items near registers, as shown in the image below, encourages shoppers to add an item or two as they check out.
Do you want to create the next great retail dynasty? Do you want to be Abe Froman, the Sausage King of Chicago? Or are you just looking for a simple local lifestyle business? Are you hoping to create a franchise model? Or do you see your local business as a testing ground for an ecommerce business? Your end goal will clearly inform your decisions, so it’s worth considering what it is early on.
Minor variances are applications to your municipality to suspend a particular by-law to allow your project to proceed, based on common sense or precedents set by other buildings in your area. If your municipal committee of adjustment denies permission because a neighbour voices concern over the development, you would have to appeal the decision to the municipal board of your particular province. In that case, you may be better off looking for another piece of property with an existing structure that you could renovate, more relaxed zoning regula­tions, a larger lot, or more congenial neighbours. 
This is where I started thinking about how I was going to store all of my lumber.  I had planned on building a wall rack, similar to what I had used in my single car garage.  But I hated using up an entire wall for lumber storage.  I also knew from experience that I would easily lay stuff against it and soon be digging lumber and junk out of my way.  I decided to use the space under my workbench to store the long boards and I realized that by pulling my bench out from the wall I could slide sheet goods behind it.  This created a problem:  How do I get it out.  The Shop isn't long enough to pull out 8 foot boards from inside and I would probably have to move things around to get to it anyway.  So my plan for this came at kind of a sudden epiphany moment, when I decided to cut access doors in the front and build my storage into my workbench area.  This has been the single best idea that has come out of my shop.  I can't express enough how easy it is for me to get straight to a board i need with no hassles.  I just remove the doors and pull out what I need.  I can store a surprising amount of lumber in this area.  I do have a secondary area for some cutoff sheet goods and a scrap bin next to my table saw in the garage.  But this area stores most of my lumber.
The router—The router is the master when it comes to flexibility. Its potential far exceeds trimming and decorative edge treatments. A router will cut mortises, rabbets, and dadoes, and adding a router table builds in even more versatility, including biscuit joinery and raised-panel doors. But where the router distinguishes itself from all other tools is in its ability to produce identical parts using a pattern.
I think the music comment was about speakers for playing music. I put a few 8″ in ceiling speakers in from MonoPrice.com ($60 / pair I think) and love them. A space that big would probably need at least 3 pairs. You’re not throwing a rock concert with them, but they provide very decent background music for not much cash. The speaker wire from MonoPrice is dirt cheap too. Just add a cheap receiver to drive them. Of course, you probably don’t want to spend that cash at the moment. But it’s a good starting point for the future.

There’s a reason why some of the biggest players online have names that are essentially gobbledegook: Zappos, Skype, Zynga. While there’s certainly some psychological naming principles that often come into play, at the most basic level, it’s simply easier to find this space online and then strive to own the brand name in the minds of consumers. How important this will be to your small business will depend on a number of variables, including your intended size, location, and your desire to exploit ecommerce as well as a local brick-and-mortar business.


Great article, Ryan! I love the detailed explanations of the various options for sleeping. I consider myself a veteran “light-duty traveler” who stumbled across some of these things by accident over the years. My needs are different than yours (I’m usually traveling long distances for days and weeks at a time for work or vacation, so I usually don’t hunker down in a base camp very often), but I have a few questions and points to share:
Ryan, I have the same (almost) 90’s Toyota Pickup and love it! this is so helpful, and I will definitely be using this method. my main concern is that 1/2′ plywood sagging. do you notice it sags quite a bit or does it mostly hold up? my thought was to build the vertical bins a little wider, so that the plywood bed platform wouldn’t be under so much stress. the second issue im running into is wrapping my head around trying to organize and compartmentalize things appropriately. what do you typically put where so it is easy to reach and use?

I will also typically secure those sorts of items under my locked platform if I am gone for a few days in the backcountry, because in reality I could probably care less if someone broke in and stole my box of food, versus someone who stole my clothes or expensive down jackets, which would be much more problematic (and costly) to replace on the road.


It might sound harsh, but when starting a small business your online presence is crucial. If you speak to some experienced local business owners, many will denounce the existence of online review sites like Yelp and Google Local. They’ll tell you about the added time and pressure they now face to maintain social media profiles for their businesses. A lot of local entrepreneurs will share their bad experiences with online daily deal websites like Groupon. But all that complaining doesn’t change one established fact that the internet isn’t going anywhere.
But here’s a quick back-story so you know how things went down. The reason I moved my shop so many times was because the sale of our old house fell through at the last minute. This is the house with the original Wood Whisperer shop/garage. We took the house off the market to recuperate and wait for the market to improve. In the mean time, I decided that I should probably make the best of the shop space that I was already paying for, so that’s why I moved my tools back there. When we eventually put that house back on the market, it sold on the first day. That was a BIG surprise! While we weren’t financially (or mentally) ready to build the new shop, I wasn’t about to lose a chance to get that 2nd mortgage gorilla off my back. So all of our resources went into the sale of the old house and the purchase of my mom’s new place. Truth is, there really wasn’t much left to put toward the new shop. Thanks to some financing wizardry, we made it work. But let’s just say I’ll be paying this off for quite some time!
As a retailer, it's possible to use furniture, displays, racks, and other tools to create a clear path for your customers through your store. This will vary greatly depending on the size and your general store layout. However, you know that most North American customers will naturally turn right — so, your next job is to make sure that as they do, they also continue walking throughout your store to gain the maximum exposure to your products. This not only increases the chances of them making a purchase, but a well-thought-out path can be a great way to strategically control the ebb and flow of foot traffic in your store. 
To help, I’ve pulled together 40 small business ideas for anyone who wants to run their own business. Use these as a jumping off point to spark your own unique ideas.And if all else fails, live the words of Airbnb Co-founder Brian Chesky: “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.”
These basics are going to set you back about $180, leaving you with $320 left to work with.  We are going to be leaving behind two hand powered tools from the $250 shop and upgrading to powered alternatives.  This should lead to more consistent results, more enjoyable builds, and increased efficiency.  These are all goods things that only the biggest fans of The Woodwright's Shop would argue with.

Every aspect of your store should flow from a clear statement of who you are and what you stand for as a business. From the sign hanging proudly outside your store window, to the color of the wallpaper in the in-store restroom, every detail should contribute to conveying your unique purpose and brand to the world. This consistency should also be applied to all your online assets, for example, your website design.


Planning your store layout is no small task, but many small retail store owners do it all themselves with great success. So why not you? Take it slow, follow our seven steps, and remember to put the customer first. With the ideas in this guide and a little elbow grease, you’ll soon be on your way to mapping out a retail store that’s easy to navigate, welcoming to customers, and best of all—profitable.

State Parks/Developed Campgrounds. Every once in awhile, it’s kind of nice to stay at a state park or other developed campground - and a big reason why is that they have showers (and sometimes laundry, too). This is what we’ve done most often when we need a shower on the road. Many state parks also have small day use fees if you don’t want to actually camp there.
In every aspect when starting your small business you should be mindful of making careful, prudent decisions about the allocation of your potentially limited funds — tracking precisely the cost of goods sold (CoGS) against sales to ensure profitability. Every dollar spent is tracked and accounted for, either as an essential cost of doing business (rent, employees, etc.) or as a cost of inventory that will result directly in profit.

State Parks/Developed Campgrounds. Every once in awhile, it’s kind of nice to stay at a state park or other developed campground - and a big reason why is that they have showers (and sometimes laundry, too). This is what we’ve done most often when we need a shower on the road. Many state parks also have small day use fees if you don’t want to actually camp there.
From a legal perspective, this lack of uniqueness doesn’t need to be a major concern. According to the rules governing business incorporation in most states, if you find yourself opening with the exact same name as another business, you can keep it as long as “your business and the existing business offer different goods/services or are located in different regions.”
There’s a lot of blood, sweat, tears, and cash that goes into starting and running your own small business. One of the primary benefits of incorporating is that it limits the liability and risk of any losses your business may accumulate along the way. In other words, when you incorporate a business, you are typically not personally responsible for business debts. So if life happens and something goes wrong, as long as you and your business are not legally considered the same, your house, your car, and your goldfish are all safe.
Since grid layouts are used in most grocery, big box, and convenience stores, they create a familiar feel to customers. However, due to this familiarity, they tend to impart a grab-and-go experience. A grid layout can be a good choice for small retailers who shelf-stock inventory in quantity, like toys, books, magazines, specialty foods, kitchenware, and home goods. However, it’s not ideal for retailers who want to create an upscale, branded environment that invites relaxed browsing.

Here’s a traditional Swedish farm accessory for gunk-laden soles. The dimensions are not critical, but be sure the edges of the slats are fairly sharp?they’re what makes the boot scraper work. Cut slats to length, then cut triangular openings on the side of a pair of 2x2s. A radial arm saw works well for this, but a table saw or band saw will also make the cut. Trim the 2x2s to length, predrill, and use galvanized screws to attach the slats from underneath. If you prefer a boot cleaner that has brushes, check out this clever project.
Once you’ve planned the basic layout of your workshop and have added all the tools and speciality appliances you need, take a last look at the overall design to make it aesthetically pleasing. Add overhead lighting for general illumination and task lighting over your work stations so you can see your project clearly. For maximum flexibility, you can mount clip-on work lights to nearby shelves and point them where you need them, knowing you’ll be able to move them about as required for different projects.

Finally, at the beginning you'll do just fine with a basic set of router bits that run ~$40.  A starter set will typically include straight bits for edge matching material, a selection of edge finishing bits, and some joinery bits.  As you work on a few projects you may find that more specialized bits are needed.   But specialized bits are expensive - so purchasing them as you have a specific need makes more sense than buying in anticipation of a need.
So what does all this boil down to? I favour starting with a good workbench and top quality hand tools – chisels, a couple of planes, a hammer, a few Japanese handsaws – stuff like that. You’ll be amazed at what you can accomplish when properly equipped. Build simple items at first, and then add the very best power tools you can – as you can afford to – in the order that makes the most sense for the work you’re interested in. Yes, this gets you off to a slower start, but what’s the rush? You’ll soon surpass the ‘buy-it-all-at-once’ folks who end up struggling with beginner tools that hold them back from getting better.

The core criteria of small business site selection will always be foot traffic and ease of access. In places like New York City, this means being by the subway or on a busy street. But for most of America it’s about considering traffic flow and parking accessibility. Ever see three gas stations at the same intersection? They are all picking off different traffic flows because they know customers are looking for the shortest possible detour.


Most people know they should document their homes contents for insurance reasons but they often ask why or how to do it the right way. If you have a loss due to fire, theft or a natural disaster your insurance company will need certain details to complete the claims process, including a description of the item, the model number, the serial number the date purchased the color and the purchase price.
If you want the ultimate vehicle to customize for your DIY van conversion, the Sprinter is the van for you. They have enough headroom even for tall people to stand up, and enough interior space to design any kind of layout. They also typically have diesel engines, which means greater fuel efficiency and engine life (many diesel Sprinters have been known to make it past 400,000 miles). If you think you’ll be doing a lot of off-roading, the Mercedes Sprinter also comes in a 4x4 version.
Location, location, location is quoted so often for a reason. When starting a small business, the wrong choice could hurt your business before you’ve even had the chance to open the doors. Take the time to really understand your customers and do everything you can to gather real world insights that will help you determine the viability of your potential new space.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
A great product line will also reflect a range of price points. For a business that is working hard to convey a sophisticated and elite vibe, it might be a useful strategy to set a high minimum price, but for the vast majority of small businesses, your pricing should be guided by one key thought: I want every single person who comes through my door to be able to find something that fits their budget.
I am a firm believer in having your business goals align with your personal goals. In order to do that, you need to know what your personal goals are. This may be different for everyone, but I want you to be 100% honest here. I am writing this as an update in 2018 to this original blog post and I want to be honest and share with you my personal goals for 2018:

These basics are going to set you back about $180, leaving you with $320 left to work with.  We are going to be leaving behind two hand powered tools from the $250 shop and upgrading to powered alternatives.  This should lead to more consistent results, more enjoyable builds, and increased efficiency.  These are all goods things that only the biggest fans of The Woodwright's Shop would argue with.
Next up are the chisels, you can start with a couple of sizes and build from there. When looking at saws, for joinery a dovetail saw is a good place to start, with a choice between western style or Japanese. For precise cuts across the grain, cutting tenon shoulders, and defining the edges of a dado a carcass saw also makes a good complement to the dovetail saw.

First things first, the machinery is going to do the bulk of your work. Hand tool purists may argue differently but how many machines do you have in your home to make things easier? The same should be true for your workshop. Yes, there may be moments when you take a deep breath at the initial investment but if you’re looking at woodworking as a prolonged pastime then the tools will last you for years to come. Plus you’re not buying everything at once. Start small and build up your collection.


Ideally, the stands should lift the speakers to roughly ear level of a sitting person. This is important because it aligns the ​subwoofers and tweeters relative to the ear and achieves the best balance of sound. The high frequencies are often missed when speakers are placed too high or too low. Speakers placed on a shelf or table often cause the surface to vibrate, thus distorting bass. These speaker stands isolate the speaker's vibrations from the floor, allowing you to hear the bass from the speaker and not the vibrations from a shelf, table or floor. Speakers come in various sizes and shapes, so the height of your speaker stands is dependent on your unique speakers. For this project, we give you the dimensions suited for the speakers shown in the photo, but you can alter the design to fit your individual needs.

Do you create, collect, or curate anything special? Consider starting an ecommerce store and turning your hobby into a full-time job. Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down -- an ecommerce store can make it financially viable for you to pursue your passion.
These basics are going to set you back about $180, leaving you with $320 left to work with.  We are going to be leaving behind two hand powered tools from the $250 shop and upgrading to powered alternatives.  This should lead to more consistent results, more enjoyable builds, and increased efficiency.  These are all goods things that only the biggest fans of The Woodwright's Shop would argue with.
High-velocity fans are also an important tool in their own right, particularly at your finishing station. Increased air flow will help dissipate fumes from paints and sprays for your safety, and you can train a fan on your project to help paint dry more quickly between coats on humid days. To get the most out of your fan, look for floor fans that are easy to aim or wall-mounted fans that will save space in smaller shops.
Ultimate Small Shop is a complete guide to setting up your own workshop, from the planning phase to optimizing it for business. You’ll learn how to put together a complete and functional workshop for less than you expect. Ralph aims to get your shop set up for less than $1,000. Ultimate small Shop includes suggestions on where you can get the tools and equipment needed at the most affordable prices and how to optimize space to get the most out of the little room you have.

Smaller speed bump displays (above) and larger merchandise outposts (below) placed along your store’s main traffic flow let you draw customer interest to certain products. Speed bumps let you feature new finds and hot sellers in eye-catching ways. Larger outposts are great for special price stock or product groupings such as seasonal features and branded collections.
After looking at a number of spaces that are available to lease, you may start to wonder whether it’s better to buy or lease commercial real estate. Of course, there are occasions when it might be better to purchase commercial real estate rather than leasing it. For example, if you buy a commercial space, you’ll take advantage of equity, depreciation, cash flow, and asset appreciation.
Reactions are typically over-the-top excitement. Everywhere I go, there are people snapping pictures, taking videos, and giving me a “thumbs up.” Sometimes while on the highway, cars will go ahead of me about a mile or so and then pull over to get out and video me driving by them. Truck drivers are always getting on the CB radio asking about the truck.

So before you start to consider fixtures and displays, think about the product positioning throughout your store. Where are your evergreen, seasonal, limited availability, and sale products going to be featured on an ongoing basis? This process is called product mapping. Following is an example of a product mapping plan that features a mix of product categories in defined areas:
You can typically find paneling in pine and cedar. Pine is cheapest, looks fine, and will do the job. Cedar is more expensive, but it looks and smells awesome - and it’s resistant to mold and mildew. Paneling comes in different thicknesses, but we recommend using ¼” (5/16”). Thinner paneling weighs less, costs less, takes away less interior space, and will bend with your van’s contours.
Table mounted routers, planers and shapers are another machine that usually has material fed through, and although they are fairly narrow machines, they require room on their front for material to be fed from, and at the rear for the material to be removed after the work is complete, so again, a space of about ten feet is needed for any significant work.

Whether you plan to go it alone or hire a professional, there are many resources available to help you plan and execute your retail store layout. If you don’t feel comfortable tackling the project yourself, a professional retail store planner, interior designer, or display designer can turn your dreams into reality. Or if you want to handle it all yourself, store planning software and other online idea resources can make the job easier.
Gutting: We actually took on a pretty big project when we bought our van because it came with a preinstalled wheelchair lift that we had to remove. Unbolting all the parts took both of us working on it for a full day, and it wasn't the most glamorous job. The good part was that we were able to sell the lift and the reclining bench seat for a combined total of $260. If there's anything to remove from your van, do this first.

One of the most important and often overlooked first steps when starting a small business is preparing a business plan. Many entrepreneurs who hear this might panic. And while the value of writing a business plan is often debated, those who complete them are nearly twice as likely to successfully grow their businesses or obtain capital compared to those who don’t. More on this in part three of How to Start a Small Business 101, Components of a Business Plan.

An exclusive arrangement is one where the tenant works exclusively with one broker for a 3 – 12 month period. During this time, the tenant can’t work with another broker. A commission between the tenant and broker is negotiated, equal to a small portion of the expected tenant broker fee. However, this commission is paid only if there are no tenant broker fees.


It looks great. Your little guy looks like he's having fun. I just had over 50 kids come through my shop last weekend to do some woodworking for cub scouts. I am saving left over insulation to put in there soon. I restocked my plywood recently too. The pieces of pipe made it much easier to pack in a lot of heavy pieces. I also took the time to measure lengths and mark the ends of all my lumber in the hatch under my bench to find what I need a little easier. My $100 8x8 needs a little TLC soon. But the shop is still rock solid. If you plan on making a lot of dust, I would also suggest a diy air filter with a box fan and a cheap air filter. It helps a little.
I’m currently in the process of building my own small shop and I almost didn’t watch this video because I was afraid I might become too jealous. I wasn’t. It made me realize that a good shop is worth waiting for and that I don’t need to be discouraged when things aren’t moving as quickly as I hoped. Thank you for the inspiration and congratulations on your new shop, you deserve it.
Remember, your retail store layout guides product placement, directs customer flow, and defines the overall look and feel of your store, so it deserves plenty of thought. Many factors will affect your floor plan choice, including the size and shape of your sales floor, the types of products you sell, and even the customers you hope to attract. Keep these factors in mind as we explore each floor plan option in detail.
×