You may already be aware of something known as the "butt-brush effect," coined by consumer behavior expert Paco Underhill. He discovered that a typical customer, especially women, will avoid going after merchandise in an aisle where they could potentially brush another customer's backside or have their backside brushed. This holds true even if the customer is very interested in a given product. An easy way to avoid this problem is to ensure that your aisle, floor, and displays allow customers to have more than adequate personal space when browsing your products.
From a legal perspective, this lack of uniqueness doesn’t need to be a major concern. According to the rules governing business incorporation in most states, if you find yourself opening with the exact same name as another business, you can keep it as long as “your business and the existing business offer different goods/services or are located in different regions.”
SBA provides support and tools to aspiring small business owners and in particular to minority-owned, women-owned, disadvantaged, and veteran-owned businesses, including a government-backed financing scheme to qualified participants. Local and state authorities also have a range of programs designed to encourage the growth of your small business. Make sure to research your local authority’s website.
Of all the LED lighting options, puck lights are the most difficult to install. You’ll have to run wiring behind the ceiling/walls for each light. And you’ll need to cut a hole with a hole saw to recess the lights into the ceiling. But with some preparation and care it's not too difficult. We have full instructions for installing LED puck lights in our epic electrical post.
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Note: This article will not include considerations for costs by independent developers or offshore firms. As I have written about cost differences in previous articles, those costs vary widely. Instead, this app cost resource focuses on what it would take to have a quality team of professionals build different kinds of apps. That could be done in-house, by building your own team, or by contracting a third party agency like Savvy Apps.
So what does all this boil down to? I favour starting with a good workbench and top quality hand tools – chisels, a couple of planes, a hammer, a few Japanese handsaws – stuff like that. You’ll be amazed at what you can accomplish when properly equipped. Build simple items at first, and then add the very best power tools you can – as you can afford to – in the order that makes the most sense for the work you’re interested in. Yes, this gets you off to a slower start, but what’s the rush? You’ll soon surpass the ‘buy-it-all-at-once’ folks who end up struggling with beginner tools that hold them back from getting better.
Inventory management — especially when first starting a small business — at its most basic level consists of counting how many of a given product (let’s say apples) you have for sale in the morning, keeping track of that number, then reducing it by one each time an apple is sold. At the end of the sales day, you count the leftover apples and make sure the number of apples in your inventory system matches whatever you actually have in store. When you have an accurate apple count, you call your supplier and order as many as you need to make sure you have enough on hand for the next day.
Simply get a one-inch drywall screw and drive it into the hole right beside the hook. You want to use a one inch screw because you don’t want to hit the wall behind it and you just drive the screw in until the head of it is tight against the hook, it’ll just act as a shim, and you’ll see once I get this all the way in, it lock the hook in place, and now when you take the tool on and off it won’t come off. The hook won’t pop out.
The dream of a dedicated home shop is a common one among woodworkers. Whether you currently borrow shop space, work in your driveway or side yard, or compete for a corner of your basement with Christmas decorations or your furnace, you may be ready to build your own space that will allow you the freedom of more room and time, and will also keep dust, fumes, and noise under control. Every design/build situation will be unique but there are a series of considerations that you will face in the design and construction phases of your project. Let’s walk through the process and discuss the questions that you will need to ask yourself and others as you approach this project.
Perhaps the most satisfying move I made was to automate the dust collection system. I used the iVACPro system to link all machines to the dust collector. When I turn on any machine in the shop, the dust collector fires up and whisks the dust into the bin. The system also has a programmable delay to allow the dust to make it to the bin before the dust collector shuts down. I set my system for a five-second delay. The system works flawlessly for my band saw, planer, and router table at 115 volts, and also my table saw and jointer at 240 volts.
Another example of data-driven decision making is scouting the local competition and taking notes on how much traffic they are getting regularly, the kind of products that they’re selling, their pricing, and even how they market their business. This kind of information will help you determine the pros and cons of choosing a location in that area as well as potential strengths, weaknesses, and opportunities that can improve your business plan. Trust us, doing all of this before starting your small business will save you major headaches in the long run.
A lot has changed in recent years. Sophisticated, yet affordable technology now exists that can help track customer relationships from an ad placed on Google, right through to a successful sale. This offers small business owners a unique chance to be entirely data-driven in their marketing approach. Every single aspect of your small business can be tweaked and optimized to ensure that you are enticing customers, up selling where possible, and encouraging people to spread the word about your business.
Small business owners can maintain steady, manageable growth by keeping a firm eye on costs and always aggressively looking for ways to increase sales and grow their brand. It can be difficult to empower staff and managers around you, especially if you’ve spent a long time steering the ship alone, but it is an essential part of successful expansion. Stay open to suggestions from your managers while making your current business best practices clear to them.
There are some variances in the features and reliability of different model years, and differences between the Mercedes Sprinter, Dodge Sprinter, Ford Transit, and Dodge Promaster - so make sure to do your research. The Sprinter RV Conversion Sourcebook is an incredible resource on all things Sprinter (and van conversions in general), and it goes over all the options in detail.
Many small businesses in New York and New Jersey were forced to close following Superstorm Sandy because they lacked the insurance that would have gotten them back on their feet. That part is well known. What’s less well known is that this lack of proper insurance, coupled with the lack proper legal incorporation, resulted in many entrepreneurs seeing their personal assets come under threat.