Remember the social media networks we asked you to secure in section five, Choosing a Business Name? Well, now is the perfect time to activate those channels. Use social media to build excitement about your grand opening and keep potential customers informed about special promotions and sales. People want to know what makes you special, so tell them why your store or restaurant will be different to what is currently available. From sharing pictures of that new fancy espresso machine or sneak peeks of your store’s interior, you can gain buy-in to your central message and build some anticipation before you even open your doors. Knowing how to to leverage key social channels is imperative to starting a success small business that will stand the test of time.

In order to ensure that the staff you’re bringing on board is the right fit for your small business, there’s a few questions that you should ask yourself during the interview process. Are they competent? Capable? Compatible and committed to your core business values? Do they fit in with the culture you are trying to build? And can you offer them fair compensation? Business expert and entrepreneur Alan E. Hall, calls this the 7 C’s to hiring. At the end of the day you want to look beyond the skills and experience they have on paper and make sure that they are willing and able to grow with your business.
I have been working on building out the space, starting with a new welding table and small material/saw rack. I was able to dedicate a 20' x 28' area to fabrication. I need to figure out some things like angle grinder storage, fume exhaust hood and cold saw set up, but I will get there. Power is one nice thing with a 400A 208VAC 3ph supply panel. Also got the compressor in a sound dampened closet with cooling so the noise level is down significantly. Oh ya, dedicated 15 ton AC for the shop has been nice.
Since your business name is often the first thing potential customers will see or hear, think of it as one of your key tools for leaving a lasting impression. The right name, like a firm handshake, can play a role in your brand’s perception. So make sure it’s strong, catchy, and unique, but most importantly sends the right message about your business.
I place the band saw first in my order of purchases, because I consider it the heart of the shop. Band saws are very safe tools for ripping, re-sawing, cutting curves and more because all of the force is downward, virtually eliminating any chance of unexpected kickbacks. I wanted a saw that had a strong back, dynamically balanced cast iron wheels for smooth operation and flywheel effect, 12" depth of cut, good dust extraction design, a large table and a solid fence. After shopping around, I settled on the General International Model 90-170 14" saw. It is very smooth, comes with an Excalibur fence, and it is light enough (133kg) to move into your basement without crushing someone.
“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
Lastly, and perhaps most importantly, your size should make you lean. Every single aspect of your store or restaurant can be tweaked and optimized to ensure more and more customers are coming through the door. As you experiment with strategies on Facebook or Twitter, introduce a new email marketing techniques, or simply erect new signage outside of your store, you have the chance to measure your success and react quickly to failure.
Thanks to you I built my own truck camper. I bought a LEER top and put a memory foam mattress in the back. I built a basic wood frame, and tried to maximize living space and comfort. It feels more like a Truck Bedroom then Truck Camping. I use bed sheets and blankets instead of sleeping bags. I haven’t seen this as very common. Do you foresee any issues with doing it this way?
After years of digging through piles of stuff on my workbench for the air compressor accessory I needed, I had this idea. I simply drilled 7/16- in. holes on the underside of my workbench top and threaded in a few 1/4-in. NPT male couplings with quick-connect couplers. A wrench and some upward pressure are all it took to screw the couplings into the wood. Now I just snap my accessories onto the couplers when I’m not using them. — Donnie Dressler. These are the best tools for automotive work.
Having a plan of action is key to learning how to start and run a successful small business. Whether you are looking for funding from a bank or angel investor, or are lucky enough to completely fund your venture on your own, an articulate and well-thought-out business plan will help you define what your business stands for and what it intends to become over time. As the age-old saying goes: “A goal without a plan is just a wish.” Don’t put your business idea in the hands of fate. Plan thoroughly, give yourself some benchmarks for success and be prepared to innovate as you go.
On a more mundane, but equally important note, the costs of retroactively fixing errors in a name choice or a business structure can be enormous, both in your time and in real-terms. It is therefore important that you do your research and establish the correct legal structure for your business early on. Still not sure what steps you need to take to incorporate your business? Visit BizFilings.com to learn more about the first five steps you need to take when incorporating your business.
It’s no accident that some of the best marketers in the tech startup industry are known as “growth hackers.” Think about your target demographic (e.g. students, local mothers, teenagers) and find any way you can to get the word out to them. Email mommy bloggers, hand out free samples at the local college, or write your website on all the napkins you hand out with your food. There is no substitute for action.
According to a recent digital marketing survey conducted by Clutch, 74%of small businesses surveyed had a company website. Of the businesses that said they do not have a website, 9% said they planned to build a website in the future, while 10% said that that they are unlikely to build one. One thing is clear, small business owners are starting to join the digital revolution and are reaping the rewards in terms of increased customer loyalty, growing word-of-mouth, and most importantly, increased sales.
People tend to buy cargo vans for work and hold on to them for years, so many vans on the market can be pretty beat up. Although you can find inexpensive cargo vans in good condition, it can be tough to find anything with lower mileage - so be prepared for all that comes with owning a higher mileage vehicle. Cargo vans also don’t offer much headroom. There’s no way even shorter people will be able to stand in one, and the lack of headroom also cuts down on storage space.
If you are looking to sell your business, it is important to engage a lawyer who is a business specialist to ensure you gain the best possible valuation. A small business is valued by assessing the potential ongoing income from the business over the coming few years. Normally this means that a business will be valued at three to five times net revenues, which can present a potential issue for particularly tax-savvy small business owners. Remember that every time you write off an expense against your business, you are lowering the net margin of the business. So, that dollar you saved by writing off the expense could cost you three to five dollars on the valuation of your business.
We did our best to keep costs down, but there was only so much we could do. We needed the shop to go up quickly, which eliminated the prospect of me doing some of the work myself. Additionally, we live in a neighborhood with a homeowner’s association. This means we have very specific restrictions for what we can and can’t do on our property. So the shop must have all of the same finishing touches as our house.
Having a deliberate store layout is important for maximizing revenue for brick-and-mortar retailers. By setting a plan, retailers can strategically direct shoppers to high-priority products and drive impulse sales. An effective store layout also makes the space organized and easy to navigate, which is important for providing a good customer experience.
If you have a small shop, you're probably not going to have the option of milling your own lumber to square. So the easiest way to go is to buy boards in the thickness and width you'll need. When buying sheet stock at a lumberyard or home center, the employees there can usually cut boards or sheets down to approximate sizes for you on a panel saw–sometimes for free, but typically for a fee.
From a legal perspective, this lack of uniqueness doesn’t need to be a major concern. According to the rules governing business incorporation in most states, if you find yourself opening with the exact same name as another business, you can keep it as long as “your business and the existing business offer different goods/services or are located in different regions.”

So what’s the downside? Well, for starters, RV conversions aren’t exactly known for quality. Most manufacturers use cheap (i.e. shitty) materials, and just don’t build their vehicles to withstand the stresses of full time living. You’re also locked into a pre-designed layout, so it will be a lot more difficult to customize how everything functions.
Congratulations on your new shop and all your success. I’ve watched all of your videos and someday if I have the money I would love to join your guild. I started a small workshop in my grandparents basement and someday I hope to start a small bussiness. Your website and videos have been the most informative and the most inspirational to me as a beginning woodworker. Thank you for sharing all your tips and hard work with people like me. I look forward to watching your videos for years to come.

The big advantage to buying a pre-built camper is that it’s already built out, so you won’t have to wait to hit the road. Many feature innovative ways to convert the living space into a sleeping area, and may even include a bathroom/shower. These vehicles should also have electrical, plumbing, propane, and water systems already installed (although if you want solar power, you’ll likely need to add this yourself).
You might be thinking your business aspirations are too ‘early-stage’ to merit investigating the permits required to run your small business. You’d be wrong. The costs and requirements of staying on the right side of the law should be factored into your initial business plan and ongoing projections. In the long run, this will save you time, money and heartache.
Seems simple right? Well, yes and no. Inventory management can become very complicated once you factor in issues like product lifecycle (how quickly do the apples go bad?), variable amounts of raw goods in a single item (how many apples went into that apple turnover you sold?), delivery times (how quickly you can get new apples?), and variable wholesale apple costs (how much did you pay for that particular bunch of apples?).
As far as the batten, your actual question..haha. There has not been any moisture or rain make its way through. However, I did caulk all of those joints before I painted. I also made sure I primed all the exposed edges, especially the bottoms of the osb sheeting. You could probably put some pvc j channel along the bottom to prevent rain splash from absorbing up into the end grain. Just make sure you give a way to drain any water that makes it in the j channel. Does that make sense?
In all you can spend under $1,000 and be setup in a great workshop. But I know how it feels when you’re shopping for new tools… and you think… “why not buy the top of the line so it lasts longer”… or “may as well get the best while I’m spending money”… those kinds of thoughts won’t only get you into big trouble with your other half… it’s also COMPLETELY wrong.
We exhausted our entire life savings on this project and entered into a lot of debt at the same time. And now it’s the ongoing maintenance, repairs, insurance, and upkeep on this rig that make it almost impossible for us to keep it on the road. This is where I’m hoping to get that “let’s sponsor you to travel across America and meet the fans” call from Hasbro or Paramount one day soon.
When registering your business name you should also consider whether or not you have plans to expand your local business nationally or online in the future. Registering your business with the state does not offer brand protection beyond the state it is registered in. For example: If Bob’s Bike Shop is registered in New York, no other business will be able to use that name in that state. However, someone in Idaho can still register their business as Bob’s Bike Shop. If you have aspirations that look beyond Main Street, USA and would like the option to expand nationally or on the web, you should consider trademarking your business. When you trademark your business name, it makes it a lot easier to recover property that infringes upon your brand. For example: If Bob’s Bike Shop in Ohio purchased the domain www.BobsBikeShop.com but Bob’s Bike Shop in New York trademarked that name, legally Bob’s Bike Shop in New York has the right to file a domain name dispute to get the domain name back from it’s current owner.
First, as most eager but hesitant potential hobbyists realize, you have to be much more thoughtful about tool selection. A 14-inch band saw? In your dreams. In a small space, you're going to have to rely on bench-top or handheld tools. (It is possible to forgo power tools entirely in favor of hand tools, but that's a discussion better left for another time.)
Make sure to utilize the tax-specific resources provided by the SBA and the IRS to fully research your federal and state tax obligations. These include, but are not always limited to: corporate income tax, employer tax and excise taxes. For most small businesses, the right first step is applying for an Employee Identification Number, which you can do using this IRS EIN online application. Depending on your state, you might also need to register for a sales tax license.

I save all my back issues of The Family Handyman magazine and love the projects and repair tips. The trouble is, I’m not always ready to do the project when the issue arrives. To make my favorite articles easy to find at a later date, I put a stick-on label on the cover and then add notes for easy reference when the time comes to do the job. — Willie Schreiber. Plus: Check out this small workshop storage solution.


Once you have an idea of your store layout and a product mapping plan, it’s time to consider your store fixtures and displays. Fixtures are permanent—fixed—parts of your store such as lighting, counters, fixed shelving units, and dressing rooms. Displays hold product and tend to be movable, versatile, and customizable, like modular units, gondolas, tables, slatwall, and clothing racks.
We use this fan for extra circulation when it’s hot, and to get the air moving when it’s cold at night and we have all the windows closed. We also keep it on for our dogs while we’re driving. There are cheaper 12V fans out there, but generally the cheaper the fan the more power it draws. The Endless Breeze is a great little fan, and it’s definitely worth getting for the added ventilation.
I totaly get not wanting to get into the cost part of the shop. We just went through a house renovation, and my stock answer to the ‘how much’ question is either ‘enough’, or ‘enough that was right for us’. There is a quality of life or utility aspect that every person needs to figure out for themselves. And, I would think not having to bounce around from garage to garage anymore has gotta be worth something!
So far it has worked out. It's probably not ideal. I imagine a system would work much better, but it gets the job done until then. I ended up setting up in my small 1 car garage as well now. I used two shopvacs to build a system in there. I have a few new Instructables to put together and a new shop tour to do as well. Thanks for the comment! FYI: The wood storage has passed the time test. I have not had to change a thing about it. I plan on adding a shelf above the sheet goods to store thin moldings and cut-offs. I still find it incredibly easy to access my wood quickly with that setup. I have to move stuff around in the garage to get to my wall mounted wood storage, so it's more of a pain.
I didn’t want to get a truck with a million miles on it. I am not a trucker by trade; I got my CDL specifically for this project. I didn’t want to get into a truck and then have to worry about its structure, engine, and transmission—and then start building Optimus on top of it. That’s why I got a brand-new truck custom-built from Western Star to become Optimus Prime.
I live in Northern Va and have the same concerns. I save those little silica gel packets every time they come in a new product and put them in my tool drawers. I also salvaged a dehumidifier from a neighbor that I need to repair and set up in there. I use the wall mounted AC in the summer to keep it cool enough to work in there. Although I haven't gone back yet to insulate the ceiling, it stays really cool in there if i want it to be.
When leasing a retail space, there is always risks involved. Your goal should be to minimize these as much as possible by considering every angle and asking the right questions. For example, does the landlord intend on erecting scaffolding on the building at any point during the lease? If so, can the rent be reduced to reflect this situation? You will also want to ask to have a clause included allowing you to sublet if necessary, which can be important if you ever find yourself struggling to make payments.
An exclusive arrangement is one where the tenant works exclusively with one broker for a 3 – 12 month period. During this time, the tenant can’t work with another broker. A commission between the tenant and broker is negotiated, equal to a small portion of the expected tenant broker fee. However, this commission is paid only if there are no tenant broker fees.

The kind of apps that fall into this app type are extensive. Facebook, Instagram, Snapchat, Twitter, WhatsApp, Pinterest, and YouTube are all examples. Remember that some of these apps have been worked on for many, many years. Thus, a v1.0 social app or social networking app will likely not offer all of the same features. For instance, Snapchat did not start with videos, filters, or their "Stories" functionality. A social app would, however, include user authentication, friending, favoriting (or other data interaction), some sort of messaging, and comparable "baseline" functionality.


What we're trying to do in providing these ongoing app cost resources is to frame the conversation for you. As noted earlier in this article, we're not suggesting that any of these different app types can't be lower than the lowest range shown or higher than the highest one. We are, however, trying to give you a sense for what a quality app built by seasoned professionals would look like.
Do you have 3 goals left? Great! That's the perfect number. Do you have more? That's okay as well. If you have more time to work on your business, then you may be able to accomplish more then 3. But it also depends on the type of goal you are trying to accomplish. I just recommend not trying to over achieve in fear of not accomplishing everything you set out to do. 
I added an accessory mitre gauge to the saw for accurate cut-off work. The Incra Miter1000 showed up under the Christmas tree after the Lee Valley flyer photo with part number mysteri­ously ended up on the fridge door with a circle around it last December. A great addition, the Incra is light, accurate, and provides adjustable stops for cutting multiple parts to precise length. I will also make a plywood cut-off sled for the saw for squaring larger panels.
In our opinion, the best kind of fridge you can get for a DIY campervan is a portable 12V fridge/freezer. These fridges are built for adventuring on 4x4 vehicles and boats. They’re very rugged, and they don’t need to be kept perfectly level like mini-fridges. They can run off 12V power or regular 110V. They keep your food as cold as you want, and they can operate as either a fridge or a freezer.
The right first step online for most stores and restaurants is creating a Google Local Business Listing. Google accounts for 90% of all global organic search traffic and more and more of that traffic is coming from mobile devices. Chances are, your customers are using Google to find you, so you’ll want to make sure your hours, description, contact details, address, and images are all accurate.
Apps begin to get more complex—and costly—once user authentication is involved. The main reasons for that are all the other expectations that come with user authentication. Typically, they include interacting with data (e.g., favoriting an article), syncing data across devices, push notifications, and perhaps collaborative features (e.g., inviting a family member).
Pegboard panels like this are extremely popular way to display and store hand tools. But they have one annoying problem is that when you lift off a tool, often the hook itself will pop out of the board. And that happens with over a number of times, every time you reach for a tool it can get pretty annoying. So you can buy at the hardware store, they make straps and special devices to hold the hook in place, but I’ve found this works just as well and it’s a lot cheaper.

Whether you end up looking at self-checkout counters, fancy lighting systems, special refrigerated cases, or any of a countless number of options, never forget that these are only tools to help accomplish your main goal. Your store needs to create an environment where customers want to be, where they feel comfortable and appreciated, and where that experience will prompt them to purchase (and hopefully encourage their friends to do the same). Equipment and technology decisions should always be made with your customers in mind.
Of course, if you’re going to build a sweet shop, you’re going to have to outfit it with an equally sweet bench. This afternoon I stumbled upon a UK bench-maker by the name of Richard Maguire. Built of kild-dried ash, Maguire’s benches are then finished with an oil and wax combination and feature twin screw vises which, while really interesting, might not be a perfect fit for everyone. While you can use these vises to apply more accurately distribute clamping pressure on different-sized stock, I could certainly see it becoming a wee bit of a pain when clamping stock that comes in contact with the entire length of the vise’s face. Having to equally screw in each side might frustrate some woodworkers. Still, these benches are a blast to look at.
The router—The router is the master when it comes to flexibility. Its potential far exceeds trimming and decorative edge treatments. A router will cut mortises, rabbets, and dadoes, and adding a router table builds in even more versatility, including biscuit joinery and raised-panel doors. But where the router distinguishes itself from all other tools is in its ability to produce identical parts using a pattern.
Smaller speed bump displays (above) and larger merchandise outposts (below) placed along your store’s main traffic flow let you draw customer interest to certain products. Speed bumps let you feature new finds and hot sellers in eye-catching ways. Larger outposts are great for special price stock or product groupings such as seasonal features and branded collections.

It does sag a little bit, but not worryingly so. As I mentioned, it often rests on top of the large plastic boxes I place underneath, and I put in a small wooden brace at the entrance. You could definitely build it slightly smaller, or put in a more substantive center brace — like a sheet of plywood that fits into the groove of the bed liner and is the exact height you want.
Congrats on a very nice shop. Great video to capture the moments. I too have moved around from place to place (in the Army) and I have to make my shop work with what they give me for a house. I’ve done work out of a tool shed and I make it work becuase I just love working with wood. Once I retire and settle in one spot I hope to get something similar to yours. I’ve picked up a lot of ideas watching this build.
If you are just getting started in woodworking and want to know what tools you’ll need to set up shop, you’ll want to download this free PDF from Popular Woodworking. We have put together a complete list of basic woodworking tools to kick-start your new hobby. In this free download, you’ll get our recommendations for the best hand and power tools for beginners. Buy these tools and you’ll have everything you need to make great woodworking projects.
A great product line will also reflect a range of price points. For a business that is working hard to convey a sophisticated and elite vibe, it might be a useful strategy to set a high minimum price, but for the vast majority of small businesses, your pricing should be guided by one key thought: I want every single person who comes through my door to be able to find something that fits their budget.
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