In today’s competitive business landscape, the key card that small business owners hold up their sleeve is their ability to offer something distinctive, original, and personal. As small businesses grow, however, it can become increasingly difficult for the time-pressed, financially strapped entrepreneur to maintain direct oversight over every aspect of their store.
Another flexible option is the portable work tables the guys are building back in our shop. This gives us a work surface that we can move wherever we may need it. Now the main workbench we’ve left a little gap between two of the cabinets for a trashcan or a stool to slip in but we did need to support the countertop where it crosses so Tim and Chris are adding some 1x4s to bridge the space. They’re also putting in a 2×4 inside one of the cabinets where the two pieces of plywood will have to be seamed. Then it’s just a matter of laying in the pieces in place and nailing them down to the cabinet. That trim strip around the edge is mostly for looks but the cedar backsplash along the back will keep us from banging up the wall or getting small items stuck between it and the counter. All in all it started to look pretty good.
One of the best deals on portable power tools, including routers and sometimes planers, comes in the form of factory-reconditioned tools. These are primarily tools that have been repaired at the factory after failing quality inspections or being returned by customers. While they cannot be sold as new, they are identical to new tools in quality and appearance and usually feature the same warranty (be sure to check). Typical savings are anywhere from 15% to 30%, though you sometimes can find even bigger bargains. These tools can be found at Amazon.com and other online tool sellers. It is also possible to buy them through retail stores and, in some cases, directly from the manufacturer’s Web site.

I’m for using what you have got as well but if what you’ve got just really isn’t up to the job it doesn’t hurt to consider switching to something else. Not sure what year your Prius is but if it is fairly new I imagine you could sell it for much more than what an older reliable 4 cylinder Tacoma would cost you. My 2wd Tacoma manual trans gets 30mpg pretty easily and I’m never tempted to get a hotel. The price difference in the two vehicles alone may well make up for the extra cost in fuel and potentially tempting lodging plus even in a 2wd pickup you will have a much easier time going off the beaten path then you will in a low hanging passenger car.

Ok Rob let me try again .I would suggest you sign up for a community collage woodworking class or a woodworking coop where you can use the tools you will need to build the kind of items you have in mind. You say you have used the tools you listed but that could mean only used them once or twice. If you have minimal experience with tools and woodworking that might be another reason to take a class assuming there is one available . Do you have a space you can use as a shop ,a garage,carport etc? As far as tools and equipment are concerned I think Knotscott covered it very well. I know your supposed’s said you couldn’t find tools on Craigslist or garage sales but those might be the place you can make an offer on a shop full of tools in the price range you trying to stay in possibly with some materials and other extras. It might even work to put a wanted wood shop full of tools in the tools section of your local Craigslist.

DeAnna says that in general, the front left of a retail store is a good location for the checkout counter, like the one above. Shoppers naturally drift to the right when they enter a store and tend to loop around the store, leaving on the left side. So, a checkout at the front left of your store puts it your customers’ natural exit path. Plus, it doesn’t distract them from shopping as they make their way around the store.
Ideas on how to Improve your Workspace – We can all do with some ideas on optimizing workspace. The guide has a lot of information about how to improve your workshop to be more efficient and improve workflow. This includes the costs of improving your shop, as well as hacks you can do yourself to improve efficiency and storage space for less. You’d be amazed at what you can do with even a small room. You just need someone to point you in the right direction.
Meaghan Brophy is a retail writer for Fit Small Business. She has provided content and guidance for indie retailers for years as the editor for Independent Retailer magazine, a RetailWire BrainTrust panelist, and speaker at trade shows such as the Independent Retailer Conference and NY NOW. She has been quoted as a retail expert in Forbes, Retail Dive, Retail Minded, ASD Insider, and more. When not talking retail, Meaghan can be found watching dog videos and practicing her tap dancing skills.
Above all, remember that all of these elements can form part of your negotiation. Unless you are pursuing a highly desired space in a hot rental market, there is usually a point of leverage available to you in every lease negotiation. When it comes to getting the best possible deal in these situations, you’ll want to seek quality professional advice, this will normally include a broker and real estate lawyer.
A good starting point here is to write down two or three keywords that you think define your brand and then allow all your design choices to be guided by those words. For example, a local cheese shop could be organic, artisanal, and authentic; a wine bar could be sophisticated, 1920s, French; or a local specialty food store could be gourmet, helpful, natural.
You can see in this step how I notched each rafter to fit more securely to the walls.  I also used a metal hurricane strap to secure each rafter to the wall.  Even though this was not required by code, I felt my tools were far to valuable to be left to chance over such an inexpensive solution.  The walls are a simple board and batten system.  The 1x3 trim covers the joints of the 4x8 OSB.  They make much more high quality sheets goods to use as siding.  However, the cheapest I found was $35 a sheet and the OSB was about $5 a sheet.  I sealed the OSB and painted it with exterior paint.  If I run into problems in the future, I can just add a second layer of more durable material or simply have siding installed.  It has held up very well over the past couple years and I see no need to spend more money on it now.
Ultimate Small Shop offers a comprehensive guide illustrating how to set up a workshop. It may be just a small basement shop or a part of the garage converted into a workshop. The guide lays out all the steps and actually caps the investment at under a thousand dollars. Woodworkers can build their workshop for less than $1,000. This does not entail any compromise of tools or the scope of woodworking projects. The guide provides a shopping list including the best tools and there are exact links to find those tools and buy them at the best prices. There are floor plans to ensure layouts are optimized even in the most cramped spaces.
The good news is this: You are not a statistic. Think about this — if it was reported that small business owners over the age of 50 were more likely to succeed, would you wait until you were 50 to start a small business? Not likely. You would start when you felt ready. And that’s the point — only YOU can know when it’s time to take the plunge. Likewise, only you can make the intelligent decisions that ultimately mean the difference between success and failure when it comes to launching your business.
Meaghan Brophy is a retail writer for Fit Small Business. She has provided content and guidance for indie retailers for years as the editor for Independent Retailer magazine, a RetailWire BrainTrust panelist, and speaker at trade shows such as the Independent Retailer Conference and NY NOW. She has been quoted as a retail expert in Forbes, Retail Dive, Retail Minded, ASD Insider, and more. When not talking retail, Meaghan can be found watching dog videos and practicing her tap dancing skills.

Make sure to run ground wires wrapped around all lengths of flexible exhaust hose to prevent static build up, which can spark and potentially ignite. I chose the King 1.5 HP dust collector, with a 115 volt motor, so I did not need special wir­ing for it. A shop vac is a must, as well, used to vacuum out machinery, and to remove dust from furniture prior to fin­ishing. Finally, an air filtration system was installed to clear the air of tiny airborne particles. The King KAC 650 unit I installed does a nice job, has a remote control, and a program­mable delay – I usually have the air cleaner run for a timed two hours when I leave the shop.
In addition to keeping your workshop comfortable with climate control add-ons, don’t forget to keep your body in optimal condition as you work. A water cooler tucked away in the corner of your workshop will provide a big quality of life boost and allow you to keep at your projects without having to run to the kitchen for a glass of water every time you feel thirsty.
The good news is that when you’re starting your small business, you now have the tools to take a data-led approach to choosing the right store design. For example: Not sure what type of music gets your customers in the mood to spend? Simply choose a few different styles and display a different one each week. After the test is complete, analyze sales data to help you identify what could be impacting sales. The key to getting accurate results from this kind of test is to avoid switching up the other variables in your store that can impact sales, such as signage, or testing one type of music during a regular business week and another type during a holiday week. For more details on how to create controlled in-store experiments, you can check out Lean Retail 101
If you’re starting a small business for the first time, your new best friends in life should be your bookkeeper and your accountant. The former should be engaged for a few hours every week (especially at the start of your business) to compile your books and ensure your records are maintained to the required standard, while the latter will help review your tax situation and prepare financial statements. Both can also be used as invaluable sources of actionable intelligence about ways to reduce costs, increase margins, and generally streamline your finances.You’ll be able to spend all that time you save doing what you love and thinking strategically about your business.

Equity financing is money raised in exchange for a share of ownership in your business. The core benefit of this type of funding is the lack of debt. You won’t have to worry about those pesky monthly repayments. The downside? You are giving up total ownership of your business, you are giving up the rights to a portion of the ongoing profits of the business, and you are potentially giving up some control of how your business is run (Though this is not always the case).
To get the most out of your router, you are going to want a router table.  You may find yourself asking if you really need one - if you do, check this post out.​  It's one of those purchases that you won't truly understand how valuable it is until you have one.  Given the budget of $2,500, I'd suggest looking at the Bosch RA1171 ($150).  If you want to see our favorite tables along with write-ups, check them out here.
Great instructional! I built the bed of my 92′ Toyota pickup ext. cab the same way you did. I did some hard searching and found this camp pad, which literally fits the 40″ wide sleeping space perfectly. A few different mats from Exped will fit, but here’s the one I bought. Just thought you might like to know there’s an inflatable duo sleeping pad out there that works for your setup!
Living on the road puts you in a wider variety of situations and environments than being stationary. If something goes wrong in the wilderness or if a disaster strikes, you’ll want to know what you should do. The SAS Survival Handbook is one of the best survival books out there. It covers primitive camping, edible plants, encountering wild animals - even disaster situations like nuclear war. It’s packed full of good-to-know actionable information. And it’s a blast to read.
Begin by cutting off a 10-in. length of the board and setting it aside. Rip the remaining 38-in. board to 6 in. wide and cut five evenly spaced saw kerfs 5/8 in. deep along one face. Crosscut the slotted board into four 9-in. pieces and glue them into a block, being careful not to slop glue into the saw kerfs (you can clean them out with a knife before the glue dries). Saw a 15-degree angle on one end and screw the plywood piece under the angled end of the block.
Since the summer of 2013, first time visitors to New York City restaurants have been greeted by window signs boasting a large, capitalized A, B or C. These letters reflect the rating given to each restaurant by the New York City Department of Health and Mental Hygiene (NYCDOHMH). Does the need for government oversight of this industry create an additional administrative and financial burden for the businesses in question? Yes it does. Does the rating system also inform consumers and encourage higher food safety standards across the board? Undoubtedly.
For those of us building apps, there's an increasingly larger burden on us to meet the expectations of our users. We've outlined the considerations of what makes a great app in the past, which are more relevant than ever. Users simply don't have the patience for apps that are overly complex, slow, or buggy. The best apps are personalized, highly contextualized, and touch human emotion. Meeting those user expectations is significantly challenging.

Small business owners can maintain steady, manageable growth by keeping a firm eye on costs and always aggressively looking for ways to increase sales and grow their brand. It can be difficult to empower staff and managers around you, especially if you’ve spent a long time steering the ship alone, but it is an essential part of successful expansion. Stay open to suggestions from your managers while making your current business best practices clear to them.


4. Avoid a cluttered look. Owen managed to add more merchandise but avoid a cluttered look by using neutral colors, such as ivory and gray for furniture and larger items. She then accented the space with smaller brightly colored items like vases and pillows. She also makes sure not to crowd her merchandise too closely together. "We try to make it look elegant and give it some space," she says.
For example, at a certain point, you will be asked to project how much cash you’ll spend in your fifth year of business. You’ll think, “Are you kidding? I haven’t even opened my doors yet and you want me to describe what my expenses and revenue will be like in five years?” Well, the quick answer is yes. Nobody ever said that starting a small business would be an easy feat.
Smaller speed bump displays (above) and larger merchandise outposts (below) placed along your store’s main traffic flow let you draw customer interest to certain products. Speed bumps let you feature new finds and hot sellers in eye-catching ways. Larger outposts are great for special price stock or product groupings such as seasonal features and branded collections.
I am working hard (or hardly working) on our master bathroom vanity! I spent the whole day in the garage on Monday, but it was such a mess from all the other projects I have been working on, so I spent the day cleaning and organizing instead of building. Now I have a place to build the vanity and this coming week there is nothing going on so I will also have time. I can almost smell the progress!
Woodwork in all its forms is an enormously popular hobby amongst enthusiasts of all ages. Most people, regardless of their abilities, just like to tinker with a bit of wood and make something. Starting out should be easy but the misconception can be that you need a fair amount of space to begin. The fact is that many people create versatile workshops in the smallest of spaces. One in particular we like is Stephen’s 8×6 Workshop as he manages to cram an army of tools into a tiny area in a systematic and neat way.
Congrats on a very nice shop. Great video to capture the moments. I too have moved around from place to place (in the Army) and I have to make my shop work with what they give me for a house. I’ve done work out of a tool shed and I make it work becuase I just love working with wood. Once I retire and settle in one spot I hope to get something similar to yours. I’ve picked up a lot of ideas watching this build.

Whether it’s underwear in an apparel store or milk in a grocery store, the items customers need most usually are found near the back. Think about this next time you’re in a grocery store. As you walk to the back of the store to get milk, you funnel past coffee, cereal, and toilet paper. And the milk is right by the eggs and cheese. This is primary and secondary zone merchandising in action, and the reason people shopping for one item often leave with three or more.


It does sag a little bit, but not worryingly so. As I mentioned, it often rests on top of the large plastic boxes I place underneath, and I put in a small wooden brace at the entrance. You could definitely build it slightly smaller, or put in a more substantive center brace — like a sheet of plywood that fits into the groove of the bed liner and is the exact height you want.

Radiation is heat transferred through air or a vacuum- think the heat radiating off of a fire. In a van, the biggest source of radiant heat is your windows. Sunlight (radiant heat) shines in through the windows and heats up the inside of your van. Using a reflective window covering will help deflect radiant heat and keep your van cool. Reflective surfaces also help keep radiant heat inside the van during the winter.

When you’re first starting out, it can be hard to imagine that there are entrepreneurs out there complaining of having grown too fast. But for some, it’s not a problem that’s welcome. For every Ben and Jerry’s, (Ben Cohen and Jerry Greenfield turned a rundown Burlington, VT gas station into an ice cream empire), there’s a Zynga or a Living Social that has enjoyed incredibly fast-paced growth, let their operating costs get out of hand, and then had to engage in mass layoffs when reality hit. If you’re enjoying fast-paced growth, make sure that this is reflected in your operating margins, not just the metric of revenue. You don’t want to be the butt of the old retail joke: “We’re losing a buck on every sale, but we sure are making it up on volume!”
While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
You know I can remember my very first workshop, and the very first power tool I ever bought when I was nine years old. Well, I have still have it, doesn’t work anymore but it lasted for 20 years, and I bought it from a mail order catalog for $11.41. I’ve held onto it all these years, because I knew I would find some special place sooner or later that it needs to rest. Well here’s a nice spot right here, I think that’s where it’ll end up.
Do you carry items that bring your customers back time and time again? Consider placing these primary and similar secondary product lines toward the back of your store. Or, if your stock is constantly changing and you don’t carry replenishing goods, place your sale items toward the back. That way, customers must pass your new items and promotional displays on their way to check out the deals in back.
By setting up a separate legal entity, you limit the financial fallout from a failed business, you shield yourself from legal risks (such as someone injuring themselves in your store), and you potentially put yourself in a more advantageous tax situation. Equally, if you are working with partners, ensuring you are set up with the appropriate partnership will give all parties reassurance about their legal standing, obligations to, and expectations from the business in question.

Listing agents are hired by a landlord to list their commercial property. Listing agents earn a commission that’s paid by the landlord, typically between 3% – 6% of the total lease. Tenant brokers, on the other hand, represent tenant interests. However, tenant brokers also typically earn a percentage of the overall commission paid by the landlord, knows as the tenant broker’s fee.
On-demand apps incorporate many of the elements seen in apps with logins and social features. Like ecommerce apps, they also include a transactional component, because users need to purchase goods and services. Unlike social and ecommerce apps, however, on-demand apps essentially require two completely unique user experiences. For example, an Uber driver needs advanced mapping and routing functionality while a rider doesn't. Similarly, the driver doesn't need to do a payment while a rider does.
At some point in the process of starting a small business, it’s pretty much guaranteed that you will hear the following statistics (or variations thereof): 25% of new small businesses close their doors within the first year and 60% are gone within three years. The exact numbers here may vary, but the message is all the same: be afraid, be very afraid!
When you design your workshop setup, climate control often gets ignored — and that’s a huge mistake! If your workshop or hobby room is in an unconditioned space like a garage or basement, you could find that it’s brutally uncomfortable to work in there during warm weather. You’ll be much happier with a solid fan — or several — to keep air moving for your comfort.
One of the best deals on portable power tools, including routers and sometimes planers, comes in the form of factory-reconditioned tools. These are primarily tools that have been repaired at the factory after failing quality inspections or being returned by customers. While they cannot be sold as new, they are identical to new tools in quality and appearance and usually feature the same warranty (be sure to check). Typical savings are anywhere from 15% to 30%, though you sometimes can find even bigger bargains. These tools can be found at Amazon.com and other online tool sellers. It is also possible to buy them through retail stores and, in some cases, directly from the manufacturer’s Web site.
Designing your retail store's interior is a topic that we've been looking at recently in an effort to help boutique merchants be more successful and thrive in today's digital era. From telling your brand's story and creating immersive shopping experiences, to putting together head-turning window displays and signage essentials, when it comes to retail, the devil really is in the details. As such, we want you to help you get the basics down pat. 
Most of today’s POS systems have integrated inventory management software that allows you to put hours back in your week, whatever the volume of your stock. A quality point of sale system will allow you to manage pricing changes, track product availability, cross-check inventory, and automate reorders with ease. All of which are crucial in helping you develop a deeper understanding of your business, enabling smoother day-to-day operations and smart purchasing decisions.
Skoolies do have significant drawbacks, however. Their size makes them a bit unwieldy to drive, and getting to some of the more out-of-the-way camping spots just won’t be an option. If something goes wrong mechanically, it can be much more expensive to fix than a normal vehicle. Also, the sheer size of these vehicles means the gas mileage is much worse than other options.
Great website! I spent a summer living out of a ford focus hatchback while road tripping around the United States. The rear seats were replaced with a small platform to store gear and the rear windows were tinted. I enjoyed the freedom that anywhere I parked no one would see me hop from the drivers seat to my platform for some zzz’s. Also no one would guess that someone is sleeping in a 3dr ford focus.
I think the music comment was about speakers for playing music. I put a few 8″ in ceiling speakers in from MonoPrice.com ($60 / pair I think) and love them. A space that big would probably need at least 3 pairs. You’re not throwing a rock concert with them, but they provide very decent background music for not much cash. The speaker wire from MonoPrice is dirt cheap too. Just add a cheap receiver to drive them. Of course, you probably don’t want to spend that cash at the moment. But it’s a good starting point for the future.
Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.
Google - If you have any question in the world, you can google it and probably find the answer, lol. However, I know your concern is how accurate the information is that you are getting. You also want to make sure that when you find some great knowledge, that it's leading you in the right direction. So if you google "how to make money from my Instagram following" or "how to drive buyers to my Instagram account", then you want to find actually step by step instructions, that will actually lead to a real result. Sometimes that isn't always the case. So search and try to put the pieces of the puzzle together to help you, but just know that it probably won't be handed to you on a silver platter like my webinars are. If you are having problems with your SEO for google, then I recommend that you get my Google SEO Webinar.
Tired of having your caulk tubes lying all over the workbench or your shelves? Make this organizer from a scrap of 2×8 and a piece of 1/4-in. plywood. Just lay out a pattern for your 2-in. hole saw to follow and drill holes through the 2×8. Then glue the plywood to the bottom. Now you can set it on a shelf and easily identify the tube you’re looking for. — Burnie Lorenz
The good news? There are a ton of free tools out there help you simplify and minimize the research required to secure your online identity. Among them is Namechk, a free username and domain search tool that helps you discover the availability of your business name across hundreds of social networks and domain extensions, all at once. Once you run a name search and confirm that it’s available for use both off and online, take the time secure your unique name both legally and on the web.

After you are done narrowing down your list of business goals, you are now ready to plan out when they will be accomplished. Just remember, nothing is set in stone so if you need to remove or add something to your business goals later down the road, that's okay. It happens to me ALL THE TIME. Sometimes our priorities shift or things didn't go as planned and you need to make changes. 
Now, another thing we’ve recycled that’s kind of unusual, all the wood walls you see here were actually and old backdrop that we used on a show a couple of years ago, perfect for our wood walls we need. Now, to store some of the tools, we have we created this simple little shelf unit out of cedar. And you know it kind of adds some of that warm wood feel to a shop, which I wanted it to look more like this than just plain painted walls.
Every aspect of your store should flow from a clear statement of who you are and what you stand for as a business. From the sign hanging proudly outside your store window, to the color of the wallpaper in the in-store restroom, every detail should contribute to conveying your unique purpose and brand to the world. This consistency should also be applied to all your online assets, for example, your website design.
If you’re moving into a space that requires renovations in order to fit your business needs, you’ll also want the landlord to take on responsibility for that work. We’re not talking aesthetics here, we mean necessary renovations such as improved data connectivity. If you have to do the work yourself, it’s advisable to ask the landlord for a rent-free or reduced-rent period. You should also make sure that any additional alterations you have in mind are acceptable and would not be in breach of the lease. Last but not least, always make sure the do’s and don’t of what can and cannot be done is put in writing, it will save you a lot of headaches later.

If customers naturally turn right when they enter, and you guide them to circle all the way around, you'll realize that the front left is probably the ideal location for your checkout counter. However, this decision also depends on the size and layout of the store itself, which means you'll have to use your best judgment on the most natural point to have that check-out counter.


Using six pipe cleaners, you can make your own skeleton. Bend one pipe cleaner into two for the backbone. Twist another around the bottom of the backbone to make into the legs. Do the same for the arms. Join two pipe cleaners and twist them around the backbone leaving some space forming a ribcage. Ultimate Small Shop Woodworking Twist the last pipe cleaner for a head and glue on some eyes. Hang with a rubber band for a bouncing effect. Your kids will love making Halloween crafts with pipe cleaners. But be careful when cutting and keep them out of their mouth. Going trick or treating? Why not make a special jug to collect candies? Cut off the top two inches of a gallon milk jug. Soak to remove any labels. Paint orange. Once dry, paint or stick on eyes nose and mouth resembling a Jack O’Lantern. Use fluorescent paint for a nice effect. The jug can be kept for future reuse. Using glue and food coloring, you can make a see-through painting. Paint a Halloween image onto a piece of plastic wrap. Before the mixture dries, put another piece of plastic wrap on. Cut it out and hang it in front of a light source for a see-through effect. You could also frame the plastic pictures using wood or cardboard if you want them to be longer lasting. Make some hand printed spiders. Ralph Chapman Ultimate Small Shop Apply black paint to your palm and 4 fingers leaving out the thumb. Place palm onto a piece of paper. Turn the paper 180 degrees and print again making sure the palm overlaps. Add some wiggly eyes using either paint or sticks. This is suitable for even 2 or 3-year-olds. Make your own blood. It is less expensive than buying ready-made blood from the Halloween shops. It’s not difficult; all you need is Karo syrup and food coloring. While you’re at it, why not make some slime using glue, water, and borax powder. This is an advanced Halloween craft, so take your time and be careful. Using apples, you can make dried, shrunken heads. Peel the apples and coat with a mixture of lemon juice and salt to prevent browning. Carve out a face of eyes, nose, and mouth. Do not worry about the finer details as they will probably be lost when the apple dries. You can use whole cloves for the eyes and rice grains for the teeth. Let the apples sit out in a warm place for about 2 weeks. If you don’t have 2 weeks, you can speed up the drying by putting them into an oven on the lowest temperature for about 45 minutes and then dry out naturally for the next 2 days or so. Ultimate Small Garage Clock Shop Once dried, they shrink and deform into weird and scary looking faces. Says Angie Maroevich, “You don’t have to spend a fortune on commercial Halloween supplies to have a great party.
Woodworking isn’t just an overnight hobby, for most it’s a fun pursuit that lasts a lifetime. As your skills develop, the workshop becomes a place not just to build but to repair along the way. In a world where people are strongly influenced by consumerism, there’s a tendency to revert to a throwaway culture. But if you can fix before throwing away, then your tools start to make a return on their investment and have a bigger impact.
While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
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