A software engineer needs to know how to code.  An administrative assistant must answer phones and organize paperwork.  But a marketer typically needs to wear many hats, from writer to advertiser to strategist.  And unlike other job roles, marketing employees can affect the core of a business by changing the way it’s positioned — and they can be held accountable to the company’s bottom line.

The threshold area, also known as the "decompression zone," is the very first space that prospective customers step into when they enter your store. It typically consists of the first five to fifteen feet worth of space, depending on the overall size of your store. It's also the space where your customers make the transition from the outside world and first experience what you have to offer.

When you are looking for small business funding options, be it from the local bank, an angel investor, or even a family member, the first thing you will be asked to present after your business plan will be any existing financial records. Make sure you are putting your best foot forward by keeping meticulous records, with your business finances completely separate from your personal finances.


The router—The router is the master when it comes to flexibility. Its potential far exceeds trimming and decorative edge treatments. A router will cut mortises, rabbets, and dadoes, and adding a router table builds in even more versatility, including biscuit joinery and raised-panel doors. But where the router distinguishes itself from all other tools is in its ability to produce identical parts using a pattern.
It is also essential to take a lean, data-led approach to choosing a business space. The average length of a commercial lease has dropped over the last few years but is still often well over five years, so the absolute last thing you want to do is rush into a signing and get locked into a bad situation. There are so many ways to test the viability of your business idea before you over-invest and sign a full-blown lease agreement.
First things first, the machinery is going to do the bulk of your work. Hand tool purists may argue differently but how many machines do you have in your home to make things easier? The same should be true for your workshop. Yes, there may be moments when you take a deep breath at the initial investment but if you’re looking at woodworking as a prolonged pastime then the tools will last you for years to come. Plus you’re not buying everything at once. Start small and build up your collection.
One of the most heavily used tools in your shop will be your table saw.  It is absolutely essential for ripping stock to size, working with composite material (like plywood and MDF), and venturing into the world of wood working jigs.  Budget is a limiting factor in a $500 build, but at $150 it is hard to pass up adding this Craftsman saw to your shop - even with limited funds.  

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We first obtained legal permission from Hasbro [which originally developed the Transformer toy line back in the 1980s] to build it late in 2015. I also had to obtain my commercial driver’s license (CDL), so I spent a few months learning how to drive a truck while simultaneously spending the winter of 2015-16 working with Western Star to piece together on paper a vehicle that mirrored the Optimus Prime truck. Once the factory delivered the truck in April 2016, we got to work on the customization and fabrication right away. It was roadworthy again by October 2016. So the entire process from start to finish was about a year.
We do not recommend using Reflectix to insulate your walls or ceiling. Without an air gap, the R-value of Reflectix is about R-1. Even if you have the recommended ¾” air gap next to the Reflectix, the R-value per inch is less than R-3. There are much more efficient and cost-effective insulation materials out there for these purposes - you’ll be better off filling the space with rigid foam board.
For many new small business owners, the additional expense and bureaucratic hoopla involved in obtaining the correct paperwork often leaves them dragging their heels. This attitude, however, can result in stiff financial penalties, or worse, having your permission to do business revoked. Before we jump into the why and how of obtaining your business permit or license, it’s important for you to understand the difference.
Now, another thing we’ve recycled that’s kind of unusual, all the wood walls you see here were actually and old backdrop that we used on a show a couple of years ago, perfect for our wood walls we need. Now, to store some of the tools, we have we created this simple little shelf unit out of cedar. And you know it kind of adds some of that warm wood feel to a shop, which I wanted it to look more like this than just plain painted walls.

First, as most eager but hesitant potential hobbyists realize, you have to be much more thoughtful about tool selection. A 14-inch band saw? In your dreams. In a small space, you're going to have to rely on bench-top or handheld tools. (It is possible to forgo power tools entirely in favor of hand tools, but that's a discussion better left for another time.)
Conduction is heat transferred across solid surfaces- think touching a hot stove. It’s also how heat gets out of your van in the winter. The heat inside your van is conducted through the solid surface of your walls and ceiling. Insulating the inside of your van will help prevent heat loss through conduction during the winter, and will also stop your van from conducting the sun’s heat inside during the summer.

While an electric miter saw is a convenience, it is not necessary to do good work.  A quality electric miter saw will run around $150-$200, that by itself would destroy our budget.  A hand saw with a miter box does the job just as well at a fraction of the price.  This highly rated Stanley version for ~$60 should get the job done, albeit with a bit more elbow grease.
When you design your workshop setup, climate control often gets ignored — and that’s a huge mistake! If your workshop or hobby room is in an unconditioned space like a garage or basement, you could find that it’s brutally uncomfortable to work in there during warm weather. You’ll be much happier with a solid fan — or several — to keep air moving for your comfort.
Though store planning software isn’t a necessary tool for the average small retailer, it can certainly come in handy if you are looking to develop specific planograms, such as for the holiday season or a special event. Store design software is more common for multi-location retailers that want to deploy the same planogram in multiple places. Either way, if you are looking to build planograms, DotActiv offers a handy free tool.
In each case, we shuffled the bench, jointer, table saw, and band saw across to the top of the stairs, and then tied a rope around each to act as a safety while sliding the machines down the strapping on the stairs. Yeah, the table saw hit the wall, and the promise of a good mud and paint job saved my bacon. The rope worked well, and we were able to get everything down the stairs nice and slowly with­out any major issues.
Starting to see a trend here? Notice how each of these questions begins with the customer in mind. As with all things related to your store, it’s critical to put your customer at the core of your decision making. At first glance, little things like cold drinks that aren’t quite cold enough, can seem insignificant, but it’s often the little things that hurt the customer experience and can turn a customer off to your business forever.
A commercial real estate lease is a long-term rental agreement between the landlord of a commercial space and a business. There are many types of commercial leases and many types of commercial spaces. Leases include full service leases, net leases, and modified gross leases. These leases help tenants rent out office spaces, retail and restaurant locations, as well as industrial spaces.
If you’ve spent time at your local flea or farmers’ market over the last few years, you may have noticed the explosion that has taken place in the number of innovative small business concepts. From cool new clothing lines to ingenious fusion foods, the sheer diversity of the ideas on display really hammers home one of the key lessons when starting a small business: You need to find your key differentiator. For some this is their brand story, for others it’s the value of their service, but for many quick service restaurants and small retailers, it’s a distinctive core product line that demands the attention and interest of your customers.

If you are looking to sell your business, it is important to engage a lawyer who is a business specialist to ensure you gain the best possible valuation. A small business is valued by assessing the potential ongoing income from the business over the coming few years. Normally this means that a business will be valued at three to five times net revenues, which can present a potential issue for particularly tax-savvy small business owners. Remember that every time you write off an expense against your business, you are lowering the net margin of the business. So, that dollar you saved by writing off the expense could cost you three to five dollars on the valuation of your business.
If you’re starting a small business for the first time, your new best friends in life should be your bookkeeper and your accountant. The former should be engaged for a few hours every week (especially at the start of your business) to compile your books and ensure your records are maintained to the required standard, while the latter will help review your tax situation and prepare financial statements. Both can also be used as invaluable sources of actionable intelligence about ways to reduce costs, increase margins, and generally streamline your finances.You’ll be able to spend all that time you save doing what you love and thinking strategically about your business.
Power outlets are also needed for lighting, heaters, AC units, radios, televisions, CNC machines, 3D printers, and computers—all of which you’ll find in many workshops (although maybe not together, and maybe not all in your garage.) You simply can never have too many outlets and it’s much safer to have too many than not enough. Bring in an electrician to help install your outlets and setup 220v power if needed for larger shop tools.
Great website! I spent a summer living out of a ford focus hatchback while road tripping around the United States. The rear seats were replaced with a small platform to store gear and the rear windows were tinted. I enjoyed the freedom that anywhere I parked no one would see me hop from the drivers seat to my platform for some zzz’s. Also no one would guess that someone is sleeping in a 3dr ford focus.

My advice here is to make a detailed list of what the various parts of the build will be (drawings, permits, foun­dation, framing, electrical, etc.) and decide what you would like to do yourself and what you will need to hire others to do. Get quotes on the work that you would like to hire out and estimate the materials you will need to do your por­tion. You may want to factor in your time into the cost as well, especially if you will be passing up other income to work on the project. At some lumberyards, you will be able to give detailed drawings to an estimator on staff who will do a material takeoff list for you of what you’ll need and what it will cost. When all the numbers come in, you can put together a budget and plan for an overrun allowance of around 15 percent. If you keep track of the materials and subcontract costs as you go, you can stay on track and make decisions as you go about the latter stages of the project without regretting it later. If it is challenging to obtain fund­ing for a complete build, you may want to stage the build so that initially the frame goes up and the exterior is finished, and then you finish the interior work as you have time or as funds become available.
One of the things that draws me to the online woodworking community is amount of passion people show are willing to share. Your shop build is a fine example of your willingness to let us in on your passion. You could have said “I’ll be back in a few months when its done” and most of us would have waited but instead you turned it in to a summer of updates and dream shop discussion. Thanks!

When I change blades on my band saw, I usually need to adjust the thrust bearings and guides with an Allen wrench. I was tired of hunting around for the wrench, so I decided to stick it to the steel housing with a rare earth magnet (neodymium) about the size of a jacket button. Now it’s always handy! — Bill Wells. You can also use a magnet on your ladder.

I think it would work pretty well for a music festival, I don’t see why not. I wouldn’t say it is robbery proof, but generally robbers are looking for quick and easy targets, like a purse sitting on the front seat, just smash and grab. If someone really wanted to rob what was under they platform, they surely could, but they’d need more tools and more time to do so. And they don’t even know if there is anything good under there… I’d like to think of it as a really good robbery deterrent.
Now this Super Pencil from C.H. Hanson does all of that and more. The entire pencil is made from a non toxic graphite composition so the whole thing is a writing surface with no wood around it to shave away. Super pencil marks are water and smudge resistant and because the composite is so durable it never needs sharpening even when you use it on rough materials like concrete.
In all you can spend under $1,000 and be setup in a great workshop. But I know how it feels when you’re shopping for new tools… and you think… “why not buy the top of the line so it lasts longer”… or “may as well get the best while I’m spending money”… those kinds of thoughts won’t only get you into big trouble with your other half… it’s also COMPLETELY wrong.
The good news? There are a ton of free tools out there help you simplify and minimize the research required to secure your online identity. Among them is Namechk, a free username and domain search tool that helps you discover the availability of your business name across hundreds of social networks and domain extensions, all at once. Once you run a name search and confirm that it’s available for use both off and online, take the time secure your unique name both legally and on the web.
At some point in the process of starting a small business, it’s pretty much guaranteed that you will hear the following statistics (or variations thereof): 25% of new small businesses close their doors within the first year and 60% are gone within three years. The exact numbers here may vary, but the message is all the same: be afraid, be very afraid!
In the summer months, your windows will be one of the primary ways that heat gets into your van. Because of its reflectivity, Reflectix works great as a window covering to reflect radiant heat away from your windows. And, if you’re concerned about height in your van, layering Reflectix under your subfloor is a good way to add a little insulation (R-1.1) without sacrificing headroom.
Every aspect of your store should flow from a clear statement of who you are and what you stand for as a business. From the sign hanging proudly outside your store window, to the color of the wallpaper in the in-store restroom, every detail should contribute to conveying your unique purpose and brand to the world. This consistency should also be applied to all your online assets, for example, your website design.
He’s also providing power to a cool light grid we’re building from several old fluorescent fixtures that we salvaged from past remodeling jobs. With six four-tube fixtures, we should get plenty of light. In a work space you want to install these lights high enough so they don’t get in your way when you’re moving materials but low enough to provide good even light.

These basics are going to set you back about $180, leaving you with $320 left to work with.  We are going to be leaving behind two hand powered tools from the $250 shop and upgrading to powered alternatives.  This should lead to more consistent results, more enjoyable builds, and increased efficiency.  These are all goods things that only the biggest fans of The Woodwright's Shop would argue with.


This OXO palm brush really helps us conserve water while washing our dishes. We fill the reservoir with water and a few drops of Campsuds, and we only squeeze out what we need - so it takes care of both the initial rinse and getting our dishes soapy with minimal water usage. It’s also very compact, and the comfortable shape makes it easy to scrub dishes.
3. Think vertically. Displaying items on various levels maximizes space and is visually appealing to customers, says Jerry Birnbach, a Somers, N.Y., store-planning consultant. Hanging shelving at different levels is the easiest way to achieve this effect. You also can mount drapes and other items from the ceiling to the floor to draw the eye up and create the sense of a larger space, Langdon says.
“I purchased this book because I'm newly retired and attempting to set up my shop in a home we recently moved to. I'm new to setting up shop and can use some professional advice. Money is always an issue, but more important to me is the subject of time. This book solves both aspects for me. It contains sound advice if you do not wish to overspend on your shop.”
How to Optimize a Small Layout – Not everyone has the room to have a huge shop selling everything. Ralph guides you through making the most out of a small shop layout. This includes optimal machine placement, where to set up shop, the tools needed, and lots of other consideration. The guide walks you through every aspect of setting up your shop – going into details without having it be overwhelming. It’s ideal for beginners that are looking to set up shop.

Other than that, you can’t have too much light — especially north light! — and you want accommodations for all the electricity you can imagine. Ceiling fans are a must. A good dust collection system is good, too. Don’t forget to plumb in for compressed air. Do NOT use hard PVC water pipe for compressed air — ever. If/when it breaks or ruptures, it explodes into tiny sharp glass-like shards. I know firsthand. I’ll tell you about it some other time. Think balloon popping!
Nicole and I decided not to go public with the cost of the build. Although we are very open about most things, we are a little uncomfortable about making an expenditure of this magnitude public knowledge. Furthermore, unless you live in the Phoenix area and plan on building the same size shop with the same patio and with all of the same finishing touches and labor requirements, the price isn’t all that helpful to you.
Many retailers are also opting for digital signage. While digital signage and display solutions are more of an investment upfront, they allow you to quickly and easily show customers sales, new products, upcoming events, customer reviews, and more. Mira Digital Signage is a popular digital signage option for small businesses that is easy to use and offers affordable monthly payments. Click here for a free demo.
“Walk past your Decompression Zone and look to your right. The first wall you see is called a Power Wall, and it’s another key merchandising area. And because it’s one of the first things shoppers see after looking or turning right, it’s a perception builder. Use your Power Wall(s) to display important departments as well as new and seasonal items to create vignettes, tell product stories, and to feature high-demand and high-profit items. (Note: Your store has more than one Power Wall. Stand in various places throughout your store and look around—the walls that stand out are your Power Walls.)”
Another flexible option is the portable work tables the guys are building back in our shop. This gives us a work surface that we can move wherever we may need it. Now the main workbench we’ve left a little gap between two of the cabinets for a trashcan or a stool to slip in but we did need to support the countertop where it crosses so Tim and Chris are adding some 1x4s to bridge the space. They’re also putting in a 2×4 inside one of the cabinets where the two pieces of plywood will have to be seamed. Then it’s just a matter of laying in the pieces in place and nailing them down to the cabinet. That trim strip around the edge is mostly for looks but the cedar backsplash along the back will keep us from banging up the wall or getting small items stuck between it and the counter. All in all it started to look pretty good.
Hey Anthony, I guess the big question is what part of the country you’ll be sleeping in and what sort of weather you can expect… I would imagine when conditions are fine that a warm sleeping bag would be more than enough (I used to do that before I had a canopy). You’ll just have to worry about rain (snow?) and other inclement weather, but otherwise I don’t know why not. A cheap bivy sack from an army surplus store might be a good addition as well.
Great article, Ryan! I love the detailed explanations of the various options for sleeping. I consider myself a veteran “light-duty traveler” who stumbled across some of these things by accident over the years. My needs are different than yours (I’m usually traveling long distances for days and weeks at a time for work or vacation, so I usually don’t hunker down in a base camp very often), but I have a few questions and points to share:
“Your sales floor is a living, breathing entity that needs to change—frequently—in order to flourish. It’s the retailer’s job to make that happen. If your store is filled with the latest and greatest products, but your sales are in a rut, it could be because your customers are bored. They come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained—even when they don’t buy anything, that experience is what brings them back.” 
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