At times, while you are starting a small business, it will seem like there is a brick wall in front of you, made up of all the different problems that will occupy your time and mind: a lack of funds, permits, regulations, tax worries, inventory issues, or a lack of customers. Concepts like “free time” and “the weekend” will take on a very different meaning. While the emotional ups and downs of cash flow management and customer service, may drain your will to live.
One practical note: Lots of retailers and restaurateurs are now engaging in event marketing in their business locations. Lululemon does in-store yoga on Sunday mornings, Barnes and Noble hosts author readings, and your local Italian restaurant may offer cooking classes. Think about all the potential use cases for your store and ensure that it is fit for purpose.
Starting to see a trend here? Notice how each of these questions begins with the customer in mind. As with all things related to your store, it’s critical to put your customer at the core of your decision making. At first glance, little things like cold drinks that aren’t quite cold enough, can seem insignificant, but it’s often the little things that hurt the customer experience and can turn a customer off to your business forever.

Thanks for the quick reply. Sounds like you haven't had any big problems with the moisture. I'm in NoVA too, so that bodes well for me. I was considering finding some tyvek house wrap or something to go around the walls in addition to a plastic vapor barrier under the floor, but it sounds like that is not going to be necessary. I was also thinking I'd try to find a window AC unit to use like you did. I like how you mounted yours up high.
Spacious pathways are a key aspect of good store planning. In fact, it tops the list of retail experts’ store design tips. Heshy Lovi, Sales and Marketing Director for M Fried Fixtures, recommends aisle widths of four feet or more. This, he says, ensures your aisles and pathways will be comfortable for all customers, including those using strollers or wheelchairs.
We use this fan for extra circulation when it’s hot, and to get the air moving when it’s cold at night and we have all the windows closed. We also keep it on for our dogs while we’re driving. There are cheaper 12V fans out there, but generally the cheaper the fan the more power it draws. The Endless Breeze is a great little fan, and it’s definitely worth getting for the added ventilation.
I am working hard (or hardly working) on our master bathroom vanity! I spent the whole day in the garage on Monday, but it was such a mess from all the other projects I have been working on, so I spent the day cleaning and organizing instead of building. Now I have a place to build the vanity and this coming week there is nothing going on so I will also have time. I can almost smell the progress!
However, there are some downsides. If you want to customize the interior you’ll have to completely gut the entire thing, which can be a lot of extra work. The weird shape and fiberglass construction of most high tops also make it more difficult to install solar panels, a ceiling, or anything else on the roof. And we’ve also found that some auto repair shops aren’t tall enough to put our van up on a lift - though that’s only really an issue for major work, not routine maintenance.
Now nobody reasonably expects you to actually hit that exact number in five years time, but the point here is accountability. A really great small business plan forces you to think through your goals, associate a dollar value with each, and articulate clearly how you will make them a reality. By declaring your projected revenue in month seven or your expenses in year five, you are giving yourself a benchmark for success.
“Just past the Decompression Zone is where you place fixtures known as Speed Bumps. These merchandise displays work much the same way as speed bumps in parking lots work—they slow customers down. They also grab their attention and introduce them to the cool product for sale in your store. Be sure to rotate the product on your Speed Bumps at least once a week.”
Depending on your situation, you may need to upgrade to 200 amp electrical service in order to meet the needs of your house and your shop. It may also be in your interests to add in a separate electrical service meter on your shop so that you can clearly write off electrical use for your business, or in future rent the space out and clearly separate out the utilities for bill­ing your tenant. Generally, you don’t want to skimp on the power to your shop or on the lighting you include.
Chris Marshall: You’re asking a question that would take many magazine articles or a whole chapter of a good shop-design book to answer adequately. If you haven’t already done so, you might also want to ask this question to the good folks that frequent our forum on woodworking.com. Every woodworker with a shop will have a slightly different answer, so here’s mine. I’ve never had a brick shop, but my last one was a metal pole barn (30 ft. x 40 ft.). I outfitted the interior with 2×6-framed walls and plenty of insulation. It stayed reasonably cool in the summer and warm in the winter, using a wall air conditioner and a 60,000 BTU furnace. Currently, I have a 24 ft. x 42 ft. garage space for my shop. It is framed conventionally with 2×6 walls and stick-built 2×10 rafters. I’ve only been in my new shop for about a year, but it is working just as well or better than my pole barn did, because the new shop has many large windows that let in lots more natural light. I’ve used 8-ft. fluorescent T8 light fixtures in both buildings with good success, and I ran both 110- and 220-volt outlets all around the room. The last shop had a plywood floor; the current one, a concrete slab. I thought I would notice a bigger difference between the two flooring types, in terms of how tired it makes my legs by the end of the day. But in all honesty, a good pair of supportive shoes seems to make the difference moot for me. Both types of buildings benefit from a dehumidifier during humid months (when I’m not running the A/C, that is) to keep the relative humidity low and my tools rust-free. If all things were equal, and money were no object, I would probably go with a conventionally framed wood building over the pole barn. It was easier to build that from scratch as opposed to retrofitting the pole barn framing with walls afterward. But, as I say, the next woodworker will probably offer you a completely different answer from mine. Good luck in your decision!

The way that you fill these roles will depend on the size of your company and how much you’re hoping to invest when building your marketing team.  If, for example, you’re looking to bring on a single marketing employee who will handle all these functions, you’ll need to find somebody with a broad set of experiences and the ability to handle multiple job roles.


1. My vehicle is a Ford F-150, which is not great for off-road travel but is by far the best I’ve ever had for mobile living. The 6.5-foot bed is perfect for my 6+ foot height, and I can probably haul everything I own other than my home furniture in the back of it. How long is the bed of your Toyota? I’ve always assumed a small pickup would tight length-wise for comfortable sleeping.

To experiment with different wood shop layouts, measure your furniture and equipment to sketch onto your plan in different positions. You can also make cutouts of the footprint of your items so you can easily move them around your floor plan to see how best to arrange them. As you do so, don’t forget to leave adequate spacing around tools and tables.

Gone are the days when you could apply for a building permit based on a sketch on the back of a cigarette pack­age. In provinces like Ontario, design work must be undertaken by an insured designer registered under the provin­cial building code or by the owner of the property. You can do the drawings as the owner if you can demonstrate effec­tively through your drawings that your structure will comply with the techni­cal requirements of the building code in a clear and concise way. You will be required to submit detailed drawings, including the following:


Now, photographs or video tape will also be very useful especially to pass along to your insurance adjustor. Now the problem is this documentation won’t help you at all if it’s lost or destroyed so consider saving your information electronically. Take your photos with a digital camera and create a list of all your valuables, and save both in a computer file. This file can be saved to a disk you can keep at work or upload it to a website that you can access it from anywhere including your home.

Ideally, the stands should lift the speakers to roughly ear level of a sitting person. This is important because it aligns the ​subwoofers and tweeters relative to the ear and achieves the best balance of sound. The high frequencies are often missed when speakers are placed too high or too low. Speakers placed on a shelf or table often cause the surface to vibrate, thus distorting bass. These speaker stands isolate the speaker's vibrations from the floor, allowing you to hear the bass from the speaker and not the vibrations from a shelf, table or floor. Speakers come in various sizes and shapes, so the height of your speaker stands is dependent on your unique speakers. For this project, we give you the dimensions suited for the speakers shown in the photo, but you can alter the design to fit your individual needs.


Begin by cutting off a 10-in. length of the board and setting it aside. Rip the remaining 38-in. board to 6 in. wide and cut five evenly spaced saw kerfs 5/8 in. deep along one face. Crosscut the slotted board into four 9-in. pieces and glue them into a block, being careful not to slop glue into the saw kerfs (you can clean them out with a knife before the glue dries). Saw a 15-degree angle on one end and screw the plywood piece under the angled end of the block.

The on the go mode is ideal for when I’m just driving all day and need to pull over and get some rest, be it in a parking lot, a residential cul-de-suc, or wherever. I usually toss a couple of items in the cab of my truck and crawl into the “coffin” sleeping arrangement for a quick night’s rest, but I can also crawl in without placing anything in the cab.
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