Another example of data-driven decision making is scouting the local competition and taking notes on how much traffic they are getting regularly, the kind of products that they’re selling, their pricing, and even how they market their business. This kind of information will help you determine the pros and cons of choosing a location in that area as well as potential strengths, weaknesses, and opportunities that can improve your business plan. Trust us, doing all of this before starting your small business will save you major headaches in the long run.

Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.

The on the go mode is ideal for when I’m just driving all day and need to pull over and get some rest, be it in a parking lot, a residential cul-de-suc, or wherever. I usually toss a couple of items in the cab of my truck and crawl into the “coffin” sleeping arrangement for a quick night’s rest, but I can also crawl in without placing anything in the cab.
Great shop just what you need. You mentioned your lighting was a little thin on the ends of your shop. The best way to lay out rows of lights in an open space like yours is to figure out how many rows you want. Now in your shop six rows would give you a good coverage, so you would divide the length, 60′, by the number of rows, this gives you the space between rows, then divide this in half, this gives you the space from the wall to the first row. For a 60′ room with six rows this would be 10′ between rows and 5′ off the end wall. This will give you consistent light from wall to wall.

Concrete garage floors can work as a workshop surface, but over time they stain and you’ll end up tracking a lot of dust and dirt into your home. An epoxy floor finish is easier to clean and can also provide extra grip. For a softer surface that will help your joints when standing a long time, check out those restaurant grade rubber floor mats or some durable options that include garage floor tile.
On a more mundane, but equally important note, the costs of retroactively fixing errors in a name choice or a business structure can be enormous, both in your time and in real-terms. It is therefore important that you do your research and establish the correct legal structure for your business early on. Still not sure what steps you need to take to incorporate your business? Visit BizFilings.com to learn more about the first five steps you need to take when incorporating your business.

Garage spaces are usually not insulated, and garage doors on most homes have very poor insulation. That means it’ll inevitably be super hot and stuffy in the summer, and freezing cold in the winter. To be comfortable in your workshop you’ll need to take the extra step to insulate your garage and set up some space heaters, and some portable floor or window AC units. Having to wear a heavy coat while you work will impede your DIY efforts and nobody likes working in a sauna.
Once you’ve planned the basic layout of your workshop and have added all the tools and speciality appliances you need, take a last look at the overall design to make it aesthetically pleasing. Add overhead lighting for general illumination and task lighting over your work stations so you can see your project clearly. For maximum flexibility, you can mount clip-on work lights to nearby shelves and point them where you need them, knowing you’ll be able to move them about as required for different projects.
For many new small business owners, the additional expense and bureaucratic hoopla involved in obtaining the correct paperwork often leaves them dragging their heels. This attitude, however, can result in stiff financial penalties, or worse, having your permission to do business revoked. Before we jump into the why and how of obtaining your business permit or license, it’s important for you to understand the difference.

“Beware suppliers bearing gifts. That ‘free’ refrigerator from the drinks supplier is never really free. You can quickly find yourself tied into sub-optimal deals because of a reliance on this hardware. If you have access to the capital, do yourself a favor: Buy your own fridge and negotiate from a position of strength.” — ShopKeep Founder and Experienced Small Business Owner
In general, a table saw requires at least eight feet in front and behind to accommodate standard sheet goods and four feet side to side. A work table should provide four feet clearance on all sides, and pathways between tables, benches and storage units should be three feet wide. Proper clearance will allow you to move about with ease while you work.
Even if a website and social media aren’t part of your immediate plans for launching a business, as a savvy 21st century entrepreneur, you want to make sure that you have complete ownership of your brand identity before paying any fees required to register your business. Using the example of The Sunny Rabbit, at the very least, you would want to run an online search to ensure that TheSunnyRabbit.com is available. Assuming you want to join the other 50 million small businesses marketing to customers on Facebook, you’ll also want to make sure that Facebook.com/TheSunnyRabbit is also available.
Everything from the way the customer is greeted as they walk through the door to the way your products are presented following a sale matters. The smallest details can make the biggest difference. Early on when just starting your small business, you as an owner, will be able to exert a lot of direct control over these details. But as you grow, you will come to recognize the value of a well-trained and motivated staff.
DeAnna says that in general, the front left of a retail store is a good location for the checkout counter, like the one above. Shoppers naturally drift to the right when they enter a store and tend to loop around the store, leaving on the left side. So, a checkout at the front left of your store puts it your customers’ natural exit path. Plus, it doesn’t distract them from shopping as they make their way around the store.
I don’t own a dog, but I have taken my buddy’s two dogs out with us to the trailhead at least. Not sure that I have great recommendations for how you would go about living in the truck with your dog. All we really did was lower the large wooden deck to the bottom position, throw down some soft doggy beds and pillows, then cover it all with a giant blanket which also covered like the side bins to keep dog hair from getting all over. It was nice and cozy for the dogs while driving down the road. Then we just put packs and other gear on/in the side bins. We used some big metal clamps to secure the blanket to the side bins and keep it from falling down or sliding around. I would think avoiding any carpeting would be a good bet, just go with blankets and things than can be taken out, cleaned, and you can sweep out the back.
I wouldn’t give up on Craigslist or garage sales.. For around $1K or less, you can pretty easily find the four big ticket items (TS, BS, Jointer and Planer) and have the extra $2K to spend on accessories, material, DC, other goodies, etc. The key is patience and persistence, and if applied correctly, you can have a fantastic setup for very little compared to purchasing new. If you are setting up a business, you don’t usually have the time to scour for good deals, but for a personal shop, there is no pressing need other than that itch to get something done.

Meaghan Brophy is a retail writer for Fit Small Business. She has provided content and guidance for indie retailers for years as the editor for Independent Retailer magazine, a RetailWire BrainTrust panelist, and speaker at trade shows such as the Independent Retailer Conference and NY NOW. She has been quoted as a retail expert in Forbes, Retail Dive, Retail Minded, ASD Insider, and more. When not talking retail, Meaghan can be found watching dog videos and practicing her tap dancing skills.
Though store planning software isn’t a necessary tool for the average small retailer, it can certainly come in handy if you are looking to develop specific planograms, such as for the holiday season or a special event. Store design software is more common for multi-location retailers that want to deploy the same planogram in multiple places. Either way, if you are looking to build planograms, DotActiv offers a handy free tool.
We're living in an age where we can order groceries, turn on the lights in our house, or get in a workout from the convenience of our phones, tablets, or other devices. Apps are a part of our everyday lives. They are increasingly giving us more free time or vying for more of our attention, depending on how we choose to use them. With that, here are some of the more important changes since we published our app cost article in 2015.
So you stayed up all night, thought long and hard, and decided you want to name your designer sunglass hut The Sunny Rabbit. We don’t blame you, it’s a pretty cool name. Most would tell you that the next and most logical next step is to register your business as a DBA or at the state level. But, we’re here to tell you that’s wrong! Here’s why. We just talked about how the right business name can make or break your brand identity and in today’s digitally connected world, securing your brand identity across the web is equally as important.
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