Many retailers are also opting for digital signage. While digital signage and display solutions are more of an investment upfront, they allow you to quickly and easily show customers sales, new products, upcoming events, customer reviews, and more. Mira Digital Signage is a popular digital signage option for small businesses that is easy to use and offers affordable monthly payments. Click here for a free demo.
Having a deliberate store layout is important for maximizing revenue for brick-and-mortar retailers. By setting a plan, retailers can strategically direct shoppers to high-priority products and drive impulse sales. An effective store layout also makes the space organized and easy to navigate, which is important for providing a good customer experience.
Wow that’s a lot of assuming and supposing :) no shop right? no tools right? a place to work and tools for under 3K right? . This ones easy buy a pocket knife, set in your living room and whittle . So far you have $20 spent for a pocket knife. You might need another $200 for a decent vacuum to clean up all the shavings you made in your living room.
A great product line will also reflect a range of price points. For a business that is working hard to convey a sophisticated and elite vibe, it might be a useful strategy to set a high minimum price, but for the vast majority of small businesses, your pricing should be guided by one key thought: I want every single person who comes through my door to be able to find something that fits their budget.
We have Eclipse Sunshades installed on our van. While they’re pricier than the cheap sunshades you’ll find at Walmart, they’re every effective. And since they permanently install on your windshield they’re much more compact - a big plus for living in a van. All we have to do is pull the shades across and velcro them together in the middle and we’re protected from both the sun’s rays and prying eyes.
Well, all these years we’ve always planned on this being a nice little workshop, and now’s the time that we’re about to remove all of this and create a nice realistic, practical workshop. Not a TV workshop that just looks good, but one that will be perfect for us to use for some of the projects we have on the show, and again it will be used by our construction company for some of the projects they have.
So keep this in mind when choosing fixtures and display units: The ultimate purpose of fixtures and display units is to put your products front-and-center. But at the same time, the overall look, styling, and finish is your biggest branding opportunity. Choose cohesive fixtures and display pieces that coordinate with your product collections but don’t overpower them, like the successful looks below:
If you have a broker that’s too successful you may be a low priority. If you choose a broker that’s inexperienced but attentive, you may end up paying for their novice mistakes. My advice is to not choose a broker but instead choose a team. Pick a junior/senior combo so that when you’re hunting for space you work more with the junior, and when it comes to negotiating the deal you have the experienced veteran leading the negotiation.” 

A grid floor plan, also called a straight layout, is a very efficient use of both floor and wall space. With fixtures and displays running parallel to walls, a grid floor plan maximizes every inch of available floor space, including the corners. Grid layouts are easy for customers to navigate and for store owners to categorize. Plus, they offer plenty of end cap and feature wall exposure for promotional items and seasonal products.
You may already be aware of something known as the "butt-brush effect," coined by consumer behavior expert Paco Underhill. He discovered that a typical customer, especially women, will avoid going after merchandise in an aisle where they could potentially brush another customer's backside or have their backside brushed. This holds true even if the customer is very interested in a given product. An easy way to avoid this problem is to ensure that your aisle, floor, and displays allow customers to have more than adequate personal space when browsing your products.
We've written about routers on the site before and my favorite is the Bosch 1617​.  It is light enough that you can control it when using it handheld, yet powerful enough that it won't have any problems when you mount it under a table.  On top of that, it comes with a plunge base which makes it significantly easier to use handheld.  The package clocks in at ~$190.
This is a great project if you carefully consider your needs first. I left out the vise and tracks, but had no problem hand picking good 2x4 stock at the big box stores. I did use maple on the top sides in case I ever decided to add tracks, but it was not a budget buster by any means. The cabinet and drawers were a first for me and a great learning experience. I also added retractable casters so I can easily move the workbench around my shop. Love the workbench!
I think it would work pretty well for a music festival, I don’t see why not. I wouldn’t say it is robbery proof, but generally robbers are looking for quick and easy targets, like a purse sitting on the front seat, just smash and grab. If someone really wanted to rob what was under they platform, they surely could, but they’d need more tools and more time to do so. And they don’t even know if there is anything good under there… I’d like to think of it as a really good robbery deterrent.
In all you can spend under $1,000 and be setup in a great workshop. But I know how it feels when you’re shopping for new tools… and you think… “why not buy the top of the line so it lasts longer”… or “may as well get the best while I’m spending money”… those kinds of thoughts won’t only get you into big trouble with your other half… it’s also COMPLETELY wrong.
Before starting your small business and opening its doors, it is important to take some time to define your end goal. While it almost goes without saying that this goal will be subject to change, it is only by recognizing and clearly articulating your long-term ambitions that you can provide yourself with a compass that will guide every business decision.
Location, location, location is quoted so often for a reason. When starting a small business, the wrong choice could hurt your business before you’ve even had the chance to open the doors. Take the time to really understand your customers and do everything you can to gather real world insights that will help you determine the viability of your potential new space.

Keep in mind that if you filed to become a corporation or LLC, then you can skip this step altogether. When you form an LLC or corporation for your business, your business name is automatically registered with the state. However, as mentioned before, if you legally registered your name as Bob’s Bike Shop and would like to conduct business using any variation of that name such as BobsBikeShop.com or Bob’s Bikes, you will need a DBA.
Due diligence is the process of going through the current owner’s books with a fine-tooth comb to verify inventory information, sales data, average ticket price, and every other aspect of the business. Doing all this yourself is difficult and time-consuming, so you’ll probably want to involve accountants and lawyers to ensure that you cross all the t’s and dot all the i’s. A big red flag to watch out for here is how intertwined the current owner’s personal expenses are with the business accounts — this can obscure the genuine flow of cash in and cash out of the business. The purchase price of an existing business is often calculated as three to five times the net annual revenue, so you’ll want to take that figure into account before you make an offer.
Something I’d like to add to this comprehensive branding guide is that packaging can be a great branding tool, because it puts your business in front of new and repeat customer. This opens the door to lots of new sales. And friends, family and even strangers can be very influential! If your packaging is distinctive, people ask about it and you’re likely to get referrals if they love your product.
I got extra batteries for my cordless tools, but I could never remember which battery was newly charged and which was run down. Now I can easily tell them apart because I painted a number on each battery with my kid’s white nail polish. It dries fast and is— you got it—“tough as nails.” — Tom Baker. Plus: Learn how to double the life of your car battery.
7. Illuminate your space in different ways. Lighting is important in any retail shop, but it's particularly critical in tight quarters. If a corner of your store is not well lit, that square footage is as good as lost, Langdon says. She recommends using a combination of track lights, lamps, sconces and picture lights. This mixture will not only ensure that your entire space is well lit, but it also will add flair and variety. "Picture lights are amazing. They give a wonderful glow," she says. "Think in terms of layers of light."
Remember the social media networks we asked you to secure in section five, Choosing a Business Name? Well, now is the perfect time to activate those channels. Use social media to build excitement about your grand opening and keep potential customers informed about special promotions and sales. People want to know what makes you special, so tell them why your store or restaurant will be different to what is currently available. From sharing pictures of that new fancy espresso machine or sneak peeks of your store’s interior, you can gain buy-in to your central message and build some anticipation before you even open your doors. Knowing how to to leverage key social channels is imperative to starting a success small business that will stand the test of time.
Hello! My name is Donna Jean. I love to read books and my job is to write a daily review of all the novelties in the world of eBooks. I allow only the best of them to be published on my website. I really hope to make our world more bright, beautiful and kind. You can participate by downloading any book from my site, and you will receive health, luck, kindness, and love, which will support you during all your life. Wishing your dreams begin to come true, and every tomorrow be happy for you. Thank you! ❤❤❤

Making sure any holes in your insulation are sealed off and filled helps your insulation really do its job. Great Stuff Gaps and Cracks spray foam insulation is the best way to fill in any space around your foam boards, and to insulate any hard-to-reach spots. You can also spray this into the hollow vehicle frame for insulation (you’ll need a whole bunch of cans for this).
You see, everyone can make money with his/her hobby, and I am going to reveal it to you in a minute… Ultimate Small Shop Ebook Download There are millions of people who have the same hobbies and interests just like you. Everyone is searching for more information about their hobbies and passions. Take a guess – what is the best place to find the information today? I think you will agree that the World Wide Web (the Internet) is one of the best places on the Earth to look for information related to your hobby. Millions of people use the Internet to find the answers to the questions they have, to solve the problems they encounter every day. So, how could you make money with your hobby? It’s simple – build your own web site (online business) about your hobby. Ken Evoy, internationally acclaimed Internet marketer, developed a system – SiteBuildIt! (SBI!) – that helps anyone to create professional websites about his/her hobbies, interests and passions. Hundreds (maybe even thousands) of SBI! users have already quit their jobs and now are making a living from the comfort of their own homes, doing what they love – creating web content about their hobbies. Each web site built by SBI! is search engine optimized. It means that when you build your own web site with the SBI! tools, the traffic to your web pages is guaranteed through search engines. And it doesn’t matter what your hobby is – Ken takes you by hand and explains how you can make money from the traffic received to your web site. What matters is – you create information-rich content pages about what you know and love – about your hobby! Ultimate Small Shop discount If you think that you cannot write web content – forget it, you can! – SBI! will guide you step-by-step from developing your web site’s concept to brainstorming hundreds of profitable related keywords; building a themed web site; generating motivated, targeted search engine traffic that wants to click on your recommendations, links to the related products sold by merchants that you will represent. Note that this is not a “get rich quick” scheme. It will require lots of your energy, work and time. The bottom line is that you will have a hobby that makes money for you!I’ve always liked to make gadgets and gizmos that have some function, either useful or not so useful. It started with the simple things that many kids make – slingshots, a simple bow, and arrow, a toy boat. Occasionally I made more involved items such as a canoe and a dune buggy. Then there was the grass hut – 12 feet across, octagonal in shape, and thatched top to bottom with a thick layer of grass. I built it in a remote location, near a strip mine filled with water. Hauled the cut grass in a 1972 Volkswagon convertible with the top down. Piled the grass high in the back seat. It must have taken a dozen trips back and forth from a nearby hay field. Simple things appeal to me more than costly homemade items. A small project lets me pursue an interest without interfering with other goals. Ultimate Small Shop Tips A project with a small amount of time invested seems more like entertainment.
Thanks to you I built my own truck camper. I bought a LEER top and put a memory foam mattress in the back. I built a basic wood frame, and tried to maximize living space and comfort. It feels more like a Truck Bedroom then Truck Camping. I use bed sheets and blankets instead of sleeping bags. I haven’t seen this as very common. Do you foresee any issues with doing it this way?
Congratulations on your new shop and all your success. I’ve watched all of your videos and someday if I have the money I would love to join your guild. I started a small workshop in my grandparents basement and someday I hope to start a small bussiness. Your website and videos have been the most informative and the most inspirational to me as a beginning woodworker. Thank you for sharing all your tips and hard work with people like me. I look forward to watching your videos for years to come.
Above all, remember that all of these elements can form part of your negotiation. Unless you are pursuing a highly desired space in a hot rental market, there is usually a point of leverage available to you in every lease negotiation. When it comes to getting the best possible deal in these situations, you’ll want to seek quality professional advice, this will normally include a broker and real estate lawyer.
The right first step online for most stores and restaurants is creating a Google Local Business Listing. Google accounts for 90% of all global organic search traffic and more and more of that traffic is coming from mobile devices. Chances are, your customers are using Google to find you, so you’ll want to make sure your hours, description, contact details, address, and images are all accurate.
Cut 15 top boards 5 ft. long and rip them to 3 in. wide with a table saw so the top will glue up flat without the typical rounded edges of 2x4s. For the leg slot, cut two of the top boards into three pieces: a 39-in. middle piece and two 7-in. end pieces. Glue and screw the top together, one board at a time, with 3-in. deck screws, keeping the ripped edge facing up and level with the adjoining boards. Use a corded drill so there’s plenty of oomph to drive each screw below the surface. Note that the third glue-up from each end is where each leg notch is inserted. You can also create a nifty tool tray in the top by notching the three top pieces with a jigsaw. Clamp every 8 in. or so before driving in the 3-in.deck screws. Predrill the screw holes near the ends to prevent splitting. When you’re screwing on the 7-in. long 2x4s to create the leg slots, use a scrap piece of 2×4 as a spacer.
Leslie recommends that retailers provide some type of seating for both customers and anyone who is accompanying them. Shoppers do get tired and so do their friends and relatives who are along for the ride. Why not offer them a chair? Seating can be as simple as stools near the checkout or a lounge area near the dressing rooms, like this fun setup below:

Back in the 1970s and treeplanting in Oregon, I and Tony Lessa lived for two weeks at a time in the back of my 1954 Chevy PU. The canopy was just a simple shell with the board across next to the cab. After the fourth or fifth trip out in the season the accumulated funk was too much. You can imagine two hard-working guys in very muddy and cold conditions coming in after work with dirty wet gear. Pretty desperate circumstances but before Reagan trashed the treeplanting industry our coop ( Hoedads & then Second Growth) was making good money so we endured the hardships. It works for the young. Now, at 76, I find sleeping two of us between the wheel wells in a Dodge G. Caravan (seats removed) much too crowded. I think I will tent and the wife can have the van.

We first obtained legal permission from Hasbro [which originally developed the Transformer toy line back in the 1980s] to build it late in 2015. I also had to obtain my commercial driver’s license (CDL), so I spent a few months learning how to drive a truck while simultaneously spending the winter of 2015-16 working with Western Star to piece together on paper a vehicle that mirrored the Optimus Prime truck. Once the factory delivered the truck in April 2016, we got to work on the customization and fabrication right away. It was roadworthy again by October 2016. So the entire process from start to finish was about a year.
When you’re first starting out, it can be hard to imagine that there are entrepreneurs out there complaining of having grown too fast. But for some, it’s not a problem that’s welcome. For every Ben and Jerry’s, (Ben Cohen and Jerry Greenfield turned a rundown Burlington, VT gas station into an ice cream empire), there’s a Zynga or a Living Social that has enjoyed incredibly fast-paced growth, let their operating costs get out of hand, and then had to engage in mass layoffs when reality hit. If you’re enjoying fast-paced growth, make sure that this is reflected in your operating margins, not just the metric of revenue. You don’t want to be the butt of the old retail joke: “We’re losing a buck on every sale, but we sure are making it up on volume!”
The thing I wanted to mention was that I moved from Seattle to Loveland, Colorado north of Denver in July ’05. I brought my ’01 Dodge Ram 2500 with a 8.5′ Northland Grizzly slide-in camper. It was myself and my 9 year old Black Lab mix Lucy. One thing I had not anticipated was the temperatures here in Colorado. It was 105-106 degrees for the first week I was here. My job was in Boulder, which is known for its “bunny-higher” types. I couldn’t leave Lucy in the camper at the RV park because I didn’t have air conditioning in the camper. I took her to work with me and tied her long rope to the trailer hitch on the truck so she could crawl under it and get into the shade. I also put out plenty of cold water for her that I replenished often. By the afternoon of my first day at my new job I heard rumors that people were going to call Animal Control on me for having my dog outside in temperatures that hot, even though she had both shade and water. I ended up having to leave early my first day so I could go purchase a $600 air conditioner and install it in the camper so I could leave Lucy there during the day and I didn’t have to worry about her comfort.
Planning your store layout is no small task, but many small retail store owners do it all themselves with great success. So why not you? Take it slow, follow our seven steps, and remember to put the customer first. With the ideas in this guide and a little elbow grease, you’ll soon be on your way to mapping out a retail store that’s easy to navigate, welcoming to customers, and best of all—profitable.
It’s also a good idea to cover up any exposed insulation or open stud bays so that you have a flat surface to mount stuff on the walls of your workshop. Here we’re attaching plywood panels to the metal framing but in most garages or sheds you can just nail them directly to the studs. We’re also getting a jump on organizing by putting in a hose reel next to the location we’ve chosen for our air compressor.
A lot has changed in recent years. Sophisticated, yet affordable technology now exists that can help track customer relationships from an ad placed on Google, right through to a successful sale. This offers small business owners a unique chance to be entirely data-driven in their marketing approach. Every single aspect of your small business can be tweaked and optimized to ensure that you are enticing customers, up selling where possible, and encouraging people to spread the word about your business.
While we think a battery isolator and a 200-watt solar kit provide more than enough power for most vanlifers, some people may want additional ways to generate electricity and charge up their batteries. Especially if you’re planning on running power-hungry electronics like TVs and air conditioners, adding a generator and/or shore power hookups will help you deal with the extra load.

Reactions are typically over-the-top excitement. Everywhere I go, there are people snapping pictures, taking videos, and giving me a “thumbs up.” Sometimes while on the highway, cars will go ahead of me about a mile or so and then pull over to get out and video me driving by them. Truck drivers are always getting on the CB radio asking about the truck.

In all you can spend under $1,000 and be setup in a great workshop. But I know how it feels when you’re shopping for new tools… and you think… “why not buy the top of the line so it lasts longer”… or “may as well get the best while I’m spending money”… those kinds of thoughts won’t only get you into big trouble with your other half… it’s also COMPLETELY wrong.
Hey there Ryan. Cool blog! I love the idea of trucking-it! I’m not able to do something like that, though I wish that I had taken the time when I was younger to do so. Here’s a suggestion that you might consider, if you haven’t already considered it before: Obtaining and using a hammock. I’d suggest bolting in an eye hook on the truck, or using the bumper as a tie point if you don’t have a second tree around. Also, in the high desert, you could use rocks as anchor points for it. Just an idea, from one camper to another.

Electricity was something we didn’t want to worry about at all in our van, so we went big from the beginning. We bought Renogy's 400-watt solar kit and two VMAX 155ah batteries. We mounted three of the panels on our van’s roof, and the fourth we attached to a folding stand made out of PVC so we could roll it out as needed. While the system works great and keeps us charged up, in hindsight it was a little bit of overkill - especially since we added a battery isolator.
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